 | |
| Type | Sneakers |
|---|---|
| Inventor | Adidas |
| Inception | 2015 |
| Manufacturer | Adidas |
| Website | adidas.com/ultraboost |
Adidas Ultraboost is a line of shoes produced by Adidas, with the first model released in 2015. Ultraboost shoes use Adidas' Boost foam in the soles. While not the first shoe to incorporate boost foam, it was the first popular line to use it.
The first shoe in the Ultraboost line was a performance running shoe. The shoe was released in February 2015. [1] The shoe became popular a couple of months later when Kanye West wore a pair during his performance at the Billboard Music Awards.
Released in 2015 as simply the Adidas Ultraboost, the Adidas Ultraboost 1.0 was the first shoe ever to use the Boost technology from Adidas. It had a knitted upper called Primeknit on top of the Boost sole and plastic cases on the sides to represent the three-stripe logo and house the laces. [2]
Released in late 2015, this version of the original Ultraboost claimed to incorporate an Engineered Stability break in the sole to improve stability. It debuted with a slimmer cage and color options. [3]
Many Ultraboost customers cut off the cage around the side of the shoes in order to have a more simplistic look. Adidas then released an official version of the Ultraboost that removed the cages. This version was first released in June 2016. [4]
This version added color options. [5]
In 2017, Adidas released an Ultraboost model specifically for women. The shoe features the same design, but has the cage go around the sides of the shoe and connect at the top displaying the three stripe logo on the knitted upper. [6]
A simplified version of the Uncaged model that removed the laces and the logo. [7]
Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
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Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
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Boost is a trademarked polymer used by Adidas, in the form of pellets which are compressed and molded for various shoe models the company sells, especially the Ultraboost, NMD, Energy Boost, Pure Boost, and Adizero Adios Boost lines of sneakers. The pellets consist of proprietary thermoplastic urethane (TPU) that is formed into a small pill shape. Adidas collaborated with the German chemical company BASF to develop this material. Boost in itself is not a raw material and its characteristic bounciness is obtained by processing the thermoplastic urethane. This material is claimed to be more comfortable on the wearer's feet.
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Adidas NMD is a line of running shoes released by Adidas in 2015. The shoes are best known for utilizing the company's Boost technology in the soles.
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