Off the Beat

Last updated

Off the Beat
I.M - Off the Beat.jpg
Digital cover
EP by
I.M
ReleasedApril 3, 2024
Genre K-pop
Length17:06
Language
  • Korean
  • English
Label Sony Music Korea
I.M chronology
Overdrive
(2023)
Off the Beat
(2024)
Singles from Off the Beat
  1. "Lure"
    Released: April 3, 2024

Off the Beat is the third extended play by the South Korean rapper I.M. It was released by Sony Music Korea on April 3, 2024. The EP contains six tracks, including the lead single "Lure".

Contents

Background and release

On March 12, Sony Music Korea announced that I.M will make a comeback in April, three months since the release of his digital single "Slowly" featuring Heize. [1] On March 13, it was revealed through the official SNS that he will release an extended play Off the Beat on April 3, ten months since the release of his second extended play Overdrive , [2] with the lead single "Lure" revealed on March 18. [3] On March 29, the album preview was released. [4]

The physical EP was released in two standard versions; Off and Beat, [5] with the addition of jewel case and Nemo versions. [6]

Composition

I.M made his name on all track credits, participating in the production of all songs. [3]

Off the Beat expressed the "atypical" nature of being unconventional through music. [4] It was sonically more upbeat than Overdrive, incorporating influences from hip hop, soul, R&B, and Latin music. [7]

Promotion

In April, Sony Music Korea collaborated with B.stage for the opening of "Imvitation - on the low" pop-up store, to commemorate the release of his album. [8] It was also announced that he will have his first world tour Off the Beat, to be held in eighteen cities in ten countries. [9]

Commercial performance

I.M received his first Hanteo Chart Bronze Certification Plaque for achieving more than 100,000 copies in Initial Chodong sales in its first week of release in South Korea. [10]

Track listing

Off the Beat track listing
No.TitleLyricsMusicArrangementLength
1."Lure"I.M
  • I.M
  • Wooki
Wooki2:50
2."Bust It"I.M
  • I.M
  • Long Drive
  • The Need
  • Long Drive
  • The Need
2:52
3."XO"I.M
  • I.M
  • Wooki
Wooki3:00
4."Skyline"I.M
  • I.M
  • Long Drive
  • The Need
  • I.M
  • Long Drive
  • The Need
2:55
5."MMI"I.M
  • I.M
  • Wooki
Wooki2:51
6."nbdy"I.M
  • I.M
  • Wooki
Wooki2:38
Total length:17:06

Charts

Certification and sales

Certification and sales for Off the Beat
RegionCertification Certified units/sales
South Korea119,465 [13]

Release history

Release history and formats for Off the Beat
RegionDateFormatLabel
South KoreaApril 3, 2024 Sony Music Korea
Various
  • Digital download
  • streaming

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<span class="mw-page-title-main">I.M</span> South Korean rapper

Im Chang-kyun, known by the stage name I.M or mononymously as Changkyun, is a South Korean rapper, singer, songwriter, and producer. He is a member of the South Korean boy group Monsta X, which debuted through the Mnet's survival show No.Mercy, under Starship Entertainment in 2015. He also made his solo debut with the EP Duality in 2021.

<i>Duality</i> (EP) 2021 EP by I.M

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<i>No Limit</i> (EP) 2021 EP by Monsta X

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<i>Shape of Love</i> 2022 EP by Monsta X

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<i>Youth</i> (Kihyun EP) 2022 EP by Kihyun

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<i>Lights</i> (Joohoney EP) 2023 EP by Joohoney

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<i>Overdrive</i> (EP) 2023 EP by I.M

Overdrive is the second extended play by the South Korean rapper I.M. It was released by Sony Music Korea on June 23, 2023. The EP contains six tracks, including the lead single of the same name.

<i>The Unseen</i> (EP) 2023 EP by Shownu X Hyungwon

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References

  1. Kim, Sun-woo (March 12, 2024). [단독]몬스타엑스 아이엠, 4월 솔로 컴백 [[Exclusive] Monsta X I.M, makes solo comeback in April]. JTBC (in Korean). Retrieved March 12, 2024 via Naver.
  2. Kim, Na-yeon (March 13, 2024). 몬스타엑스 아이엠, 4월 3일 컴백[공식] [Monsta X I.M, will comeback on April 3 [Official]]. Sports Kyunghyang (in Korean). Retrieved March 13, 2024 via Naver.
  3. 1 2 Kim, Won-hee (March 18, 2024). 몬스타엑스 아이엠, 컴백 타이틀은 '루어' [Monsta X I.M, comeback title is 'Lure']. Sports Trends (in Korean). Retrieved March 25, 2024 via Naver.
  4. 1 2 Yoon, Ki-baek (March 29, 2024). 몬스타엑스 아이엠, 6색 매력으로 꽉 채운 '오프 더 비트' [Monsta X I.M, 'Off the Beat' filled with 6 colors of charm]. Edaily (in Korean). Retrieved March 29, 2024 via Naver.
  5. Yoo, Byung-chul (March 22, 2024). 몬스타엑스 아이엠, 완벽 수트핏 자랑한 'Off the Beat' 콘셉트 포토 공개…조각 같은 비주얼 [Monsta X I.M, unveils 'Off the Beat' concept photos boasting perfect suit fit... Sculpture-like visual]. Global Epic (in Korean). Retrieved March 25, 2024.
  6. Kim, Soo-jin (March 27, 2024). 몬스타엑스 아이엠, 'Off the Beat' 콘셉트 포토 추가 오픈..독보적 감성 예고 [Monsta X I.M, opens additional concept photos for 'Off the Beat'.. Unrivaled emotional forecast]. Star News (in Korean). Retrieved March 27, 2024 via Naver.
  7. Tauer, Kristen (April 3, 2024). "I.M Gets Personal on His Third Solo E.P. 'Off the Beat'". Women's Wear Daily . Retrieved April 3, 2024.
  8. Ahn, Hee-jung (April 14, 2024). 몬스타엑스 '아이엠' 팝업, 비스테이지가 운영…팬덤 편의성↑ [Monsta X I.M pop-up, operated by B.stage... Fandom convenience ↑]. ZDNet Korea (in Korean). Retrieved May 20, 2024 via Naver.
  9. Lee, Jin-joo (April 22, 2024). 몬스타엑스 아이엠, 첫 솔로 월드투어 'Off the Beat' 오는 5월 개최 확정 [Monsta X I.M, confirms to host his first solo world tour 'Off the Beat' in May]. BNT News (in Korean). Retrieved May 3, 2024.
  10. Jeong, Hee-yeon (May 2, 2024). 몬스타엑스 아이엠 솔로 컴백…초동 10만 돌파 [Monsta X I.M solo comeback... Exceeds 100,000 sales]. Sports Dong-a (in Korean). Retrieved May 4, 2024 via Naver.
  11. "Week 15 of 2024 Album Chart". Circle Chart (in Korean). April 7–13, 2024. Retrieved April 18, 2024.
  12. "April 2024 Album Chart". Circle Chart (in Korean). Archived from the original on May 10, 2024. Retrieved May 11, 2024.
  13. Cumulative sales for Off the Beat (Nemo + CD):