 | |
| Type | Sneakers |
|---|---|
| Inventor | Adidas |
| Inception | 1969 |
| Manufacturer | Adidas |
| Available | Yes |
| Website | adidas.com/superstar |
The Superstar is a style of low-top athletic shoe which has been manufactured by the German multinational company Adidas since 1969. Originally released as a low-top version of the Pro Model basketball shoe, [1] the design is nicknamed the "shell toe", "shell shoe", and "shell top" due to its rubber shell toe cap.
In the early 1960s, Adidas sought to expand into the American basketball market, which at the time was dominated by Converse. The company introduced the Superstar in 1969 as the first low-top basketball shoe to feature an all-leather upper, marketed as providing better support than Converse's canvas. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and NBA players, notably Kareem Abdul-Jabbar and George Gervin. By 1973, the Superstar was reportedly worn by more than 75% of all NBA players. [2] [3]
As it was replaced by newer designs for basketball, the Superstar found a new market as casual footwear, propelled largely by the hip-hop and skateboarding scenes. [2] Hip hop group Run-DMC wore regular street clothes on stage instead of traditional pop-standard costuming. The trio continued to wear Superstars on their US concert tour, which in turn increased sales. Responding to an anti-sneaker rap song by Jerrald Deas called "Felon Sneakers", the trio released a song of their own called "My Adidas" in 1986. [4] The song paid tribute to the Superstar shoe and attempted to flip the stereotype of the 'b-boy'. Adidas eventually signed an advertising deal with Run-D.M.C., which was the first endorsement deal between hip-hop artists and a major corporation. The brand subsequently released a Run-D.M.C. clothing line. [4]
The Superstar (known officially as the "Superstar II", as the production shape differs from the original) has been made in many colors and designs, including themes such as NBA teams and major US cities. In 2015, Adidas sold over 15 million pairs of the style, making it the brand's top-selling sneaker of the year. [3] [5]
In 2005, Adidas collaborated with pop icons from the world of music, fashion, and the arts to create the Adidas 35th Anniversary collection, which included 35 different models from five different series. [2]
Converse is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.
Hip-hop fashion refers to various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip hop culture, it further developed in other cities across the United States, with each contributing different elements to the overall style that is now recognized worldwide.
Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under the Jordan Brand.
Chuck Taylor All-Stars or Converse All Stars is a sneaker manufactured by Converse. Initially developed as a basketball shoe in the early 20th century, its design has remained largely unchanged since its introduction. The shoe consists of a stitched upper portion, and a toe cap and outsole usually made of rubber. Although Chuck Taylors are made of various materials such as leather or suede, the original and most widely known version is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Robert "Bobbito" Garcia, also known as DJ Cucumber Slice and Kool Bob Love, is an American DJ, radio host, author, and member of the Rock Steady Crew. He is known as a former co-host of hip hop radio show The Stretch Armstrong and Bobbito Show, alongside Adrian "Stretch Armstrong" Bartos, from 1990 until 1999. He later moved to Washington, D.C., where he currently hosts a new podcast on NPR called What's Good? alongside Bartos. Garcia was the announcer for the video game NBA Street Vol. 2.
PF Flyers is an American brand of lifestyle shoes owned by Kassia Designs, LLC. Founded in 1937 by B.F. Goodrich, it is one of the original American sneaker brands.
Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and vivid in appearance.
The fashion of the 2000's is often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of all sexes, followed by the retro inspired indie look later in the decade.
"Starbury" is the affectionate nickname for former NBA star Stephon Marbury. Known for his exceptional skills as a point guard, Marbury played for various NBA teams and earned two All-Star selections. Beyond the court, he made a lasting impact by championing affordable athletic footwear through his "Starbury" brand, aiming to make quality shoes accessible. Marbury's influence extended to China, where he played in the Chinese Basketball Association, winning championships and even receiving a statue in his honor. He also established the "Starbury Foundation" for charitable activities, emphasizing education and helping underprivileged children. Marbury's legacy encompasses basketball excellence, philanthropy, and promoting affordable sports access.
Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States-based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.
Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons. It led to the first endorsement deal between a musical act and an athletic company, after the band's co-manager, Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden on July 19, 1986, where the band instructed the audience to hold up their Adidas apparel during the song. This was followed by the group making a video where they addressed Adidas with an a cappella verse before shouting "Give us a million dollars!" This deal is credited with influencing future endorsement deals between brands and musicians, particularly in hip hop culture.
Nike Blazer is a sneaker manufactured by Nike. It was originally released in 1973 as a basketball shoe.
Run-DMC was an American hip hop group from Hollis, Queens, New York City, formed in 1983 by Joseph Simmons, Darryl McDaniels, and Jason Mizell. Run-DMC is regarded as one of the most influential acts in the history of hip hop culture and especially one of the most famous hip hop acts of the 1980s. Along with Beastie Boys, LL Cool J, DJ Jazzy Jeff & the Fresh Prince, and Public Enemy, the group pioneered new-school hip hop music and helped usher in the golden age of hip hop. The group was among the first to highlight the importance of the MC and DJ relationship.
| Subsidiaries |
|  | |||||
|---|---|---|---|---|---|---|---|
| Brands | |||||||
| Products |
| ||||||
| People | |||||||
| Related topics | |||||||
