Type | Clothing and footwear made with recycled plastic |
---|---|
Inventor | Adidas Parley for the Oceans |
Inception | 2015 |
Manufacturer | Adidas |
Website | adidas.com/parley |
Adidas Parley is a collection of clothing and footwear originated from the collaboration of German multinational company Adidas and Parley for the Oceans, an organization that addresses environmental threats towards the oceans, through plastic pollution. [1]
Since the first collection launched in 2015, Adidas Parley products are produced with recycled plastic which helps to mitigate the amount of plastic which ends up in the ocean plastic ocean debris. Adidas recreated three editions of their UltraBoost shoe, and a new version of their Adidas Originals shoe.
Eric Liedtke, the executive of Adidas in 2015, chose to use recycled plastics in the production of the Adidas Parley shoes, as he felt that there were many potential applications for its use and that it would also serve as part of a solution to the ocean plastic problem. This formed the start of a long term initiative project by Adidas to eliminate new plastic from its supply chain and to expand its plastic cultivation to more athletic product lines. [2] Adidas has used recycled polyester and sustainable cotton in previous athletic products, but these production runs are small in comparison to their ocean-bound plastic shoe initiative. [3]
Parley for the Oceans (Parley) is Adidas' partner in the Parley A.I.R Strategy, which turns plastic waste into thread that is woven into running shoes. [1] The Adidas-Parley shoe silhouettes were re-designed with knitted uppers and decorative stitching, all made from recycled, ocean-bound plastic collected by Parley. The outsole is crafted from recycled and re-ground rubber. [4]
Additionally, Adidas has worked with Parley to create mass-produced performance football products with the debut of the Adidas x Parley Real Madrid, FC Bayern Munich and Manchester United FC home jerseys collaboration. [5] For the 2015 to 2018 seasons, Adidas released limited amount of Parley jersey's for select Major League Soccer (MLS) clubs. In 2019 Adidas partnered again with the MLS to release Parley jerseys for each MLS club in limited quantities.
As part of their collaboration, Adidas and Parley for the Oceans held the "Run for the Oceans" event in summer of 2017, with the intention that this would raise awareness of their products as well as ocean conservation. [6]
The "UltraBOOST Uncaged Parley" was sold for $220 a unit. Adidas then released an updated version of a 1990s shoe made with yarns made from waste plastic. The UltraBoost shoes used materials from 11 recycled ocean-bound plastic bottles per pair in the shoe laces, heel linings, and sock liner covers. [3] [7]
Adidas created Parley swimwear, using plastic recycled into the technical yarn fibre Econyl, [8] a branded yarn composed of at least 50% salvaged fishing nets and post-consumer carpets, [7] which offers the same properties as the regular nylon used to make swimwear. [9] 76 per cent of the collection also incorporates recycled polyamide. [9]
Nylon is a family of synthetic polymers with amide backbones, usually linking aliphatic or semi-aromatic groups.
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
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Marine debris, also known as marine litter, is human-created solid material that has deliberately or accidentally been released in seas or the ocean. Floating oceanic debris tends to accumulate at the center of gyres and on coastlines, frequently washing aground, when it is known as beach litter or tidewrack. Deliberate disposal of wastes at sea is called ocean dumping. Naturally occurring debris, such as driftwood and drift seeds, are also present. With the increasing use of plastic, human influence has become an issue as many types of (petrochemical) plastics do not biodegrade quickly, as would natural or organic materials. The largest single type of plastic pollution (~10%) and majority of large plastic in the oceans is discarded and lost nets from the fishing industry. Waterborne plastic poses a serious threat to fish, seabirds, marine reptiles, and marine mammals, as well as to boats and coasts.
Ghost nets are fishing nets that have been abandoned, lost, or otherwise discarded in the ocean, lakes, and rivers. These nets, often nearly invisible in the dim light, can be left tangled on a rocky reef or drifting in the open sea. They can entangle fish, dolphins, sea turtles, sharks, dugongs, crocodiles, seabirds, crabs, and other creatures, including the occasional human diver. Acting as designed, the nets restrict movement, causing starvation, laceration and infection, and suffocation in those that need to return to the surface to breathe. It's estimated that around 48 million tons of lost fishing gear is generated each year, not including those that were abandoned or discarded and these may linger in the oceans for a considerable time before breaking-up.
Nike Grind is Nike's collection of recycled materials that is composed of pre-consumer manufacturing scraps, recycled post-consumer shoes from the Reuse-A-Shoe program, and unsellable footwear. The purpose of Nike Grind is to eliminate waste in line with the tenets of sustainable fashion practices and close the loop on Nike's product lifecycle. Materials recycled include rubber, foam, fiber, leather and textile blends, which are separated and ground into granules.
Fiber-reinforced concrete or fibre-reinforced concrete (FRC) is concrete containing fibrous material which increases its structural integrity. It contains short discrete fibers that are uniformly distributed and randomly oriented. Fibers include steel fibers, glass fibers, synthetic fibers and natural fibers – each of which lend varying properties to the concrete. In addition, the character of fiber-reinforced concrete changes with varying concretes, fiber materials, geometries, distribution, orientation, and densities.
Textile recycling is the process of recovering fiber, yarn, or fabric and reprocessing the material into new, useful products. Textile waste is split into pre-consumer and post-consumer waste and is sorted into five different categories derived from a pyramid model. Textiles can be either reused or mechanically/chemically recycled.
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Plastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be molded, extruded or pressed into solid objects of various shapes. This adaptability, plus a wide range of other properties, such as being lightweight, durable, flexible, and inexpensive to produce, has led to their widespread use. Plastics typically are made through human industrial systems. Most modern plastics are derived from fossil fuel-based chemicals like natural gas or petroleum; however, recent industrial methods use variants made from renewable materials, such as corn or cotton derivatives.
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Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
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Econyl regenerated nylon is a material and a brand introduced in 2011 by Aquafil. It is made entirely from waste otherwise polluting the Earth, such as industrial discards, fabric scraps from clothing manufacturing companies, old carpets and fishing nets. The material has been used by Stella McCartney, Kelly Slater's label Outerknown, Adidas and Speedo swimwear, Levi's, Breitling, and many other brands from the fashion and interior industries.
Niwar is a coarse, narrow, thick tape that was initially made of cotton only. Niwar is a textile product produced on tape looms and classified as a narrow-width fabric. Baden Henry Powell referred to it as "broad coarse tape", a product of the jail industry. In his book Handbook of the Manufactures and Arts of the Punjab, Powell classified niwar under the category of "tape, string, and miscellaneous cotton products". A weaver of this tape is called a niwar-baf.
Parley for the Oceans is a nonprofit environmental organization that focuses on protection of the oceans. It was founded in 2012 by Cyrill Gutsch.
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