Fairfield by Marriott

Last updated
Fairfield by Marriott
Industry Hospitality industry
FoundedOctober 1987;36 years ago (1987-10)
Number of locations
1,169 (June 2021) [1]  (September, 2020)
Area served
Worldwide
Parent Marriott International
Website fairfield.marriott.com
Logo of the former brand, Farfield Inn and Suites. FairfieldMarriott.svg
Logo of the former brand, Farfield Inn and Suites.
Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsin Fairfield Inn Green Bay.jpg
Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsin

Fairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast. [2]

Contents

As of June 30, 2021, the brand had 1,169 hotels with 114,986 rooms with an additional 387 hotels with 47,476 rooms in the pipeline. [1] Amenities at most properties include a pool, whirlpool, health club, same-day dry cleaning, vending machines, meeting rooms, free Wi-Fi, an ergonomic desk and chair, and a complimentary hot breakfast, business center with printing capabilities, in-room television, mini-refrigerator, and microwave. [3]

The brand was named Fairfield Inn & Suites from 19872019.

Overview

Typical newer Fairfield location, Canton, Michigan. Fairfield Inn & Suites Canton MI.jpg
Typical newer Fairfield location, Canton, Michigan.

Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia. [4] [5] Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry). [6]

The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn and Suites." [7] The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls.

In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery. [8] [9]

In 2013, the brand expanded to Asia. [10] In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide. [11] In August 2020, the brand expanded to Peru. [12] In April 2021, Marriott tested a contactless vending machine at Fairfield Inns. [13] In June 2021, the first brand location in Europe opened. [14]

Inspiration

The brand name comes from the Fairfield Farm in Hume, Virginia, which J. Willard Marriott purchased as a family retreat. Originally owned by the King of England, the farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm. [15]

Accommodations

Historical

USNon-USTotal
2006 [16] Properties518
Rooms46,589
2007 [17] Properties5298537
Rooms46,93094747,877
2008 [18] Properties5609569
Rooms49,6781,10950,787
2009 [19] Properties6209629
Rooms55,6221,10956,731
2010 [20] Properties64810658
Rooms58,5101,23559,745
2011 [21] Properties66713680
Rooms60,3921,56861,960
2012 [22] Properties67813691
Rooms61,4771,56863,045
2013 [23] Properties69117708
Rooms62,9212,04464,965
2014 [24] Properties70417721
Rooms64,3622,08966,451

From 2015

North
America
EuropeMiddle E.
& Africa
Asia &
Pacific
Caribbean
Latin Am.
Total
2015 [25] Properties76125768
Rooms69,97031478871,072
2016 [26] Properties82857840
Rooms76,4329181,05678,406
2017 [27] Properties8951410919
Rooms82,6992,2681,46786,434
2018 [28] Properties9402613979
Rooms88,0524,4031,83394,288
2019 [29] Properties1,00142141,057
Rooms94,0637,0502,036103,149
2020 [30] Properties1,06158131,132
Rooms99,9019,3001,863111,064
2021 [31] Properties1,11278141,204
Rooms105,33011,9701,971119,271
2022 [32] Properties1,14196161,253
Rooms108,33814,2832,222124,843

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References

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  2. "Eat Well". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  3. "Fairfield Inn & Suites". Marriott International.
  4. "MARRIOTT CORP. TO FRANCHISE ITS FAIRFIELD INNS". Deseret News . September 21, 1989.
  5. "Fairfield Inn Marriott celebrates 22 years". The Standard-Times . November 12, 2009.
  6. Ray, Kenneth (June 30, 1989). "Fairfield Inn (A)". Harvard Business Review.
  7. Liam Brown executive background [ dead link ]
  8. "Marriott International Announces New Initiatives For Fairfield Inn And Fairfield Inn & Suites" (Press release). 5 November 2004.
  9. Gunter, Heather (18 Sep 2006). "Suites extension fuels Fairfield Inn brand's growth engine". Hotel & Motel Management. 221 (16): 4–62.
  10. "Marriott Introduces Fairfield Brand to Asia". Hotel Business. October 10, 2013.
  11. "Fairfield By Marriott® Opens Its 1,000TH Property Worldwide With Newest Location In Denver, "The Mile High City"" (Press release). PR Newswire. April 25, 2019.
  12. "Marriott International Announces Opening of First Fairfield by Marriott in Peru". Marriott International . August 17, 2020.
  13. "Marriott begins deploying new vending machine concept at Fairfield Inns". Vending Market Watch. April 6, 2021.
  14. "Marriott International Launches Fairfield by Marriott in Europe". Hotel News Resource. June 22, 2021.
  15. "Hotel History". Fairfield Inn & Suites. Marriott International, Inc. Archived from the original on 3 November 2017. Retrieved 18 January 2017.
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  32. "2022 Annual Report". www.marriott.gcs-web.com. p. 7.