|Product type||Corporate identity|
Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company".
Finnish Sport Museum has a pair of footwear from the 40's with the three stripes by Finnish athletic footwear brand Karhu Sports.According to another source, the three stripes mark was created by the Adidas company founder, Adolf Dassler, and first used on footwear in 1949, when Adidas was founded. In 1952, following the 1952 Summer Olympics in Finland, Adidas acquired its signature three stripe branding from Karhu Sports, for two bottles of whiskey and the equivalent of €1,600.
The Trefoil logo was designed in 1971 and launched in 1972,just in time for the 1972 Summer Olympics held in Munich. This logo lasted until 1997, when the company introduced the "three bars" logo (that had been designed by then Creative Director Peter Moore), initially used on the Equipment range of products. Designs for shoes registered in 1949 incorporated the three stripes along the side.
In 1998, Adidas sued the National Collegiate Athletic Association over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.[ citation needed ]
In late 2004, rival sporting good manufacturers filed a complaint to the International Olympic Committee (IOC) over Adidas being allowed to exceed the 20 cm2 limit permitted for branding with the three stripes. Adidas argued that the trademark device was a design element rather than a logo and despite being an IOC sponsor, which led to accusations of Adidas receiving preferential treatment, the three stripes were banned by the Olympic movement starting with the 2006 Winter Games. However, Adidas circumvented the ban by using a modified three stripe design, combining them with the number 3, for the 2006 Games.
In 2006 Adidas sued All England Lawn Tennis and Croquet Club (Wimbledon), other Grand Slam tournaments and the International Tennis Federation over restrictions on manufacturer's identifications placed on player clothing.
Prior to UEFA Euro 2008, the Union of European Football Associations updated its kit regulations to mandate a 'sleeve free zone' on shirts worn under their auspices, to make room for competition markings. 30 This affected Adidas by prohibiting the use of continual stripes down the sleeves. The world footballing governing body, the Fédération Internationale de Football Association (FIFA), implemented similar legislation in time for the 2010 FIFA World Cup. :28:
The musical artist Lady Sovereign references the Three Stripes trademark in her song "Hoodie" from the album Public Warning . The album was released in 2006 and had multiple remixes, again involving references to the Three Stripes trademark. Also the music artist Davay (Estonia) made a short hardbass song named "TRI POLOSKI" (literally meaning "Three Stripes") in 2016. Since the 1980 Summer Olympics in Moscow, Adidas or "the three-striped brand" has been the trademark of the Russian 'gopniks' ( a stereotypical gang member of the low-class villages of Russia, addicted to vodka and hardbass songs) and therefore being a major subject for hardbass.
Adidas has sued or threatened to sue retailers to protect the brand,including the following cases:
Adidas has also settled with Steven Madden Ltd., Target Corp. and Nordstrom Inc. before going to trial.
Converse is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.
The European Union Intellectual Property Office, founded in 1994, is the European Union Agency responsible for the registration of the European Union trade mark (EUTM) and the registered Community design (RCD), two unitary intellectual property rights valid across the 27 Member States of the EU. Every year, it registers an average of 135 000 EU trade marks and close to 100 000 designs. The EUIPO is also responsible for maintaining an Orphan Works Registry. Registered works have certain permitted acts under the Orphan Works Directive.
Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.
Sneakers are shoes primarily designed for sports or other forms of physical exercise but that are now also widely used for everyday casual wear.
Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. In 1975, the company was incorporated in California under the name Deckers Corporation. In October 1993, Deckers initiated a public offering of stock in its company.
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
Chuck Taylor All-Stars or Converse All Stars is a model of casual shoe manufactured by Converse that was initially developed as a basketball shoe in the early 20th century. The design of the Chuck Taylor All Star has remained largely unchanged since its introduction in the 1920s. The shoe consists of a stitched upper portion, a toe cap that is usually made of white rubber, and a sole that is usually made of brown rubber. Although Chuck Taylors are made of various materials such as leather, the original and most widely known version of the shoe is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.
ECCO Sko A/S is a Danish shoe manufacturer and retailer founded in 1963 by Karl Toosbuy, in Bredebro, Denmark. The company began with only the production of footwear, but has since expanded into leather production, as well as accessories and small leather goods. ECCO opened its first retail store in Denmark in 1982. ECCO’s products are sold in 99 countries from over 2,250 ECCO shops and more than 14,000 sales points. ECCO is family-owned and employs 21,300 people worldwide.
Payless is an international discount footwear chain. Established in 1956 by cousins Louis and Shaol Pozez, Payless was a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation which merged with The May Department Stores Company in 1979. In the 1980s, Payless was widely known in the U.S. for its Pro Wings line of discount sneakers, which often had Velcro straps instead of laces. In 1996, Payless became an independent publicly held company. In 2004, Payless announced it would exit the Parade chain and would close 100 Payless Shoe outlets. On August 17, 2007, the company acquired the Stride Rite Corporation and changed its name to Collective Brands, Inc. The company had a total revenue for 2011 of US$ 3.4 billion. The company also has a stunt premium banner, Palessi Shoes. Payless is currently owned by a group of investors led by Alden Global Capital and Axar Capital Management.
Adolf "Adi" Dassler was a German cobbler, inventor and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sale of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death Adidas had 17 factories and annual sales of one billion marks.
The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is the silhouette of former Chicago Bulls NBA player and current Charlotte Hornets owner Michael Jordan.
Le Coq Sportif is a French manufacturing company of sports equipment. Founded in 1882 by Émile Camuset and located in Entzheim, the company first issued items branded with its now-famous rooster trademark in 1948. The company's name and trademark are derived from the Gallic rooster, a national symbol of France.
Crocs, Inc. is an American company based in Broomfield, Colorado that manufactures and markets the Crocs brand of foam clogs.
Rudolf "Rudi" Dassler was the German founder of the sportswear company Puma and the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adi started, "Gebrüder Dassler Schuhfabrik". Rudi joined in 1924. However, after a feud developed between Rudolf and Adolf Dassler following World War II, the brothers went separate ways and started their own companies in 1948.
Reebok International Limited is an American footwear and clothing company that has been a subsidiary of German sporting goods giant Adidas since August 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for CrossFit, and Spartan Race.
The Superstar is a low-top athletic shoe manufactured by German multinational company Adidas since 1969. The shoe was originally released as a low-top version of the Pro Model basketball shoe. Nicknamed the "clamtoe", "shelltoe", "shell shoes", "shell tops", and "sea shells" the iconic design is known as one of the major influences in the sneaker culture.
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity, trademarks are often displayed on company buildings. It is legally recognized as a type of intellectual property.
Karhu is a Finnish sports equipment company, focused on running. Originally established as "Oy Urheilutarpeita" in 1916, it renamed "Karhu" four years later. Karhu's line of products includes sneakers, t-shirts and jackets. In past years, Karhu also manufactured skis. In 2008, the company was sold to a group of investors organised under "Karhu Holding B.V.".
Ugg boots trademark disputes are the disputes between some footwear manufacturers, as to whether "ugg" is a protected trademark, or a generic term and thus ineligible for trademark protection. In Australia and New Zealand, where "Ugg" is a generic term for the style of footwear, 702 registered trademarks include the term "Ugg" in various logos and designs. By contrast, UGG is a registered trademark of the California-based company Deckers Outdoor Corporation in over 130 countries worldwide, including the U.S., the European Union, and China.
The company simple placed three black stripes on everything that they manufactured. Even this early in their history, the company was known for this branding. The owner of the company at the time liked to call his business “The three stripe company”. Even as new logos took the place of the old ones, the company would remain loyal to the three stripes look.
On 31 March 1949, this shoe was registered, along with the following three shoes, as a registered design through the patent lawyer Dr Wetzel.