| Oliver Peoples | |
|---|---|
| | |
| Type | Subsidiary of Luxottica |
| Founded | 1986 |
| Headquarters | Los Angeles, California , United States |
Number of locations | 42 retail stores |
| Key people | Rocco Basilico (CEO) |
| Products | Eyewear and Sunglasses |
| Owner | Luxottica |
| Parent | EssilorLuxottica |
| Website | oliverpeoples.com |
Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica. [1] The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world. Oliver Peoples eyewear is designed in Los Angeles, Italy, and Japan. [2]
Oliver Peoples was founded by Kenny Schwartz, Larry Leight and his brother Dennis Leight in 1986. [3] Before they launched the company, Schwartz and Larry Leight worked as opticians. They would draw glasses on the celebrities in Vogue magazine. [4] In 1984, Leight designed a frame, later named "Identity," [5] that was fabricated for pop artist Andy Warhol. [6] Warhol wore the glasses for an editorial spread published in the German magazine Männer Vogue in 1987. [7]
In 1986, while Schwartz and the Leight brothers were searching for eyewear brands to stock their new boutique in West Hollywood, California, [8] they purchased a bulk lot of American brand name frames in their original packaging for $5,000 at an auction in Connecticut. [9] Contrary to popular belief and often advocated by Larry in the past for marketing purposes, the evocative brand name was not created accidentally while going through the inventory where a receipt was found naming the frames' original owner as Oliver Peoples, it was brainstormed by the founders including Cindy Leight starting as the abbreviation of OP, then as O Peoples and Oscar Peoples in referencing to the Oscars and finally settling on Oliver Peoples partially with inspiration from the novel Oliver Twist. [10] Early manufacturing partnership was with the Japanese eyewear maker EYEVAN from the city of Sabae, Fukui. [11]
In 2006, Oakley acquired Oliver Peoples for $46.7 million. [12] In 2007, Oakley was purchased by eyewear giant Luxottica. [13] In 2016, Rocco Basilico became the CEO of Oliver Peoples. After his first year at the helm, Basilico earned himself a place on the famed Forbes ' '30 Under 30' list. [14] To date, Basilico has helped increase Oliver Peoples' retail footprint from 14 to 42 global stores. [15]
1989, Denise Crosby wears OP-505 in “Pet Sematary".
1991, Oliver Peoples is mentioned in Bret Easton Ellis' novel, American Psycho . The film adaptation, released in 2000, features Christian Bale in the iconic Oliver Peoples 'O'Malley' frames. [16] The same year, Julia Roberts wears 'M-4 Sun' frames in Dying Young .[ citation needed ]
1993, Whoopi Goldberg wears MP-2 in Sister Act 2: Back in the Habit . Also in 1993, Laura Dern wore Oliver Peoples glasses in Jurassic Park . [17]
1994, Anthony Edwards wears Oliver Peoples (full rim frames, later rimless) throughout his entire tenure on ER .[ citation needed ]
1996, Jeff Goldblum wears Oliver Peoples Finley in “Independence Day”.
1997, Bruce Willis wears 'O'Malley Sun' in The Jackal . [18]
1999, Brad Pitt wears Oliver Peoples' Aero II styles in Fight Club . [19]
2004, Denzel Washington wears Oliver Peoples M4 in Man on Fire . [20]
2005, Brad Pitt and Angelina Jolie wear Oliver Peoples in Mr. & Mrs. Smith . [21]
2007, Nicolas Cage wears Oliver Peoples MP-2 in National Treasure, Book of Secrets.
2013, James Spader wears Oliver Peoples in the NBC series The Blacklist . [22]
2014, Mark Wahlberg wears Oliver Peoples in the movie The Gambler .
2017, Bono from U2 wears Oliver Peoples 'Row After Midnight' frames. [23]
2022, Kevin Costner wears Oliver Peoples in the television series, Yellowstone . [24]
2022, Theo James and Aubrey Plaza wear Oliver Peoples in the HBO series The White Lotus . [25]
2023, Jeremy Strong as Kendall Roy wears Oliver Peoples in the HBO series Succession . [26]
In 1994, Oliver Peoples and Sir Elton John collaborated to create a series of frames with a portion of the proceeds going to the Elton John AIDS Foundation. This marked the first collaboration with the brand. [27]
In 2009, Oliver Peoples collaborated with actress Zooey Deschanel for a signature pair of sunglasses called "Zooey." [28]
In 2012, Oliver Peoples collaborated with Anthony Peck, [29] who is a longtime customer and the estate of Gregory Peck and released the eponymous line of optical and sunglasses frames worn by the actor as Atticus Finch in the film To Kill a Mockingbird (film) for the 50th anniversary of the movie and foldable versions were also released in 2020, [30] these frames often comes with a gold embossed card and a printed scene from the iconic film.
In 2013, Oliver Peoples collaborated with French women's brand Isabel Marant. [31]
In 2015, Oliver Peoples collaborated with Rodarte [32] Public School. [33] and fragrance brand Byredo. [34]
In 2016, Oliver Peoples collaborated with the luxury fashion label established by Mary-Kate and Ashley Olsen, The Row. [35]
In 2019, Oliver Peoples collaborated with the Grant estate to launch the Cary Grant style inspired by Grant's character in the film "North by Northwest". [36]
In 2020, Oliver Peoples collaborated with premium audio company Master & Dynamic. [37]
In 2021, Oliver Peoples collaborated with Italian luxury brand Brunello Cucinelli, [38] and fashion house, Frère. [39]
In 2023, Oliver Peoples collaborated with New York womenswear brand Khaite. [40]
As of 2026, the Oliver Peoples brand has approximately 48 stand alone retail boutiques around the world in North America, Europe and Asia. [41]