Podravka

Last updated

Podravka d.d.
Company typePublic company
ZSE:  PODR
ISIN HRPODRRA0004  OOjs UI icon edit-ltr-progressive.svg
IndustryFood and beverages
Founded1934;90 years ago (1934)
FounderMarijan & Matija Wolf
Headquarters
Koprivnica
,
Croatia
Area served
Worldwide
Key people
 Martina Dalić, ph.d. (Chairman) [1]
Željko Vukina (President of the Supervisory Board) [2]
Products Food seasoning, soups, ready-to-serve meals, half-ready meals, vegetables, meat products, canned fish, sauces, tomato products, baby food, breakfast cereals, sweet products, ice-cream, bakery products, mill products, frozen products, side dishes, beverages, fresh meat.
RevenueIncrease2.svg €717.0 million (2023) [3]
Increase2.svg €66.40 million (2023) [3]
Total assets Increase2.svg €778.10 million (2023) [3]
Total equity Increase2.svg €410.99 million (2023) [3]
Number of employees
6,163 (2023) [3]
Website www.podravka.hr

Podravka d.d. is a Croatian food company based in Koprivnica. Founded in 1934, today it is one of the largest food companies in Southeast Europe.

Contents

Podravka headquarters in Koprivnica Podravka.jpg
Podravka headquarters in Koprivnica

History

Vegeta: Podravka's best known product, a condiment Vegeta.png
Vegeta: Podravka's best known product, a condiment
Former company logo (until January 2024) Podravka logo.svg
Former company logo (until January 2024)

1934–1990

The brothers Marijan and Matija Wolf founded the company on 14 June 1934. At the time, the firm was a fruit factory. When the communists under Tito took power in 1947 the company was nationalized and received its current name.

In 1949, Podravka started producing fruit jam. In 1952 new products were released on the market: once a fruit factory Podravka now started producing candy, mustard, ketchup, fruit brandy and canned meat. The production of instant soups started in 1957. The rooster on the chicken soup became a symbol in Yugoslavia.

In 1959 Vegeta was released. Today, the condiment is sold in more than 40 countries.

In 1967, Podravka had its first cooperation with international companies and exported Vegeta to Hungary and the Soviet Union for the first time. After founding the subsidiary Belupo in 1972 Podravka started producing pharmaceuticals in Ludbreg and starting 1981 in Danica as well. [4]

1990–present

After Croatia regained independence, Podravka was privatized in 1993 and transformed into a stock company. The trade of Podravka shares at the Zagreb Stock Exchange started in 1998. With the 130 million euros gained from the stock market launch, three new factories were built.

In 2000 new production sites in Koprivnica and Poland were opened for Vegeta. [5] In the same year Podravka took over the exclusive sale of Barilla products in Poland [6] and one year later the exclusive sale for Kraš in Hungary. [7] In honour of Zlata Bartl, who was responsible for the development of Vegeta in 1959, the company created the Zlata-Bartl-Foundation in 2001. [8]

Podravka took over Ital-Ice and the Czech company Lagris in 2002. That same year Podravka signed partnership agreements with Nestlé, [9] Heinz [10] and Unilever [11] and transformed the pharmaceutical subsidiary Belupo into a stock company. [12]

In 2003, Podravka opened a new manufactory in the industrial zone of Danica. Three years later, it took over the brand EVA.

In 2007, Podravka acquired the companies Warzywko and Perfekt in Poland and Lero in Croatia. That same year, the Vienna Stock Exchange added Podravka to the CROX-Index. [13] Podravka signed a merchandising agreement with Paramount Pictures in 2008. [14] That same year it took over the brands Čokolešnik and Čoko. [15]

In 2009 a financial scandal led to the arrest of several board members under charges of corruption [16] [17] 35 million Euros in company funds was secretly channeled in an attempt to acquire a large stake in Podravka. The Croatian Deputy Prime Minister and former Podravka supervisory board member Damir Polančec resigned his government post. [18] [19]

In 2009 Podravka acquired Belsad and opened a new logistics center in Dugopolje.

In 2010, Podravka products were produced in the United States for the first time. [20]

In 2012 Zvonimir Mršić became Podravka's chief executive officer and Dubravko Štimac was elected chairman of the supervisory board. [21]

In 2013, the company opened a Food innovation center in cooperation with the Ruđer Bošković Institute. [22] In the same year, Podravka signed an agreement with the Croatian spirituous beverages' producer Badel 1862 for exclusive distribution of Badel products in Slovenia. [23]

In 2014, Podravka took over the fish processing company Mirna [24] and acquired a 51.55% majority stake in Slovenian food company Žito in 2015. [25]

Consumer brands

Podravka markets its products under brand names including:

Podravka also produces pickled vegetables and Ajvar relish.

See also

Related Research Articles

<span class="mw-page-title-main">Koprivnica</span> City in Koprivnica-Križevci, Croatia

Koprivnica is a city in Northern Croatia, located 70 kilometers northeast of Zagreb. It is the capital and the largest city of the Koprivnica-Križevci county. In 2011, the city's administrative area of 90.94 km2 had a total population of 30,854, with 23,955 in the city proper.

<span class="mw-page-title-main">Vegeta (condiment)</span> Condiment

Vegeta is a brand of savoury condiments of dehydrated vegetables, spices, and MSG, produced by Croatian food company Podravka. It is considered a staple of Eastern European cuisine.

The following products could be described as hallmarks of Croatian trade. Croatiastreet awards its own quality seal to the best Croatian products every year. Croatian Chamber of Economy confers the Izvorno hrvatsko seal to Croatian products and services that undergo rigorous assessments to be recognised as a result of innovation, research and development by Croatian people and enterprises.

<span class="mw-page-title-main">Pelinkovac</span> Balkan bitter liqueur

Pelinkovac is a bitter liqueur based on wormwood, popular in Croatia, Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, Bulgaria as well as in Slovenia, where it is known as pelinkovec or pelinovec. The alcohol content is 28–35% by volume. It has a very bitter taste.

<span class="mw-page-title-main">Zlata Bartl</span>

Zlata Bartl was a Bosnian Croat scientist and the creator of Vegeta.

Agrokor was a conglomerate, largely centered in agribusiness, with headquarters in Zagreb, Croatia. Founded in 1976 as a flower grower, it became a joint stock company in 1989, with 100 percent ownership held by founder Ivica Todorić. It greatly expanded its operations in the following 25 years by acquiring several large companies in Croatia and Southeast Europe. The Agrokor group had an annual sales revenue of €6.465 billion in 2015, which made it the second-largest retail and eleventh-largest overall company in all of Southeast Europe. As of 31 December 2017, Agrokor employed around 50,900 people. On 1 April 2019, the assets of the demised Agrokor were consolidated within the newly founded Fortenova Group.

INA-Industrija nafte, d.d. is a Croatian multinational oil company. INA Group has leading role in Croatia's oil business, a strong regional position in the oil and gas exploration and production, oil processing, and oil product distribution activities. INA, d.d. is a stock company with the Hungarian MOL Group and the Croatian Government as its biggest shareholders, while a minority of shares is owned by private and institutional investors. INA shares have been listed at the London and Zagreb stock exchanges since December 1, 2006. INA Group is composed of several affiliated companies wholly or partially owned by INA, d.d.. The Group has its headquarters in Zagreb.

Zdravko Zovko is a retired Croatian handball player.

<span class="mw-page-title-main">S&T (company)</span>

The S&T group of enterprises is an IT consulting, products and services provider with its head office in Linz, Austria.

Jamnica plus LLC is a Croatian limited liability company which produces carbonated mineral water, as well as other bottled waters and soft drinks. It was founded on 18 October 1828, and operates as a part of the Beverages Group, an organizational division within the Fortenova Group.

<span class="mw-page-title-main">Ledo (company)</span>

Ledo d.d. is a Croatian-based producer of ice cream and frozen food headquartered in Zagreb.

<span class="mw-page-title-main">Anita Bulath</span> Hungarian handballer

Anita Bulath is a former Hungarian handballer.

<span class="mw-page-title-main">Atlantic Grupa</span>

Atlantic Grupa d.d. is a Croatian multinational company whose business operations include the production, development, sales and distribution of consumer goods with simultaneous market presence in over 40 countries around the world.

<span class="mw-page-title-main">Telekom Slovenije</span>

Telekom Slovenije d.d. is a telecommunications company based in Slovenia, with its headquarters in Ljubljana.

Čokolešnik is a primarily children's food made by Podravka, a food company from Croatia.

<span class="mw-page-title-main">Sberbank Europe Group</span>

Sberbank Europe Group was a banking group headquartered in Vienna, Austria, and owned by Sberbank, a Russian state-controlled company. Sberbank Europe provided financial services to over 780,000 customers in eight countries in Central and Eastern Europe. It was liquidated in early March 2022 following the Russian invasion of Ukraine.

Zvonimir Mršić is a Croatian manager, former CEO of food company Podravka and a former member of the Croatian Parliament.

References

  1. ↑ "Management – Podravka". Archived from the original on 29 March 2010. Retrieved 31 March 2010.
  2. ↑ "Supervisory Board – Podravka". Archived from the original on 2 April 2010. Retrieved 31 March 2010.
  3. 1 2 3 4 5 "Ključni financijski podaci - Pregled najvažnijih financijskih pokazatelja u 1.-12. 2023". podravka.hr (in Croatian). Retrieved 28 February 2023.
  4. ↑ Muzejski dokumentacijski centar
  5. ↑ "Year 2000". Podarvka. Retrieved 3 October 2015.
  6. ↑ "Podravka Polska Sp. z.o.o. becomes an exclusive distributor in Poland for the Italian company, Barilla". Podravka. 21 November 2000. Retrieved 3 October 2015.
  7. ↑ "Podravka and Kraš sign a co-operation agreement". Podravka. 26 September 2001. Retrieved 3 October 2015.
  8. ↑ "The Establishment of the "Zlata Bartl" Foundation". Podravka. Retrieved 3 October 2015.
  9. ↑ "Contract between Podravka d.d. and Nestlé World Trade Corporation on sales, logistics and distribution". Podravka. 29 April 2002. Retrieved 3 October 2015.
  10. ↑ "Podravka – exclusive distributor of the Heinz brand in Hungary". Podravka. 21 October 2002. Archived from the original on 27 September 2015. Retrieved 3 October 2015.
  11. ↑ "CROATIA: Unilever signs ice cream distribution deal with Podravka". just-food. 19 December 2002. Retrieved 3 October 2015.
  12. ↑ "Belupo transformed into Joint Stock Company". Podravka. 11 October 2002. Retrieved 3 October 2015.
  13. ↑ "CROX Index-Zertifikat: Ein aussichtsreiches Land wird investierbar" (in German). Der Standard. 25 July 2007. Retrieved 3 October 2015.
  14. ↑ "Podravka collaborates with the film studio Paramount Pictures". Podravka. 5 March 2008. Archived from the original on 27 September 2015. Retrieved 3 October 2015.
  15. ↑ "Podravka to be the new owner of the cereals range". Droga Kolinska. 3 October 2008. Archived from the original on 27 September 2015. Retrieved 3 October 2015.
  16. ↑ "US embassy cables: Speculation grows around Sanader role in 'Croatia's Enron'". The Guardian. 12 February 2010. Retrieved 5 September 2019.
  17. ↑ "Scandal at Croatia food firm threatens to swallow deputy PM". bne IntelliNews. New Sparta. 27 October 2009. Retrieved 13 September 2018.
  18. ↑ Matejcic, Barbara (30 October 2009). "Croatian Deputy PM Resigns Amid Scandal". Balkan Insight. Balkan Investigative Reporting Network. Retrieved 13 September 2018.
  19. ↑ "Krimi um kroatische Podravka geht weiter" (in German). Der Standard. 9 February 2010. Retrieved 3 October 2015.
  20. ↑ "Croatian food manufacturer Podravka has started USA production of its beef goulash in". Balkans.com. 15 November 2010. Archived from the original on 27 September 2015. Retrieved 3 October 2015.
  21. ↑ "Appointments within Podravka d.d. Supervisory and Management Boards". 24 February 2012. Retrieved 3 October 2015.
  22. ↑ "History". Podravka. Retrieved 3 October 2015.
  23. ↑ "Podravka and Badel 1862 sign a Distribution contract for the market of Slovenia". Badel 1862. 16 January 2013. Archived from the original on 27 February 2015. Retrieved 3 October 2015.
  24. ↑ "Report on takeover of the MIRNA Business system for catch, processing and trade of fish and fish products, Inc". 13 November 2014. Archived from the original on 5 October 2015. Retrieved 3 October 2015.
  25. ↑ "Croatian food firm Podravka to buy Slovenia's Zito". Reuters. 21 April 2015. Retrieved 3 October 2015.
  26. 1 2 3 4 5 "Vegeta history". Podravka d.d. Archived from the original on 28 August 2008. Retrieved 17 August 2008.
  27. ↑ "Products – Vegeta". Podravka d.d. Archived from the original on 25 July 2015.
  28. ↑ "Eva – Podravka". Podravka d.d.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.