Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company".
Finnish Sport Museum has a pair of footwear from the 1940s with the three stripes by Finnish athletic footwear brand Karhu Sports.According to another source, the three stripes mark was created by the Adidas company founder, Adolf Dassler, and first used on footwear in 1949, when Adidas was founded. In 1952, following the 1952 Summer Olympics in Finland, Adidas acquired its signature three stripe branding from Karhu Sports, for two bottles of whiskey and the equivalent of €1,600.
The Trefoil logo was designed in 1971 and launched in 1972,just in time for the 1972 Summer Olympics held in Munich. This logo lasted until 1997, when the company introduced the "three bars" logo (that had been designed by then Creative Director Peter Moore), initially used on the Equipment range of products. Designs for shoes registered in 1949 incorporated the three stripes along the side.
In 1998, Adidas sued the National Collegiate Athletic Association over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.
In late 2004, rival sporting good manufacturers filed a complaint to the International Olympic Committee (IOC) over Adidas being allowed to exceed the 20 cm2 limit permitted for branding with the three stripes. Adidas argued that the trademark device was a design element rather than a logo and despite being an IOC sponsor, which led to accusations of Adidas receiving preferential treatment, the three stripes were banned by the Olympic movement starting with the 2006 Winter Games. However, Adidas circumvented the ban by using a modified three stripe design, combining them with the number 3, for the 2006 Games.
In 2006, Adidas sued All England Lawn Tennis and Croquet Club (Wimbledon), other Grand Slam tournaments and the International Tennis Federation over restrictions on manufacturer's identifications placed on player clothing.
Prior to UEFA Euro 2008, the Union of European Football Associations updated its kit regulations to mandate a 'sleeve free zone' on shirts worn under their auspices, to make room for competition markings. : 30 This affected Adidas by prohibiting the use of continual stripes down the sleeves. The world footballing governing body, the Fédération Internationale de Football Association (FIFA), implemented similar legislation in time for the 2010 FIFA World Cup. : 28
The musical artist Lady Sovereign references the Three Stripes trademark in her song "Hoodie" from the album Public Warning . The album was released in 2006 and had multiple remixes, again involving references to the Three Stripes trademark.
Since the 1980 Summer Olympics in Moscow, Adidas or "the three-striped brand" has been the trademark of the Russian 'gopniks' (a stereotypical gang member of the low-class villages of Russia, addicted to vodka and hardbass songs) and therefore being a major subject for hardbass.
Adidas has sued or threatened to sue retailers to protect the brand,including the following cases:
Adidas has also settled with Steven Madden Ltd., Target Corp. and Nordstrom Inc. before going to trial.
Converse is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
The European Union Intellectual Property Office, founded in 1994, is the European Union Agency responsible for the registration of the European Union trade mark (EUTM) and the registered Community design (RCD), two unitary intellectual property rights valid across the 27 Member States of the EU. Every year, it registers an average of 135 000 EU trade marks and close to 100 000 designs. From 1 December 2025, the EUIPO will be responsible for the registration of Geographical Indications (GIs) for craft and industrial products. The EUIPO is also responsible for maintaining an Orphan Works Registry. Registered works have certain permitted acts under the Orphan Works Directive.
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Sneakers (US) or trainers (UK), also known by a, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.
Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as Ruda, but later changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
Chuck Taylor All-Stars or Converse All Stars is a sneaker manufactured by Converse. Initially developed as a basketball shoe in the early 20th century, its design has remained largely unchanged since its introduction. The shoe consists of a stitched upper portion, and a toe cap and outsole usually made of rubber. Although Chuck Taylors are made of various materials such as leather or suede, the original and most widely known version is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.
Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, t-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks.
ECCO Sko A/S is a Danish shoe and leather accessories manufacturer founded in 1963 by Karl Toosbuy, in Bredebro, Denmark. ECCO opened its first retail store in Denmark in 1982. ECCO is family-owned and employs 21,300 people worldwide, with product sales in 101 countries from over 2,250 shops and more than 14,000 sales points.
Adolf "Adi" Dassler was a German cobbler, inventor, and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death, Adidas had 17 factories and annual sales of one billion marks.
The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan.
Le Coq Sportif is a French sportswear and sports equipment manufacturing company based in Entzheim. Founded in 1882 by Émile Camuset, the company first issued items branded with its now-famous rooster trademark in 1948. The company's name and trademark are derived from the Gallic rooster, a national symbol of France.
Crocs, Inc. is an American footwear company based in Broomfield, Colorado, that manufactures and markets the Crocs brand of foam footwear. Crocs Inc term these "clogs", but they do not contain any wood like traditional clogs.
Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States-based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.
Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. A trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.
Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Karhu is a Finnish sports equipment company, focused on running. Originally established as "Oy Urheilutarpeita" in 1916, it was renamed "Karhu" four years later. Karhu's line of products includes sneakers, t-shirts and jackets. In past years, Karhu also manufactured skis. In 2008, the company was sold to a group of investors organised under "Karhu Holding B.V.".
Ugg boots trademark disputes are the disputes between some footwear manufacturers, as to whether "ugg" is a protected trademark, or a generic term and thus ineligible for trademark protection. In Australia and New Zealand, where "Ugg" is a generic term for the style of footwear, 702 registered trademarks include the term "Ugg" in various logos and designs. By contrast, UGG is a registered trademark of the California-based company Deckers Outdoor Corporation in over 130 countries worldwide, including the U.S., the European Union, and China.
Fashion design copyright refers to the web of domestic and international laws that protect unique clothing or apparel designs. The roots of fashion design copyright may be traced in Europe to as early as the 15th century.
The company simple placed three black stripes on everything that they manufactured. Even this early in their history, the company was known for this branding. The owner of the company at the time liked to call his business "The three stripe company". Even as new logos took the place of the old ones, the company would remain loyal to the three stripes look.
On 31 March 1949, this shoe was registered, along with the following three shoes, as a registered design through the patent lawyer Dr Wetzel.