 | |
| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | January 2016 |
| Founder | Hilton Worldwide |
| Headquarters | , |
Number of locations | 228 (2022) [1] |
| Parent | Hilton Worldwide |
| Website | www |
Tru by Hilton is an American chain of hotels owned by Hilton Worldwide. [2] [3] [4]
The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in Los Angeles. It was designed to compete against Comfort Inn and La Quinta, [5] and the first Tru by Hilton hotels were expected to open late in the same year. [6] The goal was to create rooms of 228 square feet (21.2 m2) with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 to 10 feet (3.66 to 3.05 m) because typically the TV cabinet would take up 2 feet (0.61 m), but with flat screen televisions the space could be spared. The desk that was decided to be used is a portable chair attached to a table, allowing the guest to use the chair wherever they want in the room. [7] As of February 2021 [update] , it has 178 properties with 17,403 rooms in two countries and territories, all franchised. [1]
Tru by Hilton operates as a franchise under Hilton Worldwide. When the launch of the new brand was announced, Tru by Hilton had already signed over 100 franchise agreements. [8] [9] The brand will occupy the mid-scale hotel market. [10] Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings. [11] The brand's initial locations were in the Atlanta, Cheyenne, WY, Dallas, Houston, Chicago, St. Louis: St. Charles, Missouri, Denver, Portland, Boise, ID, [12] Oklahoma City and Nashville markets. [3] [9]
The hotels offer limited food and beverage options and feature a social area characterized by a large central lobby, referred to as The Hive, that is divided into sections for eating, working, playing and lounging. [5] The front desk, called the Command Center, also features a social media wall to engage guests. [13]
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a refrigerator, and other kitchen facilities, upholstered chairs, a television, and en-suite bathrooms. Small, lower-priced hotels may offer only the most basic guest services and facilities. Larger, higher-priced hotels may provide additional guest facilities such as a swimming pool, a business center with computers, printers, and other office equipment, childcare, conference and event facilities, tennis or basketball courts, gymnasium, restaurants, day spa, and social function services. Hotel rooms are usually numbered to allow guests to identify their room. Some boutique, high-end hotels have custom decorated rooms. Some hotels offer meals as part of a room and board arrangement. In Japan, capsule hotels provide a tiny room suitable only for sleeping and shared bathroom facilities.
Hilton Worldwide Holdings Inc. is an American multinational hospitality company that manages and franchises a broad portfolio of hotels, resorts, and timeshare properties. Founded by Conrad Hilton in May 1919, the company is now led by Christopher J. Nassetta. Hilton is headquartered in Tysons, Virginia, United States.
Starwood Hotels and Resorts Worldwide, Inc. was one of the largest companies that owned, operated, franchised and managed hotels, resorts, spas, residences, and vacation ownership properties. It was acquired by Marriott International in 2016. Starwood was founded in 1969 as a real estate investment trust. In 1995, it was acquired and reorganized by Barry Sternlicht, who was its chairman until 2005 and founder of the Starwood Capital Group. Starwood had 11 brands and owned, managed, or franchised 1,297 properties comprising 370,000 hotel rooms in approximately 100 countries.
Holiday Inn is a chain of hotels based in Atlanta, Georgia and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson (1913–2003), who opened the first location in Memphis, Tennessee. The chain was a division of Bass Brewery from 1988-2000, Six Continents from 2000-03, and IHG Hotels & Resorts since 2003. It operates hotels under the names Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, and Holiday Inn Resorts. As of 2018, Holiday Inn has hotels at over 1,100 locations.
Radisson Hotels is a multi-brand hotel chain with a worldwide presence. Its brands include several using the Radisson name, as well as other brands like Park Plaza Hotels & Resorts and Country Inn & Suites.
Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide.
Red Roof Inn is an American economy hotel chain based in the United States with over 600 properties globally, primarily in the Midwest, Southern, and Eastern United States. Red Roof Inn is a pet-friendly hotel chain.
Choice Hotels International, Inc. is an American multinational hospitality company based in North Bethesda, Maryland. The company, which is one of the largest hotel chains in the world, owns various hotel brands ranging from upscale to economy. As of the third quarter 2023, Choice Hotels franchised nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories.
Embassy Suites by Hilton is a chain of all-suite hotels trademarked by Hilton Worldwide. As of December 2019, there are 257 locations in five countries and territories with 59,712 rooms. Similar to other Hilton brands, 212 Embassy Suites hotels are independently owned and operated by franchisees with 47,930 rooms, while 45 locations are managed with 11,782 rooms.
Hampton by Hilton, formerly Hampton Inn or Hampton Inn & Suites, is an American chain of hotels trademarked by Hilton Worldwide. The Hampton hotel brand is a chain of moderately priced, budget to midscale limited service hotels with limited food and beverage facilities. Most Hampton hotels are independently owned and operated by franchisees, though a few are managed by Hilton. Hampton by Hilton is one of the largest hotel franchises in the U.S. As of March 2024, the Hampton franchise includes 3,000 hotels in 40 countries and territories.
Wyndham Hotels & Resorts, Inc., is an American hospitality company based in Parsippany, New Jersey, United States. It describes itself as the largest hotel franchisor in the world, with 9,100 locations.
Conrad Hotels & Resorts is an American multinational brand of high-end luxury hotels and high-end luxury resorts owned and operated by Hilton Worldwide. As of December 31, 2021, it has 42 locations with 15,085 rooms in 21 countries and territories, including two that are owned or leased with 778 rooms, 38 that are managed with 12,152 rooms, and two that are franchised with 2,155 rooms.
Fairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast.
Vantage Hospitality Group Inc. was an American hotel corporation, operating hotels in the United States and internationally. Its brands include Best Value Inn and Lexington by Vantage. In 2016, Vantage Hospitality Group was acquired by Red Lion Hotels Corporation.
Home2 Suites by Hilton is an American all-suite extended-stay hotel featuring contemporary accommodations and customizable guest room design. It competes with TownePlace Suites by Marriott and InterContinental Hotels Group's Candlewood Suites. The Memphis, TN originated hotel brand targets both business and leisure travelers. Launched in January 2009, Home2 Suites by Hilton was the first new brand introduced by Hilton Worldwide in 20 years. As of December 2019, it has 384 properties with 40,373 rooms in 2 countries and territories, including three that are managed with 313 rooms and 381 that are franchised with 40,060 rooms.
Red Lion Hotels is a full-service, midscale hotel brand owned by Red Lion Hotels Corporation.
Red Lion Hotels Corporation, doing business as RLH Corporation, is an American hospitality corporation that primarily engages in the franchising, management and ownership of upscale, mid-scale and economy hotels. Red Lion, headquartered in Denver, Colorado, has 90,000 rooms across more than 1,400 properties in North America.
Curio Collection by Hilton is an upscale hotel brand within the Hilton Worldwide portfolio.
Cobblestone Hotels is a chain of hotels in the United States. Their brands include Cobblestone Hotel & Suites, Cobblestone Inn & Suites, Boarders Inn & Suites, Centerstone Hotels, and KeyWest Hotels.
Canopy by Hilton, or Canopy, is a hotel brand by Hilton, announced in October 2014 with the first property opening in Iceland in July 2016, and two in the United States in early 2018. Canopy is Hilton's twelfth brand. On December 31, 2019, there were 13 locations with 2,104 rooms in 5 countries and territories, including three that are managed with 529 rooms and ten that are franchised with 1,575 rooms. As of 2024, Canopy has 45 locations in 12 countries.
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