Onefinestay

onefinestay

Company type	Subsidiary
Industry	Travel
Genre	Travel agency
Founded	2009
Founder	Greg Marsh Demetrios Zoppos Tim Davey Evan Frank
Headquarters	London , United Kingdom
Area served	London, New York, Paris, Los Angeles, Rome
Products	Hospitality
Parent	Independent (2009–2016) Accor (2016–present)
Website	http://www.onefinestay.com

onefinestay is a British hospitality company founded in 2009. ^[1] and headquartered in London.

onefinestay operates in London, New York, Paris, Los Angeles and Rome. It provides services to owners of distinctive and upmarket homeowners, by enabling them to let out their home to guests while their home is unoccupied. ^[2]

As of April 2016, onefinestay had 2,600 private homes under its management. ^[3] A month later, it became a member of the British Hospitality Association. ^[1]

Origins and history

The idea behind onefinestay was thought up by co-founder and former CEO Greg Marsh in 2009, following a trip to Pisa. A tip off from a local friend took him off the beaten track to Piazza delle Vettovaglie. He realised he’d never have experienced Pisa the same way if he hadn’t had this connection with someone who lived there. When Marsh returned to his flat in London, he had a second realisation: it had been empty while he was abroad, and every time he traveled someone else could be experiencing London while staying in his home. ^[4] Marsh’s home was the first to be listed on the onefinestay website.

Founded in 2009, onefinestay launched in London in May 2010 with just six homes. Over the course of 2011, the business grew tenfold and soon expanded internationally, launching in New York in May 2012, in Los Angeles and Paris in September 2013 before launching in Rome in March 2016. ^{[5] [6] [7] [8]}

In April 2016, AccorHotels acquired onefinestay for at least $170 million (£117 million). The company is also committing to a $70 million investment in onefinestay (£50 million) over the next few years. ^[9]

Four months following Accor's acquisition of onefinestay, Greg Marsh resigned in September 2016. ^[10]

Funding

Marsh, along with Demetrios Zoppos and Tim Davey founded onefinestay in September 2009, and raised a small amount of seed funding from family and friends in 2009. ^[11]

The website launched in May 2010 with just six homes listed. In February 2011, onefinestay raised $3.7 million Series A funding in a round led by Index Ventures. Other angel investors included: Brent Hoberman, co-founder & CEO of Lastminute.com, Andy Phillipps, co-founder of ActiveHotels, and David Magliano, former Director of Marketing for London’s 2012 Olympic bid.

In June 2012, the company announced a $12.2 million Series B funding round, led by US venture capital firms. ^[12]

In June 2015, the company announced a $40 million Series D funding round. It included participation from investors including Intel Capital, Quadrant Capital Advisors, and leading global hospitality brand Hyatt Hotels, as well as a number of angel investors including Joss Kent, CEO of &Beyond and former global CEO of Abercrombie & Kent. ^{[13] [14]}

Business model

onefinestay homeowners

onefinestay allows homeowners to rent out their homes to vetted guests, managing everything for them down to the reservations. Its in-house housekeeping team prepares everything for the guests’ arrival, including cleaning the house and putting away any valuables the homeowner does not want on display. Members keep onefinestay up to date on their home's availability using an online calendar. ^[15]

Once a homeowner has been selected to join the service (the company turns down 9 out of 10 homes) onefinestay learns everything about the home, enabling them to answer any guest queries. ^{[16] [17]}

The homes listed range from one-bedroom apartments to town houses and boats.

Travel Trade and partners

onefinestay works with hospitality distribution partners, travel agents, Centurion (the travel agent from American Express) and Signature. ^{[18] [19]}

Sherlock

Consisting of a physical device and a smartphone app, Sherlock enables secure keyless access to all types of homes including apartment buildings and walk-ups by using a mobile phone. ^[20] The technology was initially developed by Daniel Townsend ^[21] and continued by Eduardo Aguilar Peláez ^[22] and his team. The product now continues as an independent company called Klevio. ^[23]

Reception

The Guardian described onefinestay as “a fantastic option for staying in London” as it is “Better than house-sitting, in that you have no responsibilities, more interesting than a self-catered property or serviced apartment because the owner's possessions, their style, their touch and their personality remain.” ^[24] Country Life magazine also encouraged it readers to try onefinestay when they wrote “So next time you're heading into town for a meeting, dinner or trip to the theatre, think twice before booking the familiarity of your usual hotel, and live like a local instead”. ^[25] This point was echoed by The Financial Times who said "Glitterballs, private lifts and antique cocktails might be fun but how much more compelling is the chance to step into the shoes of a local?". ^[26] These reviews have also been reflected by the European Startup Awards which named onefinestay as Best Travel and Hospitality Startup in 2011.

References

1. "BHA welcomes onefinestay to its membership". 17 May 2016. Archived from the original on 2016-08-16. Retrieved 2016-07-13.
2. Strauss, Karsten. "Disrupting the hotel biz: enter the Un-hotel". Forbes.
3. "Accor to acquire online home rental site Onefinestay". Financial Times. 5 April 2016.
4. "BRUMMELL BLOG: Greg Marsh". brummellmagazine.net. Retrieved 20 June 2012.
5. "High-End Rental Startup Onefinestay Launches in Los Angeles and Paris". 17 September 2013.
6. "Onefinestay, the Upmarket Airbnb, Expands Its 'Unhotel' to Paris & LA". 17 September 2013.
7. "Onefinestay expands in Italy".
8. "You can rent this colorful house in Rome". www.afar.com. Archived from the original on 2016-05-26.
9. Dillet, Romain (5 April 2016). "AccorHotels acquires onefinestay for $170 million". TechCrunch. Retrieved 2016-04-05.
10. "The CEO of Onefinestay has left the company". Business Insider .
11. "Startups: it's the era of the unhotel". siliconroundabout.org.uk. Retrieved 27 September 2011.
12. Ha, Anthony (19 June 2012). "onefinestay Series B".
13. "Onefinestay closes $40m funding round - Tech City News | Tech City News". techcitynews.com. Archived from the original on 2015-06-29.
14. "Onefinestay to Embark on 'Very Deliberate' Expansion with $40 Million Funding Round". 29 June 2015.
15. Higgins, Michelle (19 June 2015). "Taking the Work Out of Short-Term Rentals". The New York Times.
16. "Entertaining".
17. "We tried out onefinestay — the Airbnb for the rich".
18. "Carrier and Onefinestay join forces".
19. "Onefinestay".
20. "U.K. Startup Onefinestay — Aka the 'Posh Airbnb' — Patents Keyless Entry System to Hasten the Demise of Front Door Keys". February 2013.
21. "Controller for a door entry system".
22. "Hardware Products - from Idea to Execution". 24 May 2016.
23. "Onefinestay's founders are working on a smart intercom startup called Klevio".
24. Bowes, Gemma (21 June 2011). "One fine stay in London". The Guardian. Retrieved 8 February 2012.
25. Cooke, Alice (13 September 2011). "New places to stay in London – Onefinestay". County Life. Retrieved 8 February 2012.
26. Robbins, Tom (23 September 2011). "Make yourself at home". Financial Times. Retrieved 10 February 2012.