Now You See Her

Last updated
"Now You See Her"
Single by Crash Test Dummies
from the album Oooh La La!
ReleasedSeptember 2010
Format promotional
RecordedWater Music, Hoboken, New Jersey
Genre Alt-rock
Art pop
Lounge
Electro-swing
Label Deep Fried Records
Songwriter(s) Brad Roberts, Stewart Lerman
Producer(s) Stewart Lerman
Crash Test Dummies singles chronology
"And It's Beautiful"
(2010)
"Now You See Her"
(2010)

"Now You See Her, Now You Don't" is a song by Canadian group Crash Test Dummies and was the second promotional single from their 2010 album Oooh La La! . As with most songs from the album, the song is based on an Optigan melody, with this song emulating a Big band swing style. [1]

Canada Country in North America

Canada is a country in the northern part of North America. Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering 9.98 million square kilometres, making it the world's second-largest country by total area. Its southern border with the United States, stretching some 8,891 kilometres (5,525 mi), is the world's longest bi-national land border. Canada's capital is Ottawa, and its three largest metropolitan areas are Toronto, Montreal, and Vancouver.

Crash Test Dummies Canadian band

The Crash Test Dummies are a Canadian rock band from Winnipeg, Manitoba.

A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs and music journalists, in advance of the release of commercial editions, in the hope that airplay, reviews, and other forms of exposure will result and stimulate the public's interest in the commercial release.

Contents

Lyrics and interpretation

The song has been described as a "quirky little tune about an uncatchable girl" and is considered to be one of the most surprising and best songs on the album [2]

It's from the lyrics of this song where the album gets the title Oooh La-La!.

Music video

The music video for the song is directed by Lynne Harty and uses a pixilation animation effect. The action of the video is displayed in a center partition and consists of various women, along with Brad Roberts, posing and dancing in front of the camera.

A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products. Although the origins of the music video date back to musical short films that first appeared in the 1920s, they again came into prominence in the 1980s when the channel MTV based their format around the medium. Prior to the 1980s, these kinds of videos were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip".

Pixilation type of stop-motion animation using live actors

Pixilation is a stop motion technique where live actors are used as a frame-by-frame subject in an animated film, by repeatedly posing while one or more frame is taken and changing pose slightly before the next frame or frames. The actor becomes a kind of living stop motion puppet. This technique is often used as a way to blend live actors with animated ones in a movie, such as in The Secret Adventures of Tom Thumb by the Bolex Brothers.

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References

  1. "Crash Test Dummies". The Agency Group. Archived from the original on 8 August 2010. Retrieved 2 October 2010.
  2. "Review: Crash Test Dummies - Ooh La La!". Wildy's World. Retrieved 2 October 2010.