Reputation Institute

Last updated
Reputation Institute
Founded1999
Founder
Headquarters
Boston, Massachusetts
,
U.S.
Key people
Kylie Wright Ford (CEO)
Website reputationinstitute.com

Reputation Institute is a research and insights company that analyzes the reputation of corporations [1] [2] and places, [3] based on studies of consumer perceptions and media coverage. It was started by two business school academics, Charles Fombrun and Cees van Riel, in 1999 and is headquartered in Boston, Massachusetts. [4]

Contents

History

In 1996, Charles Fombrun, a professor at New York University Stern School of Business, published the book Reputation: Realizing Value From the Corporate Image. [5] With Cees van Riel, a professor at the Rotterdam School of Management, Erasmus University, Fombrun, in 1997, also began publishing Corporate Reputation Review, an academic journal now published by Palgrave Macmillan. [5] [6] Fombrun and a doctoral student Violina Rindova then organized a conference on corporate reputation at New York University, which was later hosted in subsequent years by other academics and universities. [5]

In 1999, Fombrun and van Riel founded Reputation Institute which took over the organizational responsibility of the annual corporate reputation conference. [5] [6] The conference served to centralize all research endeavors on corporate reputation. [7]

In 2013, a New-York-based private equity firm, Catalyst Investors, purchased a minority stake in Reputation Institute. [8] In February 2018, Reputation Institute purchased U.K. based media analytics company Mettle Consulting. [9] Kylie Wright-Ford was appointed CEO of Reputation Institute in June 2018. [4] [10] In May 2019, Reputation Institute bought Cormex Research, a Canadian media analytics company. [11]

Reputation ratings

Most Reputable Countries (2018)
RankCountryScore
1 Flag of Sweden.svg SwedenIncrease2.svg 81.7
2 Flag of Finland.svg FinlandIncrease2.svg 81.6
3 Flag of Switzerland.svg SwitzerlandDecrease2.svg 81.3
4 Flag of Norway.svg NorwayIncrease2.svg 81.1
5 Flag of New Zealand.svg New ZealandSteady2.svg 79.7
6 Flag of Australia (converted).svg AustraliaDecrease2.svg 79.6
7 Flag of Canada (Pantone).svg CanadaDecrease2.svg 79.2
8 Flag of Japan.svg JapanIncrease2.svg 77.7
9 Flag of Denmark.svg DenmarkDecrease2.svg 76.7
10 Flag of the Netherlands.svg NetherlandsDecrease2.svg 76.1
Most Reputable Companies (2019)
RankCompanyHome country
Steady2.svg 1 Rolex Switzerland
Steady2.svg 2 Lego Denmark
Steady2.svg 3 Walt Disney United States
Increase2.svg 4 Adidas Germany
Increase2.svg 5 Microsoft United States
Steady2.svg 6 Sony Japan
Decrease2.svg 7 Canon Inc. Japan
Increase2.svg 8 Michelin France
Increase2.svg 9 Netflix United States
Decrease2.svg 10 Bosch Germany

In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999. [12] [13] The RQ model uses 20 questions analyzed to gather data from members of the public and evaluate the reputations of corporations and organizations. [14] The model evaluated organizations in six dimensions: "emotional appeal," "products and services," "financial performance," "vision and leadership," "workplace environment," and "social and environmental responsibility." [15]

In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually in 25 industries across 40 countries. [12] [15] RepTrak analyzes public opinions across numerous countries [16] and analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance." [13] [14] [17]

Reputation Institute also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government." [18] In the 2015 Country RepTrak, Canada ranked 1st, United States ranked 22nd, and Mexico ranked 37th overall out of the 55 countries evaluated in the study. [16] The first table on the right shows the top ten countries ranked in the Country RepTrak released in June 2018. [3] [19]

In March 2019, Reputation Institute compiled and released the annual Global RepTrak 100 study, a ranking of corporate reputation is calculated after surveying more than 230,000 people from among the general public in 15 countries. The second table on the right shows the top ten companies ranked in RepTrak released in March 2019. [20]

Related Research Articles

<i>Svenska Dagbladet</i> Swedish newspaper

Svenska Dagbladet, abbreviated SvD, is a daily newspaper published in Stockholm, Sweden.

<i>LGBT</i> Lesbian, gay, bisexual, and transgender persons

LGBT is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the term is an adaptation of the initialism LGB, which was used to replace the term gay in reference to the LGBT community beginning in the mid-to-late 1980s. Activists believed that the term gay community did not accurately represent all those to whom it referred.

Multinational corporation Corporation operating in multiple countries

A multinational corporation (MNC) is a corporate organization that owns or controls production of goods or services in at least one country other than its home country. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation if it derives 25% or more of its revenue from out-of-home-country operations. However, a firm that owns and controls 51% of a foreign subsidiary also controls production of goods or services in at least one country other than its home country and therefore would also meet the criterion, even if that foreign affiliate generates only a few percent of its revenue. A multinational corporation can also be referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation, or a stateless corporation. There are subtle but real differences between these terms.

<i>Bergens Tidende</i> Norwegian newspaper

Bergens Tidende is Norway's fifth-largest newspaper, and the country's largest newspaper outside Oslo.

The reputation of a social entity is an opinion about that entity, typically as a result of social evaluation on a set of criteria.

Corporate social responsibility Form of corporate self-regulation aimed at contributing to social or charitable goals

Corporate social responsibility (CSR) is a type of international private business self-regulation that aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices. While once it was possible to describe CSR as an internal organisational policy or a corporate ethic strategy, that time has passed as various international laws have been developed and various organisations have used their authority to push it beyond individual or even industry-wide initiatives. While it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organisations, to mandatory schemes at regional, national and international levels.

Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. Ethical grey areas include mug shot removal sites, astroturfing customer review sites, censoring negative complaints, and using search engine optimization tactics to influence results.

Métis Indigenous ethnic group

The Métis are a multiancestral indigenous group whose homeland is in Canada and parts of the United States between the Great Lakes region and the Rocky Mountains. The Métis trace their descent to both Indigenous North Americans and European settlers. Not all people of mixed Indigenous and Settler descent are Métis, as the Métis is a distinct group of people with a distinct culture and language. Since the late 20th century, the Métis in Canada have been recognized as a distinct Indigenous peoples under the Constitution Act of 1982 and have a population of 587,545 as of 2016. Smaller communities self-identifying as Métis exist in the United States, such as the Little Shell Tribe of Montana. The Métis ethnogenesis began in the fur trade and they have been an important group in the history of Canada, as well as the foundation of the province of Manitoba. The Métis have homelands and communities in the U.S., as well as in Canada, that have been separated by the drawing of the U.S.-Canada border at the 49th parallel North. The Metis Nation is the only recognized people as a people by the Canadian governments and a have a defined map and Territory.

Carroll School of Management

The Wallace E. Carroll School of Management (CSOM) is the business school of Boston College in Chestnut Hill, Massachusetts. The school is regularly ranked among the best business schools in the United States, particularly its undergraduate program and world-renowned research faculty.

Asian Pacific American Heritage Month

Asian Pacific American Heritage Month is a period for the duration of month of May for recognizing the contributions and influence of Asian Americans and Pacific Islander Americans to the history, culture, and achievements of the United States.

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics.

Expansión is a Spanish economic and business newspaper published in Madrid, Spain.

Uusi Suomi was a Finnish daily newspaper, which was published from 1919 to 1991.

Reputation.com is a business-to-business online reputation management and customer experience management company headquartered in Redwood City, California. The company claims its software-as-a-service platform helps businesses monitor and respond to online reviews, social media, and surveys; analyze customer sentiment; and collaborate to make operational improvements.

Qualtrics Experience management company

Qualtrics is an experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill.

Cornelis Bernardus Maria (Cees) van Riel is a Dutch organizational theorist, consultant, and Professor of Corporate Communication at Rotterdam School of Management and Director of the Corporate Communication Centre at the Erasmus University, known for his work in the area of corporate communication and reputation management.

Bright Future (Iceland) Icelandic political party

Bright Future is a liberal political party in Iceland founded in 2012.

RepRisk Swiss company

RepRisk AG is an environmental, social, and corporate governance (ESG) data science company based in Zurich, Switzerland, specializing in ESG and business-conduct risk research and quantitative solutions.

<i>Actualidad Económica</i> open access academic journal

Actualidad Económica is a Spanish language monthly business magazine published in Madrid, Spain.

References

  1. ↑ Reisinger, Don (2017-03-01). "Apple Ranked Behind Google on This Corporate Reputation Study". Fortune. Retrieved 2019-12-06.
  2. ↑ Anders, George (2008-01-09). "As Economy Slows, Reputation Takes On Added Meaning". Wall Street Journal. ISSN   0099-9660 . Retrieved 2019-12-06.
  3. 1 2 Pitofsky, Marina (2018-06-22). "The most reputable country in the world is ..." USA Today. Retrieved 2019-12-06.
  4. 1 2 Chesto, Jon (2018-11-05). "Reputation Institute is on way to Back Bay". The Boston Globe. Retrieved 2019-12-06.
  5. 1 2 3 4 Carroll, Craig E. (2016-05-31). "Appendix A: History of Corporate Reputation". The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 913. ISBN   978-1-4833-7650-9.
  6. 1 2 Carroll, Craig E. (2015-06-22). The Handbook of Communication and Corporate Reputation. John Wiley & Sons. p. 24. ISBN   978-1-119-06123-6.
  7. ↑ Carroll 2016. p. 915.
  8. ↑ Dai, Shasha (2013-05-23). "Catalyst Investors Takes Stake in Reputation Institute". Wall Street Journal. ISSN   0099-9660 . Retrieved 2019-11-21.
  9. ↑ "Reputation Institute adquiere Mettle Consulting, compañía especializada en análisis de Big Data". Europa Press. 2018-02-21. Retrieved 2019-11-22.
  10. ↑ "New CEO role for Cowra's Kylie Wright-Ford". Cowra Guardian. 2018-06-23. Retrieved 2019-11-22.
  11. ↑ Moore, Thomas (2019-05-29). "Reputation Institute buys Canadian media measurement shop". PR Week. Retrieved 2019-11-22.
  12. 1 2 Carroll 2016. p. 914.
  13. 1 2 Dowling, Grahame R.; Gardberg, Naomi A. (2012). "Keeping Score: The Challenges of Measuring Reputation". In Barnett, Michael L.; Pollock, Timothy G. (eds.). The Oxford Handbook of Corporate Reputation. OUP Oxford. p. 47. ISBN   978-0-19-959670-6.
  14. 1 2 Davies, Gary (2016). "The Meaning and Measurement of Corporate Reputation". In Burke, Ronald J.; Martin, Graeme (eds.). Corporate Reputation: Managing Opportunities and Threats. CRC Press. p. 53. ISBN   978-1-317-15946-9.
  15. 1 2 Liu, Jingfang (2016). "Reputational Criteria". In Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 675. ISBN   978-1-4833-7650-9.
  16. 1 2 Newburry, William (2016). Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. pp. 494–497. ISBN   978-1-4833-7650-9.
  17. ↑ Gardberg, Naomi A.; Ángel, Alloza (2016). "Scales for Measuring Corporate Reputation". In Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 728. ISBN   978-1-4833-7650-9.
  18. ↑ Castilla-Polo, F. (2018). "The Role of Country Reputation in Positioning Territories: A Literature Review". In Carvalho, Luísa Cagica; Rego, Conceição; Lucas, M. Raquel; Sánchez-Hernández, M. Isabel; Noronha, Adriana Backx (eds.). Entrepreneurship and Structural Change in Dynamic Territories: Contributions from Developed and Developing Countries. Springer. p. 63. ISBN   978-3-319-76400-9.
  19. ↑ Trad, Nicolas; Prado, Fernando (2018-06-21). "The World's Most Reputable Countries: 2018 Country RepTrak" (PDF). Reputation Institute. p. 18. Retrieved 2019-12-06.
  20. ↑ Valet, Vicky (2019-03-07). "The World's Most Reputable Companies 2019". Forbes. Retrieved 2019-12-06.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.