Pet Fooled

Last updated
Pet Fooled
PET FOOLED film logo.png
Directed byKohl Harrington
Produced byMichael Fossat
CinematographyJosh Gibson
Edited byShannon Schnittker
Music byFernando Arroyo Lascurain
Distributed by Gravitas Ventures
Release dates
  • 2 October 2016 (2016-10-02)(Catalina Film Festival)
  • 10 January 2017 (2017-01-10)(VOD release)
Running time
70 minutes
LanguageEnglish

Pet Fooled (stylized PET FOOLED) is a 2016 American independent documentary film exploring the pet food industry with interviews from veterinarians and pet owners whose pets died, they allege, due to commercial packaged pet food. After premiering at the Catalina Film Festival on 2 October 2016, the film had an "on demand theatrical run" via Gathr, [1] [2] after which it became available on VOD platforms on 10 January 2017. The film is currently available to Netflix subscribers, as a digital download on iTunes or as a physical DVD via Amazon. The film, produced by Myla Films and directed/narrated by Kohl Harrington, was distributed by Gravitas Ventures.[ citation needed ]

Contents

Synopsis

Dog food for sale at a New Hampshire supermarket. Bags of Beneful and Pedigree dog food on shelves 2006.jpg
Dog food for sale at a New Hampshire supermarket.

The film begins with, and shows at points throughout, montages of pet food labels from different brands, such as Milk-Bone and Meow Mix. The documentary promotes raw feeding, and criticizes all kibble brands, even ones considered "organic" or "natural". The film also criticizes the fact that pet food manufacturers use the same factories for different brands, thereby potentially misleading consumers that different companies were behind the production of the pet food.

According to the documentary, as of 2013, there were only five pet food manufacturers in the United States: Mars Corporation (manufacturer of Royal Canin, Whiskas, and Pedigree, among others), Nestlé Purina PetCare, Procter & Gamble, Hill's Pet Nutrition (manufacturer of the Science Diet), and The J. M. Smucker Company (formerly Big Heart Pet Brands, manufacturer of Meow Mix and Milk-Bone, among others). In 2014, however, Mars Corporation purchased Procter & Gamble's pet food brands (IAMS, Eukanuba and Natura) from the company, meaning that today there are only four manufacturers. [3]

The documentary showed interviews with several veterinarians who advocate raw feeding, such as Dr. Karen Shaw Becker and Dr. Barbara Royal, and it recounted previous pet food scares, such as the 2007 pet food recalls and the 2013 chicken jerky recall.

Some veterinary professionals interviewed in the film link modern ailments found in pets, such as obesity and allergies, to diet, and claim that changing that diet would eliminate those problems. Among those personally criticized are Dr. Melody Raasch, who has advocated corn as a healthful dog food in the past for IAMS.

Other veterinarians disagreed, such as Dr. Annie Harvilicz, who in her interview said that she believed that bacteria and other pathogens in uncooked foods present a risk to pets. According to Dr. Becker, however, dogs frequently practice coprophagia with no ill effects, and dogs are evolutionarily equipped to be able to process any pathogens in raw food.

The film also explains and criticizes the regulatory framework for pet food in the United States. Pet food and animal feed are not differentiated in the law, which means pets and livestock are in many cases legally the same. If a pet dies due to poisonous food, American courts only return judgments which give plaintiffs minimal amounts of money in light of how much they care for and pay for their pets. [4] In the United States, the Food and Drug Administration (FDA) regulates pet food labels, but the film criticizes the definitions used as misleading. For example, if a pet food has "dinner" on the label, it only need contain 25% meat; if the word "with" is used, as in "with beef", a pet food could be 97% grain or corn with only mandatory 3% beef. If the word "flavor" is used, as in "salmon flavor", the pet food need not contain any salmon at all, the only requirement is that there is enough of the ingredient "to be detected". Only foods specifically labeled with the words "cat food" and "dog food" need contain 95% or more meat. [5]

Reception

Reception to the film was mostly positive; however, it did not have a large theater run and many major publications did not review it. CBS's Chicago affiliate responded positively to the documentary, and included tips on making the switch to raw feeding and recipes from Dr. Barbara Royal. [6] The Daily Journal praised the film, describing it as "breaking down the facade" of the pet food industry. [7] Hammer To Nail called the film a "powerful" documentary that "every pet owner needs to see". [8] The Holmes County Times-Advertiser praised the film, writing "[Pet Fooled exposes] a poorly regulated industry driven more by profits and less by the wellbeing of animals." [9]

Lindsay Beaton, writing for Pet Food Industry, a trade publication funded by the pet food industry, responded negatively to the film, claiming that while labels "can be...confusing and overwhelming", "the industry knows this and has been discussing the issue at great length for some time now". She also stated that the documentary did a poor job of "discussing any of the significant pet food safety changes that have come from those recalls in the decade since [the 2007 pet food recalls.]" [10]

Related Research Articles

<span class="mw-page-title-main">Food and Drug Administration</span> United States federal agency

The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food safety, tobacco products, caffeine products, dietary supplements, prescription and over-the-counter pharmaceutical drugs (medications), vaccines, biopharmaceuticals, blood transfusions, medical devices, electromagnetic radiation emitting devices (ERED), cosmetics, animal foods & feed and veterinary products.

<span class="mw-page-title-main">Dog food</span> Food intended for consumption by dogs usually made from meat

Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of carnivores, better suited for the consumption of meat than of vegetable substances, yet also have ten genes that are responsible for starch and glucose digestion, as well as the ability to produce amylase, an enzyme that functions to break down carbohydrates into simple sugars – something that obligate carnivores like cats lack. Dogs evolved the ability living alongside humans in agricultural societies, as they managed on scrap leftovers and excrement from humans.

<span class="mw-page-title-main">Nestlé Purina PetCare</span> American pet food manufacturer, subsidiary of the Swiss corporation Nestlé

Nestlé Purina PetCare, or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally, and the largest in the United States.

<span class="mw-page-title-main">Cat food</span> Food for consumption by cats

Cat food is food specifically designed for consumption by cats. As obligate carnivores, cats have specific requirements for their dietary nutrients, namely nutrients found only in meat, such as taurine, arginine, and Vitamin B6. Certain nutrients, including many vitamins and amino acids, are degraded by the temperatures, pressures and chemical treatments used during manufacture, and hence must be added after manufacture to avoid nutritional deficiency.

<span class="mw-page-title-main">Microchip implant (animal)</span> Implant used in animals

A microchip implant is an identifying integrated circuit placed under the skin of an animal. The chip, about the size of a large grain of rice, uses passive radio-frequency identification (RFID) technology, and is also known as a PIT tag. Standard pet microchips are typically 11–13 mm long and 2 mm in diameter.

<span class="mw-page-title-main">Off-label use</span> Use of pharmaceuticals for conditions different from that for which they were approved

Off-label use is the use of pharmaceutical drugs for an unapproved indication or in an unapproved age group, dosage, or route of administration. Both prescription drugs and over-the-counter drugs (OTCs) can be used in off-label ways, although most studies of off-label use focus on prescription drugs.

Raw feeding is the practice of feeding domestic dogs, cats, and other animals a diet consisting primarily of uncooked meat, edible bones, and organs. The ingredients used to formulate raw diets vary. Some pet owners choose to make home-made raw diets to feed their animals but commercial raw diets are also available.

<span class="mw-page-title-main">Science Diet</span>

Science Diet is a brand of cat and dog foods marketed by Hill's Pet Nutrition, Inc.. In the United Kingdom and Europe, Science Diet operates as Science Plan.

<span class="mw-page-title-main">Pet food</span> Animal feed for pets

Pet food is animal feed intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food. Most meat used for animals is a byproduct of the human food industry, and is not regarded as "human grade".

<span class="mw-page-title-main">Center for Veterinary Medicine</span> US FDA branch that regulates animal feed and medications

The Center for Veterinary Medicine (CVM) is a branch of the U.S. Food and Drug Administration (FDA) that regulates the manufacture and distribution of food, food additives, and drugs that will be given to animals. These include animals from which human foods are derived, as well as food additives and drugs for pets or companion animals. CVM is responsible for regulating drugs, devices, and food additives given to, or used on, over one hundred million companion animals, plus millions of poultry, cattle, swine, and minor animal species. Minor animal species include animals other than cattle, swine, chickens, turkeys, horses, dogs, and cats.

<span class="mw-page-title-main">Hill's Pet Nutrition</span> Pet food company

Hill's Pet Nutrition, Inc., marketed simply as "Hill's", is an American pet food company that produces dog and cat foods. The company is a subsidiary of Colgate-Palmolive.

<span class="mw-page-title-main">Royal Canin</span> Dog and cat feed manufacturer

Royal Canin is a French manufacturer and global supplier of cat and dog food. The company is a subsidiary of Mars, Incorporated. It undertakes research into the specific nutritional needs of dogs and cats.

The Nutro Company, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the Max, Wholesome Essentials, Ultra, Wild Frontier, and Crave brands of dog and cat food, as well as Greenies dental treats. The company is headquartered in Franklin, Tennessee, USA.

Beginning in March 2007, there was a widespread recall of many brands of cat and dog foods due to contamination with melamine and cyanuric acid. The recalls in North America, Europe, and South Africa came in response to reports of kidney failure in pets. Initially, the recalls were associated with the consumption of mostly wet pet foods made with wheat gluten from a single Chinese company.

This timeline of the 2007 pet food recalls documents how events related to the 2007 pet food recalls unfolded. Several contaminated Chinese vegetable proteins were used by pet food makers in North America, Europe and South Africa, leading to kidney failure in animals fed the contaminated food. Both the centralization of the pet food industry and the speed and manner of the industry and government response became the subjects of critical discussion.

In China, the adulteration and contamination of several food and feed ingredients with inexpensive melamine and other compounds, such as cyanuric acid, ammeline and ammelide, are common practice. These adulterants can be used to inflate the apparent protein content of products, so that inexpensive ingredients can pass for more expensive, concentrated proteins. Melamine by itself has not been thought to be very toxic to animals or humans except possibly in very high concentrations, but the combination of melamine and cyanuric acid has been implicated in kidney failure. Reports that cyanuric acid may be an independently and potentially widely used adulterant in China have heightened concerns for both animal and human health.

ChemNutra is an American importer of ingredients for food, animal feed and pharmaceuticals based in Summerlin, Nevada Self-described as "The China-Source Experts" they import their products from China and provide them to North American manufacturers. The chief executive officer is Stephen S. Miller and the president is Sally Qing Miller.

Dick Van Patten's Natural Balance Pet Foods is an American pet food manufacturer with its headquarters located in Burbank, Los Angeles, California. Established in 1989 by actor Dick Van Patten, the company markets itself as "Food For a Lifetime" and promotes itself as having "the finest food you can buy for your pet." A subsidiary of Big Heart Pet Brands, it was previously owned by the J.M. Smucker Company until February 2021, when it was sold to Nexus Capital Management LP.

In 2007 a series of product recalls and import bans were imposed by the product safety institutions of the United States, Canada, Western Europe, Australia, and New Zealand against products manufactured in and exported from the mainland of the People's Republic of China (PRC) because of numerous alleged consumer safety issues. The many product recalls within the year led Consumer Reports and other observers to dub 2007 "The Year of the Recall.”

<span class="mw-page-title-main">Big Heart Pet Brands</span> American company

Big Heart Pet Brands was an American company that manufacturers, distributes and markets branded pet food and other products for the U.S. retail market. Formerly a subsidiary of J.M. Smucker Co., it was headquartered at the One Maritime Plaza in San Francisco.

References

  1. "Theatrical On Demand® - Pet Fooled". Gathr. Retrieved 2017-08-23.
  2. Havens, Sara (2017-01-08). "'Pet Fooled' doc exposes pet food industry; debuts in Louisville with benefit for The Arrow Fund". Insider Louisville. Retrieved 2017-08-23.
  3. "Mars buys P&G's pet food brands in $2.9bn deal". Telegraph.co.uk. Retrieved 2017-08-18.
  4. Winograd, Nathan J.; Thomas, Shawn; Stanley, Valerie J.; Favre, David S.; Loring, Murray (1 February 2001). "Damages for Death or Injury of an Animal - Animal Legal Defense Fund". Animal Legal Defense Fund. Retrieved 18 August 2017. Unfortunately, while the law generally allows compensation for many different types of injuries, courts have not unanimously extended those remedies to cases where animal companions have been injured or killed. Traditionally, many courts have restricted the measure for loss of an animal to the animal's market value. This has been determined by looking at the animal's "commercial" qualities such as breed, pedigree, service, particular traits and profitability. Under this approach, courts will award the amount of money necessary to replace the pet in the market place and may also award consequential damages to the extent that they are reasonable. The myopia of courts in this regard results from the view that the law regards animals as mere "property," no different than if the perpetrator injured someone's car or other piece of personal property.
  5. "Resources for You - Pet Food Labels - General". www.fda.gov. FDA Center for Veterinary Medicine. 16 February 2016. Retrieved 18 August 2017.
  6. Tellez, Roseanne (10 January 2017). "New Documentary Slams Popular Pet Food Brands". CBS Chicago. Retrieved 18 August 2017.
  7. Powell, Pam (20 January 2017). "Bourbonnais vet speaks out against big brand pet food". The Daily Journal. Retrieved 2017-08-23.
  8. Llewellyn Reed, Christopher (10 January 2017). "PET FOOLED – Hammer to Nail". Hammer To Nail. Retrieved 18 August 2017.
  9. Rich, Jennifer (20 December 2016). "Vernon native rolls out pet food documentary". Washington County News/Holmes County Times. Retrieved 2017-08-23.
  10. Beaton, Lindsay (7 May 2017). "What 'Pet Fooled' gets right about consumer confusion". Pet Food Industry. Retrieved 18 August 2017.