Novotel

Last updated

Novotel
IndustryHotels
Founded1967
Headquarters
Number of locations
492 (2018)
Area served
Worldwide
Parent Accor
Website Accorhotels.com/Novotel
Novotel Hotel in downtown Bucharest, Romania 1. Bucuresti, Romania. Drumul spre Piata Tricolorului ptr. Ceremonia Imnului National 29 Iulie 2020.jpg
Novotel Hotel in downtown Bucharest, Romania

Novotel is a midscale hotel brand owned by Accor. [1] Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor's multi-brand strategy. Novotel manages 492 hotels in 59 countries (2018). [2]

Contents

History

From Novotel to Accor

The first Novotel was launched in Lille, France, in 1967. It was inspired by American motels with comfortable rooms, a restaurant and parking. By 1970, seven Novotel hotels were in operation, [3] [4] and the group raised the funds to develop internationally. [5]

By 1975, Novotel opened 60 hotels in France and 13 in Europe. [5] Novotel bought Mercure in 1975, and Sofitel in 1980. In 1981, Novotel entered the Asian market with the opening of a hotel in Singapore. [6]

Novotel reached the top 10 of hotel groups worldwide with 319 hotels. [7] It turned into the Accor group in 1983, and was introduced to the Paris stock exchange index the same year. Novotel survived as Accor's strong midscale brand alongside Mercure. [3] In 1984, Novotel bought the New York Times Square building, [8] a city where the company already operated the Roosevelt Hotel on Madison Avenue. [9]

In 1986, Novotel introduced full breakfast buffets. [10] In 1995, Novotel launched an international competition to award the best chefs of its hotels, [11] which became the Victoires internationales de la cuisine in 2001 and stretched its scope to ibis and Mercure chefs. [12]

Since 2000s: Modernization

By the end of the 1990s, ibis hotels took the leadership on cities' peripheries, leading Novotel to redefine a strategy towards city centers, [13] and to launch a global refurbishment program based on design and modularity, bringing Novotel closer to Accor's upscale brand Sofitel. [10] In 2004, Novotel introduced more ergonomic and elegant rooms (Novation) rooms. [14] In 2008, Novotel introduced new organic bath products branded "N". [15]

In November 2011, Novotel and Microsoft prototyped a futuristic room showcased at the Paris Vaugirard location and dubbed "Room 3120". [16] In 2013, the Xbox became available to customers, [17] and successfully tested a virtual concierge (Monscierge) within its hotels. [18] In 2014, Novotel introduced a multimedia table, PLAY, to provide digital guest services. [19]

In 2012, Novotel sold its New York Times Square location in a €160m sale and management-back deal. [8] In 2013, Novotel opened its 100th hotel in Asia Pacific. [20] In 2016, Novotel opened its largest hotel worldwide, in Madrid, [21] and a new flagship hotel in London's Canary Wharf the following year. [22] In 2017, the "N" rooms were launched, another step towards design customization. [23] In July 2018, Novotel opened in Seoul its 500th hotel worldwide. [24] In May 2019, Accor opened the Novotel Miami Brickell, the brand's second hotel in the USA. [25]

A new Novotel nearing completion at Paddington Village Liverpool NoVoTel Liverpool.JPG
A new Novotel nearing completion at Paddington Village Liverpool

Description

Novotel caters to business and leisure travelers, with hotels located in the heart of major international cities, business districts and tourist destinations. [26] Novotel manages 492 hotels in 59 countries (2018). [2]

Development

Development since 2011 [2]
YearHotelsRooms
201849298 903
201746492 843
201644889 219
201542883 340
201441479 220
201340176 383
201239574 502
201139474 117

Novotel Suites

Since 2010, Novotel also includes the apartment hotel brand Novotel Suites, with 34 hotels worldwide (2018). [2]

See also

Related Research Articles

Sofitel Hotels & Resorts are a chain of luxury hotels based in Paris, France, and owned by Accor since 1980.

Accor French hospitality company

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest worldwide.

Red Roof Inn Economy motel chain

Red Roof Inn is an economy hotel chain in the United States. Red Roof has over 650 properties globally, primarily in the Midwest, Southern, and Eastern United States. Red Roof Inn is a pet-friendly hotel chain.

Hotel Sevilla

The Hotel Sevilla is a historic hotel in Havana, Cuba.

Super 8 (hotel)

Super 8, formerly Super 8 Motels, is an American hotel brand, the world's largest budget hotel chain with over 2,000 locations worldwide. The chain is a subsidiary of Wyndham Hotels and Resorts. The original room cost was $8.88 per night. As of March 2021, the company website listed 2,177 hotels worldwide.

Ibis (hotel)

Ibis is a brand of economy hotels owned by Accor. Created in 1974, Ibis became Accor's economy megabrand in 2011 with the launch of Ibis Styles and Ibis Budget. As of December 2019, there were 1,218 hotels under the Ibis brand, with 155,678 rooms in total across 67 countries.

HotelF1 is an economy hotel brand owned by Accor. Created by Accor in 1984 in France under the name Formule 1, it was renamed HotelF1 in 2007 and later revamped as a road trip-themed hotel brand. HotelF1 manages 172 hotels in France (2018).

Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) is an Indian hospitality company that manages a portfolio of hotels, resorts, jungle safaris, palaces, spas and in-flight catering services. It is a subsidiary of the Tata Group conglomerate.

Mercure (hotel)

Mercure is a midscale hotel brand specialized in traditional hotels managed by committed hoteliers, and owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975. Mercure manages 875 hotels in 63 countries (2019).

The Ascott Limited International lodging company

The Ascott Limited is a member of CapitaLand, one of Asia’s largest diversified real estate groups. Headquartered and listed as a Singapore company, Ascott has grown to be one of the leading international lodging owner-operators, with more than 700 properties in over 190 cities spanning more than 30 countries across the Asia Pacific, Europe, the Middle East, Africa and the USA. Its portfolio of serviced residence and hotel brands includes Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello and POP!.

Sofitel Macau At Ponte 16

The Sofitel Macau At Ponte 16 is a hotel in Santo António, Macau, China. It is part of Sofitel Luxury Hotels, an up-market hotel brand which forms part of one of the world's leading hotel chains, Accor Hospitality, based in France. Over the past few years since opening its doors in 2008, Sofitel Macau and the management have been credited a number of tourism awards.

Ibis Budget

Ibis Budget is an economy hotel brand specialized in essential comfort at a budget price and owned by Accor. Created in 1992 in France under the name Etap Hôtel, the brand was renamed Ibis Budget in 2011. Ibis Budget manages 614 hotels in 20 countries (2018).

Orbis (Polish travel agency)

Orbis is the oldest travel agency in Poland, founded in 1920 in Lwów. Currently, it is the largest hotel group in Poland and Central Europe, and parent company of Orbis S.A. Capital Group, which has nine subsidiaries. Its name comes from a Latin language word Orbis, which means world.

Pullman Hotels and Resorts is an upscale international hotel brand owned by AccorHotels. Pullman has over 117 hotels and resorts in 39 countries in Europe, Africa, the Middle-East, Asia Pacific, Australia and Latin America.

Ibis Styles Economy hotel brand

Ibis Styles is an economy hotel brand focused on in-style stays and owned by Accor. Created in 1980 in Australia with the name All Seasons, the brand was acquired by Accor in 1999 and renamed Ibis Styles in 2011. Ibis Styles manages 476 hotels in 45 countries (2018).

Novotel Manila Araneta City

Novotel Manila Araneta City, alternately named Novotel Manila Araneta Center, is a 4-Star Hotel located at the Araneta City in Quezon City, Philippines. The mid-scale, full-service hotel is part of AccorHotels, and the first hotel under the Novotel brand in the Philippines.

Avid Hotels

Avid Hotels is a midscale hotel brand launched in 2017 by InterContinental Hotels Group.

Thalassa Sea & Spa is the thalassotherapy brand of the group Accor. In 1984, Accor purchased the Quiberon institute, the first of the Thalassa brand, and the largest thalassotherapy center in France to this day. Thalassa Sea & Spa has 9 centers in France and 4 abroad.

Jo&Joe hotel chain of AccorHotels

Jo&Joe is a hotel brand specialized in economic stays and owned by Accor. Launched in 2016, the brand aims to develop a new leisure concept for Millennials. Jo&Joe manages 2 hotels in France (2019).

References

  1. "Accor's Focus on Design". Hospitalitynet.org. 7 June 2019. Retrieved 23 October 2019.
  2. 1 2 3 4 "Key indicators". Accor.com. Retrieved 23 October 2019.
  3. 1 2 Luciano Segreto; Carles Manera; Manfred Poh (1 April 2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN   9781845459116.
  4. "Hotel chains". Cd-hotel.ch. Retrieved 23 October 2019.
  5. 1 2 Alain J.R. Fetis (1978). "El management en la hosteleria y la restauracion" (PDF). Tourspain.es (in Spanish). Retrieved 23 October 2019.
  6. "Accor will manage Apollo Hotel Singapore; Will be re-branded Novotel Apollo Singapore". Hotel-online.com. 1 October 1999. Retrieved 23 October 2019.
  7. "Le fast-food envahit le Vieux continent". Lhotellerie-restauration.fr (in French). 6 March 1997. Retrieved 23 October 2019.
  8. 1 2 "Accor announces Sale of the Novotel New York Times Square under a €160m Sale & Management-Back agreement". Hospitalitynet.org. 10 February 2012. Retrieved 23 October 2019.
  9. Carter B. Horsley (18 October 1981). "Novotel plans Broadway hotel on offices". The New York Times. Retrieved 23 October 2019.
  10. 1 2 "Novotel prend la parole et hausse le ton". Tourmag.com (in French). 4 October 2006. Retrieved 23 October 2019.
  11. "Au fil de la semaine". Lhotellerie-restauration.fr (in French). 19 November 1997. Retrieved 23 October 2019.
  12. "Accor met sa restauration au pas". Lhotellerie-restauration.fr (in French). 4 January 2001. Retrieved 23 October 2019.
  13. "Un rythme d'ouvertures de 25000 à 30000 chambres par an". Lhotellerie-restauration.fr (in French). 6 June 2002. Retrieved 23 October 2019.
  14. "Novotel hotels introduce "Novation" room concept". Hotelnewsresource.com. 15 June 2004. Retrieved 23 October 2019.
  15. "Novotel : des produits d'accueil bio à 100%". Lhotellerie-restauration.fr (in French). 9 December 2008. Retrieved 23 October 2019.
  16. "Novotel and Microsoft team up to launch the 'hotel room of the future'". Hospitalitynet.org. 22 November 2011. Retrieved 23 October 2019.
  17. "Xbox 360 trial for Novotel". Traveldailymedia.com. 20 June 2013. Retrieved 23 October 2019.
  18. "Novotel and Monscierge Release Initial Results of New Virtual Concierge at HITEC 2013". Hospitalitynet.org. 26 June 2013. Retrieved 23 October 2019.
  19. "Novotel's Web 3.0 hotel experience now includes a new innovative offer: PLAY, the interactive table". Hospitalitynet.org. 24 June 2014. Retrieved 23 October 2019.
  20. "Novotel marks 100th Asia-Pacific property". Hospitality-on.com. 4 November 2013. Retrieved 23 October 2019.
  21. "World's largest Novotel to open in Madrid in 2016". Citymagazine.com. 28 July 2014. Retrieved 23 October 2019.
  22. "Hotel Novotel London Canary Wharf". Hospitalitynet.org. 21 April 2017. Retrieved 23 October 2019.
  23. "Le nouveau flagship de Novotel s'est posé à Orly". Deplacementspros.com (in French). 8 November 2017. Retrieved 23 October 2019.
  24. "Novotel Ambassador Seoul Dongdaemun Hotel". Hospitalitynet.org. 5 July 2018. Retrieved 23 October 2019.
  25. "Novotel Miami Brickell hotel opens". Hotelnewsresource.com. 3 May 2019. Retrieved 23 October 2019.
  26. "Novotel by Accor". Hospitalitynet.org. Retrieved 23 October 2019.