Global Hotel Alliance

Last updated
Global Hotel Alliance
Company typePrivate
Industry Hospitality
Tourism
Founded2004;22 years ago (2004)
Headquarters
Dubai
,
United Arab Emirates
Key people
Christopher Hartley (CEO)
Website www.globalhotelalliance.com OOjs UI icon edit-ltr-progressive.svg

Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands. [1] Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International. [2] [3] GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023. [4] The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries. [4]

Brands

As of December 2025, member brands include: [5]

References

  1. ↑ Zámborský, Peter; Kruesi, Michael A. (2018-01-02). "Global Hotel Alliance: Strategy Discovery Moving East" . SAGE Business Cases. SAGE Publishing. doi:10.4135/9781526440044. ISBN   9781526440044 . Retrieved 2022-01-30.
  2. ↑ Ind, Nicholas; Iglesias, Oriol (2016). Brand Desire: How to Create Consumer Involvement and Inspiration. London: Bloomsbury Publishing. pp. 86–87. ISBN   978-1-4729-2535-0 . Retrieved 2022-01-30– via Google Books.
  3. ↑ Sharkey, Jon (2004-03-16). "Business Travel: On the Road; At Upscale Hotels, Women Have Power". The New York Times . Archived from the original on 2022-01-30. Retrieved 2022-01-30.
  4. 1 2 "Living Local Trend Takes Off as Travellers Rediscover Closer-to-home Destinations". GHA. 11 October 2021. Retrieved 7 November 2021.
  5. ↑ "Our Partners - Add Value to Your Membership | GHA DISCOVERY Programme". www.ghadiscovery.com. Retrieved 2024-02-13.
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