Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country's balance of payments.
Industries in the Maldives center around fishing and tourism, with some overlap between the two with recreational fishing.
Sustainable tourism is a concept that covers the complete tourism experience, including concern for economic, social, and environmental issues as well as attention to improving tourists' experiences and addressing the needs of host communities. Sustainable tourism should embrace concerns for environmental protection, social equity, and the quality of life, cultural diversity, and a dynamic, viable economy delivering jobs and prosperity for all. It has its roots in sustainable development and there can be some confusion as to what "sustainable tourism" means. There is now broad consensus that tourism should be sustainable. In fact, all forms of tourism have the potential to be sustainable if planned, developed and managed properly. Tourist development organizations are promoting sustainable tourism practices in order to mitigate negative effects caused by the growing impact of tourism, for example its environmental impacts.
The Department of Tourism is the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist destination.
Tourism is the largest industry in Nepal and its largest source of foreign exchange and revenue. Home to eight of the ten highest mountains in the world, Nepal is a destination for mountaineers, rock climbers and adventure seekers. The Hindu and Buddhist heritage of Nepal and its cool weather are also strong attractions.
Kerala Tourism Development Corporation (KTDC) is a public sector undertaking that conducts and regulates the tourism activities in the Indian state of Kerala. The KTDC is headquartered at Thiruvananthapuram and has offices across all the districts of Kerala. The agency also operates hotels, resorts, and tourist rest houses in key locations in the state. Its official slogan is "Official host to God's own country." It is one of the most profitable ventures of the Kerala government.
Destination Canada, formerly the Canadian Tourism Commission, was created in 1995 to promote tourism in Canada. It is a Crown corporation, wholly owned by the Government of Canada, which reports to the Minister of Small Business and Tourism and the Minister of Innovation, Science and Economic Development.
Tourism in Namibia is a major industry, contributing N$7.2 billion to the country's gross domestic product. Annually, over one million travelers visit Namibia, with roughly one in three coming from South Africa, then Germany and finally the United Kingdom, Italy and France. The country is among the prime destinations in Africa and is known for ecotourism which features Namibia's extensive wildlife.
The Pacific Asia Travel Association (PATA) is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region.
The European Travel Commission (ETC) is an international non-profit association representing the national tourism organizations (NTOs) in Europe and is based in Brussels. It was established in 1948 to promote Europe as a tourist destination to long-haul markets outside of Europe; initially the United States, then Canada, Latin America, and Asia-Pacific later on. The ETC in 2023 had 36 member NTOs and 12 associate members from the private industry. The association aims to raise awareness of the importance of tourism among national European authorities and the general public through sharing best practices and cooperation in market intelligence and promotion.
The German National Tourist Board is a national marketing organisation which has worked with the Federal Government of Germany to promote tourism in and to Germany. It represents Germany throughout the world as a destination for holidays, business travel and visits to friends and family.
International tourism advertising is tourism-related marketing on the part of a private or public entity directed towards audiences abroad, and might target potential travelers and non-travelers alike. Wholly private firms such as travel agencies, hotel chains, cruise agencies, non-governmental organizations (NGOs) often run their own advertising campaigns to market their existence, mission, or services and/or goods offered to the consumer, and these advertisements seldom carry intentional political messages.
The Department of Tourism is a major government ministry under the Kerala Government that regulates and supervises tourism in Kerala. Kerala Tourism is the fastest growing state tourism department in the country and the ministry has been often adjudged as key department that aggressively worked on to make Kerala Tourism into Top 100 Superbrands.
The Seychelles Tourism Board (STB), a public/private sector body headed by CEO Mrs. Sherin Francis, with Mrs. Kathleen Mason as Chairperson, oversees most aspects of Seychelles' tourism industry whose Minister is Mr. Didier Dogley. The Seychelles Tourism Board is responsible for the promotion and marketing of the Seychelles islands as the preferred tourist destination.
Wellness tourism is voluntary travel to world-wide destinations for the purpose of promoting health and well-being through physical, psychological, or spiritual activities.
Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism. Fashion Tourism can be defined as “the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion.”
Kazakhstan is the ninth-largest country by area and the largest landlocked country in the world. Tourism is not a major component of the economy. As of 2014, tourism has accounted for 0.3% of Kazakhstan GDP, but the government had plans to increase it to 3% by 2020.
The Namibia Tourism Board (NTB) is mandated by the Namibian Government as the regulatory and marketing body for tourism activities in Namibia, and is headquartered in Windhoek, Namibia.
Zurab Pololikashvili is a Georgian politician and diplomat, currently serving as Secretary-General of the World Tourism Organization. From 2005 to 2009 he was the Deputy Minister of Foreign Affairs of Georgia, and he served as ambassador to Spain, Morocco, Algeria and Andorra.
Tourism in Estonia refers to the overall state of the tourism industry in the Finno-Ugric nation of Estonia. It is a key part of the country's economy, contributing 7.8% to its GDP, and employing 4.3% of its population. In 2018, tourism and other related services counted for over 10.8 percent of Estonia's exports. Tourism is increasing rapidly in Estonia: the number of tourist arrivals—both domestic and international—has increased from 2.26 million in 2006 to 3.79 million in 2019. Estonia was also ranked the 15th-most safest country to visit in 2017, according to safedestinations.com, scoring 8.94 out of 10 on their list. In a 2018 report published by the OECD, they concluded that most international tourists come from places like Finland, Russia, Latvia, Germany, and Sweden.
Nepal 
