Safiya Nygaard

Last updated

Safiya Nygaard
Safiye nygaard 2018.png
Nygaard in 2018
Personal information
Born (1992-07-16) July 16, 1992 (age 31)
Santa Clara, California, U.S.
Education Whitney M. Young Magnet High School
Stanford University
Occupation YouTuber
Spouse
Tyler Williams
​
(m. 2019)​
YouTube information
Channels
Years active2014–present
Genres
  • Beauty
  • science
  • fashion
  • travel
Subscribers
  • 10 million (Safiya Nygaard)
  • 594 thousand (Safiya & Tyler)
  • 944 thousand (Safiya Shorts)
Total views
  • 1.9 billion (Safiya Nygaard)
  • 38 million (Safiya & Tyler)
  • 406 million (Safiya Shorts)
Associated acts Simply Nailogical
YouTube Silver Play Button 2.svg100,000 subscribers
YouTube Gold Play Button 2.svg1,000,000 subscribers
Last updated: October 2023

Safiya Nygaard (born July 16, 1992) [1] [2] is an American YouTuber. She gained prominence through her work with BuzzFeed, creating the series LadyLike. She is now known for her solo YouTube channel, containing content such as her Bad Makeup Science series.

Contents

Early life

Nygaard was born in Santa Clara, California to Danish father Niels Nygaard, who is a university math professor, and Indian mother Mumtaz. [3] She has a younger brother named Adil Nygaard. She was raised in Chicago, where she attended Whitney M. Young Magnet High School until 2010. Upon graduating from high school, she entered Stanford University, [3] where she completed a Bachelor of Arts degree in Drama and English.

Career

Nygaard in 2010 Safiya Nygaard in April 2010.jpg
Nygaard in 2010

Nygaard was hired by BuzzFeed in April 2015 and worked as a video producer for BuzzFeed's show Ladylike. She left BuzzFeed in January 2017. [4] Nygaard explained her reasoning for leaving the company in her popular 2017 video titled "Why I Left BuzzFeed", [5] which as of April 2017 had over 14.9 million views. [6]

Nygaard is known for her YouTube series "Bad Beauty Science" in which she has mixed together all of her liquid lipsticks, foundations, eye shadows and highlighters to create "Franken" products. [7] [8] Nygaard is often credited with starting a YouTube trend of mixing large quantities of a single type of beauty product together. [9] She has also made several fashion related videos including wearing strange or novelty clothing items such as clear pants, [10] 9-foot long jeans, [11] and thigh-high Ugg boots. [12] She has also created videos exploring historical fashion, including one produced in collaboration with Colonial Williamsburg. [13]

In October 2019, Nygaard released a lipstick collection in collaboration with ColourPop. [14] In 2022, Nygaard signed with the management company Night. [15] According to Cosmetify, she was the highest-earning beauty influencer in 2022. [16] Nygaard collaborated with Cristine Rotenberg's nail polish brand, Holo Taco, to release a limited edition collection of nail polish. [17] [18]

Personal life

Nygaard is married to YouTube collaborator Tyler Williams. Several YouTubers, including Jenna Mourey (Jenna Marbles) and Cristine Rotenberg (Simply Nailogical), attended Nygaard and Williams' 2019 wedding. [19]

In 2015, Nygaard and Williams acquired a cat named Crusty. He ended up becoming a prominent part of Safiya's channel. Crusty died in late 2021 due to old age. Nygaard uploaded a YouTube video as a tribute to Crusty on April 2, 2022. [20] They adopted another stray kitten, whom they named Cosmo, a few months later. [21]

In 2021, Nygaard and Williams sold their house in Studio City, Los Angeles, which they originally purchased in 2019. It was bought by actress Uzo Aduba for $3.1 million, turning a $200k profit in under two years of ownership. [22] Nygaard and Williams temporarily moved to Philadelphia from Los Angeles in early 2021 before permanently relocating to Raleigh, North Carolina that February. [23] [24]

Filmography

Television

TitleYearRoleNotesRef.
Escape the Night 2018The Investigative ReporterMain role [25]

Awards and nominations

AwardYearCategoryResultRef.
Streamy Awards 2018 BeautyNominated [26]
Creator of the YearNominated
2019 Nominated [27]

Related Research Articles

<span class="mw-page-title-main">Jeffree Star</span> American internet personality (born 1985)

Jeffree Star is an American internet personality, makeup artist, and former singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics.

<span class="mw-page-title-main">Michelle Phan</span> American makeup artist, YouTuber and entrepreneur (born 1987)

Michelle Phan is an American beauty YouTuber. She is the founder and owner of the cosmetics line EM Cosmetics.

<span class="mw-page-title-main">Jenna Marbles</span> American YouTube personality (born 1986)

Jenna Nicole Mourey, better known as Jenna Marbles, is an American YouTuber. Over the span of ten years, her YouTube channel has accumulated approximately 1.8 billion video views and, at its peak, over 20 million subscribers. After apologizing for a series of accusations involving offensive content in her older videos, Marbles announced her indefinite hiatus from the platform in 2020.

<span class="mw-page-title-main">Tanya Burr</span> English YouTuber and actress

Tanya Burr is an English YouTuber and actress who began posting makeup and fashion videos to her YouTube channel in 2009. In 2017, Burr began pursuing a career in acting and has since had guest roles in series such as Bulletproof and Holby City, as well as the 2021 film Twist.

Trisha Paytas is an American YouTuber, singer, and media personality. Her YouTube channel consists of a wide variety of content including lifestyle-oriented vlogs, music videos, and mukbangs. As of July 2022, she has accumulated roughly 5 million subscribers and 1 billion lifetime views. From 2020 to 2021, Paytas co-hosted the podcast Frenemies with fellow YouTuber Ethan Klein. Additionally, she has worked independently as a singer, releasing several records and singles, and appeared in various television shows and films.

<span class="mw-page-title-main">Zoe Sugg</span> English vlogger, businesswoman and author (born 1990)

Zoë Elizabeth Sugg, also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers.

<span class="mw-page-title-main">Marzia Kjellberg</span> Italian Internet personality (born 1992)

Marzia Kjellberg is an Italian Internet personality and businesswoman. Known for her videos on her now-inactive YouTube channel Marzia, Kjellberg has also ventured into writing, fashion design, and business. She is married to Swedish YouTuber PewDiePie.

<span class="mw-page-title-main">Bunny Meyer</span> American YouTuber

Rachel "Bunny" Meyer is an American beauty YouTuber known by the username grav3yardgirl.

<span class="mw-page-title-main">Tana Mongeau</span> American Internet personality (born 1998)

Tana Marie Mongeau is an American Internet personality. She is known to make "storytime" videos and similar content posted to her YouTube channel.

Jaclyn Roxanne Torrey is an American entrepreneur and internet personality who gained popularity via her YouTube channel.

<span class="mw-page-title-main">James Charles</span> American internet personality (born 1999)

James Charles Dickinson is an American beauty YouTuber and makeup artist. While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, where he began uploading makeup tutorials. In 2016, he became the first male brand ambassador for CoverGirl after a tweet featuring his makeup went viral online.

<span class="mw-page-title-main">Manny MUA</span> American YouTuber and make-up artist

Manuel Gutierrez Jr., known professionally as Manny MUA, is a make-up artist, YouTuber, entrepreneur, and beauty blogger. In 2017, he was the first male brand ambassador in a campaign for the "Big Shot" mascara of the make-up brand Maybelline. In 2018, he founded his own cosmetics company called Lunar Beauty and launched his own cosmetic products.

<span class="mw-page-title-main">Nikkie de Jager</span> Dutch makeup artist and YouTuber

Nikkie de Jager-Drossaers, known online as NikkieTutorials, is a Dutch make-up artist and beauty YouTuber. She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website and at Ulta Beauty. They predominantly make products for the eyes, lips, and face.

<span class="mw-page-title-main">Jackie Aina</span> Nigerian American YouTuber (born 1987)

Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina, better known as Jackie Aina, is an American beauty YouTuber. She was born to an African-American mother and a Nigerian father of Yoruba descent. She is a YouTuber and social influencer known for advocating for the visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.

<span class="mw-page-title-main">Nikita Dragun</span> American internet personality (born 1996)

Nikita Nguyen, known professionally as Nikita Dragun, is an American internet personality, YouTuber, make-up artist, and model.

<span class="mw-page-title-main">Emma Chamberlain</span> American internet personality (born 2001)

Emma Frances Chamberlain is an American social media personality, YouTuber, podcaster, businesswoman and model. She won the 2018 Streamy Award for Breakout Creator. In 2019, Time magazine included her on its Time 100 Next list, and its list of The 25 Most Influential People On The Internet, writing that "Chamberlain pioneered an approach to vlogging that shook up YouTube's unofficial style guide."

Tatiana Aleksandra Westbrook, best known under her vlogger name Tati, is an American YouTuber and makeup artist.

<span class="mw-page-title-main">Michelle Khare</span> American YouTuber (born 1992)

Michelle Asha Khare is an American YouTuber, television host, actress and former professional cyclist. She is best known for her YouTube show Challenge Accepted and HBO Max's Karma.

Jenny Lorenzo is a Cuban-American actress, comedian, writer, producer, and content creator. She is mostly known for her YouTube sketches inspired by her Cuban heritage, and was one of the co-founders of BuzzFeed's Pero Like.

References

  1. ↑ @safiyany (July 16, 2019). "today is my birthday and also a full moon, so i'm moody 🌝🦇👽". Archived from the original on September 25, 2023. Retrieved July 20, 2020– via Instagram.
  2. ↑ Safiya, Nygaard (July 5, 2017). "I Bought The First 5 Things YouTube Recommended To Me". YouTube. Archived from the original on May 9, 2021. Retrieved May 9, 2021.
  3. 1 2 Raphael, Shannon (2020). "Safiya Nygaard Opened Up About Her Parents and Growing Up Mixed Race". Distractify. Archived from the original on January 23, 2021. Retrieved December 5, 2020.
  4. ↑ Weiss, Geoff (March 21, 2017). "Safiya Nygaard Shares Why She Left BuzzFeed To Launch A YouTube Channel". Tube Filter. Archived from the original on September 22, 2020. Retrieved December 5, 2020.
  5. ↑ Buchko, Lauren (May 16, 2020). "Here's Why Safiya Nygaard is the Queen of YouTube". Study Breaks. Archived from the original on September 25, 2023. Retrieved December 4, 2020.
  6. ↑ Spangler, Todd (April 26, 2017). "BuzzFeed's Latest Viral Craze: Ex-Staffers Bashing the Company on YouTube". Variety. Archived from the original on November 27, 2020. Retrieved December 5, 2020.
  7. ↑ Mackenzie, Macaela (April 19, 2018). "This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety". Allure. Archived from the original on January 26, 2021. Retrieved December 5, 2020.
  8. ↑ Capon, Laura (April 16, 2018). "This YouTuber melted every single lipstick from Sephora to make a "Frankenphora" shade". Cosmopolitan. Archived from the original on May 27, 2023. Retrieved May 27, 2023.
  9. ↑ Simmons, Shea (February 15, 2018). "These Videos Of Beauty Vloggers Mixing All Their Foundations May Make You Try The Viral Trend". Bustle. Archived from the original on January 26, 2021. Retrieved December 5, 2020.
  10. ↑ Borovic, Kali (May 11, 2017). "This Woman Wore Topshop's Clear "Jeans" For A Week & Survived". Bustle. Archived from the original on January 20, 2021. Retrieved December 5, 2020.
  11. ↑ Simmons, Shea (August 21, 2018). "A YouTuber Wore 9-Foot-Long Jeans For A Day & The Image Will Haunt You". Bustle. Archived from the original on August 6, 2021. Retrieved December 5, 2020.
  12. ↑ Bines, Ari (December 5, 2018). "A YouTuber Wore Thigh-High Ugg Boots For A Week & The Look Is TRULY On Another Level". Bustle. Archived from the original on October 25, 2020. Retrieved December 5, 2020.
  13. ↑ "Safiya Nygaard's Trip To CW | Colonial Williamsburg Foundation". www.colonialwilliamsburg.org. April 25, 2022. Archived from the original on May 27, 2023. Retrieved May 27, 2023.
  14. ↑ Maril, Madge (December 6, 2019). "ColourPop Finally Restocked This Sold-Out Lipstick Collab, Including Its Perfect Berry Shade". The Zoe Report. Archived from the original on November 30, 2020. Retrieved December 5, 2020.
  15. ↑ Hale, James (May 16, 2022). "Night finds its first beauty creator: Safiya Nygaard (Exclusive)". Tubefilter. Archived from the original on May 16, 2022. Retrieved May 31, 2022.
  16. ↑ Ahssen, Sarah (October 5, 2022). "Safiya Nygaard: the most successful beauty influencer on social media". Fashion Network. Retrieved January 22, 2024.
  17. ↑ Hale, James (September 11, 2023). "Holo Taco goes goth with Safiya Nygaard". Tubefilter. Retrieved January 22, 2024.
  18. ↑ "The perfect spooky chic nail polish and the creators who made it happen". YouTube Blog. October 12, 2023. Retrieved January 22, 2024.
  19. ↑ Tenbarge, Kat (January 6, 2020). "YouTuber Safiya Nygaard's wedding vlog is full of internet easter eggs like a table of famous influencers at her reception". Insider. Archived from the original on September 25, 2023. Retrieved December 5, 2020.
  20. ↑ "Our Ancient Street Cat Passed Away". YouTube . Archived from the original on April 12, 2022. Retrieved April 12, 2022.
  21. ↑ "I Got A Professional Color Analysis". YouTube . Archived from the original on March 23, 2023. Retrieved March 23, 2023.
  22. ↑ Briones, Isis (May 13, 2021). "Uzo Aduba Buys L.A. Home From YouTuber Safiya Nygaard for $3.1 Million". Architectural Digest. Archived from the original on August 17, 2021. Retrieved August 17, 2021.
  23. ↑ Nygaard, Safiya (March 28, 2021). "We Moved Across the Country". YouTube. Archived from the original on March 28, 2021. Retrieved March 28, 2021.
  24. ↑ Raphael, Shannon (March 30, 2021). "Safiya Nygaard and Her Husband, Tyler Williams, Moved Across the Country with their ancient street cat, Crusty". Distractify. Archived from the original on April 19, 2021. Retrieved April 2, 2021.
  25. ↑ Weiss, Geoff (May 31, 2018). "Safiya Nygaard, Manny MUA To Headline Third Season Of YouTube Premium's 'Escape The Night'". TubeFilter. Archived from the original on August 13, 2021. Retrieved December 5, 2020.
  26. ↑ Spangler, Todd (September 25, 2018). "2018 Streamy Awards Nominations Unveiled, YouTube Signs as Sponsor". Variety. Archived from the original on November 9, 2020. Retrieved December 5, 2020.
  27. ↑ Ucci, Stefanie (October 17, 2019). "Lilly Singh Just Got Nominated For The Biggest Streamy Award This Year". www.narcity.com. Archived from the original on November 29, 2020. Retrieved December 5, 2020.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.