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Owner | Iovate Health Sciences International Inc. |
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Introduced | 1995 |
Related brands | Hydroxycut |
Website | www |
MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016. [1]
In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement. [2]
In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech. [3]
In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations. [4]
In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar. [5] [6] In October 2018, MuscleTech partnered with Homes For Our Troops. [7]
In April 2019, MuscleTech had partnered up with Tough Mudder. [8] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon. [9] In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis. [10]
In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain. [11]
MuscleTech's brand ambassadors include actor Henry Cavill, [12] U.S. marathoner Ryan Hall, [13] swimsuit model Camille Kostek, [14] and figure skater Gracie Gold. [15] [16] In April 2021, MuscleTech is announced the addition of a new general manager. [17] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto. [18]
In February 2022, MuscleTech announced they are looking for their next Brand Superstar. [19] In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty. [20]
In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market. [21]
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