Randall Rothenberg is an American business executive, author, and former news and business reporter. He currently serves as Executive Chair for the Interactive Advertising Bureau, the trade association for interactive marketing in the U.S. [1]
Randall Rothenberg is an American business executive, author, and former news and business reporter. He currently serves as Executive Chair for the Interactive Advertising Bureau, the trade association for interactive marketing in the U.S. [1]
Before joining the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published for senior business executives by Booz Allen. He has also served as the firm’s CMO.
Prior to Booz Allen, Randall spent six years at The New York Times , as the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age .
In 2010 Rothenberg briefly left the IAB to become the first Chief Digital Officer of Time Inc., in what was reported as the first major personnel move by Time's new CEO Jack Griffin. [2] Six months later, after Time fired Griffin, Rothenberg returned to the IAB. [3]
In 2013 Rothenberg compared developers at Mozilla Foundation to "mob rule" for their position on online privacy. [4]
Rothenberg wrote the 1994 book Where the Suckers Moon: The Life and Death of an Advertising Campaign, which discussed changes in the advertising industry, using as a case study Subaru's problematic 1991-1993 effort to enliven its cars' staid image by engaging Wieden+Kennedy, an ad agency with a reputation for "cool". [5] [6] Rothenberg also wrote The Neoliberals: Creating a New American Politics, a 1984 study of the influence of neoliberalism in the U.S. Democratic Party. [7] [8]
Rothenberg was born to a Jewish family [9] and received an undergraduate degree in classics from Princeton University in 1978, where he was a member of the Ivy Club. [10]
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
The Kellogg School of Management at Northwestern University is the business school of Northwestern University, a private research university in Evanston, Illinois. It was founded in 1908 as the School of Commerce. Its faculty, alumni, and students have made significant contributions to fields such as marketing, management sciences, and decision sciences.
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Jack Griffin served as Chief Executive Officer of the Tribune Publishing Company from April 14, 2014 to February 23, 2016. He currently serves as a senior advisor at investment banking firm DeSilva+Phillips.
Carl Spielvogel was an American marketing executive and diplomat.
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Jonathan Mayer is an American computer scientist and lawyer. He is an Assistant Professor of Computer Science and Public Affairs at Princeton University affiliated with the Center for Information Technology Policy, and was previously a PhD student in computer science at Stanford University and a fellow at the Center for Internet and Society and the Center for International Security and Cooperation. During his graduate studies he was a consultant at the California Department of Justice.
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James J. Spanfeller Jr. is an American executive known for running Forbes.com from 2001–2009. He is currently the CEO of G/O Media which consists primarily of sites that were previously part of Gawker Media. Spanfeller was hired by private equity firm Great Hill Partners to run the company after it was purchased from Univision. He is also a past Chairman of the IAB and longtime executive board member of Digital Content Next (DCN).
Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group, a global customer-strategy consulting firm sold in 2010 to business process outsourcer TeleTech Holdings, Inc..
It was a good choice for a Jewish boy from Northeast Philly