Product type | Casual and sportswear, sneakers, accessories |
---|---|
Owner | Adidas |
Produced by | Adidas |
Introduced | 1997 |
Markets | Worldwide |
Website | adidas.com/originals |
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [1] specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.
The clothing and the accessories are under such categories as Superstar and Adicolor, designed by Adidas itself. There was also a collection named "Originals Denim" by Diesel, a concept trialled in New York City and Berlin. [2]
The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line. [3] [4] Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively retro old school feel.
An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park, Chicago. [5]
There are many Adidas Originals Concept Stores around the world (Europe, South America, North America, Asia and Oceania). Adidas had plans to roll out more stores in 2008. In addition to these standalone shops, in the United Kingdom some Adidas stores are located inside of JD Sports stores. [6]
In 2014, Adidas Originals announced designer collections with Pharrell [7] and Rita Ora. [8] [9]
In 2021, Adidas Originals launched its first NFT drop, Into The Metaverse, in collaboration with the Bored Ape Yacht Club, GMoney, and PunksComic creators. Into The Metaverse gave buyers access to limited-edition streetwear and netted more than $22 million within its first day of launch. [10]
In 2022, the sportswear brand announced the launch of its digital platform Ozworld which will enable users to create their unique digital personas. In collaboration with Ready Player Me, Adidas will develop an experimental cross-app avatar platform for the metaverse. Users will be able to create animated characters to try and purchase sneakers from the latest Adidas collection. [11]
In 2001, a large scale advertising campaign was launched, [12] and during the campaign Adidas released an advert of a house party with people and celebrities, [13] such as Katy Perry and Jeremy Scott, among others.
Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer.[ citation needed ] [14]
"All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1, Nicki Minaj and Derrick Rose. It focused on the creative spirit specific to unique cities around the globe.
In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as Jessica Jung, Jay Park, Tian Yo, Charlene, and Pakho Chau. [15]
In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A$AP Ferg, Playboi Carti, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza, Nick Young and Marcelo. [16]
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Pharrell Lanscilo Williams, often known mononymously as Pharrell, is an American musician. He first became known as one half of the music production duo the Neptunes, which he formed with Chad Hugo in 1992. Fifteen of their productions have peaked within the top ten of the Billboard Hot 100, which includes four songs that peaked atop the chart. The two also formed the alternative band N.E.R.D. with drummer Shay Haley in 1999, for which Williams served as lead vocalist. He has been considered one of the most influential music producers of the 21st century for his impact on popular music.
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Jeremy Scott is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture's most irreverent designer", and "fashion's last rebel".
Reebok International Limited is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States–based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.
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Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.
Li-Ning Company Limited is a Chinese sportswear and sports equipment company founded by former Olympic gymnast Li Ning. The company endorses a number of [international] athletes and teams worldwide in pursuit of the North American market(s).
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