 | |
| Formation | 2012 |
|---|---|
| Founder | Cyrill Gutsch |
| Type | Nonprofit organization |
| Purpose | Environmentalism |
| Website | https://www.parley.tv |
Parley for the Oceans is a nonprofit [1] environmental organization that focuses on protection of the oceans. It was founded in 2012 by Cyrill Gutsch.
Before founding Parley for the Oceans, Cyrill Gutsch worked as a designer for companies including Lufthansa, BMW, and Adidas. A meeting with Paul Watson prompted him to start Parley [2] in 2012. [3]
In 2015, Parley for the Oceans began a partnership with Adidas. The two organizations subsequently collaborated to produce products made from upcycled plastic. [3] In December 2020, Vogue reported that they had manufactured "tens of millions of sneakers made from Parley Ocean Plastic". [4]
Parley has additionally partnered with G-Star Raw, Porter magazine, Stella McCartney, and others. [2]
In June 2020, Parley announced a $50 million partnership with the South Asia Co-operative Environment Programme and the World Bank to clean up plastic pollution in bodies of water in South Asia. The partnership additionally involved eight countries including Bangladesh, India, and the Maldives. [5] Parley for the Oceans, along with JetBlue Technology Ventures and Toyota Ventures, is among the corporate investors that have invested $40 million in the Air Company, a carbon negative vodka distiller and perfume and hand sanitizer manufacturer that uses heterogeneous catalysis to convert captured carbon into ethanol. [6]
Parley for the Oceans' "AIR" strategy calls for Avoidance, Interception and Redesigning of the sources of plastic pollution. [5]
The AIR pledge led Adidas to end the use of single-use plastic in its offices and Porter magazine to commit to plastic-free subscriptions by 2019. [2]
In 2018, Parley for the Oceans received the Special Recognition Award for Innovation at The Fashion Awards. [7]
Pollution is the introduction of contaminants into the natural environment that cause adverse change. Pollution can take the form of any substance or energy. Pollutants, the components of pollution, can be either foreign substances/energies or naturally occurring contaminants.
World Environment Day (WED) is celebrated annually on 5 June and encourages awareness and action for the protection of the environment. It is supported by many non-governmental organizations, businesses, government entities, and represents the primary United Nations outreach day supporting the environment.
Anja Rubik is a Polish model, activist, philanthropist and entrepreneur. She is one of the most prominent models of the 20th and 21st century, continuously featuring on magazine covers, as well as runways and campaigns for the most notable fashion houses. By 2009, Rubik was dubbed a "top model" by French Vogue and continues to influence the fashion industry.
Marine plastic pollution is a type of marine pollution by plastics, ranging in size from large original material such as bottles and bags, down to microplastics formed from the fragmentation of plastic material. Marine debris is mainly discarded human rubbish which floats on, or is suspended in the ocean. Eighty percent of marine debris is plastic. Microplastics and nanoplastics result from the breakdown or photodegradation of plastic waste in surface waters, rivers or oceans. Recently, scientists have uncovered nanoplastics in heavy snow, more specifically about 3,000 tons that cover Switzerland yearly.
The world ocean (sea) is the body of salt water that covers ~70.8% of the Earth. In English, the term ocean also refers to any of the large bodies of water into which the world ocean is conventionally divided. Distinct names are used to identify five different areas of the ocean: Pacific, Atlantic, Indian, Antarctic/Southern, and Arctic. The ocean contains 97% of Earth's water and is the primary component of the Earth's hydrosphere, thus the ocean essential to life on Earth. The ocean influences climate and weather patterns, the carbon cycle, and the water cycle by acting as a huge heat reservoir.
Juana Burga Cervera is a Peruvian model, actress, and activist. She is the only Peruvian fashion model to have walked in New York, London, Milan, and Paris Fashion Weeks. Cosas Magazine Peru named her the most successful Peruvian model of all time, and Ellos & Ellas Magazine named her one of the most powerful Peruvian women in March 2017.
Plastic pollution is the accumulation of plastic objects and particles in the Earth's environment that adversely affects humans, wildlife and their habitat. Plastics that act as pollutants are categorized by size into micro-, meso-, or macro debris. Plastics are inexpensive and durable, making them very adaptable for different uses; as a result, manufacturers choose to use plastic over other materials. However, the chemical structure of most plastics renders them resistant to many natural processes of degradation and as a result they are slow to degrade. Together, these two factors allow large volumes of plastic to enter the environment as mismanaged waste which persists in the ecosystem and travels throughout food webs.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
Allbirds, Inc. is a New Zealand and American company that sells footwear and apparel. The company claims to keep its products as eco-friendly as possible and is a certified B Corporation. Allbirds uses a direct-to-consumer model in conjunction with distribution via select additional stores, selling its products through its website and retail stores in addition to select Nordstrom and Dick's Sporting Goods locations.
Blue Planet II is a 2017 British nature documentary series on marine life produced by the BBC Natural History Unit. Like its predecessor, The Blue Planet (2001), it is narrated and presented by naturalist Sir David Attenborough.
The 2017 United Nations Ocean Conference was a United Nations conference that took place on 5-9 June 2017 which sought to mobilize action for the conservation and sustainable use of the oceans, seas and marine resources.
Adidas Parley is a collection of clothing and footwear originated from the collaboration of German multinational company Adidas and Parley for the Oceans, an organization that addresses environmental threats towards the oceans, through plastic pollution.
The fashion industry, particularly manufacture and use of apparel and footwear, is a significant driver of greenhouse gas emissions and plastic pollution. The rapid growth of fast fashion has led to around 80 billion items of clothing being consumed annually, with about 85% of clothes consumed in United States being sent to landfill.
Plastic Soup Foundation is a non-profit marine conservation organisation that aims to reduce plastic pollution. Established in 2011, Plastic Soup Foundation advocates towards imposing bans and/or voluntary phase-outs of microbeads in cosmetics at a global scale with the Beat the Microbead campaign.
Human activities affect marine life and marine habitats through overfishing, habitat loss, the introduction of invasive species, ocean pollution, ocean acidification and ocean warming. These impact marine ecosystems and food webs and may result in consequences as yet unrecognised for the biodiversity and continuation of marine life forms.
Karolina Zmarlak is a Polish-American fashion designer. She is known for founding the fashion company KZ_K Studio.
Air Company is an American engineering company, beverage maker, and producer of ethanol products based in New York City. Founded in 2017 by Gregory Constantine and Stafford Sheehan, Air Company's chief product is vodka made from carbon dioxide, a greenhouse gas that significantly contributes to climate change, which the process captures and converts to ethanol pure enough for human consumption.
Cyrill Gutsch is a German-born designer and brand developer based in New York. After working as a designer for companies including Lufthansa, BMW, and Adidas, a 2012 meeting with Paul Watson prompted Gutsch to found Parley for the Oceans.
The Ocean Foundation is a 501(c)(3) community foundation, based in Washington, D.C. and established in 2002. Its mission is "to support, strengthen, and promote those organizations dedicated to reversing the trend of destruction of ocean environments around the world."
Marine restoration involves actions taken to restore the marine environment to its state prior to anthropogenic damage. This is particularly disastrous given that the ocean takes up the largest part of our planet and serves as the home to many organisms, including the algae that provides most. The ocean is currently suffering from the impacts of human damage including pollution, acidification, species loss, and more. This could prove particularly catastrophic given that the ocean takes up the largest part of the planet and serves as the home to many organisms, including the algae that provides around half of the oxygen on Earth. Efforts have been made by various agencies to help alleviate these issues.
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