MuscleTech

Last updated
MuscleTech
Muscletech.png
OwnerIovate Health Sciences International Inc.
Introduced1995
Related brands Hydroxycut
Website www.muscletech.com

MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016. [1]

Contents

History

In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement. [2]

In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech. [3]

In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations. [4]

In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar. [5] [6] In October 2018, MuscleTech partnered with Homes For Our Troops. [7]

In April 2019, MuscleTech had partnered up with Tough Mudder. [8] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon. [9] In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis. [10]

In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain. [11]

MuscleTech's brand ambassadors include actor Henry Cavill, [12] U.S. marathoner Ryan Hall, [13] swimsuit model Camille Kostek, [14] and figure skater Gracie Gold. [15]

In April 2021, MuscleTech is announced the addition of a new general manager. [16] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto. [17]

In February 2022, MuscleTech announced they are looking for their next Brand Superstar. [18] In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty. [19]

Related Research Articles

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Whey is the liquid remaining after milk has been curdled and strained. It is a byproduct of the manufacturing of cheese or casein and has several commercial uses. Sweet whey is a byproduct resulting from the manufacture of rennet types of hard cheese, like cheddar or Swiss cheese. Acid whey is a byproduct brought out during the making of acid types of dairy products, such as strained yogurt.

<span class="mw-page-title-main">Dog food</span> Food intended for consumption by dogs usually made from meat

Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of carnivores, better suited for the consumption of meat than of vegetable substances, yet also have ten genes that are responsible for starch and glucose digestion, as well as the ability to produce amylase, an enzyme that functions to break down carbohydrates into simple sugars – something that obligate carnivores like cats lack. Dogs evolved the ability living alongside humans in agricultural societies, as they managed on scrap leftovers and excrement from humans.

<span class="mw-page-title-main">Hot Dog on a Stick</span> Fast food franchise

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<span class="mw-page-title-main">Whey protein</span> Protein supplement

Whey protein is a mixture of proteins isolated from whey, the liquid material created as a by-product of cheese production. The proteins consist of α-lactalbumin, β-lactoglobulin, serum albumin and immunoglobulins. Glycomacropeptide also makes up the third largest component but is not a protein. Whey protein is commonly marketed as a protein supplement, and various health claims have been attributed to it. A review published in 2010 in the European Food Safety Authority Journal concluded that the provided literature did not adequately support the proposed claims. For muscle growth, whey protein has been shown to be slightly better compared to other types of protein, such as casein or soy.

<span class="mw-page-title-main">Gravy Train (dog food)</span> Post dog food brand

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Bodybuilding supplements are dietary supplements commonly used by those involved in bodybuilding, weightlifting, mixed martial arts, and athletics for the purpose of facilitating an increase in lean body mass. Bodybuilding supplements may contain ingredients that are advertised to increase a person's muscle, body weight, athletic performance, and decrease a person's percent body fat for desired muscle definition. Among the most widely used are high protein drinks, pre-workout blends, branched-chain amino acids (BCAA), glutamine, arginine, essential fatty acids, creatine, HMB, whey protein, ZMA, and weight loss products. Supplements are sold either as single ingredient preparations or in the form of "stacks" – proprietary blends of various supplements marketed as offering synergistic advantages.

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Sports nutrition is the study and practice of nutrition and diet with regards to improving anyone's athletic performance. Nutrition is an important part of many sports training regimens, being popular in strength sports and endurance sports. Sports nutrition focuses its studies on the type, as well as the quantity of fluids and food taken by an athlete. In addition, it deals with the consumption of nutrients such as vitamins, minerals, supplements and organic substances that include carbohydrates, proteins and fats.

Hydroxycut is a brand of dietary supplements that is marketed as a weight loss aid. Hydroxycut was originally developed and manufactured by MuscleTech Research and Development; MuscleTech was sold to Iovate Health Sciences in 2003–2004 and declared bankruptcy in 2005; Iovate continues to use MuscleTech as a brand to market Hydroxycut.

<span class="mw-page-title-main">Vitamin World</span> American retail company

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CytoSport is an American manufacturer of sports-oriented nutritional products, or "supplements" based in Benicia, California. It is a subsidiary of PepsiCo organized under the Gatorade line of products, and is primarily known for its line of Muscle Milk protein supplement products, primarily in the form of ready-to-drink beverages and powders. In Canada, the product is branded as Muscle Mlk, a modification required in Canada to avoid confusion with milk. CytoSport also formerly produced supplemental products under the Monster Milk and CytoMax brands.

Novus International, Inc. is an American animal health and nutrition company headquartered in St. Charles, Missouri. Novus is privately owned by Mitsui & Co. and Nippon Soda Co., Ltd. and operates in over 90 countries. Novus' products include amino acids, organic trace minerals, feed preservatives, and various health and nutrition products. Its customers include animal nutritionists, veterinarians, and individual animal owners.

<span class="mw-page-title-main">Post Holdings</span> American consumer packaged goods holding company

Post Holdings, Inc. is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categories. Its Post Consumer Brands business manufactures, markets, and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage, and cheese refrigerated side dishes products. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.

Cellucor is an American sports nutrition brand, specializing in dietary supplements, bodybuilding supplements and energy drinks.

<span class="mw-page-title-main">Huel</span> Powdered food product and company

Huel, manufactured by Huel Ltd., is a meal replacement and therapeutic food available in powder, protein shake, protein bar, grain or pasta forms. Its products are made from oats, rice protein, pea protein, sunflower, flaxseed, coconut oil MCTs, and several dietary supplements. Most products are sweetened with sucralose or stevia.

<span class="mw-page-title-main">Vega (company)</span>

Vega is a brand of plant based nutritional products. The company was started in Burnaby by Charles Chang and Brendan Brazier in 2004. In 2015, Vega was sold to Denver-based giant Whitewave Foods for US $550 million.

<span class="mw-page-title-main">Perfect Day (company)</span> Food technology company

Perfect Day, Inc. is a food technology startup company based in Berkeley, California, that has developed processes of creating dairy proteins by fermentation in microbiota, specifically from fungi in bioreactors, instead of extraction from bovine milk.

References

  1. "China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion". China Retail News. June 30, 2016. Retrieved July 24, 2018.
  2. Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain
  3. LLP, Pearson, Simon & Warshaw. "Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement". PR Newswire. Retrieved 2021-02-10.{{cite news}}: CS1 maint: multiple names: authors list (link)
  4. Inc, Hi-Tech Pharmaceuticals (June 3, 2016). "Hi-Tech Pharmaceuticals Files Lawsuits against Iovate and AllMax over Racketeer Influenced and Corrupt Organizations (RICO) and Protein Spiking Allegations". PR Newswire. Retrieved 2023-11-03.{{cite news}}: |last= has generic name (help)
  5. Inc, Iovate Health Sciences International (September 10, 2018). "Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar". PR Newswire. Retrieved 2021-11-01.{{cite news}}: |last= has generic name (help)
  6. "MuscleTech, Rob Gronkowski partner on protein candy bar". Drug Store News. September 10, 2018. Retrieved 2021-11-01.
  7. Inc, Iovate Health Sciences International (October 29, 2018). "Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops". PR Newswire. Retrieved 2022-12-11.{{cite news}}: |last= has generic name (help)
  8. MuscleTech. "Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder". PR Newswire. Retrieved 2021-02-10.
  9. MuscleTech. "Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski". PR Newswire. Retrieved 2021-02-10.
  10. Cohen, Steven (2019-09-30). "MuscleTech Class Action Says Supplement Doesn't Promote Muscle Growth". Top Class Actions. Retrieved 2023-11-03.
  11. Seattle, Food Safety News 1012 First Avenue Fifth Floor; Washington 98104-1008 (2020-05-16). "Spain links death to food supplement made in the US". Food Safety News. Retrieved 2021-02-03.
  12. MuscleTech (2020-12-29). "Henry Cavill and Muscletech® Partner to Bring Active Nutrition and Human Potential Together for a Greater Purpose". Globe Newswire. Retrieved 2021-02-03.
  13. MuscleTech (2021-02-03). "The MuscleTech Brand Names Marathon Legend Ryan Hall as its Official Run Coach". GlobeNewswire News Room. Retrieved 2021-05-05.
  14. "Login • Instagram". www.instagram.com. Retrieved 2021-05-05.{{cite web}}: Cite uses generic title (help)
  15. MuscleTech (2021-03-04). "MuscleTech Announces Partnership With American Figure Skater Gracie Gold". GlobeNewswire News Room. Retrieved 2021-05-05.
  16. International, Iovate Health Sciences (2021-04-29). "Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers". Globe Newswire. Retrieved 2021-05-05.
  17. "Iovate/Muscletech Metabolism & Sports Science Lab | UofT - Faculty of Kinesiology & Physical Education". kpe.utoronto.ca. Retrieved 2021-05-06.
  18. MuscleTech (2022-02-15). "MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search"". Globe Newswire. Retrieved 2022-12-08.
  19. "Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says". Class Action Lawsuits. April 28, 2022. Retrieved 2022-06-07.