Redwashing, derived from combining red with whitewashing , is the practice of a state, organization, political party, or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain. In regard to the sphere of politics specifically, the term typically refers to right-wing populists adopting left wing ideals. [1] [2] [3]
According to commentators, it is common practice among right-wing politicians to adopt the rhetoric of left-wing politics to appeal to a wider segment of the electorate. Angela Merkel and Nicolas Sarkozy criticised market excess, although they did not offer any policy changes to combat this whilst in power. The British National Party embraced protectionism to appeal to social democrat voters facing issues related to globalization. [4] [5]
The term redwashing is also sometimes used to denote the practice of discrediting a certain organization or political party that really defends social equality. In these cases, it seeks to delegitimize the argument of these collectives by presenting it as extremist or obsolete, trying to give the impression that it is a leftist ideology that is dangerous for the social group and in opposition to another idea that is shown to be more reasonable. [6]
In Canada, corporations are often accused by Indigenous news media of redwashing if they attempt to show themselves as benevolent through sponsorship of indigenous education, art, or culture to obfuscate harmful practices and cover up their history of colonialism. [7] [8]
Syncrude and Petro Canada are some of the largest employers of Indigenous people, but their ecological impact has long-term detrimental effects on indigenous land rights, water and health. These companies, among others, sponsor cultural institutions whilst simultaneously attempting to cover up the problems they cause. [9]
Left-wing politics describes the range of political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy as a whole or certain social hierarchies. Left-wing politics typically involve a concern for those in society whom its adherents perceive as disadvantaged relative to others as well as a belief that there are unjustified inequalities that need to be reduced or abolished through radical means that change the nature of the society they are implemented in. According to emeritus professor of economics Barry Clark, supporters of left-wing politics "claim that human development flourishes when individuals engage in cooperative, mutually respectful relations that can thrive only when excessive differences in status, power, and wealth are eliminated."
Right-wing politics is the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position based on natural law, economics, authority, property, religion, biology, or tradition. Hierarchy and inequality may be seen as natural results of traditional social differences or competition in market economies.
Laissez-faire is a type of economic system in which transactions between private groups of people are free from any form of economic interventionism. As a system of thought, laissez-faire rests on the following axioms: "the individual is the basic unit in society, i.e., the standard of measurement in social calculus; the individual has a natural right to freedom; and the physical order of nature is a harmonious and self-regulating system." The original phrase was laissez faire, laissez passer, with the second part meaning "let (things) pass". It is generally attributed to Vincent de Gournay.
The Third Way, also known as Modernised Social Democracy, is a predominantly centrist political position that attempts to reconcile centre-right and centre-left politics by synthesising a combination of economically liberal and social democratic economic policies.
The nature of capitalism is criticized by left-wing anarchists, who reject hierarchy and advocate stateless societies based on non-hierarchical voluntary associations. Anarchism is generally defined as the libertarian philosophy which holds the state to be undesirable, unnecessary and harmful as well as opposing authoritarianism, illegitimate authority and hierarchical organization in the conduct of human relations. Capitalism is generally considered by scholars to be an economic system that includes private ownership of the means of production, creation of goods or services for profit or income, the accumulation of capital, competitive markets, voluntary exchange and wage labor, which have generally been opposed by most anarchists historically. Since capitalism is variously defined by sources and there is no general consensus among scholars on the definition nor on how the term should be used as a historical category, the designation is applied to a variety of historical cases, varying in time, geography, politics and culture.
Left-libertarianism, also known as left-wing libertarianism, is a political philosophy and type of libertarianism that stresses both individual freedom and social equality. Left-libertarianism represents several related yet distinct approaches to political and social theory. Its classical usage refers to anti-authoritarian varieties of left-wing politics such as anarchism, especially social anarchism.
Humanistic capitalism is a concept that seeks to unite humanism, specifically the safety and health needs of people and the environment, with market forces and a market-based economy. It is often seen as a middle ground between the ideas of modern capitalism and democratic socialism.
Community capitalism is an approach to capitalism that places a priority on the well-being and sustainability of the community as a whole. The community could be a metropolitan area, region, or an entire country.
Neo-capitalism is an economic ideology which blends some elements of capitalism with other systems. This form of capitalism was new compared to the capitalism in the era before World War II.
Left-wing populism, also called social populism, is a political ideology that combines left-wing politics with populist rhetoric and themes. Its rhetoric often includes elements of anti-elitism, opposition to the Establishment, and speaking for the "common people". Recurring themes for left-wing populists include economic democracy, social justice, and skepticism of globalization. Socialist theory plays a lesser role than in traditional left-wing ideologies.
Progressivism is a left-leaning political philosophy and reform movement that seeks to advance the human condition through social reform – primarily based on purported advancements in social organization, science, and technology. Adherents hold that progressivism has universal application and endeavor to spread this idea to human societies everywhere. Progressivism arose during the Age of Enlightenment out of the belief that civility in Europe was improving due to the application of new empirical knowledge.
Centre-left politics is the range of left-wing political ideologies that lean closer to the political centre and broadly conform with progressivism. Ideologies of the centre-left include social democracy, social liberalism, and green politics. Ideas commonly supported by the centre-left include welfare capitalism, social justice, liberal internationalism, and multiculturalism. Economically, the centre-left supports a mixed economy in a democratic capitalist system, often including economic interventionism, progressive taxation, and the right to unionize. Centre-left politics are contrasted with far-left politics that reject capitalism or advocate revolution.
Pinkwashing, also known as rainbow-washing, is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion, including LGBT marketing.
Rainbow capitalism is the involvement of capitalism, corporate capitalism, and consumerism in appropriating and profiting from the LGBT movement. It developed in the 20th and 21st centuries as the LGBT community became more accepted in society and developed sufficient purchasing power, known as pink money. Early rainbow capitalism was limited to gay bars and gay bathhouses, though it expanded to most industries by the early-21st century.
Homonationalism is the favorable association between a nationalist ideology and LGBT people or their rights.
Woke, the African-American English synonym for the General American English word awake, has since the 1930s or earlier been used to refer to awareness of social and political issues affecting African Americans, often in the construction stay woke. Beginning in the 2010s, it came to be used to refer to a broader awareness of social inequalities such as racial injustice, sexism, and denial of LGBT rights. Woke has also been used as shorthand for some ideas of the American Left involving identity politics and social justice, such as white privilege and reparations for slavery in the United States.
Purplewashing is a term used to describe the practice of using feminist or LGBTQ+ issues to mask discriminatory or harmful practices. It involves selectively promoting certain aspects of feminism or LGBTQ+ rights to improve a company's or organization's image, while often neglecting or undermining these same issues in other contexts.
Corporate sociopolitical activism (CSA) refers to a firm's public demonstration of support or opposition to a partisan sociopolitical issue. CSA has become increasingly prominent in recent years, as firms have taken stances on issues such as climate change, racial justice, reproductive rights, gun control, immigration, LGBTQ+ rights, and gender equality.
Dušan Pajović is Montenegrin left-wing activist and author. He has been described as "the new striking face on the Montenegrin political scene" and the person of the year in that country, by Le Courrier des Balkans. Pajović is a prominent member of Democracy in Europe Movement 2025.