Reincarnated | |
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![]() Film poster | |
Directed by | Andy Capper |
Produced by | Codine Williams Justin Li |
Starring | Snoop Lion |
Cinematography | Nick Neofitidis Willie Toledo William Fairman |
Edited by | Bernardo Loyola Dave Gutt Emily Wilson Jared Perez |
Music by | Snoop Lion |
Production companies | |
Distributed by | VICE Films |
Release dates |
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Running time | 96 minutes |
Countries | United Kingdom United States |
Language | English |
Reincarnated is a 2013 documentary film about the musician Snoop Dogg's explorations of reggae and Rastafari culture, and his transformation into Snoop Lion. It premiered at the Toronto International Film Festival on September 7, 2012, and was released to theaters March 21, 2013. [1] It is a companion film to his 12th studio album, Reincarnated . [2] The film was shot by Andy Capper of Vice Magazine . [3] [4]
From the start, Snoop was known for his gangsta raps, G-funk beats, and reckless lifestyle. His popularity started back when he was a member of Death Row Records, where he released his debut album Doggystyle. The album sold more copies than any debut album ever had, making “Snoop Doggy Dogg” a well-known name. [5] Though he was famous for being “gangsta,” Snoop had shown that he wanted peace as well; especially after he just missed a conviction for murder in 1996 which helped him further himself even more from all the conflict happening in the industry around that time. [6] More recently, his peaceful and nonviolent state of mind became more evident, as he decided to begin participating the Rastafari faith, give himself a new name, and take on a new style of music.
As most of those who follow the Rastafari faith do, Snoop decided to go through a transformation into his new self; his new, Rastafari self. [7] Reincarnated documents Snoop Dogg's transition into Snoop Lion, which involved him taking a trip to Jamaica to make a reggae album and discover more about the Rastafari faith. The documentary starts out by exploring Snoop's past; his time on Death Row Records, the loss of his friends Tupac and Nate Dogg, and the murder accusation. [8] The focus then shifts to his spiritual journey and new style of music. While in Jamaica, Snoop collaborated with a few famous reggae artists, including Bunny Wailer and Diplo, to create the Reincarnated album, which focuses on love and nonviolence. [9] Wailer was Snoop's guide throughout the trip, leading him through his journey into Rastafari. The film includes many intimate moments with Snoop, where he discusses his personal thoughts and reasons for becoming Rasta. The documentary also includes the heavy marijuana smoking in which Snoop participated, which is a common practice among Rastafari, and a common stereotype of how they practice their faith as well. [10]
The film was directed and produced by Andy Capper of Vice Magazine . Capper followed Snoop to Jamaica to record the transformation, and gathered intimate interview footage with him as well. Roughly 200 hours of footage was shot, which was then edited in a two-month span. The documentary was aired at SXSW and The Toronto International Film Festival in 2012. [11] [12]
In a review from The New York Times , writer Andy Webster states, “enlightenment isn’t as evident here as much as a woozy weariness, perhaps a long-term byproduct of being very, very stoned,” regarding the authenticity of Snoop's journey throughout the film. [14] In a review from the Los Angeles Times , writer Mikael Wood explains that the documentary does not teach viewers anything new about Snoop, and that it seems like “just another component in the new album's marketing plan. [15] In two other reviews by Shaka Griffith [16] and Rich Cline, [17] there was mention of lack of authenticity as well; neither could say if the transformation should really be taken seriously. After the film was released, Bunny Wailer made a statement where he indicted Snoop of “outright fraudulent use” of the Rastafari faith. [18]
Calvin Cordozar Broadus Jr., popularly known by his stage name Snoop Dogg, is an American rapper, actor, record producer and media personality. His initial fame dates back to 1992 following his guest appearance on Dr. Dre's debut solo single, "Deep Cover", and later on Dre's debut album, The Chronic that same year. Broadus has since sold over 23 million albums in the United States, and 35 million albums worldwide. His accolades include an American Music Award, a Primetime Emmy Award, and 17 Grammy Award nominations.
Roots reggae is a subgenre of reggae that deals with the everyday lives and aspirations of Africans and those in the African Diaspora, including the spiritual side of Rastafari, black liberation, revolution and the honouring of God, called Jah by Rastafarians. It is identified with the life of the ghetto sufferer, and the rural poor. Lyrical themes include spirituality and religion, struggles by artists, poverty, black pride, social issues, resistance to fascism, capitalism, corrupt government and racial oppression. A spiritual repatriation to Africa is a common theme in roots reggae.
Jamaican culture consists of the religion, norms, values, and lifestyle that define the people of Jamaica. The culture is mixed, with an ethnically diverse society, stemming from a history of inhabitants beginning with the original inhabitants of Jamaica. The Spaniards originally brought slavery to Jamaica. Then they were overthrown by the English. Jamaica later gained emancipation on 1 August 1838, and independence from the British on 6 August 1962. Black slaves became the dominant cultural force as they suffered and resisted the harsh conditions of forced labour. After the abolition of slavery, Chinese and Indian migrants were transported to the island as indentured workers, bringing with them ideas from their country.
Jacob Miller was a Jamaican reggae artist and Rastafari from Mandeville, Jamaica. His first recording session was with the producer Clement "Sir Coxsone" Dodd in the late 1960s. While pursuing a solo career, he became the lead singer for Inner Circle, a Jamaican roots reggae band. Miller recorded and toured with Inner Circle before he died in a car crash in early 1980 at age 27.
Mortimo St George "Kumi" Planno, was a renowned Rastafari elder, drummer and a follower of the back-to-Africa movement founded in the 1910s by Marcus Garvey. He is best known as the Rasta teacher and friend of Bob Marley, and as the man who commanded the respect of a chaotic crowd during the arrival of Emperor Haile Selassie on his visit to Jamaica in 1966. He is referred to by other Rastas as a teacher and a leader within the context of the faith, given his life's work.
Midnite was a roots reggae band from St. Croix, U.S. Virgin Islands, which started playing in 1989.
Judith Veronica Mowatt, is a Jamaican reggae artist. As well as being a solo artist, from 1974 she was also a member of the I Threes, the trio of backing vocalists for Bob Marley & The Wailers.
Kenneth Neville Anthony Garrick was a Jamaican graphic artist and photographer who was based in Los Angeles. He was a graduate of the University of California, Los Angeles (UCLA). He is best known as Bob Marley's art director and is responsible for many of the iconic designs associated with the reggae movement in the 1970s and 1980s.
Robert Nesta Marley was a Jamaican singer, songwriter, and guitarist. Considered one of the pioneers of reggae, he fused elements of reggae, ska and rocksteady and was renowned for his distinctive vocal and songwriting style. Marley increased the visibility of Jamaican music worldwide and made him a global figure in popular culture. He became known as a Rastafarian icon, and he infused his music with a sense of spirituality. Marley is also considered a global symbol of Jamaican music and culture and identity and was controversial in his outspoken support for democratic social reforms. Marley also supported the legalisation of cannabis and advocated for Pan-Africanism.
Snoop Dogg has appeared in various video games, music videos, television series, and film appearances such as the Academy Award-winning drama Training Day and the critically acclaimed cable television series The L Word. He also has appeared in documentaries on Hip hop music and other subjects, and is the subject of a 2012 documentary, Reincarnated, on his transformation into "Snoop Lion", a reggae artist.
Andrew Richard Capper is a British US-based director, journalist and former editor and executive producer at Vice Media. In 2018, he founded Happy Now Film.
Marley is a 2012 documentary-biographical film directed by Kevin Macdonald documenting the life of Bob Marley.
Reincarnated is the twelfth studio album by American rapper Snoop Dogg, his sole release using the reggae persona Snoop Lion. Berhane Sound System and RCA Records released the album April 23, 2013.
"La La La" is a song by American rapper Snoop Lion, taken from Snoop Lion's twelfth studio album Reincarnated (2013). The song was written by Snoop, Ariel Rechtshaid, Ken Boothe, Thomas Pentz, Joelle Clarke and William Cole, with production handled by Major Lazer and Dre Skull. "La La La" was released on July 20, 2012 as the promotional single from the album.
"Lighters Up" is a song by American singer Snoop Lion featuring Mavado and Popcaan. Was released on December 18, 2012 as the second single of his twelfth studio album Reincarnated, with the record labels Berhane Sound System, Vice Records, Mad Decent and RCA.
"No Guns Allowed" is a song by American rapper Snoop Lion featuring Canadian rapper Drake and singer Cori B. Was released on April 4, 2013 as the third single of his twelfth studio album Reincarnated, with the record labels Berhane Sound System, Vice Records, Mad Decent and RCA.
Neville O'Riley Livingston, known professionally as Bunny Wailer, was a Jamaican singer-songwriter and percussionist. He was an original member of reggae group The Wailers along with Bob Marley and Peter Tosh. A three-time Grammy Award winner, he is considered one of the longtime standard-bearers of reggae music. He was also known as Jah B, Bunny O'Riley, and Bunny Livingston.
Winston Hubert McIntosh, professionally known as Peter Tosh, was a Jamaican reggae musician. Along with Bob Marley and Bunny Wailer, he was one of the core members of the band the Wailers (1963–1976), after which he established himself as a successful solo artist and a promoter of Rastafari. He was murdered in 1987 during a home invasion.
Bible of Love is the sixteenth studio album by American rapper Snoop Dogg. It was released on March 16, 2018, by RCA Inspiration. Bible of Love serves as his debut gospel album, much like Reincarnated served as his debut reggae album. Snoop himself served as executive producer over the entirety of the project, alongside Lonny Bereal. Bible of Love is also his first double studio LP, featuring 32 tracks. It features guest appearances from artists such as Tye Tribbett, Faith Evans, Rance Allen, and Kim Burrell, among others.
Andrew Moon Bain is a visual artist, record producer, musician, songwriter, and designer. He grew up in Seattle, Washington, where he was very active in the arts as a youth. He was a young cellist in the Seattle Youth Symphony Orchestras from ages 8–12. He also formed a hip-hop group in high school and later an original rock band with his younger brother. He relocated to Providence, Rhode Island as a young adult and earned a Bachelor of Fine Arts in sculpture from the Rhode Island School of Design. Bain remained in New England after earning his degree, subsequently becoming an active and integral member of Providence's exploding art community. His visual art is represented in numerous private collections, museums and at the Rhode Island School of Design Museum. In the summer of 2019, Bain did a large-scale wall installation at the Brown University Perry and Marty Granoff Center for the Creative Arts entitled “We Are All Carbon Beings”.