Reason Studios

Last updated

Reason Studios
Company typePrivate [1]
IndustryTechnology
Founded1994
FounderErnst Nathorst-Böös, Marcus Zetterquist and Peter Jubel
Headquarters,
Area served
Digital audio production
Products Reason, ReCycle, Record, ReBirth RB-338, Figure
Website www.reasonstudios.com
Logotype (1994-2019) Propellerhead.svg
Logotype (1994–2019)

Reason Studios (formerly known as Propellerhead Software) is a music software company, based in Stockholm, Sweden. Founded in 1994, [1] it develops the studio emulation digital audio workstation and audio plug-in [2] Reason.

Contents

History

Propellerhead Software was founded in 1994 by Ernst Nathorst-Böös, Marcus Zetterquist and Peter Jubel. [1] Their first release was ReCycle, a sample loop editor that could change the tempo of a loop without affecting the pitch. The export medium was Propellerhead's own REX format. ReCycle was launched in conjunction with Steinberg, who marketed it as a companion to Cubase, as it brought a simple way of gaining control over tempo and timing of audio loops. [3]

In 1997, Propellerhead released ReBirth RB-338, a step based, programmable sequencer which emulated classic Roland instruments commonly associated with techno: two TB-303 Bass Line synthesizers and a TR-808. A TR-909 drum machine was added in version 2.0. It was hailed as an affordable alternative to buying old, unreliable hardware devices. Roland Corporation requested that an acknowledgment be added to the ReBirth packaging and splash screen; the unofficial endorsement became a marketing boost for Propellerhead, and they have retained a close relationship with Roland ever since. [4]

ReWire was developed jointly between Propellerhead and Steinberg for use with their Cubase sequencer. Released in 1998, it provided a virtual audio and synchronization connection between Cubase and ReBirth. In January 1999 the protocol was opened for general use by third parties without any license fee, [5] to allow communication between different sequencers.

Propellerhead soon focused their attention on their new product, the award-winning [6] digital audio workstation; Reason. It first released in 2000.

In May 2009, Propellerhead announced a new product, Record. [7] Designed for recording, arrangement and mixing, Record is made along the lines of Reason and continues the tradition of emulating hardware and the rack.

Record emulates a recording studio, with a mixing desk, a rack of virtual instruments and effects, and an audio sequencer (similar to traditional MIDI sequencing.) It is also made to work alongside Reason; if Record is installed on a computer with Reason on it, the modules from Reason will be usable inside of Record. [8]

Released 9 September 2009, Record has been praised for its stability, seamless integration with Reason, and sound quality, [9] and has received a number of awards, including Future Music's Platinum Award, [10] Computer Music Editor's Choice and Performance awards, [11] and the MusicTech Excellence award. [12]

In April 2010, Propellerhead released their first app for mobile platforms; a remake of their ReBirth RB-338 software for the Apple iPhone, iPod Touch and iPad. Developed together with Retronyms, [13] it's a 100% port of the original with added functionality for sharing song files with other iPhone users, zooming and panning. [14]

In July 2011, Propellerhead announced plans for Reason version 6 which includes all the features of Record 1.5. This allowed Propellerhead to discontinue Record and create two different versions of Reason. [15]

In March 2012, Propellerhead announced Rack Extensions and the Rack Extension store, a software architecture that will allow 3rd party developers to use their own instruments and effect devices inside of Reason. This technology was announced to appear alongside Reason 6.5 as a free update. Rack Extensions will be sold in an app store similar in a fashion in which Apple Inc. sells applications for the popular iOS platform. Hosted by Propellerhead Software, developers are free to use their own DSP and existing code to develop instruments and effects for use in Reason. When purchased, the Rack Extensions appear in Reason as a native Reason instrument or effect module and are privy to all of the features that Reason offers in its native instruments and effect devices. [16]

In April 2017, Propellerhead announced plans to support VST plugins in Reason, starting from version 9.5 [17]

In August 2019, Propellerhead announced they would change their name to Reason Studios to have a name more closely tied to their core product: Reason. In November of that year, the company announced their roadmap for 2020 which would include support for VST3 and native M1 support. [18] Various delays led to VST3 being introduced in December 2022. [19] Native M1/M2 support was added in version 12.6.

In May 2023, Reason Studios announced that they would discontinue support for support for the offline authorization used by Reason versions 1–11, requiring users of older versions to be connected to the internet for authorization. [20]

Name

The name propellerhead comes from the pejorative term used to deprecate science fiction fans and other technophiles, who are stereotypically drawn wearing propeller beanies. The company is not related to the British electronic music duo Propellerheads.

On 26 August 2019, Propellerhead announced they would change their name to Reason Studios to have a name more closely tied to their core product: Reason.

Online

From early on, Propellerhead used the Internet as both a marketing tool and as a method to communicate with their user base. An alpha version of ReBirth was made available for free download on the Propellerhead website in December 1996, and the company even searched the internet for active users of the TB-303 and sent them invitation emails to try the new software. [21]

The user forum has always been at the forefront of the Propellerhead community, with many employees checking them every day. [22] Allowing users to make requests and suggestions directly to the developers led to the first downloadable ReBirth update in 1997, and still today registered users of Propellerhead software can download updates and much additional content online. In November 2013, the forums were shut down indefinitely due to security concerns with the forum software. On 17 December, they were resurrected with 4 new forum categories: Beginner, Advanced User, Rack Extensions and Post Your Music. [23]

On 16 January 2014, Propellerhead Software announced that they will close down the 15-year-old Reason community forums, shifting online customer interaction to their general social media accounts instead. [23] The unofficial new forum, run by Reason users rather than by Propellerhead, is Reason Talk. [24] Though this is an independent forum, some Propellerhead employees have posted there and the forum hosted the official Reason beta test forum for Reason Version 9.

Products

Reason

Reason
Developer(s) Reason Studios (formerly Propellerhead Software)
Stable release
12.5.1 [25] / 13 February 2023;19 months ago (2023-02-13)
Written in C++, Objective-C (Mac), Lua
Operating system macOS, Windows
Type Digital audio workstation
License Proprietary
Website www.reasonstudios.com/en/reason

Reason is a digital audio workstation developed for macOS and Windows. The first version was released in 2000. [26] When launched Reason could run on average spec computers and was competitively priced.[ citation needed ] Reason simulates a recording studio with virtual cables and representations of a subtractive synthesizer, sampler and drum machine. It also has a REX file loop player, a pattern step sequencer and a multitude of effects units. Reason has the ability to create as many instances of each device (limited by compute power) and a simple sequencer for notes and device automation.

Current products other

Rack extensions

  • Algorithm FM Synthesizer [30]
  • Beat Map Algorhythmic Drummer [31]
  • Complex-1 modular synthesizer [32]
  • Drum Sequencer [33]
  • Fingerpicking Nylon A-list Acoustic Guitarist [34]
  • Friktion Modeled Strings [35]
  • Layers [36]
  • Layers Wave Edition [37]
  • Parsec [38]
  • Polar [39]
  • PolyStep Sequencer [40]
  • Processed Pianos [41]
  • Quad Note Generator [42]
  • Radical Keys [43]
  • Reason Drum Kits [44]
  • Reason Electric Bass [45]
  • Rotor [46]
  • Scenic Hybrid Instrument [47]
  • Umpf Club Drums [48]
  • Umpf Retro Beats [49]
  • Audiomatic Retro Transformer [50] (included in Reason 9)
  • Pulsar - Dual LFO [51] (included in Reason 9 [52] )
  • Radical Piano [53] (included in Reason since version 10 [54] )
  • Synchronous [55] (included in Reason since version 10 [54] )

Technologies

  • REX2
  • Remote – a communication protocol for use between control surfaces and software applications, first incorporated into Reason 3.
  • Rack Extensions – a software platform that allows the use of instruments and effects developed by 3rd party companies for use inside of Reason.

ReFills

ReFills compress sounds, settings and instrument configurations into single files, and are the only way of mass importing additional sounds into Reason.

  • Reason Pianos
  • Reason Drum Kits
  • Reason Soul School
  • Reason Electric Bass ReFill
  • RDK Vintage Mono ReFill
  • ElectroMechanical 2.0 ReFill
  • Strings ReFill
  • Abbey Road Keyboards – discontinued, developed with Abbey Road Studios [56]

Discontinued

Influence

Reason and its antecedents have been widely used by producers and musicians in the hip-hop, electronica and indie music scenes from the 2000s onwards. According to Computer Music it "changed the face of desktop music production". [63]

ReBirth RB-338 has been described by Sound on Sound as "one of the first software instruments to achieve widespread acceptance and even cult status" [64] and by Future Music as "one of the most important virtual instruments in the history of electronic music". [65]

See List of notable Reason users.

Related Research Articles

<span class="mw-page-title-main">Reason (software)</span> Swedish audio editing software

Reason is a digital audio workstation and audio plug-in developed by the Swedish company Reason Studios for macOS and Windows. The first version was released in 2000.

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<span class="mw-page-title-main">Steinberg Cubase</span> Digital audio workstation

Cubase is a digital audio workstation (DAW) developed by Steinberg for music and MIDI recording, arranging and editing. The first version, which was originally only a MIDI sequencer and ran on the Atari ST computer, was released in 1989. Cut-down versions of Cubase are included with almost all Yamaha audio and MIDI hardware, as well as hardware from other manufacturers. These versions can be upgraded to a more advanced version at a discount.

<span class="mw-page-title-main">Virtual Studio Technology</span> Audio plug-in software interface

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<span class="mw-page-title-main">ReBirth RB-338</span> Software synthesizer

ReBirth RB-338 is a software synthesizer for Microsoft Windows, Mac OS 8-9 and iOS for the iPhone, iPod Touch and iPad. It was developed by Propellerhead Software, and its first alpha version was publicly released in October 1996. Propellerhead Software ceased developing the original program in January 1999. Support for desktop versions was officially discontinued in September 2005. Shortly afterward, the ReBirth Museum Web site was launched and the last desktop version's (2.0.1) disk image was made available as a free download and torrent. Propellerhead Software continues to develop other software relating to dance-oriented computer-based music composition, including Reason, its flagship software synthesizer, as well as portable "app" versions of ReBirth.

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<span class="mw-page-title-main">Record (software)</span>

Record is a music software program developed by Swedish software developers Propellerhead Software. Designed for recording, arrangement and mixing, it emulates a recording studio, with a mixing desk, a rack of virtual instruments and effects and an audio and MIDI sequencer. Record can be used either as a complete virtual recording studio in itself, or together with Propellerhead Software's Reason.

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