Perform Group

Last updated
DAZN Group Limited
Private
Industry Sports broadcasting, sports journalism
Founded2007
Headquarters London, UK
Key people
Revenue £208.1 million (2013) [1]
£11.6 million (2013) [1]
£4.6 million (2013) [1]
Parent Access Industries
Website media.dazn.com

DAZN Group Limited (formerly Perform Group) is a London-based sports media company owned by Access Industries.

London Capital of the United Kingdom

London is the capital and largest city of England and the United Kingdom. Standing on the River Thames in the south-east of England, at the head of its 50-mile (80 km) estuary leading to the North Sea, London has been a major settlement for two millennia. Londinium was founded by the Romans. The City of London, London's ancient core − an area of just 1.12 square miles (2.9 km2) and colloquially known as the Square Mile − retains boundaries that follow closely its medieval limits. The City of Westminster is also an Inner London borough holding city status. Greater London is governed by the Mayor of London and the London Assembly.

Access Industries, Inc. is an American privately held multinational industrial group. It was founded in 1986 by businessman Leonard "Len" Blavatnik, who is also its chairman. Access's industrial focus is in four areas: natural resources and chemicals, media and telecommunications, venture capital and real estate. The group invests in the United States, Europe, Israel, and Latin America. It is headquartered in New York, with additional offices in London and Moscow.

Contents

Its current flagship property is DAZN, a subscription sports streaming service. It also owns other digital media properties associated with the service, including sports news websites such as Sporting News and Goal , and DAZN Media—which coordinates advertising sales on the DAZN service, as well as digital video content syndication.

DAZN sports streaming platform

DAZN is a London-based over-the-top subscription sports streaming service. The service carries live and on-demand streaming of events from various properties. DAZN first launched in Austria, Germany, Switzerland and Japan in August 2016, and in Canada the following year. It launched in the United States and Italy in 2018, and in Spain and Brazil in 2019.

Sporting News is a U.S.-based sports news website owned by DAZN Group.

Goal (website) football (soccer) website

Goal is an international association football news website founded in 2004 by Chicco Merighi and Gianluigi Longinotti-Buitoni. It is currently owned by Perform Group. Goal is the largest online football publication in the world, and the 2nd largest online sports publication in the world. Goal represents one of the largest football communities in the world with 19 language versions covering more than 50 countries. The website provides users with live scores and the latest news from football clubs through its interactive web site and community forums.

Perform Group was originally formed in 2007 via the merger of Premium TV Limited and Inform Group. It was originally involved in content distribution, subscription, advertising and sponsorship, and technology and production. [2] In 2018, the business-to-business units of Perform Group were spun out as Perform Content, and later sold to Vista Equity Partners and merged into its own sports data company STATS.

Vista Equity Partners (Vista) is an American private equity and venture capital firm focused on financing and forwarding software and technology-enabled startup businesses, as well as passive equity investments.

Stats Perform is a Chicago-based sports data and analytics company.

History

Perform Group was created in 2007 through the merger of Premium TV Limited, an event sport broadcasting network, and the Inform Group, a digital sports rights agency. [3] [4] [5]

In February 2011, Perform acquired Goal.com. [6] In 2011 and 2013 the company bought sports data companies RunningBall [7] and Opta Sports respectively. [8]

Opta Sports

Opta Sports, formerly Opta Sportsdata, is a British sports analytics company. Opta provides data for 30 sports in 70 countries, with clients ranging from leagues to broadcasters and betting websites. The company was founded in 1996, and acquired by Perform Group in 2013. In turn, it was acquired by Vista Equity Partners and STATS LLC in 2019.

In 2013, Perform Group combined its US businesses with The Sporting News to form Sporting News Media, in which it took a 65% stake. Sporting News' former owner American City Business Journals retained 35%. [9]

American City Business Journals American newspaper chain

American City Business Journals (ACBJ) is an American newspaper chain based in Charlotte, North Carolina. ACBJ publishes under six brands, which together reach four million readers: The Business Journals, which publishes local business news for 43 markets in the United States, Hemmings Motor News, Street & Smith's Sports Business Daily, Inside Lacrosse, AmericanInno, and Bizwomen.com. The company is owned by Advance Publications.

Perform Group was de-listed from the London Stock Exchange in November 2014 when Access Industries increased its stake in the company from 42.5% to 77%. [10]

In December 2014 Perform and the WTA announced a 10-year media deal, under which they would jointly form WTA Media to manage and distribute its media rights. [11] In February 2016, Perform Group and the FIBA announced a partnership to distribute and sell broadcasting rights to its basketball competitions. [12]

DAZN, split

Former logo as Perform Perform Group.png
Former logo as Perform

In August 2016, Perform Group launched the online sports video streaming service DAZN, described by media as being a "Netflix for sport". [13]

On 8 May 2018, former ESPN president John Skipper was named executive chairman of Perform Group. He will operate out of New York City. [14]

In September 2018, Perform Group was split into two companies; DAZN Group (named after its streaming service) for its consumer content operations, and Perform Content for its business-to-business services. It was reported that this was in preparation for a potential sale of the latter in order to help fund the DAZN operations. In April 2019, it was announced that Perform Content would be sold to Vista Equity Partners. It was subsequently merged into STATS LLC to form Stats Perform. [15] [16] [17]

In March 2019, DAZN re-organized the Perform Media division into DAZN Media. It handles advertising and sponsorship sales for DAZN's global operations, including the "DAZN+" program (which coordinates "personalised communications" between its partners and subscribers), and DAZN Player (formerly ePlayer), the group's syndicated video content service. [18]

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References

  1. 1 2 3 Preliminary results 2013
  2. "Perform Group Given Average Rating of "Hold" by Analysts (NYSE:PER) - WKRB News". WKRB News. Retrieved 26 February 2015.
  3. Andrews, Robert (2011-03-10). "Online Sportscaster Perform Plans IPO With £500 Million Valuation". gigaom.com. Retrieved 2019-10-16.
  4. "Digital content agency rebrands as Perform". www.sportindustry.biz. 2014-09-18. Retrieved 2019-10-16.
  5. "Perform unveils sports bulletin". C21media. Retrieved 2019-10-16.
  6. "Global offer" (PDF). Perform Group. Retrieved 26 February 2015.
  7. "Perform buys RunningBall for €120m". Financial Times. Retrieved 26 February 2015.
  8. "Perform Group buys sports data company Opta". Reuters. Retrieved 26 February 2015.
  9. "Perform Group To Combine U.S. Sports Assets With Sporting News Brand". sportsbusinessdaily.com. Retrieved 26 February 2015.
  10. Ted Menmuir. "Perform Group to de-list as Access Industries takes over". SBC News. Retrieved 26 February 2015.
  11. "WTA & Perform agree long-term media deal". sportindustry.biz. Retrieved 26 February 2015.
  12. Fiba and Perform Group confirm ‘ground-breaking’ partnership - SportsPro, 5 February 2016
  13. "Blavatnik's Perform Group rebuffs tech investors to build 'Netflix for sport'". The Telegraph. 20 August 2016. Retrieved 12 June 2018.
  14. Littleton, Cynthia (2018-05-08). "Former ESPN Chief John Skipper Joins Len Blavatnik's Perform Group as Chairman". Variety. Retrieved 2018-05-08.
  15. "Report: DAZN owner planning split to increase focus on OTT platform". SportsPro. Retrieved 2019-04-25.
  16. "DAZN Group sells Perform". Broadcast. Retrieved 2019-04-25.
  17. "Stats, Perform Complete Merger, Creating New Data/AI Company". Sports Business Daily. 15 July 2019. Retrieved 16 July 2019.
  18. "DAZN to add advertising partners to OTT platforms". SportsPro Media. Retrieved 2019-10-03.