Narifuri

Last updated

narifuri is a Japanese fashion brand based in Tokyo. Its main concept is "fashion + bicycle," [1] and the product lineup includes a variety of clothes from casual wear and cycling jerseys to formal suits, as well as accessories such as bags, wallets, and belts. [2]

Contents

The name narifuri is taken directly from the Japanese term narifuri (Kanji: “形振り”), an expression related to showing how one dresses and/or behaves. [3] In keeping with the bicycle motif in the brand's design, narifuri's logo is a black knock-out of a bicycle pedal.

Summary

narifuri (stylized with a lowercase "n") was founded by Kazumasa Kobayashi in 2007 [4] with the concept of "fashion + bicycle" in mind. Its clothing is designed to be comfortable to wear while cycling, although the biking-compatible functionality of the products has not been excessively promoted so as to attract non-cycling consumers. [4] This dual appeal [5] is reflected by the fact that nearly half of narifuri's suit buyers are not bike riders. [6] narifuri's products include casual wear, cycling jerseys, and formal suits as well as accessories like bags, wallets, and belts. Some of the brand's main items are jackets, pants, and bags.

narifuri's products are sold in bike shops, fashion stores, and department stores. [7] Sometimes exhibitions are open for the public as event-style shows. [8] One example is the invitation of interior stylist Mitsuko Kuroda for an exhibition at Daikanyama T-Site (Tokyo). [2] narifuri regularly collaborates with brands in a variety of other industries.

Establishment and ownership history

Founder Kazumasa Kobayashi ran narifuri Inc. as CEO from its establishment in 2007 [5] until Hit Union Inc. acquired all of the stock on August 1, 2016, making narifuri a wholly owned subsidiary. Kazumasa left the company at the end of July 2016 and Keiji Tanabe took over the position as the new CEO of narifuri. [9]

Attributes

Attributes as a brand

narifuri rarely makes big changes to its standard design, instead introducing their regular assortments in each category by updating the functions and design every season. [5] Some of its products have remained almost the same since the brand was established.

The fabric used in many of the products was originally developed to add bicycle-related functionality such as quick-drying, stretch, breathability, and durability to the designs. [10]

Attributes in products

Aside from bike-friendly clothing, bags are one of narifuri's main products. Many of its bag designs include buckles that have the same pedal shape as the brand's icon. [11]

Direct Management Stores

Limited retail stores ("pop-up stores")

Pop-up stores, or limited retail stores, are often set up at department stores, bike shops, boutiques, and airports. [17] [18]

Collaboration with other brands

One of narifuri's specialities is regular collaborations with other brands in various industries to produce products. narifuri's collaborations have included:

See also

Related Research Articles

<i>Mainichi Shimbun</i> newspaper

The Mainichi Shimbun is one of the major newspapers in Japan, published by The Mainichi Newspapers Co, Ltd.

Yurikamome transit system in Tokyo, Japan

New Transit Yurikamome, formally the Tokyo Waterfront New Transit Waterfront Line, is an automated guideway transit service operated by Yurikamome, Inc., connecting Shimbashi to Toyosu, via the artificial island of Odaiba in Tokyo, Japan, a market in which it competes with the Rinkai Line.

White Summer and Green Bicycle, Red Hair with Black Guitar. 2002 single by the pillows

"White Summer and Green Bicycle, Red Hair with Black Guitar." is a song and single by the Japanese, alternative rock band The Pillows. Neither the single nor Thank You, My Twilight were released outside Japan.

The Japan Cycling Federation, abbreviated to JCF is the national governing body of cycle racing in Japan. It was established in 1995 to cover both amateur and professional cycle racing.

Tokyo Metro 03 series Japanese train type

The Tokyo Metro 03 series was an electric multiple unit (EMU) train type operated by the Tokyo subway operator Tokyo Metro in Tokyo, Japan. A total of 42 eight-car trainsets were built, between 1988 and 1994, entering service on 1 July 1988.

The Tour of Japan is an annual professional road bicycle racing stage race held in Japan since 1996 as part of the UCI Asia Tour. It is sanctioned by the International Cycling Union (UCI) as a 2.1 category race.

Nissan NV200 Light 4/5 door van

The Nissan NV200 is a light, commercial and leisure activity, 4/5-door van designed and produced by the Japanese automaker Nissan since 2009.

Crystal-Eizou or Crystal-Eizō (クリスタル映像), known in English as Crystal Image or Crystal Video, is a Japanese corporation involved in the production and distribution of adult videos.

Panasonic Cycle Technology

Panasonic Cycle Technology Co., Ltd., formerly Nashonaru Jitensha Kōgyō, is a producer of bicycles and cycling accessories. The "Panasonic" brand was used by Matsushita for bicycles long before Matsushita changed its name to Panasonic. Konosuke Matsushita grew up with a family who owned a bicycle shop and always had a love and passion toward bicycles. He later on founded the Panasonic bicycle line. Panasonic bicycles were very well built, and produced in steel, aluminum and titanium. Some of the road models were used in the Tour de France.

Kimi wa Jitensha Watashi wa Densha de Kitaku 2012 single by Cute

"Kimi wa Jitensha Watashi wa Densha de Kitaku" is the 18th major single by the Japanese idol group Cute, was released in Japan on April 18, 2012. It is Cute's first ballad single.

Team Bridgestone Cycling cycling team (2008-)

Team Bridgestone Cycling is a continental cycling team based in Japan that participates in UCI Continental Circuits races.

Tokyo Metro 13000 series Japanese electric multiple unit train type

The Tokyo Metro 13000 series is a Japanese DC commuter electric multiple unit (EMU) train type operated by the Tokyo subway operator Tokyo Metro on Tokyo Metro Hibiya Line and Tobu Skytree Line inter-running services since 25 March 2017.

Helmz sports bicycle

HELMZ is a sports bicycle from Bridgestone Cycle Co., Ltd. jointly developed with fashion brand narifuri.

Watashi ga Obasan ni Natte mo single by Chisato Moritaka

"Watashi ga Obasan ni Natte mo" is the 16th single of Japanese singer/songwriter Chisato Moritaka. Written by Moritaka and Hideo Saitō, the single was released by Warner Music Japan on June 25, 1992.

NMKV Co., Ltd. is a joint venture company between Nissan Motor Co., Ltd. and Mitsubishi Motors in the Japanese market to design, develop, and manufacture kei cars under Nissan and Mitsubishi brands. The company currently produces Mitsubishi eK, Nissan Dayz, Mitsubishi eK Space and Nissan Roox for the domestic market. NMKV stands for Nissan Mitsubishi Kei Vehicle. Despite that, the abbreviation was never announced officially by the company.

References

  1. ↑ "自転車カジュアルブランドnarifuriが、東京・恵比寿にオフィシャル直営ショップをオープン" (in Japanese). cyclowired. Archived from the original on 2017-03-06. Retrieved 2017-03-06.
  2. 1 2 "「ナリフリ」の提案──インテリアと共存するスポーティウェア | Feature | Pen Online". Pen Online (in Japanese). Archived from the original on 2017-03-06. Retrieved 2017-03-11.
  3. ↑ "narifuri(ナリフリ) の買取" (in Japanese). ブランディア. Archived from the original on 2017-03-06. Retrieved 2017-03-06.
  4. 1 2 "流行を追わないアパレルクリエイティブディレクター" (in Japanese). OVE. Archived from the original on 2017-03-04. Retrieved 2017-03-07.
  5. 1 2 3 "ブランドをつくりあげるメンバーの方々にインタビュー" (in Japanese). SOW.TOKYO. Archived from the original on 2017-06-09. Retrieved 2017-03-06.
  6. ↑ "35歳以上に売れる!? 自転車アパレルnarifuriのスーツとは" (in Japanese). 日経トレンディネット. 2011-11-10. Archived from the original on 2017-03-06.
  7. ↑ "「自転車のある生活」内 Isetan Men's URBAN NOMAD" 「自転車のある生活」内 Isetan Men's URBAN NOMAD (in Japanese). Isetan Online Store. Archived from the original on 2017-03-04. Retrieved 2017-03-06.
  8. ↑ "新体制の「ナリフリ」が展示会開催、資金力・ビジネス基盤得てブランド拡大へ". Fashionsnap.com. Archived from the original on 2017-03-06. Retrieved 2017-03-06.
  9. ↑ 「フレッドペリー展開のヒットユニオン、自転車アパレル「ナリフリ」を完全子会社化」fashionsnap.com (2016/8/1) Archived 2017-03-04 at the Wayback Machine
  10. ↑ 「35歳以上に売れる!? 自転車アパレルnarifuriのスーツとは ページ3 Archived 2017-03-06 at the Wayback Machine 」日経トレンディネット (2011/11/10)
  11. ↑ "narifuri ナリフリ スーパーハードナイロンバックパック ブラックxシルバー 送料無料の詳細". Wowma! for au. Archived from the original on 2017-03-07. Retrieved 2017-03-06.
  12. ↑ 「『narifuri』初の直営店が8月10日、恵比寿にオープン。」eyescream.jp (2011/7/25) Archived 2017-03-04 at the Wayback Machine
  13. ↑ 「11/1オープン！charifuri（東京・恵比寿）」cyclesports.jp (2012/10/10) Archived 2017-03-04 at the Wayback Machine
  14. ↑ 「ナリフリがニューヨークに海外1号店」Fashionsnap.com (2015/4/15) Archived 2017-03-04 at the Wayback Machine
  15. ↑ 「「ナリフリ」が旗艦店を千駄ヶ谷交差点に移転オープン」Fashionsnap.com (2017/3/1) Archived 2017-03-04 at the Wayback Machine
  16. ↑ "SHOP LOCATOR". narifuri.com. Retrieved 2018-09-06.
  17. ↑ 「DESCENTE×narifuri｜ポップアップショップがオープン」openers.jp (2014/05/01) Archived 2017-03-04 at the Wayback Machine
  18. ↑ 「12/25まで！松屋銀座にnarifuri Limitedshopがオープン」cyclesports.jp (2014/11/07) Archived 2017-03-04 at the Wayback Machine
  19. ↑ "HELMZ CONCEPT". HELMZ. Bridgestone Cycle. Archived from the original on 2016-11-29. Retrieved 2017-03-06.
  20. ↑ "nari/furi x Fred Perry Polo" Hyperbeast (2009/4/10) Archived 2017-03-04 at the Wayback Machine
  21. ↑ "NARI/FURI X FRED PERRY - POLO SHIRTS" freshnessmag.com (2010/4/27) Archived 2017-03-04 at the Wayback Machine
  22. ↑ 「便利でシックなサイクリングウェア」All About メンズスタイル (2010/6/17) Archived 2017-03-04 at the Wayback Machine
  23. ↑ "NARI/FURI X FRED PERRY - POLO SHIRTS" freshnessmag.com (2011/7/1) Archived 2017-03-04 at the Wayback Machine
  24. ↑ 「narifuri×FRED PERRY」naturalthing CENTRAL staff blog (2012/2/8) Archived 2017-03-04 at the Wayback Machine
  25. ↑ 「narifuri × FRED PERRY ムラ染めポロシャツ」 輪装 (2013/5/14) Archived 2017-03-06 at the Wayback Machine
  26. ↑ 「ナリフリ × フレッドペリー：コラボ５周年記念、アルカンシエルポロシャツ」 cyclesports.jp (2014/5/3) Archived 2017-03-04 at the Wayback Machine
  27. ↑ 「narifuri for FRED PERRY 15SSのご紹介」 bicycleclub.jp (2015/3/15) Archived 2017-03-04 at the Wayback Machine
  28. ↑ 「もはやお家芸! narifuri × FRED PERRYの息ぴったりコラボウエア。」 GO OUT (2016/9/9) Archived 2017-03-04 at the Wayback Machine
  29. ↑ 「ナリフリ for フレッドペリー初のセットアップスーツでサイクリングを着飾る」 Monomax Web (2016/03/03) Archived 2017-03-04 at the Wayback Machine
  30. ↑ 「【サイクルウェア】「narifuri sports Disney Collection」在庫ございます！」Y's Road　portal site(2013/6/2) Archived 2017-03-04 at the Wayback Machine
  31. ↑ 「narifuriの、ディズニーコレクション　サイクルジャージ第２弾！」RIDEWORKS lonlineshop (2013/07/20) Archived 2017-03-04 at the Wayback Machine
  32. ↑ 「ナリフリ × スター・ウォーズ」Japanstarwars.com (2014/5/13) Archived 2017-03-04 at the Wayback Machine
  33. ↑ "ナリフリのスター・ウォーズコレクションが始動！　反乱軍と帝国軍をイメージしたキャラクターアートに釘づけ". Monomax Web. 2015-11-03. Archived from the original on 2017-03-04. Retrieved 2017-03-03.
  34. ↑ 「HELMZ STAR WARS COLLECTION」ブリヂストンサイクルHELMZ公式ページ内(2017/3/1閲覧) Archived 2017-03-04 at the Wayback Machine
  35. ↑ 「ナリフリがピーナツと初コラボ、スヌーピー柄のサイクルジャージを発売」Fashionsnap.com (2016/4/2) Archived 2017-03-04 at the Wayback Machine
  36. ↑ 「ナリフリ2014-15秋冬第二弾：デサント、ラベンハムとのコラボレーションアウター」 Archived 2017-03-04 at the Wayback Machine Cyclesports.jp(2014/9/4)
  37. ↑ 「即完売必至！　今年も「ナリフリ×水沢ダウン」のダウンジャケットが登場で*す。」pen Online (2015/9/29) Archived 2017-03-04 at the Wayback Machine
  38. ↑ 「ITEM INFO」DESCENTE BLANC (2016/11/21) Archived 2017-03-04 at the Wayback Machine
  39. ↑ "乗馬と自転車のコラボ？？｜TOKYOlife（東京ライフ）". TOKYOlife (in Japanese). Archived from the original on 2017-03-04. Retrieved 2017-03-06.
  40. ↑ "【楽天市場】期間限定3,240円以上で送料無料【スーパーSALE/20％OFF】ナリフリ narifuri×ラベンハム LAVENHAM ジャガードカモフラージュ キルティングベスト[ブラック](NFLV-05)JACQUARD CAMOUFLAGE QUILTING VEST メンズ(男性用)【服】_11610E(ripe)：ｒｉｐｅ". 楽天市場 (in Japanese). Archived from the original on 2017-03-04. Retrieved 2017-03-06.
  41. ↑ (2014/9/4) Archived 2017-03-04 at the Wayback Machine
  42. ↑ "ニュース一覧｜TOKYOlife（東京ライフ）". www.tokyolife.co.jp (in Japanese). Archived from the original on 2017-03-04. Retrieved 2017-03-06.
  43. ↑ "Spiewak Turn their Outerwear into Cycling Gear for Japan’s narifuri" highsnobiety (2015/2/3) Archived 2017-03-04 at the Wayback Machine
  44. ↑ 「Military × Functionality : SPIEWAK × narifuri 2016ss Collection」 narifuri blog (2016/4/17) Archived 2017-03-04 at the Wayback Machine
  45. ↑ 「これは本物！と膝を打った、コラボバッグが販売中！【ハンティング・ワールド×ナリフリ】」MonoMax Web (2016/9/27) Archived 2017-03-04 at the Wayback Machine
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.