Owner | Iovate Health Sciences International Inc. |
---|---|
Introduced | 1995 |
Related brands | Hydroxycut |
Website | www |
MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016. [1]
In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement. [2]
In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech. [3]
In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations. [4]
In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar. [5] [6] In October 2018, MuscleTech partnered with Homes For Our Troops. [7]
In April 2019, MuscleTech had partnered up with Tough Mudder. [8] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon. [9] In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis. [10]
In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain. [11]
MuscleTech's brand ambassadors include actor Henry Cavill, [12] U.S. marathoner Ryan Hall, [13] swimsuit model Camille Kostek, [14] and figure skater Gracie Gold. [15]
In April 2021, MuscleTech is announced the addition of a new general manager. [16] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto. [17]
In February 2022, MuscleTech announced they are looking for their next Brand Superstar. [18] In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty. [19]
Whey is the liquid remaining after milk has been curdled and strained. It is a byproduct of the manufacturing of cheese or casein and has several commercial uses. Sweet whey is a byproduct resulting from the manufacture of rennet types of hard cheese, like cheddar or Swiss cheese. Acid whey is a byproduct brought out during the making of acid types of dairy products, such as strained yogurt.
Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of carnivores, better suited for the consumption of meat than of vegetable substances, yet also have ten genes that are responsible for starch and glucose digestion, as well as the ability to produce amylase, an enzyme that functions to break down carbohydrates into simple sugars – something that obligate carnivores like cats lack. Dogs evolved the ability living alongside humans in agricultural societies, as they managed on scrap leftovers and excrement from humans.
Hot Dog on a Stick is a fast food company that was founded by Dave Barham in Santa Monica, California, in 1946, and later branched out into malls and shopping centers. In 2014, the company was purchased by Global Franchise Group based in Atlanta, GA. Under GFG, the brand has opened new locations across the country and moved into the franchising space.
Whey protein is a mixture of proteins isolated from whey, the liquid material created as a by-product of cheese production. The proteins consist of α-lactalbumin, β-lactoglobulin, serum albumin and immunoglobulins. Glycomacropeptide also makes up the third largest component but is not a protein. Whey protein is commonly marketed as a protein supplement, and various health claims have been attributed to it. A review published in 2010 in the European Food Safety Authority Journal concluded that the provided literature did not adequately support the proposed claims. For muscle growth, whey protein has been shown to be slightly better compared to other types of protein, such as casein or soy.
Gravy Train is an American dog food brand currently marketed by Post Consumer Brands. On April 28, 2023, it was one of several brands sold by The J.M. Smucker Company to Post Holdings, in a deal valued at $1.2 billion.
Bodybuilding supplements are dietary supplements commonly used by those involved in bodybuilding, weightlifting, mixed martial arts, and athletics for the purpose of facilitating an increase in lean body mass. Bodybuilding supplements may contain ingredients that are advertised to increase a person's muscle, body weight, athletic performance, and decrease a person's percent body fat for desired muscle definition. Among the most widely used are high protein drinks, pre-workout blends, branched-chain amino acids (BCAA), glutamine, arginine, essential fatty acids, creatine, HMB, whey protein, ZMA, and weight loss products. Supplements are sold either as single ingredient preparations or in the form of "stacks" – proprietary blends of various supplements marketed as offering synergistic advantages.
EAS was a distributor of creatine nutritional supplements with approximately 300 staff, annual sales exceeding $300 million, and offices/distributors in 54 countries.
Ensure is an American brand of nutritional supplements and meal replacements manufactured by Abbott Laboratories.
Sports nutrition is the study and practice of nutrition and diet with regards to improving anyone's athletic performance. Nutrition is an important part of many sports training regimens, being popular in strength sports and endurance sports. Sports nutrition focuses its studies on the type, as well as the quantity of fluids and food taken by an athlete. In addition, it deals with the consumption of nutrients such as vitamins, minerals, supplements and organic substances that include carbohydrates, proteins and fats.
Hydroxycut is a brand of dietary supplements that is marketed as a weight loss aid. Hydroxycut was originally developed and manufactured by MuscleTech Research and Development; MuscleTech was sold to Iovate Health Sciences in 2003–2004 and declared bankruptcy in 2005; Iovate continues to use MuscleTech as a brand to market Hydroxycut.
Vitamin World USA Corporation is a global retailer of vitamins and nutritional supplements and is headquartered on Long Island, New York in the United States.
GoTo, formerly LogMeIn Inc., is a flexible-work provider of software as a service (SaaS) and cloud-based remote work tools for collaboration and IT management. The company was founded in 2003, and is based in Boston, Massachusetts.On February 2, 2022 the company was rebranded from LogMeIn to GoTo.
CytoSport is an American manufacturer of sports-oriented nutritional products, or "supplements" based in Benicia, California. It is a subsidiary of PepsiCo organized under the Gatorade line of products, and is primarily known for its line of Muscle Milk protein supplement products, primarily in the form of ready-to-drink beverages and powders. In Canada, the product is branded as Muscle Mlk, a modification required in Canada to avoid confusion with milk. CytoSport also formerly produced supplemental products under the Monster Milk and CytoMax brands.
Novus International, Inc. is an American animal health and nutrition company headquartered in St. Charles, Missouri. Novus is privately owned by Mitsui & Co. and Nippon Soda Co., Ltd. and operates in over 90 countries. Novus' products include amino acids, organic trace minerals, feed preservatives, and various health and nutrition products. Its customers include animal nutritionists, veterinarians, and individual animal owners.
Post Holdings, Inc. is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categories. Its Post Consumer Brands business manufactures, markets, and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage, and cheese refrigerated side dishes products. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.
Cellucor is an American sports nutrition brand, specializing in dietary supplements, bodybuilding supplements and energy drinks.
Huel, manufactured by Huel Ltd., is a meal replacement and therapeutic food available in powder, protein shake, protein bar, grain or pasta forms. Its products are made from oats, rice protein, pea protein, sunflower, flaxseed, coconut oil MCTs, and several dietary supplements. Most products are sweetened with sucralose or stevia.
Vega is a brand of plant based nutritional products. The company was started in Burnaby by Charles Chang and Brendan Brazier in 2004. In 2015, Vega was sold to Denver-based giant Whitewave Foods for US $550 million.
Perfect Day, Inc. is a food technology startup company based in Berkeley, California, that has developed processes of creating dairy proteins by fermentation in microbiota, specifically from fungi in bioreactors, instead of extraction from bovine milk.
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