Autograph Collection

Last updated
Autograph Collection
Industry Hospitality
Founded2010
Headquarters Washington, D.C.
Number of locations
199 hotels (June 30, 2020) [1]
Area served
Global
Parent Marriott International
Website www.autograph-hotels.marriott.com

Autograph Collection is an American group of independent upper-upscale to luxury hotels within the Marriott International portfolio. The properties are independently owned and operated under the Autograph Collection name.

Contents

History

Hotel Atlantic in Hamburg, Germany Hamburg Hotel Atlantic 10.jpg
Hotel Atlantic in Hamburg, Germany
Schloss Lieser in Germany Lieser BW 2020-07-26 11-26-49.jpg
Schloss Lieser in Germany

To grow in the post-2008 economic downturn, Marriott, known[ by whom? ] for its rigid uniformity[ vague ], was willing to relax this stipulation to draw independent unique hotels to its network of franchised properties. [2] In 2010, Marriott approached Richard Kessler, an independent hotelier and former CEO of Days Inn, to incorporate the seven Kessler boutique properties into its system, under a yet unnamed new brand. [3]

In 2006, Kessler had dropped the Westin brand affiliation from his downtown Orlando hotel to operate independently. [4] Initially reluctant, Kessler came to an acceptable arrangement. [3] The hotels would operate autonomously, keeping their names and identities. [4] The Autograph Collection launched that year, with the Kessler properties forming the bulk of the hotel inventory. [3]

The new name highlighted not a brand, but a collection of hotels. [5] The Leading Hotels of the World, targeting high-end customers looking for unique hotel experiences, had long dominated this market. [6]

Over time, the growth emphasis shifted from adding existing properties to proposals and new builds that incorporated the desired features. [7]

Brand launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]

In January 2017, Autograph began the Independent Film Initiative at the Sundance Film Festival with the Autograph Collection Hotels & The Black List Sundance Social Space. The Annual Black List is a list of screenplays that require financing. Autograph has its own indie film channel for hotel guests. [8] [9]

The Autograph Collection comprises a portfolio of 4- and 5-star properties. [10]

Accommodations

Historical

YearTypeUSNon-USTotal
2010 [11] Properties     13     0     13
Rooms3,828     03,828
2011 [12] Properties     17     10     27
Rooms5,2078986,105
2012 [13] Properties     24     13     37
Rooms6,6091,4048,013
2013 [14] Properties     32     24     56
Rooms8,4103,05311,463
2014 [15] Properties     44     31     75
Rooms10,0827,42817,510

From 2015

North
America
EuropeMiddle E.
& Africa
Asia &
Pacific
Caribbean
Latin Am.
Total
2015 [16] Properties     55     30     1     3     695
Rooms13,1354,344     446     785     4,09822,808
2016 [17] Properties     64     33     2     4     8     111
Rooms14,2994,710     5321,195     4,20324,939
2017 [18] Properties     78     38     3     7     9     135
Rooms17,1075,4031,1021,895     4,31329,820
2018 [19] Properties     95     46     8     8     9     166
Rooms20,2186,4661,7382,167     4,31334,902
2019 [20] Properties     108     53     9     9     13     192
Rooms22,4637,1651,9062,364     3,75137,649
2020 [21] Properties     123     54     7     12     13     209
Rooms25,4496,4681,6403,245     3,75140,553
2021 [22] Properties     136     58     8     16     35     253
Rooms27,8077,2981,6293,706     11,15451,594
2022 [23] Properties     146     68     13     19     36     282
Rooms29,6788,4822,3444,455     12,15857,117
2023 [24] Properties     153     77     15     22     37     304
Rooms31,32110,0102,4024,703     12,44860,884

Properties

As of June 30, 2020, the Autograph Collection consisted of 199 hotels in over 32 countries, with another 95 hotels with 16,941 rooms in its pipeline. [1]

British Virgin Islands

Canada

Curaçao

Germany

Ireland

Japan

Mexico

South Korea

United Kingdom

United States

Vietnam

References

  1. 1 2 "Autograph Collection". Marriott Hotels Development. Retrieved 2020-08-20.
  2. Berzon, Alexandra (25 January 2010). "Independent Hotels Sign On With Marriott". Wall Street Journal.
  3. 1 2 3 "Marriott Hopes Its Autograph Collection Brand Will Boost Its Cool Factor". Skift.com. 13 January 2014.
  4. 1 2 "Kessler hotels join Marriott's Autograph Collection". Orlandosentinel.com. 25 Jan 2010.
  5. "Hotel Management, 11 Jun 2014". Hotelmanagement.net.
  6. 1 2 "Kipsu, Rise of Soft Brands". Kipsu.com.
  7. "Market Screener, 20 Sep 2012". Marketscreener.com. 20 September 2012.
  8. "PR News, 19 Oct 2016". Prnewswire.com (Press release).
  9. "The Indie Film Project". Marriott.com.
  10. "Autograph Collection hotels in the pipeline". Canadianlodgingnews.com. Archived from the original on 2020-10-30.
  11. "2010 Annual Report". Marriott.gcs-web.com. p. 18.
  12. "2011 Annual Report". Marriott.gcs-web.com. p. 19.
  13. "2012 Annual Report". Marriott.gcs-web.com. p. 22.
  14. "2013 Annual Report". Marriott.gcs-web.com. p. 20.
  15. "2014 Annual Report". Marriott.gcs-web.com. p. 17.
  16. "2015 Annual Report". Marriott.gcs-web.com. p. 5.
  17. "2016 Annual Report". Marriott.gcs-web.com. p. 7.
  18. "2017 Annual Report". Marriott.gcs-web.com. p. 7.
  19. "2018 Annual Report". Marriott.gcs-web.com. p. 6.
  20. "2019 Annual Report". Marriott.gcs-web.com. p. 6.
  21. "2020 Annual Report". Marriott.gcs-web.com. p. 13.
  22. "2021 Annual Report". Marriott.gcs-web.com. p. 6.
  23. "2022 Annual Report". Marriott.gcs-web.com. p. 6.
  24. "2023 Annual Report". Marriott.gcs-web.com. p. 6.
  25. "Best Autograph Collection Hotels". U.S. News & World Report. Retrieved 19 October 2015.
  26. "Independent Boutique Hotel Locations , Autograph Collection". Marriott International. Retrieved 2019-10-13.
  27. "Google Travel". google.com. Retrieved 2023-03-13.
  28. Jun, Ji-hye (2020-04-10). "1st woman takes helm at The Plaza Seoul". The Korea Times . Jung-gu, Seoul, South Korea: Oh Young-jin. Retrieved 2025-05-12.
  29. "Threadneedles London". Theglasshousehotel.co.uk. Retrieved 25 June 2022.
  30. 1 2 Nieset, Lane (January 1, 2015). "Top 8 Marriott Autograph Collection Hotels". The Points Guy . Retrieved 19 October 2015.
  31. "Threadneedles London". Hotelthreadneedles.co.uk. Retrieved 25 June 2022.
  32. "Luxury Hotel Accommodation in Cambridge since 1844". Universityarms.com. Retrieved 25 June 2022.
  33. "History, pricey upgrades for Dallas' Adolphus lead to pact with Marriott". Dallas News. Retrieved 8 September 2016.
  34. "Finest Luxury - Hotel Near Times Square | The Algonquin Hotel". Algonquinhotel.com. Retrieved 25 June 2022.
  35. "Autograph Collection: Blackhawk Hotel". Marriot.com.
  36. "Hotel Carmichael: A New Boutique Luxury Hotel in Carmel, Indiana". www.hotelcarmichael.com. Retrieved 26 March 2023.
  37. "Castle Hotel, Autograph Collection". Marriott.com. Retrieved 25 June 2022.
  38. "Las Vegas Luxury Hotel | The Cosmopolitan". Cosmopolitanlasvegas.com. Retrieved 25 June 2022.
  39. Kester, Jennifer. "The Cloudveil Hotel Debuts In Jackson Hole". Forbes. Retrieved 2022-09-29.
  40. "Home | the Current". Archived from the original on 2019-01-25. Retrieved 2019-01-24.
  41. "Boutique Hotel in Daytona Beach, Florida | The Daytona, Autograph Collection". Marriott.com. Retrieved 25 June 2022.
  42. "The Draftsman Hotel - Downtown Charlottesville VA Hotel". Thedraftsmanhotel.com. Retrieved 25 June 2022.
  43. "Premium Hotel Locations | Autograph Collection Hotels". Autograph-hotels.marriott.com. Retrieved 25 June 2022.
  44. 1 2 "Portfolio". Crescent Hotels & Resorts. Retrieved 15 April 2015.
  45. "The Henry, Autograph Collection". Behenry.com. Retrieved 25 June 2022.
  46. "Hi-Lo Hotel | A Luxury Hotel in Portland, Oregon". Hi-lo-hotel.com. Retrieved 25 June 2022.
  47. Oprea, Mark. "Hotel Cleveland, After Year of $80 Million Renovations, Will Open Anew in April". Cleveland Scene.
  48. Sims, Megan. "After $90 million renovation, Hotel Cleveland to reopen in June". cleveland.com.
  49. Oseid, John (July 16, 2014). "The Lexington New York City: A Jazz Age Makeover". Forbes. Retrieved 19 October 2015.
  50. "Hotel Metro. Autograph Collection. Overview" . Retrieved 5 March 2023.
  51. "The Metropolitan at The 9 - Downtown Cleveland Hotels". Metropolitancleveland.com. Retrieved 25 June 2022.
  52. "Best Hotels in Old Town Alexandria". Morrisonhouse.com. Retrieved 25 June 2022.
  53. "Hotel in Portland, Maine | Book a Suite Today". Thepresshotel.com. Retrieved 25 June 2022.
  54. "The Stella Hotel joins Marriott's Autograph Collection". kagstv.com. October 8, 2021.
  55. "Best Hotels Downtown OKC | The National Hotel Official Website".

Commons-logo.svg Media related to Autograph Collection hotels at Wikimedia Commons