Pronto.com

Last updated
Pronto.com Inc.
Company type Subsidiary
IndustryInternet Services : Comparison Shopping
FoundedMarch 17th, 2005
Headquarters,
USA
Key people
Darren MacDonald, CEO
Anthony Cassandra, CTO
Tamir Buchler, CRO
Parent IAC
Website www.pronto.com

Pronto.com is a price comparison service and a division of Barry Diller's company, IAC. Pronto was founded by IAC in 2005 as a downloadable software application that silently monitors all of a user's activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal. [1] In July 2006, Pronto launched the beta of its traditional Comparison shopping engine website which was made official in September 2006. According to Compete.com, a web traffic analysis company, Pronto.com was ranked the 7th fasting moving website for the period of December 2006 to December 2007. [2]

Contents

In 2007, IAC redesigned Pronto.com, to incorporate social networking into the purchase of goods ranging from clothes, sports equipment and electronics. New features included letting users rate products, interact with others online, write their own reviews and join networks of shoppers with similar tastes. [3] Pronto was the first major comparison shopping engine to launch 'social features.' According to Dan Marriott, then CEO of Pronto.com. "The new Pronto.com combines the best of social software and product search into an online shopping community that has not existed until today so consumers can visit one destination for the most fully informed shopping experience." [4]

In 2009, Pronto.com launched vertical micro-sites starting with fashion, home and tech, followed by kids and baby. IAC also announced the appointment of Darren MacDonald as the new Chief Executive Officer of Pronto who would maintain strategic and operational oversight of the Pronto brands. [5]

Pronto.com's first international venture began in 2010 with the launch of MegaDeal.jp geared towards the Japanese market. 2010 also saw the creation of the Pronto Content Network (PCN) known as The Writers Network. With this venture, IAC moved into the content mill space pioneered by the likes of Demand Media and Yahoo’s Associated Content, both of which employ thousands of freelancers who churn out enterprise articles - often of the "how-to" variety, and almost always Google search-friendly. [6]

2011 saw the international expansion of Pronto.com into three more countries, starting with the launch of the German site 'Dealecke.de' in march. Followed by 'Superprix.com,' a site geared towards French users in July and the upcoming launch of its UK site 'DealHop' in October.[ citation needed ]

See also

Related Research Articles

Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.

<span class="mw-page-title-main">Yahoo! Inc. (1995–2017)</span> American technology company

The original incarnation of Yahoo! Inc. was an American multinational technology company headquartered in Sunnyvale, California. Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo was one of the pioneers of the early internet era in the 1990s. Marissa Mayer, a former Google executive, served as CEO and President of Yahoo from 2012 until June 2017.

<span class="mw-page-title-main">Ask.com</span> E-business

Ask.com is a question answering–focused e-business founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California.

<span class="mw-page-title-main">Excite (web portal)</span> Internet portal

Excite is an American website operated by IAC that provides outsourced internet content such as a metasearch engine, with outsourced weather and news content on the main page. As of 2024, all of Excite's operations are controlled by services outside of the business.

Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, allowing users to organize their bookmarks and develop shared vocabularies known as folksonomies.

<span class="mw-page-title-main">Myspace</span> Social networking website

Myspace is a social networking service based in the United States. Launched on August 1, 2003, it was the first social network to reach a global audience and had a significant influence on technology, pop culture and music. It also played a critical role in the early growth of companies like YouTube and created a developer platform that launched the successes of Zynga, RockYou and Photobucket, among others. From 2005 to 2009, Myspace was the largest social networking site in the world.

Answers.com, formerly known as WikiAnswers, is an Internet-based knowledge exchange. The Answers.com domain name was purchased by entrepreneurs Bill Gross and Henrik Jones at idealab in 1996. The domain name was acquired by NetShepard and subsequently sold to GuruNet and then AFCV Holdings. The website is now the primary product of the Answers Corporation. It has tens of millions of user-generated questions and answers, and provides a website where registered users can interact with one another.

Google Developers is Google's site for software development tools and platforms, application programming interfaces (APIs), and technical resources. The site contains documentation on using Google developer tools and APIs—including discussion groups and blogs for developers using Google's developer products.

<span class="mw-page-title-main">OpenDNS</span> Domain name system provided by Cisco using closed-source software

OpenDNS is an American company providing Domain Name System (DNS) resolution services—with features such as phishing protection, optional content filtering, and DNS lookup in its DNS servers—and a cloud computing security product suite, Umbrella, designed to protect enterprise customers from malware, botnets, phishing, and targeted online attacks. The OpenDNS Global Network processes an estimated 100 billion DNS queries daily from 85 million users through 25 data centers worldwide.

A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria. Most comparison shopping sites aggregate product listings from many different retailers but do not directly sell products themselves, instead earning money from affiliate marketing agreements. In the United Kingdom, these services made between £780m and £950m in revenue in 2005. Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry.

The website PriceRunner is a price comparison service launched in Sweden in 1999. It allows users to compare prices on a range of products. The company is headquartered in Stockholm, Sweden, and also operates within Denmark; and the UK. In March 2022, it was announced that PriceRunner had been acquired by the Swedish fintech company, Klarna.

Vimeo, Inc. is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as a service (SaaS). They derive revenue by providing subscription plans for businesses and content creators. Vimeo provides its subscribers with tools for video creation, editing, and broadcasting, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. As of December 2021, the site has 260 million users, with around 1.6 million subscribers to its services.

<span class="mw-page-title-main">Jaiku</span> Company

Jaiku was a social networking, micro-blogging and lifestreaming service comparable to Twitter, founded a month before the latter. Jaiku was founded in February 2006 by Jyri Engeström and Petteri Koponen from Finland and launched in July of that year. It was purchased by Google on October 9, 2007.

Convera was formed in December 2000 by the merger of Intel's Interactive Services division and Excalibur Technologies Corporation. Until 2007, Convera's primary focus was the enterprise search market through its flagship product, RetrievalWare, which is widely used within the secure government sector in the United States, UK, Canada and a number of other countries. Convera sold its enterprise search business to FAST Search & Transfer in August 2007 for $23 million, at which point RetrievalWare was officially retired. Microsoft Corporation continues to maintain RetrievalWare for its existing customer base.

Like.com was a price comparison service website that billed itself as a "visual search engine for products".

<span class="mw-page-title-main">TipTop Technologies</span>

TipTop Technologies is a real-time web and social search engine with a platform for semantic analysis of natural language. Tip-Top Search provides results capturing individual and group sentiment, opinions, and experiences there from the content of various sorts such as real-time messages from Twitter or consumer product reviews on Amazon.com. TipTop Technologies and ITC Infotech collaborated to create a search interface suitable for both enterprise and consumer applications. Tip-Top's products are part of the "emerging Web 3.0 applications which use semantic technologies to augment the underlying Web system's functionalities."

Mindspark Interactive Network, Inc. was an operating business unit of IAC known for the development and marketing of entertainment and personal computing software, as well as mobile application development. Mindspark's mobile division acquired iOS application developer Apalon in 2014, which was known for popular entertainment applications such as Weather Live, Emoji Keypad, and Calculator Pro.

<span class="mw-page-title-main">Doug Leeds</span>

Doug Leeds, is the Chief Executive Officer of IAC Publishing, a digital media operating group launched on December 9, 2015, by media and Internet conglomerate IAC. The single digital media publisher reaches 100 million monthly uniques according to comScore October 2015 numbers and includes publishing brands About.com, The Daily Beast, Investopedia and Dictionary.com. Digital publishing is one of four key areas of strategic focus for IAC, as Leeds noted to the WSJ, saying that "bringing the sites under one umbrella will allow IAC to combine their strengths". Leeds previously held the title of Ask.com CEO since 2010.

Graphiq is a semantic technology company that uses artificial intelligence to rapidly create interactive data-driven infographics. Its intent is similar to Wolfram Alpha which is designed to provide users with direct information on a variety of subjects rather than going through a search engine.

The commercialization of the Internet encompasses the creation and management of online services principally for financial gain. It typically involves the increasing monetization of network services and consumer products mediated through the varied use of Internet technologies. Common forms of Internet commercialization include e-commerce, electronic money, and advanced marketing techniques including personalized and targeted advertising. The effects of the commercialization of the Internet are controversial, with benefits that simplify daily life and repercussions that challenge personal freedoms, including surveillance capitalism and data tracking. This began with the National Science Foundation funding supercomputing center and then universities being able to develop supercomputer sites for research and academic purposes.

References