Seda Hotels

Last updated

Seda
Seda Hotels logo.png
Product type Hotel chain
Owner Ayala Land Hotels and Resorts
Country Philippines
IntroducedDecember 3, 2012
Markets Philippines
Website sedahotels.com

Seda (formerly known as Kukun, occasionally referred to as Seda Hotels) is a Philippine brand of hotels owned and operated by Ayala Land Hotels and Resorts, a subsidiary of Ayala Corporation. The first hotel under the Seda brand began operations on December 3, 2012 with the opening of Seda BGC at the Bonifacio Global City in Taguig, Metro Manila, Philippines. The hotel chain has 11 branches as of 2020, all located in the Philippines.

Contents

History

Seda Abreeza in Davao City. Seda Hotel Davao - panoramio (2).jpg
Seda Abreeza in Davao City.

Seda Hotels was established in 2012 as one of the hotel brands of Ayala Land Hotels and Resorts, which is a subsidiary of Ayala Land, one of the companies owned by the Ayala Corporation of billionaire entrepreneurs Jaime and Fernando Zobel de Ayala. It was meant to be urban lifestyle hotel chain catering to business travelers and upper income visitors but located near Ayala Land's chain of shopping malls, Ayala Malls. The hotel was originally called Kukun. Ayala Land had originally preferred the name Cocoon, but settled for the stylised Kukun as the former had already been taken by another Manila boutique hotel. [1] The name of the hotel comes from the Tagalog word for silk. All of its hotels were designed by Filipino architect Conrad Onglao. [2] [3] [4] [5]

The first Seda Hotel opened in December 2012 at the Bonifacio Global City (BGC), a central business district. The 179-room hotel is located close to Ayala Mall's high-end shopping centers such as Bonifacio High Street, Serendra and Market! Market!. The second Seda Hotel, the 150-room Seda Centrio, opened in the same year in Cagayan de Oro beside the Centrio shopping mall owned by Ayala Malls. [2] [3] [4] [5]

In January 2013, the hotel brand was renamed from Kukun to Seda. [1]

In June 2013, a third branch of Seda Hotels opened in Davao City, the 186-room Seda Abreeza, located near Ayala Malls Abreeza. A fourth branch, the 150-room Seda Nuvali, opened in March 2014 inside Ayala Land's Nuvali estate in Santa Rosa, Laguna. The fifth branch, the 152-room Seda Atria, opened in March 2015 near Ayala Malls Atria in Iloilo City in time for the 2015 Asia-Pacific Economic Cooperation Summit events that were held there. [6] [7] [8]

In January 2014, Seda Hotels became the first hotel chain in the Philippines to undergo accreditation for Certified Guest Service Professionals (CGSP) from the American Hotels and Lodging Educational Institute. [9]

Seda opened its sixth hotel and its first hotel in Quezon City, the 438-room Seda Vertis North, at Ayala Land's Vertis North development at the city's Triangle Park district in April 2017. [10] [11] [12] The seventh Seda Hotel, the 154-room Seda Capitol Central, located within Ayala Land's Capitol Central development in Bacolod, Negros Occidental, opened in April 2017. [13]

In October 2017, Ayala Land terminated its 20-year contract with Marriott Hotels & Resorts to operate a hotel within its property adjacent to Ayala Center Cebu, which led to the closure of Cebu City Marriott Hotel on 1 January 2018. [14] [15] [16] The hotel opened eight months later on 19 August 2018 as Seda Ayala Center Cebu, the eighth Seda hotel, after its refurbishment to conform to the Seda brand. Another Seda hotel, the 214-room Seda Central Bloc, opened at the Cebu IT Park in February 2020 as the 11th hotel in the chain. [17] [18]

In September 2018, Seda opened its ninth hotel and first beach resort in El Nido, Palawan. The 153-room Seda Lio is located within Ayala Land's Lio Tourism Estate in Barangay Cadlao. It is located close to the Lio Airport which Ayala Corporation owns and operates to bring tourists to the estate via its airline, AirSWIFT. [19] [20] Seda opened a second tower of Seda BGC in June 2019. The 342-room tower brought Seda BGC to a total inventory of 521 rooms. [21] [22]

On 2 November 2019, the 10th Seda Hotel and the first branch to serve as serviced apartments, the Seda Residences Makati, opened at the first tower of the Ayala North Exchange Complex on the corner of Amorsolo and Salcedo Streets in Makati, Metro Manila. The serviced apartments has 293 rooms, restaurant, bar, and a swimming pool, and is located close to Glorietta and Greenbelt shopping malls owned by Ayala Malls. [23] [24]

Upcoming hotels

In 2017 and 2018, Ayala Land announced that it is investing ₱10 to 15 billion to expand its Seda Hotels chain to 11 branches and 3,268 rooms by 2020. The new branches announced are located near Ayala Corporation properties, particularly Seda Circuit Makati, Seda Arca South in Taguig, Seda Manila Bay beside Ayala Malls Manila Bay, and the second tower of Seda Nuvali\. [25] [26] The flagship branch of Seda Hotel to be built at One Ayala, named Seda One Ayala, was later announced and is set to open in 2024. [27]

Related Research Articles

<span class="mw-page-title-main">Makati</span> Highly urbanized city in Metro Manila, Philippines

Makati, officially the City of Makati, is a highly urbanized city in the National Capital Region of the Philippines, known for being one of the leading financial center in the country. As of 2013, the city has the highest concentration of multinational and local corporations in the Philippines. Major banks, corporations, department stores as well as foreign embassies are based in Makati. Makati is also known for being a major cultural and entertainment hub in Metro Manila. According to the 2020 census, it had a population of 629,616 people, making it as the 47th most populous city in the country and ranked as the 41st most densely populated city in the world with 19,336 inhabitants per square kilometer or 50,080 inhabitants per square mile. In 2023, ten eastern barangays were removed from Makati's jurisdiction as a result of the Makati–Taguig boundary dispute ruling, resulting in a reduction of the city's population to 292,743. Although its population was just above half a million, the daytime population of the city is estimated to be more than three million during a typical working day because of the large number of people who go to the city to work, shop, and do business.

<span class="mw-page-title-main">Ayala Center</span> Place in Metro Manila, Philippines

The Ayala Center is a is a 50-hectare (120-acre) mixed-use major commercial development operated by Ayala Land located in Barangay San Lorenzo within the Makati Central Business District in Makati, Metro Manila, Philippines. The complex comprises of three shopping malls; three department stores, each with its own retail shops, restaurant arcades and cinemas; several hotels, eight residential towers, five office towers, four parking buildings and leisure amenities such as the Greenbelt Park, Glorietta 3 Park, and the Ayala Museum, showcasing exhibits on Philippine history and art.

<span class="mw-page-title-main">Glorietta</span> Shopping mall complex in the Philippines

Glorietta, also known as Ayala Malls Glorietta and formerly as Quad, is a shopping mall complex in the Ayala Center, Makati, Metro Manila, Philippines. The mall is owned by Ayala Land and operated through its subsidiary, the Ayala Malls. The mall is divided into five sections and contains many shops and restaurants, as well as cinemas, a gym, arcades and a large central activity center.

<span class="mw-page-title-main">Cebu IT Park</span> Business park district in Cebu City, Philippines

The Cebu IT Park is a 27-hectare (67-acre) business park in Cebu City, Philippines. The park is envisioned to attract locators in the information technology industry. It is developed by Cebu Property Ventures and Development Corporation, a subsidiary of Cebu Holdings, Inc., in turn a wholly-owned subsidiary of Ayala Land.

<span class="mw-page-title-main">Trinoma</span> Shopping mall in Quezon City, Philippines

Ayala Malls Trinoma is a large shopping mall in Quezon City, Philippines, owned by property development firm Ayala Land. Opened on May 16, 2007, the mall is located on the east side of Epifanio de los Santos Avenue in Quezon City, giving significant market competition to the nearby SM North EDSA as one of the largest malls in Metro Manila. It is also one of two malls that will be serving Ayala Land's Vertis North township, which is located beside the mall, along with a new lifestyle block mall Ayala Malls Vertis North, similar to Greenbelt in Makati, which was also developed by Ayala Malls.

<span class="mw-page-title-main">Cebu Business Park</span> Central Business District in Central Visayas, Philippines

Cebu Business Park (CBP) is a 50-hectare master-planned development in Cebu City, Cebu, Philippines. Cebu Holdings, an affiliate of Ayala Land, is currently responsible for the development of Cebu Business Park. Integrating business, residential, sports, recreation and leisure facilities, the centerpiece of the business park is the 9-hectare Ayala Center Cebu shopping mall, which draws 60,000 shoppers daily.

Ayala Land, Inc. (ALI) is a real estate firm based in the Philippines. It is a subsidiary of Ayala Corporation. It began as a division of Ayala Corporation until it was spun off and incorporated in 1988. It became publicly listed in the Philippine Stock Exchange in July 1991. Its core businesses are in strategic landbank management, residential development, retail shopping centers, corporate businesses, and hotels & resorts. Support businesses are in construction and property management. ALI also derives other income from its investment activities and sale of non-core assets. Last April 2015, ALI bought a minority stake in Malaysian property developer MCT Bhd. in a ₱1.9-billion deal.

<span class="mw-page-title-main">Greenbelt (Ayala Center)</span> Shopping mall in Metro Manila, Philippines

Greenbelt is a shopping mall located at Ayala Center, Makati, Metro Manila, Philippines, near Glorietta. It is owned by Ayala Malls, a real-estate subsidiary of Ayala Land, which is an affiliate of Ayala Corporation. It opened in 1988 after merging existing structures and is one of the Ayala Corporation's flagship projects. The mall offers a mix of high-end retail shops, restaurants, amenities, leisure and entertainment. Currently, the mall has five sections: two enclosed areas, two buildings with open-air shopping areas, and Greenbelt 5, which was opened in 2007.

<span class="mw-page-title-main">Ayala Malls</span> Chain of shopping malls owned by Ayala Corporation

Ayala Malls is a retail subsidiary of real estate company Ayala Land, an affiliate of Ayala Corporation. Founded in 1988, Ayala Malls own a chain of large shopping malls, all located in the Philippines. Ayala Malls is one of the largest shopping mall retailer in the Philippines, along with SM Supermalls and Robinsons Malls.

<span class="mw-page-title-main">Ayala Malls Centrio</span> Shopping mall in Misamis Oriental, Philippines

Ayala Malls Centrio is an integrated mixed-use complex composed of a shopping mall, a hotel, a BPO/office building and a condominium tower located along Capt. Vicente Roa St. and Corrales Ave., cor. Claro M. Recto Avenue, Cagayan de Oro, Philippines.

<span class="mw-page-title-main">InterContinental Manila</span> Hotel in Makati, Philippines

InterContinental Manila was a five-star InterContinental hotel located on Ayala Avenue in Makati, Metro Manila, Philippines. At the time of its closure, it was the longest operating international chain hotel in the Philippines. It was designed by National Artist Leandro Locsin.

<span class="mw-page-title-main">Iloilo Business Park</span> Central business district in Western Visayas, Philippines

Iloilo Business Park (IBP), also known just as Megaworld among the locals, is a 72-hectare (180-acre) mixed-use master-planned central business district in Mandurriao, Iloilo City, Philippines by Megaworld Corporation. It is located on the site of Iloilo's former airport, Mandurriao Airport, which the conglomerate acquired for 1.2 Billion Pesos from the Philippine national government. Megaworld is projected to pour in ₱25 Billion for the entire development in a span of years. It is an integrated township project featuring a commercial district, a lifestyle mall, office buildings catering to business process outsourcing firms, boutique and deluxe hotels, and a convention center.

<span class="mw-page-title-main">Go Hotels</span>

Go Hotels is a Philippine chain of budget hotels owned and operated by Robinsons Land Corporation, a subsidiary of JG Summit Holdings conglomerate of Filipino-Chinese entrepreneur John Gokongwei Jr. As of January 2021, the company has 17 hotels, all located in the Philippines.

<span class="mw-page-title-main">Circuit Makati</span> Place in Philippines

Circuit Makati is a riverfront redevelopment project by Ayala Land on the site of the former Santa Ana Race Track in Makati, Metro Manila, Philippines. The 21-hectare (52-acre) site located in the northwest portion of Makati, on the south bank of the Pasig River, is planned to contain a mixed-use entertainment complex which would include an indoor theater, a shopping mall, hotels and residential and office skyscrapers. It would also contain a football turf, skate park and an outdoor entertainment area. The development is envisioned to become the new entertainment district of Makati and the city's lifestyle hub.

<span class="mw-page-title-main">Landmark (department store)</span> Department store and supermarket chain in the Philippines

Landmark is a Filipino department store and supermarket chain run by Citysuper Incorporated, the holding company of the Landmark Corporation, owned by Enrique Cheng. It currently has multiple operational department stores and supermarkets across Metro Manila and one provincial branch located in Santa Rosa, Laguna.

<span class="mw-page-title-main">Vertis North</span> Place in Philippines

Vertis North is a mixed-used development in Quezon City, Metro Manila, Philippines. It is a joint venture project between Ayala Land Inc. (ALI) and the National Housing Authority (NHA). Similar to Makati, it has a mix of developments such as residential developments similar to Legaspi and Salcedo Villages in Makati and open spaces such as Ayala Triangle Garden and Greenbelt Park.

<span class="mw-page-title-main">Seda Vertis North</span> Building in Quezon City, Philippines

Seda Vertis North is a hotel in Quezon City, Metro Manila, Philippines.

<span class="mw-page-title-main">Summit Hotels and Resorts</span>

Summit Hotels and Resorts is a Filipino brand of hotels owned and operated by Robinsons Land Corporation, the real estate arm of JG Summit Holdings established by Filipino-Chinese entrepreneur John Gokongwei Jr. It began operating in 2009 with the opening of its first hotel, Summit Ridge Tagaytay in Tagaytay, Cavite. As of 2020, the company has six hotels, all located in the Philippines.

<span class="mw-page-title-main">One Ayala</span> Mixed-use development in Makati, Metro Manila

One Ayala is an under construction mixed-use development developed by Ayala Land located at Ayala Center in Makati, Metro Manila, Philippines. The development is located across Glorietta mall and occupies the former InterContinental Manila and EDSA Carpark sites. One Ayala aims to combine retail, hotel, and office facilities in a single contiguous space. Construction began in 2016 with the demolition of InterContinental Manila and EDSA Carpark and parts of the development opened in 2022.

References

  1. 1 2 Ocampo, Rosa. "Ayala Land ditches Kukun for Seda, announces plans for more mixed-use expansion". TTG Asia. TTG Asia Media Pte Ltd. Retrieved April 9, 2024.
  2. 1 2 "Ayala Land Hotels launches its own hotel brand" (PDF). sedahotels.com. Retrieved January 30, 2021.
  3. 1 2 "Ayala Land launches own hotel brand". Rappler . December 3, 2012. Retrieved January 30, 2021.
  4. 1 2 De la Fuente, F. J. G. (April 18, 2013). "Ayala subsidiary to launch new brand of 'affordable' hotels". BusinessWorld . Retrieved January 30, 2021.
  5. 1 2 "Ayala Land launches own hotel brand". ABS-CBN News . December 3, 2012. Retrieved January 30, 2021.
  6. ↑ "Seda Abreeza Hotel opens in Davao City" (PDF). sedahotels.com. Retrieved January 30, 2021.
  7. ↑ "Seda Nuvali Hotel opens in Sta. Rosa, Laguna growth hub" (PDF). sedahotels.com. Retrieved January 30, 2021.
  8. ↑ "Seda Atria Opens in Iloilo". www.ayalaland.com.ph. October 9, 2015. Retrieved January 30, 2021.
  9. ↑ "Seda Hotels Pioneers "Customer Gold Service" in the Philippine Hospitality Industry" (PDF). sedahotels.com. Retrieved January 30, 2021.
  10. ↑ Francia, Arra (June 6, 2017). "Ayala's Vertis North mall to open in QC". BusinessWorld. Retrieved January 30, 2021.
  11. ↑ "Seda Vertis North, Quezon City's largest hotel, opens". Edge Davao. July 4, 2017. Retrieved January 30, 2021.
  12. ↑ Flores, Karen (October 11, 2017). "This hotel in QC puts diners right in the thick of the action". ABS-CBN News. Retrieved January 30, 2021.
  13. ↑ Soliman, Michelle Anne (July 24, 2018). "Booming Bacolod attracts Seda to open its seventh hotel in the country". BusinessWorld. Retrieved January 30, 2021.
  14. ↑ Silva, Victor Anthony (October 12, 2017). "Cebu's Marriott Hotel to close; Seda Hotel to open in '18". Cebu Daily News. Retrieved January 30, 2021.
  15. ↑ "Ayala to refurbish Marriott Cebu as Seda Hotel". ABS-CBN News. October 13, 2017. Retrieved January 30, 2021.
  16. ↑ "Cebu Marriott to close in January 2018". The Freeman . October 12, 2017. Retrieved January 30, 2021.
  17. ↑ Cacho, Katlene (August 21, 2018). "Seda Ayala Center open for business". SunStar . Retrieved January 30, 2021.
  18. ↑ "Seda opens second property in Cebu to meet surging demand". Cebu Daily News. February 17, 2020. Retrieved January 30, 2021.
  19. ↑ Dumlao-Abadilla, Doris (September 24, 2018). "First Seda beach resort opens in El Nido". Philippine Daily Inquirer. Retrieved January 30, 2021.
  20. ↑ "Ayala Land's Seda Hotels opens first resort in El Nido". The Manila Times . September 26, 2018. Retrieved January 30, 2021.
  21. ↑ Austria, Jenniffer (July 7, 2019). "Ayala Land opens second tower of Seda Hotel in BGC". Manila Standard . Retrieved January 30, 2021.
  22. ↑ "Seda BGC adds tower to keep pace with demand". BusinessWorld. June 25, 2019. Retrieved January 30, 2021.
  23. ↑ Garcia, Angelo (November 2, 2019). "Seda Hotels opens first serviced apartments in Makati". ABS-CBN News. Retrieved January 30, 2021.
  24. ↑ Sell, George (November 22, 2019). "Seda Hotels opens first serviced apartment property". www.servicedapartmentnews.com. Retrieved January 30, 2021.
  25. ↑ Dumlao-Abadilla, Doris (February 15, 2017). "P15B Seda Hotel expansion unveiled". Philippine Daily Inquirer. Retrieved January 30, 2021.
  26. ↑ Talavera, Catherine (December 18, 2018). "Seda to invest up to P10 billion in 5 hotels". The Philippine Star. Retrieved January 30, 2021.
  27. ↑ Loyola, James (November 20, 2022). "ALI to complete One Ayala next year". Manila Bulletin . Retrieved November 21, 2022.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.