Spark by Hilton

Last updated
Spark by Hilton
Company type Subsidiary
Industry Hospitality
FoundedJanuary 2023;2 years ago (2023-01)
Founder Hilton Worldwide
Headquarters
McLean, Virginia
,
United States
Number of locations
130 (2025) [1]
Parent Hilton Worldwide
Website sparkbyhilton.com
Spark by Hilton in Tifton, Georgia, U.S. Spark by Hilton, Tifton.jpg
Spark by Hilton in Tifton, Georgia, U.S.

Spark by Hilton is a chain of hotels owned by Hilton Worldwide. It was announced in January 2023, with the first hotel opening that September, and as of 2025 had 11,582 rooms in 130 hotels, all franchised. [1] Spark is a premium economy chain designed to consist primarily of hotel conversions. In addition to units in the United States, Hilton has pursued international development of the brand.

Contents

History

Hilton announced Spark by Hilton in January 2023 as its 19th brand. [2] It marked the company's first venture in the premium economy segment [3] and its first brand intended to be used to convert existing hotel properties. Hilton quoted the cost of converting an existing hotel to Spark at $20,000 to $25,000 a room, a renovation that includes adding minimalist decor and overhauled lobbies. Converting an existing hotel may be cheaper than renovations necessary to maintain a hotel in the midscale segment or necessary for older units of chains such as Hilton's Hampton Inn that no longer meet current standards. [2] Other chains have developed similar concepts targeted at conversions, such as Garner by IHG. [4] Hilton focused on secondary and tertiary markets for Spark, particularly those where its presence was comparatively lacking. [5]

The first Spark by Hilton opened in September 2023, a 120-room former Days Inn in Mystic, Connecticut. [6] [7] The prototype was converted by the owners of a nearby Hilton hotel. [7] Other Spark units that opened in the first year of the chain's existence included former locations of Country Inn and Suites [8] and Hampton Inn [9] and independent hotels. [10]

Spark by Hilton Toronto Markham Spark by Hilton Toronto Markham.jpg
Spark by Hilton Toronto Markham

Hilton has marketed the Spark brand beyond the United States. The 72-room Spark by Hilton Toronto Markham in Ontario, Canada, opened in 2024 as its first hotel there; a unit in London opened that same year as the first Spark in Europe; [11] and a location in Austria also had opened by the end of 2024. [12] In 2024, the company struck a licensing agreement with Olive by Embassy, subsidiary of the Embassy Group, for 150 units in India, primarily in the country's south. [13] Hilton launched Spark in Mexico in February 2025 with a goal of establishing some 25 hotels in the country, with a focus on mid-size and emerging cities. [14]

References

  1. 1 2 "Hilton Reports Fourth Quarter and Full Year Results" (PDF). Hilton. Retrieved July 11, 2025.
  2. 1 2 King, Kate (2023-02-06). "Lodging Companies Step Up Efforts to Lure Competitors' Hotels to Their Brands". Wall Street Journal. ISSN   0099-9660 . Retrieved 2025-07-11.
  3. ↑ "New Horizons". Hospitality Design. February–March 2023. pp. 78–83. ProQuest   2785265563.
  4. ↑ Walker, Ben (2024-10-09). "Conversions fuel growth of U.S. limited-service brands". Hotel Management. Retrieved 2025-07-11.
  5. ↑ Fox, Jena Tesse (March 2023). "Hilton enters premium economy space with 19th brand". Hotel Management. p. 12. ProQuest   2785579961.
  6. ↑ Mateer, Noelle (2023-09-20). "First Spark by Hilton hotel opens in Connecticut". Hotel Dive. Retrieved 2025-07-12.
  7. 1 2 Fox, Jena Tesse (November–December 2023). "Hilton finds its Spark". Hotel Management. p. 69. ProQuest   2900632874.
  8. ↑ Freile, Victoria E. (March 10, 2024). "NY's first Spark by Hilton hotel opens: Take a peek inside Brighton location". Democrat and Chronicle . p. B1. ProQuest   2954403284.
  9. ↑ Hayhurst, Leonard L. (April 12, 2024). "New hotel: The first Spark by Hilton in Ohio opens in Newcomerstown". Coshocton Tribune. ProQuest   3037228385.
  10. ↑ Smith, Mike (March 31, 2024). "Hotel Artesia renamed Spark by Hilton". Carlsbad Current-Argus. p. A1. ProQuest   3020291749.
  11. ↑ Hertzfeld, Esther (2024-09-13). "Spark by Hilton debuts in Canada". Hotel Management. Retrieved 2025-07-11.
  12. ↑ Fox, Jena Tesse (2025-01-28). "Why 2024 was a record year for Hilton". Hotel Management. Retrieved 2025-07-12.
  13. ↑ Limone, Jerry (2024-11-20). "Hilton reaches licensing deal for Spark hotels in India". Travel Weekly. Archived from the original on 2024-11-20. Retrieved 2025-07-12.
  14. ↑ Mendoza, Andrea (2025-03-04). "Hilton se suma al economy premium con Spark by Hilton". El Financiero (in Spanish). Archived from the original on 2025-04-05. Retrieved 2025-07-12.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.