Reason Studios

Last updated

Reason Studios
Company typePrivate [1]
IndustryTechnology
Founded1994
Headquarters Stockholm
Area served
Digital audio production
ProductsReason, ReCycle, Record, ReBirth RB-338, Figure
Website www.reasonstudios.com
Logotype (1994--2019) Propellerhead.svg
Logotype (1994—2019)

Reason Studios (formerly known as Propellerhead Software) is a music software company, based in Stockholm, Sweden. Founded in 1994, [1] it develops the studio emulation digital audio workstation Reason.

Contents

History

Propellerhead Software was founded in 1994 by Ernst Nathorst-Böös, Marcus Zetterquist and Peter Jubel, who still hold prominent positions within the company. [1] Their first release was ReCycle, a sample loop editor that could change the tempo of a loop without affecting the pitch. The export medium was Propellerhead's own REX format. ReCycle was launched in conjunction with Steinberg, who marketed it as a companion to Cubase, as it brought a simple way of gaining control over tempo and timing of audio loops. [2]

In 1997, Propellerhead released ReBirth RB-338, a step based, programmable sequencer which emulated classic Roland instruments commonly associated with techno: two TB-303 Bass Line synthesizers and a TR-808. A TR-909 drum machine was added in version 2.0. It was hailed as an affordable alternative to buying old, unreliable hardware devices. Roland Corporation requested that an acknowledgment be added to the ReBirth packaging and splash screen; the unofficial endorsement became a marketing boost for Propellerhead, and they have retained a close relationship with Roland ever since. [3]

ReWire was developed jointly between Propellerhead and Steinberg for use with their Cubase sequencer. Released in 1998, it provided a virtual audio and synchronization connection between Cubase and ReBirth. In January 1999 the protocol was opened for general use by third parties without any license fee, [4] to allow communication between different sequencers.

Propellerhead soon focused their attention on their new product, the award-winning [5] digital audio workstation; Reason. It first released in 2000.

In May 2009, Propellerhead announced a new product, Record. [6] Designed for recording, arrangement and mixing, Record is made along the lines of Reason and continues the tradition of emulating hardware and the rack.

Record emulates a recording studio, with a mixing desk, a rack of virtual instruments and effects, and an audio sequencer (similar to traditional MIDI sequencing.) It is also made to work alongside Reason; if Record is installed on a computer with Reason on it, the modules from Reason will be usable inside of Record. [7]

Released 9 September 2009, Record has been praised for its stability, seamless integration with Reason, and sound quality, [8] and has received a number of awards, including Future Music's Platinum Award, [9] Computer Music Editor's Choice and Performance awards, [10] and the MusicTech Excellence award. [11]

In April 2010, Propellerhead released their first app for mobile platforms; a remake of their ReBirth RB-338 software for the Apple iPhone, iPod Touch and iPad. Developed together with Retronyms, [12] it's a 100% port of the original with added functionality for sharing song files with other iPhone users, zooming and panning. [13]

In July 2011, Propellerhead announced plans for Reason version 6 which includes all the features of Record 1.5. This allowed Propellerhead to discontinue Record and create two different versions of Reason. [14]

In March 2012, Propellerhead announced Rack Extensions and the Rack Extension store, a software architecture that will allow 3rd party developers to use their own instruments and effect devices inside of Reason. This technology was announced to appear alongside Reason 6.5 as a free update. Rack Extensions will be sold in an app store similar in a fashion in which Apple Inc. sells applications for the popular iOS platform. Hosted by Propellerhead Software, developers are free to use their own DSP and existing code to develop instruments and effects for use in Reason. When purchased, the Rack Extensions appear in Reason as a native Reason instrument or effect module and are privy to all of the features that Reason offers in its native instruments and effect devices. [15]

In April 2017, Propellerhead announced plans to support VST plugins in Reason, starting from version 9.5 [16]

In November 2019, Reason studios announced their roadmap for 2020 which would include support for VST3 and native M1 support. [17] Various delays led to VST3 being introduced in December 2022. [18] Native M1/M2 support was added in version 12.6.

In May 2023, Reason Studios announced that they would discontinue support for Reason 1-11, including discontinuing support for the online only authorization. Owners of previous version of Reason, including owners of "Perpetual Licenses," may be locked out permanently with an OS update. [19]

Name

The name propellerhead comes from the pejorative term used to deprecate science fiction fans and other technophiles, who are stereotypically drawn wearing propeller beanies. The company is not related to the British electronic music duo Propellerheads.

On 26 August 2019, Propellerhead announced they would change their name to Reason Studios to have a name more closely tied to their core product: Reason.

Online

From early on, Propellerhead used the Internet as both a marketing tool and as a method to communicate with their user base. An alpha version of ReBirth was made available for free download on the Propellerhead website in December 1996, and the company even searched the internet for active users of the TB-303 and sent them invitation emails to try the new software. [20]

The user forum has always been at the forefront of the Propellerhead community, with many employees checking them every day. [21] Allowing users to make requests and suggestions directly to the developers led to the first downloadable ReBirth update in 1997, and still today registered users of Propellerhead software can download updates and much additional content online. In November 2013, the forums were shut down indefinitely due to security concerns with the forum software. On 17 December, they were resurrected with 4 new forum categories: Beginner, Advanced User, Rack Extensions and Post Your Music. [22]

On 16 January 2014, Propellerhead Software announced that they will close down the 15-year-old Reason community forums, shifting online customer interaction to their general social media accounts instead. [22] The unofficial new forum, run by Reason users rather than by Propellerhead, is Reason Talk. [23] Though this is an independent forum, some Propellerhead employees have posted there and the forum hosted the official Reason beta test forum for Reason Version 9.

Products

Reason

Reason
Developer(s) Reason Studios (formerly Propellerhead Software)
Stable release
12.5.1 [24] / 13 February 2023;13 months ago (2023-02-13)
Written in C++, Objective-C (Mac), Lua
Operating system macOS, Windows
Type Digital audio workstation
License Proprietary
Website www.reasonstudios.com/en/reason

Reason is a digital audio workstation developed for macOS and Windows. The first version was released in 2000. [25] When launched Reason could run on average spec computers and was competitively priced.[ citation needed ] Reason simulates a recording studio with virtual cables and representations of a subtractive synthesizer, sampler and drum machine. It also has a REX file loop player, a pattern step sequencer and a multitude of effects units. Reason has the ability to create as many instances of each device (limited by compute power) and a simple sequencer for notes and device automation.

Current products other

Rack extensions

  • Algorithm FM Synthesizer [29]
  • Beat Map Algorhythmic Drummer [30]
  • Complex-1 modular synthesizer [31]
  • Drum Sequencer [32]
  • Fingerpicking Nylon A-list Acoustic Guitarist [33]
  • Friktion Modeled Strings [34]
  • Layers [35]
  • Layers Wave Edition [36]
  • Parsec [37]
  • Polar [38]
  • PolyStep Sequencer [39]
  • Processed Pianos [40]
  • Quad Note Generator [41]
  • Radical Keys [42]
  • Reason Drum Kits [43]
  • Reason Electric Bass [44]
  • Rotor [45]
  • Scenic Hybrid Instrument [46]
  • Umpf Club Drums [47]
  • Umpf Retro Beats [48]
  • Audiomatic Retro Transformer [49] (included in Reason 9)
  • Pulsar - Dual LFO [50] (included in Reason 9 [51] )
  • Radical Piano [52] (included in Reason since version 10 [53] )
  • Synchronous [54] (included in Reason since version 10 [53] )

Technologies

  • REX2
  • Remote — a communication protocol for use between control surfaces and software applications, first incorporated into Reason 3.
  • Rack Extensions — a software platform that allows the use of instruments and effects developed by 3rd party companies for use inside of Reason.

ReFills

ReFills compress sounds, settings and instrument configurations into single files, and are the only way of mass importing additional sounds into Reason.

  • Reason Pianos
  • Reason Drum Kits
  • Reason Soul School
  • Reason Electric Bass ReFill
  • RDK Vintage Mono ReFill
  • ElectroMechanical 2.0 ReFill
  • Strings ReFill
  • Abbey Road Keyboards — discontinued, developed with Abbey Road Studios [55]

Discontinued

Related Research Articles

<span class="mw-page-title-main">Reason (software)</span> Swedish audio editing software

Reason is a digital audio workstation developed by the Swedish company Reason Studios for macOS and Windows. The first version was released in 2000.

<span class="mw-page-title-main">FL Studio</span> Digital audio workstation

FL Studio is a digital audio workstation (DAW) developed by the Belgian company Image-Line. It features a graphical user interface with a pattern-based music sequencer. It is available in four different editions for Microsoft Windows and macOS.

<span class="mw-page-title-main">Steinberg Cubase</span> Digital audio workstation

Cubase is a digital audio workstation (DAW) developed by Steinberg for music and MIDI recording, arranging and editing. The first version, which was originally only a MIDI sequencer and ran on the Atari ST computer, was released in 1989. Cut-down versions of Cubase are included with almost all Yamaha audio and MIDI hardware, as well as hardware from other manufacturers. These versions can be upgraded to a more advanced version at a discount.

<span class="mw-page-title-main">Virtual Studio Technology</span> Audio plug-in software interface

Virtual Studio Technology (VST) is an audio plug-in software interface that integrates software synthesizers and effects units into digital audio workstations. VST and similar technologies use digital signal processing to simulate traditional recording studio hardware in software. Thousands of plugins exist, both commercial and freeware, and many audio applications support VST under license from its creator, Steinberg.

<span class="mw-page-title-main">GarageBand</span> Digital audio workstations for macOS, iOS, and iPadOS

GarageBand is a software application by Apple for macOS, iPadOS, and iOS devices that allows users to create music or podcasts. GarageBand was originally released for macOS in 2004 and brought to iOS in 2011. The app's music and podcast creation system enables users to create multiple tracks with pre-made MIDI keyboards, pre-made loops, an array of various instrumental effects, and voice recordings.

<span class="mw-page-title-main">ReBirth RB-338</span> Software synthesizer

ReBirth RB-338 is a software synthesizer for Microsoft Windows, Mac OS 8-9 and iOS for the iPhone, iPod Touch and iPad. It was developed by Propellerhead Software, and its first alpha version was publicly released in October 1996. Propellerhead Software ceased developing the original program in January 1999. Support for desktop versions was officially discontinued in September 2005. Shortly afterward, the ReBirth Museum Web site was launched and the last desktop version's (2.0.1) disk image was made available as a free download and torrent. Propellerhead Software continues to develop other software relating to dance-oriented computer-based music composition, including Reason, its flagship software synthesizer, as well as portable "app" versions of ReBirth.

<span class="mw-page-title-main">Ableton Live</span> Digital audio workstation

Ableton Live, also known as Live or sometimes colloquially as "Ableton", is a digital audio workstation for macOS and Windows developed by the German company Ableton.

ReWire is a software protocol, jointly developed by Propellerhead and Steinberg, allowing remote control and data transfer among digital audio editing and related software. Originally appearing in the ReBirth software synthesizer in 1998, the protocol has since evolved into an industry standard.

<span class="mw-page-title-main">Logic Pro</span> Digital audio workstation

Logic Pro is a proprietary digital audio workstation (DAW) and MIDI sequencer software application for the macOS platform developed by Apple Inc. It was originally created in the early 1990s as Notator Logic, or Logic, by German software developer C-Lab which later went by Emagic. Apple acquired Emagic in 2002 and renamed Logic to Logic Pro. It was the second most popular DAW – after Ableton Live – according to a survey conducted in 2015.

<span class="mw-page-title-main">ReCycle</span> Music loop editor

ReCycle is a music loop editor designed and developed by Swedish software developers Propellerhead Software. It runs on Microsoft Windows and Apple Macintosh based PCs. The software debuted in 1994.

Synapse Audio Software is a software company located in Germany. Previously known as Sonic Syndicate and headed by Richard Hoffmann, they develop music production software for the Mac OS and Microsoft Windows platforms. They started developing software in November 1998 as Sonic Syndicate and changed their name to Synapse Audio with the release of Orion Platinum in 2002.

<span class="mw-page-title-main">REAPER</span> Digital audio workstation by Cockos

REAPER is a digital audio workstation and MIDI sequencer application created by Cockos. The current version is available for Microsoft Windows, macOS, and Linux. REAPER acts as a host to most industry-standard plug-in formats and can import all commonly used media formats, including video. REAPER and its included plug-ins are available in 32-bit and 64-bit format.

iZotope, Inc. is an audio technology company based in Cambridge, Massachusetts, United States. iZotope develops professional audio software for audio recording, mixing, broadcast, sound design, and mastering which can be used in wide range of digital audio workstation (DAW) programs. In addition, iZotope creates and licenses audio DSP technology including noise reduction, sample rate conversion, dithering, time stretching, and audio enhancement to hardware and software companies in the consumer and pro audio industries.

In computer music and professional audio creation, a DirectX plugin is a software processing component that can be loaded as a plugin into host applications to allow real-time processing, audio effects, mixing audio or act as virtual synthesizers. DirectX plugins allow the replacement of traditional recording studio hardware and rack units used in professional studios with software-based counterparts that can be connected together in a modular way. This allows host manufacturers to focus on the conviviality and efficiency of their products while specialized manufacturers can focus on the digital signal processing aspect. For example, there are plugins for effects boxes, such as reverbs and delays, effects pedals, like guitar distortion, flange and chorus, and for mixing and mastering processors such as compressors, limiters, exciters, sub bass enhancers, stereo imagers and many more.

<span class="mw-page-title-main">JUCE</span> C++ Cross-Platform Application Development Framework

JUCE is an open-source cross-platform C++ application framework, used for the development of desktop and mobile applications. JUCE is used in particular for its GUI and plug-ins libraries. It is dual licensed under the GPLv3 and a commercial license.

<span class="mw-page-title-main">Record (software)</span>

Record is a music software program developed by Swedish software developers Propellerhead Software. Designed for recording, arrangement and mixing, it emulates a recording studio, with a mixing desk, a rack of virtual instruments and effects and an audio and MIDI sequencer. Record can be used either as a complete virtual recording studio in itself, or together with Propellerhead Software's Reason.

<span class="mw-page-title-main">Magnus Choir</span>

Magnus Choir is a commercial, proprietary music software synthesizer, for the Microsoft Windows and macOS operating systems, written by Daniel Laiseca and developed by Syntheway Virtual Musical Instruments. The first version was released in 2005.

Maschine is a hardware/software digital audio workstation developed by Native Instruments. Maschine consists of a controller that connects to the included sequencing software, which can be installed on any compatible computer or laptop.

Sample Magic is a pro-audio company with offices in London and Los Angeles.

<span class="mw-page-title-main">MultitrackStudio</span>

MultitrackStudio is a digital audio workstation application for macOS, Windows and iPad platforms.

References

  1. 1 2 3 Reason Studios. 2007. Quick Company Facts. Propellerhead Software - A Company on a Mission. Available online: accessed 23 August 2007.
  2. Propellerhead Software. 2007. Interview Man of Reason. Available online: accessed 21 January 2010.
  3. ReBirth Museum. 2005. The Roland Seal of Approval. The Debut. Available online: "Propellerhead Software". Archived from the original on 22 April 2007. Retrieved 4 April 2015. accessed 23 August 2007.
  4. Walker, M. November 1999. ReWired for Sound. Sound on Sound. Volume 15, Issue 1. Available online: accessed 23 August 2007.
  5. Musikmesse International Press Award. 2002. Software-Instruments. MIPA 2002 - Winner. Available online: "Mipa 2002 - Winner". Archived from the original on 28 September 2007. Retrieved 23 August 2007.. Accessed 23 August 2007.
  6. "Latest News". www.soundonsound.com.
  7. "Propellerhead Software Record | Page 4 | Tech Reviews | MusicRadar.com". Archived from the original on 17 July 2011. Retrieved 14 January 2010.
  8. "Propellerhead Software Record | Tech Reviews | MusicRadar.com". Archived from the original on 17 July 2011. Retrieved 15 January 2010.
  9. "Record reviewed in Future Music (Platinum Award)".
  10. "Computer Music front cover and Editor's Choice Award for Record".
  11. "MusicTech Magazine give Propellerhead's Record 10 out of 10".
  12. [ dead link ]
  13. "Create Digital Music » ReBirth, Reborn, as Synths in your Hand: Q+A with Ernst Nathorst-Böös". Archived from the original on 7 May 2010. Retrieved 7 May 2010.
  14. "Reason 11: Music Production Software | Reason Studios". www.reasonstudios.com.
  15. "Propellerhead unveils Rack Extension technology for... | Reason Studios". www.reasonstudios.com.
  16. "What's New in Reason 11 | Reason | Reason Studios". www.reasonstudios.com.
  17. "Roadmap Update from our new Chief Product Officer". www.reasonstudios.com.
  18. "Reason 12.5 with VST3 support released". www.reasonstudios.com.
  19. "Upgrade At 60% Off And Say Bye To The Old Authorization System". www.reasonstudios.com.
  20. ReBirth Museum. 2005. ReBirth for the Masses. The Birth of ReBirth. Available online: "Propellerhead Software". Archived from the original on 15 August 2007. Retrieved 23 August 2007. accessed 23 August 2007.
  21. Johnson, D. October 2005. Beta-testing Reason. Sound on Sound. Volume 20, Issue 12. Available online: accessed 23 August 2007.
  22. 1 2 "The forums are closed | Reason Studios". www.reasonstudios.com.
  23. "ReasonTalk". ReasonTalk.
  24. "Reason 12.5.1 released!". www.reasonstudios.com. Retrieved 3 March 2023.
  25. "Learn about Reason Studios: makers of Reason and more | Reason Studios". www.reasonstudios.com. Retrieved 27 February 2021.
  26. "Reason Rack Plugin | VST/AU Plugin | Reason | Reason Studios". www.reasonstudios.com. Retrieved 17 October 2021.
  27. "Reason+ Sound Like You". www.reasonstudios.com. 27 January 2021.
  28. "Music production with Reason Studios". www.reasonstudios.com.
  29. "Algorithm FM Synthesizer | Reason | Reason Studios". www.reasonstudios.com.
  30. "Beat Map Algorhythmic Drummer | Reason | Reason Studios". www.reasonstudios.com.
  31. "Complex-1 | Reason | Reason Studios". www.reasonstudios.com.
  32. "Drum Sequencer | Reason | Reason Studios". www.reasonstudios.com.
  33. "Fingerpicking Nylon A-List Acoustic Guitarist | Reason | Reason Studios". www.reasonstudios.com.
  34. "Friktion Modeled Strings | Reason | Reason Studios". www.reasonstudios.com.
  35. "Layers | Reason | Reason Studios". www.reasonstudios.com.
  36. "Layers Wave Edition | Reason | Reason Studios". www.reasonstudios.com.
  37. "Parsec 2 | Reason | Reason Studios". www.reasonstudios.com.
  38. "Polar | Reason | Reason Studios". www.reasonstudios.com.
  39. "PolyStep Sequencer | Reason | Reason Studios". www.reasonstudios.com.
  40. "Processed Pianos". Reason Studios Shop.
  41. "Quad Note Generator | Reason | Reason Studios". www.reasonstudios.com.
  42. "Radical Keys | Reason | Reason Studios". www.reasonstudios.com.
  43. "Reason Drum Kits | Reason | Reason Studios". www.reasonstudios.com.
  44. "Reason Electric Bass | Reason | Reason Studios". www.reasonstudios.com.
  45. "Rotor | Reason | Reason Studios". www.reasonstudios.com.
  46. "Scenic | Reason | Reason Studios". www.reasonstudios.com.
  47. "Umpf Club Drums | Reason | Reason Studios". www.reasonstudios.com.
  48. "Umpf Retro Beats | Reason | Reason Studios". www.reasonstudios.com.
  49. "Audiomatic | Reason | Reason Studios". www.reasonstudios.com.
  50. "Pulsar | Reason | Reason Studios". www.reasonstudios.com.
  51. "Propellerhead Releases Reason 9 Music Production So... | Reason Studios". www.reasonstudios.com.
  52. "Radical Piano | Reason | Reason Studios". www.reasonstudios.com.
  53. 1 2 "Propellerhead Releases Reason 10 Music Production S... | Reason Studios". www.reasonstudios.com.
  54. "Synchronous | Reason | Reason Studios". www.reasonstudios.com.
  55. Abbey Road Studios. June 2007. Abbey Road and Propellerhead Software announce "Abbey Road Keyboards" for Reason. Abbey Road News. Available online: accessed 23 August 2007.
  56. "A-List Acoustic Guitarist | Reason | Reason Studios". www.reasonstudios.com.
  57. "A-List Classic Drummer | Reason | Reason Studios". www.reasonstudios.com.
  58. "A-List Power Drummer | Reason | Reason Studios". www.reasonstudios.com.
  59. "A-List Studio Drummer | Reason | Reason Studios". www.reasonstudios.com.
  60. "A-List Electric Guitarist Pop Chords | Reason | Reason Studios". www.reasonstudios.com.
  61. "Power Chords A-List Electric Guitarist | Reason | Reason Studios". www.reasonstudios.com.