Global Hotel Alliance

Last updated
Global Hotel Alliance
Company typePrivate
Industry Hospitality
Tourism
Founded2004;20 years ago (2004)
Headquarters,
Key people
Christopher Hartley (CEO)
Website www.globalhotelalliance.com OOjs UI icon edit-ltr-progressive.svg

Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands. [1] Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International. [2] [3] GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023. [4] The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries. [4]

Brands

As of 2024, member brands include: [5]

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Huazhu Hotels Group, also known as H World Group Limited, is a hotel management company in China. In 2010, H World Group was listed on Nasdaq; in September 2020, H World Group achieved a secondary listing on the Main Board of the Hong Kong Stock Exchange. and in January 2023, H World was listed in the Hurun China 500 Most Valuable Private Companies 2022 and ranked No. 126.

Pullman Hotels and Resorts is a French multinational upscale hotel brand owned by Accor. Pullman has 145 hotels and resorts in 42 countries spread across Africa, the Americas, Asia, Europe, the Middle-East and Oceania.

Minor Hotels is an international hotel owner, operator, and investor headquartered in Bangkok, Thailand, with more than 550 hotels in over 55 countries across Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe, and the Americas. Minor Hotels operates as a subsidiary of Minor International, one of the largest hospitality and leisure companies in the Asia-Pacific region. The group operates hotels under the brands of Anantara Hotels & Resorts, Avani Hotels & Resorts, Elewana Collection, Oaks Hotels, Resorts & Suites, NH Hotels, NH Collection, nhow Hotels, and Tivoli Hotels & Resorts.

<span class="mw-page-title-main">Avani Hotels & Resorts</span> Hotel chain owned by Minor Hotels

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References

  1. Zámborský, Peter; Kruesi, Michael A. (2018-01-02). "Global Hotel Alliance: Strategy Discovery Moving East" . SAGE Business Cases. SAGE Publishing. doi:10.4135/9781526440044. ISBN   9781526440044 . Retrieved 2022-01-30.
  2. Ind, Nicholas; Iglesias, Oriol (2016). Brand Desire: How to Create Consumer Involvement and Inspiration. London: Bloomsbury Publishing. pp. 86–87. ISBN   978-1-4729-2535-0 . Retrieved 2022-01-30 via Google Books.
  3. Sharkey, Jon (2004-03-16). "Business Travel: On the Road; At Upscale Hotels, Women Have Power". The New York Times . Archived from the original on 2022-01-30. Retrieved 2022-01-30.
  4. 1 2 "Living Local Trend Takes Off as Travellers Rediscover Closer-to-home Destinations". GHA. 11 October 2021. Retrieved 7 November 2021.
  5. "Our Partners - Add Value to Your Membership | GHA DISCOVERY Programme". www.ghadiscovery.com. Retrieved 2024-02-13.