Psychological statistics is application of formulas, theorems, numbers and laws to psychology. Statistical methods for psychology include development and application statistical theory and methods for modeling psychological data. These methods include psychometrics, factor analysis, experimental designs, and Bayesian statistics. The article also discusses journals in the same field.
Psychometrics is a field of study within psychology concerned with the theory and technique of measurement. Psychometrics generally covers specialized fields within psychology and education devoted to testing, measurement, assessment, and related activities. Psychometrics is concerned with the objective measurement of latent constructs that cannot be directly observed. Examples of latent constructs include intelligence, introversion, mental disorders, and educational achievement. The levels of individuals on nonobservable latent variables are inferred through mathematical modeling based on what is observed from individuals' responses to items on tests and scales.
In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities.
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Cronbach's alpha, also known as tau-equivalent reliability or coefficient alpha, is a reliability coefficient and a measure of the internal consistency of tests and measures.
In psychometrics, item response theory (IRT) is a paradigm for the design, analysis, and scoring of tests, questionnaires, and similar instruments measuring abilities, attitudes, or other variables. It is a theory of testing based on the relationship between individuals' performances on a test item and the test takers' levels of performance on an overall measure of the ability that item was designed to measure. Several different statistical models are used to represent both item and test taker characteristics. Unlike simpler alternatives for creating scales and evaluating questionnaire responses, it does not assume that each item is equally difficult. This distinguishes IRT from, for instance, Likert scaling, in which "All items are assumed to be replications of each other or in other words items are considered to be parallel instruments". By contrast, item response theory treats the difficulty of each item as information to be incorporated in scaling items.
A Likert scale is a psychometric scale named after its inventor, American social psychologist Rensis Likert, which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with rating scale, although there are other types of rating scales.
In statistics and research, internal consistency is typically a measure based on the correlations between different items on the same test. It measures whether several items that propose to measure the same general construct produce similar scores. For example, if a respondent expressed agreement with the statements "I like to ride bicycles" and "I've enjoyed riding bicycles in the past", and disagreement with the statement "I hate bicycles", this would be indicative of good internal consistency of the test.
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio. This framework of distinguishing levels of measurement originated in psychology and has since had a complex history, being adopted and extended in some disciplines and by some scholars, and criticized or rejected by others. Other classifications include those by Mosteller and Tukey, and by Chrisman.
In the analysis of multivariate observations designed to assess subjects with respect to an attribute, a Guttman scale is a single (unidimensional) ordinal scale for the assessment of the attribute, from which the original observations may be reproduced. The discovery of a Guttman scale in data depends on their multivariate distribution's conforming to a particular structure. Hence, a Guttman scale is a hypothesis about the structure of the data, formulated with respect to a specified attribute and a specified population and cannot be constructed for any given set of observations. Contrary to a widespread belief, a Guttman scale is not limited to dichotomous variables and does not necessarily determine an order among the variables. But if variables are all dichotomous, the variables are indeed ordered by their sensitivity in recording the assessed attribute, as illustrated by Example 1.
Mean opinion score (MOS) is a measure used in the domain of Quality of Experience and telecommunications engineering, representing overall quality of a stimulus or system. It is the arithmetic mean over all individual "values on a predefined scale that a subject assigns to his opinion of the performance of a system quality". Such ratings are usually gathered in a subjective quality evaluation test, but they can also be algorithmically estimated.
The polytomous Rasch model is generalization of the dichotomous Rasch model. It is a measurement model that has potential application in any context in which the objective is to measure a trait or ability through a process in which responses to items are scored with successive integers. For example, the model is applicable to the use of Likert scales, rating scales, and to educational assessment items for which successively higher integer scores are intended to indicate increasing levels of competence or attainment.
A self-report study is a type of survey, questionnaire, or poll in which respondents read the question and select a response by themselves without any outside interference. A self-report is any method which involves asking a participant about their feelings, attitudes, beliefs and so on. Examples of self-reports are questionnaires and interviews; self-reports are often used as a way of gaining participants' responses in observational studies and experiments.
In statistics, scale analysis is a set of methods to analyze survey data, in which responses to questions are combined to measure a latent variable. These items can be dichotomous or polytomous. Any measurement for such data is required to be reliable, valid, and homogeneous with comparable results over different studies.
In statistics, inter-rater reliability is the degree of agreement among independent observers who rate, code, or assess the same phenomenon.
Generalizability theory, or G theory, is a statistical framework for conceptualizing, investigating, and designing reliable observations. It is used to determine the reliability of measurements under specific conditions. It is particularly useful for assessing the reliability of performance assessments. It was originally introduced in Cronbach, L.J., Rajaratnam, N., & Gleser, G.C. (1963).
Psychometric software is software that is used for psychometric analysis of data from tests, questionnaires, or inventories reflecting latent psychoeducational variables. While some psychometric analyses can be performed with standard statistical software like SPSS, most analyses require specialized tools.
Krippendorff's alpha coefficient, named after academic Klaus Krippendorff, is a statistical measure of the agreement achieved when coding a set of units of analysis. Since the 1970s, alpha has been used in content analysis where textual units are categorized by trained readers, in counseling and survey research where experts code open-ended interview data into analyzable terms, in psychological testing where alternative tests of the same phenomena need to be compared, or in observational studies where unstructured happenings are recorded for subsequent analysis.
The Questionnaire For User Interaction Satisfaction (QUIS) is a tool developed to assess users' subjective satisfaction with specific aspects of the human-computer interface. It was developed in 1987 by a multi-disciplinary team of researchers at the University of Maryland Human–Computer Interaction Lab. The QUIS is currently at Version 7.0 with demographic questionnaire, a measure of overall system satisfaction along 6 scales, and measures of 9 specific interface factors. These 9 factors are: screen factors, terminology and system feedback, learning factors, system capabilities, technical manuals, on-line tutorials, multimedia, teleconferencing, and software installation. Currently available in: German, Italian, Portuguese, and Spanish.
Ordinal data is a categorical, statistical data type where the variables have natural, ordered categories and the distances between the categories are not known. These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946. The ordinal scale is distinguished from the nominal scale by having a ranking. It also differs from the interval scale and ratio scale by not having category widths that represent equal increments of the underlying attribute.
