Norma (supermarket)

Last updated
Norma Warenhandels-GmbH
Company type GmbH
Industry Retail (grocery)
Founded1960s
Headquarters Fürth, Germany
ProductsMainly own brand, with a few larger and regional brands
Revenueabout 6 billion Euro
Total assets 914,493,344 Euro (2017)  OOjs UI icon edit-ltr-progressive.svg
Number of employees
14,679 (2017)  OOjs UI icon edit-ltr-progressive.svg
Website www.norma-online.de

Norma is a food discount store with more than 1,300 stores in Germany, France, the Czech Republic and Austria. The stores are appearing as Norma and Norma-Rodi, as Norma has acquired the company Rodi. [1]

Contents

Company

In 1921, the family company George Roth in Fürth, Germany, was founded. [2] Out of this company, in the 1960s, the first Norma store opened in the south of Germany. Since the end of the 1980s, Norma has developed from a regional discount store to an international company. On April 5, 2010 the company owner Manfred Georg Roth died. [3] The company is managed by a dual leadership consisting of Gerd Köber and Robert Tjón. [4] In December 2011, the general partner changed its legal form from a GmbH to a foundation based in Fürth. The limited partnership was then renamed Norma Lebensmittelfilialbetrieb Stiftung & Co. KG. Another foundation was set up to manage the real estate holdings.

Concept

In common with other large German discount supermarket chains such as Aldi and Lidl, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.

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References

  1. "Das Herz von Norma schlägt in Mittelfranken". www.nordbayern.de. Retrieved 2022-05-01.
  2. K”hler, Corinna (2009). Handelsmarken von Discountern: Konzepte und Strategien (in German). Igel Verlag. ISBN   978-3-86815-112-1.
  3. "Norma-Chef Roth ist tot". www.nordbayern.de. Retrieved 2022-05-01.
  4. "Discounter: Neue Doppelspitze für Norma". www.handelsblatt.com (in German). Retrieved 2022-05-01.