Pet Rock

Last updated
Pet Rock
PetRock Box.jpg
The Pet Rock "Pet Carrier", which doubled as its packaging
TypeCollectible toy
Inventor(s)Gary Dahl
CountryUSA
Availability1975–February 1976

Pet Rock was a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes [1] complete with ventilation holes and straw bedding imitating a pet carrier. [2] The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over one million Pet Rocks for $4 each, [1] and became a millionaire. [3] [4] [5]

Contents

With his money, Dahl opened a bar named "Carry Nations" (in reference to radical temperance advocate Carrie Nation) in downtown Los Gatos, California. Dahl continued to work in advertising; however, he avoided interviews for years. He has said this was because "a bunch of wackos" harassed him with lawsuits and threats.

Development

Gary Dahl came up with the idea in a bar while listening to his friends complain about their pets; this gave him the idea for the perfect "pet": a rock. [2] A rock would not need to be fed, walked, bathed, or groomed, and it would not die, become sick, or be disobedient. Dahl said that they were to be the perfect pets and joked about it with his friends. [6] Dahl took his "pet" idea seriously, however, and drafted an instruction manual for a pet rock. [7] The manual was full of puns and gags that referred to the rock as an actual pet.

Dahl's biggest expense was the die-cutting and manufacture of the boxes. The rocks cost only one cent each, and the straw was nearly free. For the initial run of booklets, Dahl had a printing job for a client, and "tacked" the pet rock booklet onto the main job. This resulted in a batch requiring only a cut and trim, at almost no cost to him.

Training manual

A 32-page official training manual titled The Care and Training of Your Pet Rock was included, with instructions on how to properly raise and care for one's new Pet Rock (notably lacking instructions for feeding, bathing, changing, and so on). [8] The instruction manual contained gags, puns and jokes, and listed several commands that could be taught to the new pet. While "sit" and "stay" were effortless to accomplish, "roll over" usually required a little extra help from the trainer. "Come," "stand" and "shake hands" were found to be near-impossible to teach; however, "attack" was fairly simple (with some help from the owner's force).

See also

Related Research Articles

<span class="mw-page-title-main">Skywalker Sound</span> Sound division of Lucasfilm

Skywalker Sound is the American sound effects, sound editing, sound design, sound mixing and music recording division of Lucasfilm. Founded in 1975, the company's main facilities are located at George Lucas's Skywalker Ranch in Lucas Valley, near Nicasio, California.

<span class="mw-page-title-main">Tamagotchi</span> Handheld digital pet

Tamagotchi is a brand of handheld digital pets that was created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai. It was released by Bandai on November 23, 1996 in Japan and in the United States on May 1, 1997, quickly becoming one of the biggest toy fads of the late 1990s and the early 2000s. As of June 2023, over 91 million units have been sold worldwide. Most Tamagotchi are housed in a small egg-shaped handheld video game with an interface consisting of three buttons, with the Tamagotchi Pix adding a shutter on the top to activate the camera.

<span class="mw-page-title-main">Care Bears</span> Fictional character group

Care Bears are multi-colored bears, painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. They were turned into plush teddy bears and featured in The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984) before headlining their own television series called Care Bears from 1985 to 1988. They also had multiple feature films including: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).

<span class="mw-page-title-main">Tickle Me Elmo</span> Muppet character childrens plush toy

Tickle Me Elmo is a children's plush toy from Tyco Preschool, a division of Tyco Toys, of the Muppet character Elmo from the children's television show Sesame Street. When squeezed, Elmo recites his trademark giggle. When squeezed three times, Elmo shakes and vibrates.

<span class="mw-page-title-main">Jakks Pacific</span> American Toy Company

Jakks Pacific, Inc. is an American company that designs and markets toys and consumer products, with a range of products that feature numerous children's toy licenses. The company is named after its founder, Jack Friedman, who had previously founded LJN and THQ and presided over the company until retiring as CEO and chairman after March 31, 2010, a month before his death on May 3, 2010.

<span class="mw-page-title-main">Stay Puft Marshmallow Man</span> Fictional character from Ghostbusters

The Stay-Puft Marshmallow Man is a fictional character from the Ghostbusters franchise, who sometimes appears as a giant, lumbering, and paranormal monster. He first appears in the 1984 Ghostbusters film as a logo on a bag of marshmallows in Dana Barrett's apartment, on an advertisement on a building near the Ghostbusters' headquarters, and finally as the physical manifestation and form of the apocalyptic Sumerian deity Gozer.

Gary Ross Dahl was an American businessman and advertising director. He founded and created the collectable toy Pet Rock—smooth stones from the city of Rosarito, Baja California, Mexico, in the mid-1970s—which was successful enough to make him a millionaire.

<span class="mw-page-title-main">Fisher-Price</span> American toy company

Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price.

<span class="mw-page-title-main">Funko</span> American toy company

Funko Inc. is an American company that manufactures licensed and limited pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads. In addition, the company produces licensed plush, action figures, apparel, accessories and games. Founded in 1998 by Mike Becker and Claudia Becker, Funko was originally conceived as a small project to create various low-tech, nostalgia-themed toys. The company's first manufactured bobblehead was of the Big Boy restaurant mascot.

<i>Noddy</i> (TV series) Canadian-American television series

Noddy is a live-action/animated children's television series based on Enid Blyton's children's book series of the same name featuring the animated episodes from Noddy's Toyland Adventures. The show was broadcast from 7 September 1998 to 11 December 1999 and broadcast on TVOntario and CBC Television in Canada.

<span class="mw-page-title-main">John Kassir</span> American actor and comedian (b. 1957)

John Kassir is an American actor and comedian. He is known for his work as the voice of the Cryptkeeper in HBO's Tales from the Crypt franchise. He also appeared in the role of Ralph in the off-Broadway show Reefer Madness and its 2005 film adaptation. He is also the first voice actor to take over Disney comics character Scrooge McDuck following the death of Alan Young.

<i>Doc McStuffins</i> Animated childrens TV series

Doc McStuffins is an animated children's television series created by Chris Nee and produced by Brown Bag Films. It aired on Disney Junior from March 23, 2012, to April 18, 2020. The series centers on a girl who fixes toys, with help from her four toy friends. The series features songs written and composed by Kay Hanley and Michelle Lewis.

<i>Despicable Me</i> Illumination media franchise

Despicable Me is an American media franchise created by Sergio Pablos, Cinco Paul and Ken Daurio. It centers on a former supervillain turned secret agent named Gru, his adoptive daughters, Margo, Edith, and Agnes, and his yellow-colored Minions. The franchise is produced by Illumination and distributed by its parent company Universal Pictures.

<i>Minions</i> (film) 2015 Illumination film

Minions is a 2015 American animated comedy film produced by Illumination Entertainment and distributed by Universal Pictures. The film is a prequel to Despicable Me (2010) and the third installment overall in the film series of the same name. Directed by Pierre Coffin and Kyle Balda, produced by Chris Meledandri and Janet Healy, and written by Brian Lynch, Minions stars the voices of Coffin as the Minions, Sandra Bullock, Jon Hamm, Michael Keaton, Allison Janney, Steve Coogan, Jennifer Saunders, and Geoffrey Rush as the narrator. In the film, the Minions search for their replaceable evil master after accidentally killing all of those in history.

<i>True and the Rainbow Kingdom</i> Animated TV show

True and the Rainbow Kingdom is an animated children's television series produced by Home Plate Entertainment and Guru Studio in collaboration with American artist duo FriendsWithYou and Pharrell Williams' I Am Other. Based on the artwork by FriendsWithYou, it aired on CBC Television in Canada and streamed exclusively on Netflix everywhere else.

<i>Everything Everywhere All at Once</i> 2022 film by Daniel Kwan and Daniel Scheinert

Everything Everywhere All at Once is a 2022 American absurdist comedy-drama film written and directed by Daniel Kwan and Daniel Scheinert, who produced it with Anthony and Joe Russo and Jonathan Wang. The film incorporates elements from several genres and film media, including surreal comedy, science fiction, fantasy, martial arts films, immigrant narrative, and animation. Michelle Yeoh stars as Evelyn Quan Wang, a Chinese-American immigrant who, while audited by the IRS, discovers that she must connect with parallel universe versions of herself to prevent a powerful being from destroying the multiverse. The film also stars Stephanie Hsu, Ke Huy Quan, Jamie Lee Curtis, and James Hong.

<i>Minions: The Rise of Gru</i> 2022 Illumination film

Minions: The Rise of Gru, also known as Minions 2, is a 2022 American animated comedy film produced by Illumination and distributed by Universal Pictures. It is the sequel to Minions (2015), a prequel to Despicable Me (2010), and the fifth entry overall in the Despicable Me franchise. The film was directed by Kyle Balda, co-directed by Brad Ableson and Jonathan del Val, and produced by Chris Meledandri, Janet Healy and Chris Renaud, from a screenplay written by Matthew Fogel, and a story by Fogel and Brian Lynch. It features Steve Carell reprising his role as Gru and Pierre Coffin as the Minions, along with Russell Brand, Will Arnett, Steve Coogan, and Julie Andrews reprising their respective roles as Dr. Nefario, Mr. Perkins, Silas Ramsbottom, and Gru's mother Marlena. New cast members include Taraji P. Henson, Michelle Yeoh, and Alan Arkin. In the film, an eleven-year-old Gru plans to become a supervillain with the help of his Minions, which leads to a showdown with a malevolent team, the Vicious 6.

Adopt Me! is a massively multiplayer online video game developed by Uplift Games on the gaming and game development platform Roblox. The original focus of the game was a role-play wherein players pretended to be either a parent adopting a child, or a child getting adopted, but as the game was developed, its focus shifted to adopting and caring for virtual pets, which can be traded with other players. Uplift Games, the independent studio behind the game, employs roughly 40 people and earns 60 million dollars a year, mostly from microtransactions. The game was averaging 160,000 concurrent players as of September 2022, making it one of the most popular and successful games on Roblox. As of November 2022, Adopt Me! has reached 30.8 billion visits and still has one of the highest concurrent number of players, their record being with the "Dress Your Pets" update, with over 1.6 million concurrent players.

References

  1. 1 2 Woo, Elaine (April 1, 2015). "Gary Ross Dahl, originator of '70s Pet Rock sensation, dies at 78". Los Angeles Times . Retrieved 2015-04-01.
  2. 1 2 Bathroom Reader's Institution, ed. (September 1999). "The Latest Thing". Uncle John's Legendary Lost Bathroom Reader. Portable Press. p. 373. ISBN   1-879682-74-5.
  3. "Pet rock millionaire offers a new method to getting stoned". The Miami News. Associated Press. 1977-02-07. pp. 2A. Retrieved December 18, 2011.
  4. "Between Pet Rock and a hard place". The Milwaukee Journal. 1988-11-15. pp. 2A. Retrieved December 18, 2011.
  5. Olson, James Stuart (1999). Historical Dictionary of the 1970s . Greenwood Publishing Group. p.  284. ISBN   9780313305436.
  6. Jane and Michael Stern (1992). "Pet Rocks". Encyclopedia of POP Culture. Harper Perennial Press. Retrieved 2015-07-18.
  7. Gary Dahl (1975-12-20). The care and training of your pet rock.
  8. "The Care and Training of Your Pet Rock Manual by Gary Dahl". Scribd.
  9. "Elmo's feud with a pet rock has consumed the internet". NBC News . 7 January 2022.
  10. "A24 is Selling a Pet Rock from 'Everything Everywhere All at Once' to Celebrate Oscar Nominations". Collider . 25 January 2023.
  11. "Everything Everywhere All at Once Fans Can Now Own an Official A24 Pet Rock". 26 January 2023.
  12. "Everything Everywhere All at Once Now Selling Official Pet Rocks".
  13. "Minions: The Rise of Gru movie review (2022) | Roger Ebert".
  14. "Pet Rock now available on Switch". 14 July 2022.
  15. "Funko Pop! Movies: Minions the Rise of Gru Pet Rock Otto Vinyl Figure #903".
  16. "Minions: The Rise of Gru Pet Rock 16" Interactive Customizable Plush".