Biography
Early life
Adams was raised in Ascot, England. His interest in music began when he was a young child. His father introduced him to bands such as Nirvana, the Foo Fighters, and The Prodigy. The first band he can remember falling in love with is Busted. They inspired him to play guitar, although he only received an acoustic guitar at the time. [5]
During his teenage years, he became more involved in the pop punk and emo scene, looking up to bands such as My Chemical Romance, Pierce the Veil, and Neck Deep. He attended many different concerts, meeting many of his best friends while doing so. [6] [7]
YouTube
Adams initially posted singing covers on Instagram. In 2015, he started posting his covers to his YouTube channel "Triggerwarningrat" as Instagram imposed a 15-second limit on videos at the time. [6] As his channel grew, he began posting more vlog content alongside his covers. In 2017, Adams used the platform to come out as transgender and shared his transition journey, posting regular testosterone and top surgery updates. In 2018, Adams released his first original single, "Asthma Attack", posting a music video on YouTube, later explaining that he wrote it about being transgender [8] and the double life he was living, being called his birth name and seen as a girl at school, while being a boy called Noah online. Adams now posts content discussing LGBTQ+ topics alongside his covers and original music videos. [9]
Signing to Hopeless Records
On 19 November 2020, Adams announced he had been signed to Hopeless Records. The announcement was accompanied by the release of the song "Life's A Bit", with the music video published the same day on his YouTube channel. [10]
Tours
NOAHFINNCE Debut Tour
Ahead of Slam Dunk Festival and his upcoming tour, Adams played his first ever show in Hitchin in July 2021. [35] His debut UK tour took place in September 2021, consisting of 4 shows total in Southampton, Manchester, Bristol, and London. Supporting him were Bears in Trees, The Oozes, and SOAP. [36]
US Tour 2022
In March 2022, Adams announced that he would be going on tour across America with Sophie Powers in May and June of that year. He played a total of 19 shows, 8 of which were sold out. Adams' second EP, "MY BRAIN AFTER THERAPY", was released in the midst of the tour. [37]
Anatomy of a Rat UK Tour
Originally planned for January 2022, the tour was postponed until September due to COVID-19, with one show in May. This allowed many shows to get upgraded venues and/or additional dates. Supporting him were Sophie Powers and The Oozes. He played to his biggest crowd in Manchester with over 800 in the audience. [38]
A Kiss For The Whole World: Album Launch Shows
In February, March and April of 2023, Enter Shikari played three legs of intimate shows in the UK to celebrate the release of their album "A Kiss For The Whole World". [39] NOAHFINNCE supported them on the first leg in February, alongside Blackout Problems, performing in London, Manchester, Wolverhampton, Bristol and Glasgow. [40]
US Tour 2023
In December 2022, Adams announced his second US tour, planned for the spring of 2023 with Bears in Trees and Action/Adventure. There were 22 shows scheduled across the US and one show in Canada. [41]
Goopy Goopers UK Tour
In August 2023, Adams announced a headline tour of 8 dates in the UK and Ireland for October 2023 with support from Blackout Problems and LOU. [42]
A Kiss For The Whole World UK/EU Tour 2024
In February 2024, Adams supported Enter Shikari a second time on the UK leg of their EU/UK tour, [43] [44] playing arenas for the first time. The tour concluded at OVO arena, Wembley, where he was joined on stage by "Dancing Magical Schoolgirl", Kelsey Ellison, during the song "Scumbag". [45]
US Tour 2024
In March 2024, Adams embarked on a tour in support of his recently released album "Growing Up On The Internet". He was supported by TX2, Teenage Joans, and Chase Petra who later dropped out due to health issues. [46]
Summer 2024
In June 2024, NOAHFINNCE played Rock For People, [47] his first EU show outside of the UK. He also played Download Festival [48] and Isle of Wight Festival. [49] In July he headlined the second stage of the first ever Bludfest at Milton Keynes Bowl. [50] In August, Adams opened for McFly in Halifax on his birthday, [51] and supported Busted at two shows in Margate and Hitchin in the following weeks. [52]
UK Tour 2024
In November 2024, Adams toured the UK for the release of his debut album "Growing Up On The Internet". He played shows in Southampton, Bristol, Birmingham, Glasgow, Manchester, Leeds and London, and was supported by Taylor Acorn and South Arcade. [53]
Slam Dunk Festival
NOAHFINNCE has performed at Slam Dunk Festival a total of three times, in 2021, [54] 2023, [55] and most recently, in 2025. [56] In 2025, Adams also made surprise appearances during As It Is' set on both days, performing "Can't Save Myself" live with the band. [57]
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