Fairfield by Marriott

Last updated
Fairfield by Marriott
Industryhospitality industry
FoundedOctober 1987
Number of locations
1,169 (30 June 2021)
Area served
Worldwide
Parent Marriott International
Website https://fairfield.marriott.com/

Fairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast. [1]

Contents

As of June 30, 2021, the brand had 1,169 hotels with 114,986 rooms with an additional 387 hotels with 47,476 rooms in the pipeline. [2] Amenities at most properties include a pool, whirlpool, health club, same-day dry cleaning, vending machines, meeting rooms, free Wi-Fi, an ergonomic desk and chair, and a complimentary hot breakfast, business center with printing capabilities, in-room television, mini-refrigerator, and microwave. [3] The brand was named Fairfield Inn & Suites between 19872019.

Overview

Logo of the former brand, Fairfield Inn & Suites (1987-2019) FairfieldMarriott.svg
Logo of the former brand, Fairfield Inn & Suites (19872019)

Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia. [4] [5] Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry). [6]

The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn & Suites." [7] The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls.

In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery. [8] [9]

In 2013, the brand expanded to Asia. [10] In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide. [11] In August 2020, the brand expanded to Peru. [12] In April 2021, Marriott tested a contactless vending machine at Fairfield Inns. [13] In June 2021, the first brand location in Europe opened. [14]

Concept

The brand name comes from the Fairfield Farm in Hume, Virginia, which J. Willard Marriott purchased as a family retreat. Originally owned by the King of England, the farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm. [15]

Accommodations

Typical newer Fairfield location, Canton, Michigan Fairfield Inn & Suites Canton MI.jpg
Typical newer Fairfield location, Canton, Michigan
Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsin Fairfield Inn Green Bay.jpg
Typical late 1990s - early/mid 2000s location, Green Bay, Wisconsin

Historical

USNon-USTotal
2006 [16] Properties518
Rooms46,589
2007 [17] Properties5298537
Rooms46,93094747,877
2008 [18] Properties5609569
Rooms49,6781,10950,787
2009 [19] Properties6209629
Rooms55,6221,10956,731
2010 [20] Properties64810658
Rooms58,5101,23559,745
2011 [21] Properties66713680
Rooms60,3921,56861,960
2012 [22] Properties67813691
Rooms61,4771,56863,045
2013 [23] Properties69117708
Rooms62,9212,04464,965
2014 [24] Properties70417721
Rooms64,3622,08966,451

From 2015

North
America
EuropeMiddle E.
& Africa
Asia &
Pacific
Caribbean
Latin Am.
Total
2015 [25] Properties76125768
Rooms69,97031478871,072
2016 [26] Properties82857840
Rooms76,4329181,05678,406
2017 [27] Properties8951410919
Rooms82,6992,2681,46786,434
2018 [28] Properties9402613979
Rooms88,0524,4031,83394,288
2019 [29] Properties1,00142141,057
Rooms94,0637,0502,036103,149
2020 [30] Properties1,06158131,132
Rooms99,9019,3001,863111,064
2021 [31] Properties1,11278141,204
Rooms105,33011,9701,971119,271
2022 [32] Properties1,14196161,253
Rooms108,33814,2832,222124,843
2023 [33] Properties1,153119181,290
Rooms109,44517,3612,576129,382

Related Research Articles

Holiday Inn is a chain of hotels based in Atlanta, Georgia and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson, who opened the first location in Memphis, Tennessee. The chain was a division of Bass Brewery from 1988-2000, Six Continents from 2000-03, and IHG Hotels & Resorts since 2003. It operates hotels under the names Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, and Holiday Inn Resorts. As of 2018, Holiday Inn has hotels at over 1,100 locations.

<span class="mw-page-title-main">Embassy Suites by Hilton</span> Luxury all-suite hotel chain run by Hilton Worldwide

Embassy Suites by Hilton is a chain of upper upscale all-suite hotels trademarked by Hilton Worldwide. As of December 2019, there are 257 locations in five countries and territories with 59,712 rooms. Similar to other Hilton brands, 212 Embassy Suites hotels are independently owned and operated by franchisees with 47,930 rooms, while 45 locations are managed with 11,782 rooms.

Delta Hotels by Marriott is a four-star brand of hotels and resorts located primarily in North America.

Four Points by Sheraton is an American multinational hotel brand operated by Marriott International that targets business travelers and small conventions. As of June 30, 2020, Marriott operated 291 properties worldwide under the Four Points by Sheraton brand, with 53,054 rooms. In addition, Marriott had 130 planned hotels with 27,342 additional rooms.

<span class="mw-page-title-main">JW Marriott Hotels</span> Mid luxury hotel brand

JW Marriott is an American luxury hotel brand owned by Marriott International.

<span class="mw-page-title-main">Hampton by Hilton</span> Hotel chain

Hampton by Hilton, formerly Hampton Inn or Hampton Inn & Suites, is an American chain of hotels trademarked by Hilton Worldwide. The Hampton hotel brand is a chain of moderately priced, budget to midscale limited service hotels with limited food and beverage facilities. Most Hampton hotels are independently owned and operated by franchisees, though a few are managed by Hilton. Hampton by Hilton is one of the largest hotel franchises in the U.S. As of March 2024, the Hampton franchise includes 3,000 hotels in 40 countries and territories.

<span class="mw-page-title-main">Renaissance Hotels</span> Hotel brand of Marriott International

Renaissance Hotels was founded as Ramada Renaissance in 1981, as an upscale brand of Ramada Inns. Hong Kong-based New World Development (NWD) acquired Ramada in 1989 and re-launched Renaissance Hotels as a separate brand. The brand was acquired by Marriott International in 1997. As of January 31, 2023, it has over 170 hotels worldwide.

Marriott Hotels & Resorts is Marriott International's brand of full-service hotels and resorts based in Bethesda, Maryland. As of June 30, 2020, there were 582 hotels and resorts with 205,053 rooms operating under the brand, in addition to 160 hotels with 47,765 rooms planned for development.

Residence Inn by Marriott is a brand of extended stay hotels. As of June 1, 2021, there were 874 Residence Inn hotels in the United States, Canada and Mexico with 107,680 rooms, plus an additional 243 hotels with 30,417 rooms in the development pipeline.

Le Méridien is an American upscale, design-focused international hotel brand with a European perspective. It was originally founded by Air France in 1972 and was later based in the United Kingdom. Marriott International now owns the chain. As of June 2021, it had a portfolio of 109 open hotels with 29,439 rooms and a pipeline of 37 hotels with 9,585 upcoming rooms.

<span class="mw-page-title-main">Gaylord Hotels</span> American hotel brand

Gaylord Hotels is the large convention hotel brand of Marriott International. As of 2024, it consists of five large hotels with a total of 9,918 rooms, along with attached convention centers and one overflow support hotel property, in addition to one hotel with 1,903 rooms in the pipeline. The properties are owned by Ryman Hospitality Properties, Inc.

Courtyard by Marriott is an American brand of hotels owned by Marriott International. One of Marriott's mid-priced brands, the hotels are primarily targeted to business travelers, but also accommodate traveling families. As of June 30, 2020, there were 1,254 Courtyard Marriott Hotels worldwide with 187,095 rooms in addition to 288 hotels with 49,335 rooms in the pipeline.

SpringHill Suites is a brand operated by Marriott International offering suite hotels that target the upper-moderate lodging tier of the industry.

<span class="mw-page-title-main">TownePlace Suites</span> All-suite extended-stay hotel chain run by Marriott

TownePlace Suites is a brand operated by Marriott International. The chain is part of the mid-tier extended stay lodging segment of the hospitality industry and consists of all-suites hotels.

<span class="mw-page-title-main">The Ritz-Carlton Hotel Company</span> American multinational luxury hotel chain

The Ritz-Carlton Hotel Company, LLC is an American multinational company that operates the luxury hotel chain known as The Ritz-Carlton. The company has 108 luxury hotels and resorts in 30 countries and territories with 29,158 rooms, in addition to 46 hotels with 8,755 rooms planned for the future.

The Susse Chalet brand was a chain of franchise hotels with all locations in the United States in the Northeast and mid-Atlantic states. Hotels featured free local calls, dataports, expanded cable television, and continental breakfast. Most properties offered meeting facilities and swimming pool. The chain was sold in 2000 and the brand phased out shortly after.

<span class="mw-page-title-main">Aloft Hotels</span> Hotel chain based in North America

Aloft Hotels is an American hotel chain based in North America, owned by Marriott International. The first hotel opened at the Trudeau International Airport in Montreal in 2008. Aloft Hotels have since opened across North America and internationally. Most Aloft hotels are located in city centers or in close proximity to airports. As of April 9, 2023, the chain had 233 hotels.

AC Hotels by Marriott, formerly named AC Hoteles C. A., is a midscale hotel chain owned by Marriott International serving business and leisure travelers. As of June 30, 2020, it had 170 hotels with 25,811 rooms in addition to 135 hotels with 23,172 rooms in the pipeline.

Autograph Collection is an American group of independent upper-upscale to luxury hotels within the Marriott International portfolio. The properties are independently owned and operated under the Autograph Collection name.

<span class="mw-page-title-main">St. Regis Hotels & Resorts</span> Luxury hotel

St. Regis Hotels & Resorts is an American multinational luxury hotel chain, owned and managed by Marriott International.

References

  1. "Eat Well". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
  2. "Fairfield by Marriott". Marriott International.
  3. "Fairfield Inn & Suites". Marriott International.
  4. "MARRIOTT CORP. TO FRANCHISE ITS FAIRFIELD INNS". Deseret News . September 21, 1989.
  5. "Fairfield Inn Marriott celebrates 22 years". The Standard-Times . November 12, 2009.
  6. Ray, Kenneth (June 30, 1989). "Fairfield Inn (A)". Harvard Business Review.
  7. Liam Brown executive background [ dead link ]
  8. "Marriott International Announces New Initiatives For Fairfield Inn And Fairfield Inn & Suites" (Press release). 5 November 2004.
  9. Gunter, Heather (18 Sep 2006). "Suites extension fuels Fairfield Inn brand's growth engine". Hotel & Motel Management. 221 (16): 4–62.
  10. "Marriott Introduces Fairfield Brand to Asia". Hotel Business. October 10, 2013.
  11. "Fairfield By Marriott® Opens Its 1,000TH Property Worldwide With Newest Location In Denver, "The Mile High City"" (Press release). PR Newswire. April 25, 2019.
  12. "Marriott International Announces Opening of First Fairfield by Marriott in Peru". Marriott International . August 17, 2020.
  13. "Marriott begins deploying new vending machine concept at Fairfield Inns". Vending Market Watch. April 6, 2021.
  14. "Marriott International Launches Fairfield by Marriott in Europe". Hotel News Resource. June 22, 2021.
  15. "Hotel History". Fairfield Inn & Suites. Marriott International, Inc. Archived from the original on 3 November 2017. Retrieved 18 January 2017.
  16. "2006 Annual Report". www.marriott.gcs-web.com. p. 20.
  17. "2007 Annual Report". www.marriott.gcs-web.com. p. 26.
  18. "2008 Annual Report". www.marriott.gcs-web.com. p. 22.
  19. "2009 Annual Report". www.marriott.gcs-web.com. p. 19.
  20. "2010 Annual Report". www.marriott.gcs-web.com. p. 18.
  21. "2011 Annual Report". www.marriott.gcs-web.com. p. 19.
  22. "2012 Annual Report". www.marriott.gcs-web.com. p. 22.
  23. "2013 Annual Report". www.marriott.gcs-web.com. p. 20.
  24. "2014 Annual Report". www.marriott.gcs-web.com. p. 17.
  25. "2015 Annual Report". www.marriott.gcs-web.com. p. 6.
  26. "2016 Annual Report". www.marriott.gcs-web.com. p. 7.
  27. "2017 Annual Report". www.marriott.gcs-web.com. p. 7.
  28. "2018 Annual Report". www.marriott.gcs-web.com. p. 6.
  29. "2019 Annual Report". www.marriott.gcs-web.com. p. 6.
  30. "2020 Annual Report". www.marriott.gcs-web.com. p. 8.
  31. "2021 Annual Report". www.marriott.gcs-web.com. p. 7.
  32. "2022 Annual Report". www.marriott.gcs-web.com. p. 7.
  33. "2023 Annual Report". www.marriott.gcs-web.com. p. 7.