Novotel

Last updated

Novotel
Company type Subsidiary
IndustryHospitality
Founded1967
Founder Paul Dubrule
Gérard Pélisson
Headquarters
Issy-les-Moulineaux
,
France
Number of locations
559 (2021)
Area served
Worldwide
Parent Accor
Website accorhotels.com/Novotel

Novotel is a French midscale hotel brand owned by Accor. [1] Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor's multi-brand strategy. Novotel manages 559 hotels in 65 countries (2021). [2] Since 2010, Novotel also includes the apartment hotel brand Novotel Suites . [2]

Contents

History

From Novotel to Accor

The first Novotel was launched in Lille, France, in 1967. It was inspired by American motels with comfortable rooms, a restaurant and parking. By 1970, seven Novotel hotels were in operation, [3] [4] and the group raised the funds to develop internationally. [5]

By 1975, Novotel opened 60 hotels in France and 13 in Europe. [5] Novotel bought Mercure in 1975, and Sofitel in 1980. In 1981, Novotel entered the Asian market with the opening of a hotel in Singapore. [6]

Novotel reached the top 10 of hotel groups worldwide with 319 hotels. [7] It turned into the Accor group in 1983, and was introduced to the Paris stock exchange index the same year. Novotel survived as Accor's strong midscale brand alongside Mercure. [3] In 1984, Novotel bought the New York Times Square building, [8] a city where the company already operated the Roosevelt Hotel on Madison Avenue. [9]

In 1986, Novotel introduced full breakfast buffets. [10] In 1995, Novotel launched an international competition to award the best chefs of its hotels, [11] which became the Victoires internationales de la cuisine in 2001 and stretched its scope to ibis and Mercure chefs. [12]

Since 2000s: Modernization

By the end of the 1990s, ibis hotels took the leadership on cities' peripheries, leading Novotel to redefine a strategy towards city centers, [13] and to launch a global refurbishment program based on design and modularity, bringing Novotel closer to Accor's upscale brand Sofitel. [10] In 2004, Novotel introduced more ergonomic and elegant rooms (Novation) rooms. [14] In 2008, Novotel introduced new organic bath products branded "N". [15]

In November 2011, Novotel and Microsoft prototyped a futuristic room showcased at the Paris Vaugirard location and dubbed "Room 3120". [16] In 2013, the Xbox became available to customers, [17] and successfully tested a virtual concierge (Monscierge) within its hotels. [18] In 2014, Novotel introduced a multimedia table, PLAY, to provide digital guest services. [19]

In 2012, Novotel sold its New York Times Square location in a €160m sale and management-back deal. [8] In 2013, Novotel opened its 100th hotel in Asia Pacific. [20] In 2016, Novotel opened its largest hotel worldwide, in Madrid, [21] and a new flagship hotel in London's Canary Wharf the following year. [22] In 2017, the "N" rooms were launched, another step towards design customization. [23] In July 2018, Novotel opened in Seoul its 500th hotel worldwide. [24] In May 2019, Accor opened the Novotel Miami Brickell, the brand's second hotel in the USA. [25]

Description

Novotel caters to business and leisure travelers, with hotels located in the heart of major international cities, business districts and tourist destinations. [26] Novotel manages 559 hotels in 65 countries (2021). [2]

Development

Novotel in Canberra Novotel Canberra January 2014.jpg
Novotel in Canberra
Novotel in Southampton Novotel Southampton 2024-03.jpg
Novotel in Southampton
Development since 2011 [2]
YearHotelsRooms
2021559108,272
2020542105,559
2019536104,835
2018527102,795
201749298,903
201646492,843
201544889,219
201442883,340
201341479,220
201240176,383
201139574,502

See also

Related Research Articles

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References

  1. ↑ "Accor's Focus on Design". Hospitalitynet.org. 7 June 2019. Retrieved 23 October 2019.
  2. 1 2 3 4 "Key indicators". Accor.com. Retrieved 23 October 2019.
  3. 1 2 Luciano Segreto; Carles Manera; Manfred Poh (1 April 2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN   9781845459116.
  4. ↑ "Hotel chains". Cd-hotel.ch. Retrieved 23 October 2019.
  5. 1 2 Alain J.R. Fetis (1978). "El management en la hosteleria y la restauracion" (PDF). Tourspain.es (in Spanish). Retrieved 23 October 2019.
  6. ↑ "Accor will manage Apollo Hotel Singapore; Will be re-branded Novotel Apollo Singapore". Hotel-online.com. 1 October 1999. Retrieved 23 October 2019.
  7. ↑ "Le fast-food envahit le Vieux continent". Lhotellerie-restauration.fr (in French). 6 March 1997. Retrieved 23 October 2019.
  8. 1 2 "Accor announces Sale of the Novotel New York Times Square under a €160m Sale & Management-Back agreement". Hospitalitynet.org. 10 February 2012. Retrieved 23 October 2019.
  9. ↑ Carter B. Horsley (18 October 1981). "Novotel plans Broadway hotel on offices". The New York Times. Retrieved 23 October 2019.
  10. 1 2 "Novotel prend la parole et hausse le ton". Tourmag.com (in French). 4 October 2006. Retrieved 23 October 2019.
  11. ↑ "Au fil de la semaine". Lhotellerie-restauration.fr (in French). 19 November 1997. Retrieved 23 October 2019.
  12. ↑ "Accor met sa restauration au pas". Lhotellerie-restauration.fr (in French). 4 January 2001. Retrieved 23 October 2019.
  13. ↑ "Un rythme d'ouvertures de 25000 à 30000 chambres par an". Lhotellerie-restauration.fr (in French). 6 June 2002. Retrieved 23 October 2019.
  14. ↑ "Novotel hotels introduce "Novation" room concept". Hotelnewsresource.com. 15 June 2004. Retrieved 23 October 2019.
  15. ↑ "Novotel : des produits d'accueil bio à 100%". Lhotellerie-restauration.fr (in French). 9 December 2008. Retrieved 23 October 2019.
  16. ↑ "Novotel and Microsoft team up to launch the 'hotel room of the future'". Hospitalitynet.org. 22 November 2011. Retrieved 23 October 2019.
  17. ↑ "Xbox 360 trial for Novotel". Traveldailymedia.com. 20 June 2013. Retrieved 23 October 2019.
  18. ↑ "Novotel and Monscierge Release Initial Results of New Virtual Concierge at HITEC 2013". Hospitalitynet.org. 26 June 2013. Retrieved 23 October 2019.
  19. ↑ "Novotel's Web 3.0 hotel experience now includes a new innovative offer: PLAY, the interactive table". Hospitalitynet.org. 24 June 2014. Retrieved 23 October 2019.
  20. ↑ "Novotel marks 100th Asia-Pacific property". Hospitality-on.com. 4 November 2013. Retrieved 23 October 2019.
  21. ↑ "World's largest Novotel to open in Madrid in 2016". Citymagazine.com. 28 July 2014. Retrieved 23 October 2019.
  22. ↑ "Hotel Novotel London Canary Wharf". Hospitalitynet.org. 21 April 2017. Retrieved 23 October 2019.
  23. ↑ "Le nouveau flagship de Novotel s'est posé à Orly". Deplacementspros.com (in French). 8 November 2017. Retrieved 23 October 2019.
  24. ↑ "Novotel Ambassador Seoul Dongdaemun Hotel". Hospitalitynet.org. 5 July 2018. Retrieved 23 October 2019.
  25. ↑ "Novotel Miami Brickell hotel opens". Hotelnewsresource.com. 3 May 2019. Retrieved 23 October 2019.
  26. ↑ "Novotel by Accor". Hospitalitynet.org. Retrieved 23 October 2019.

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