Sally's Apizza

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Sally's Apizza
Sally's Apizza (72128).jpg
Storefront on Wooster Street in New Haven
Sally's Apizza
Restaurant information
EstablishedApril 1938;87 years ago (1938-04)
OwnerLineage Properties LLC [1]
Food type New Haven-style pizza
Dress codeCasual
Location237 Wooster Street, New Haven, Connecticut, 06511, United States
Coordinates 41°18′11″N72°55′12″W / 41.303043°N 72.919942°W / 41.303043; -72.919942
ReservationsNot taken
Website SallysApizza.com

Sally's Apizza is a pizzeria in the Wooster Square neighborhood of New Haven, Connecticut. Sally's Apizza also has locations in Stamford, Connecticut, Fairfield, Connecticut, and Woburn, Massachusetts.

Contents

Fare

A half-tomato/half-mozzarella pizza at Sally's Apizza Sally's apizza half tomato half with cheese (72126).jpg
A half-tomato/half-mozzarella pizza at Sally's Apizza

Sally's serves New Haven-style thin-crust apizza, which is baked in coal-fired brick pizza ovens. By default, a New Haven pizza is a "plain" pizza topped with only tomato sauce and Parmesan. Sally's is a small restaurant, and patrons must often wait in line, sometimes for hours.[ citation needed ]

History

The restaurant was purchased for $500 in 1938 by Filomena Consiglio, sister of Frank Pepe, who was the owner of Frank Pepe Pizzeria Napoletana, another Wooster Street pizza restaurant. [2] Sal Consiglio, a son of Filomena, ran it until his death in May 1989. [3] His wife Flo died in September 2012. [4] While their children Richard and Robert still operate the restaurant, [5] they sold it to an unnamed buyer in 2017. [6] In 2021, a second location was opened in Stamford, Connecticut. [7] In 2022, a third location was opened in Fairfield, Connecticut. [8] In December 2023, a fourth location was opened in Woburn, Massachusetts. [9] Additional locations are planned in Connecticut and Massachusetts.

Sally's is one of three pizza restaurants featured in the documentary film Pizza A Love Story [10] [11] , directed by Gorman Bechard. The love story to New Haven's holy trinity of pizza restaurants, Pepe's, Sally's, and Modern, had its world premiere at IFFBoston in April 2019. [12] The film was released on DVD and pay-per-view on September 29, 2020. [13] In reviewing the film, Deborah Brown of The Swellesley Report called it “An important film of staggering genius that needed to be made.” [14]

Sally's is also featured in an exhibit at the New Haven Museum called Pronounced Ah-Beetz which celebrates the history of New Haven apizza. The exhibit, which opened on October 9, 2025 and will be on display until October 2027, features the history of New Haven's three iconic Pizza restaurants: Frank Pepe Pizzeria Napoletana, Sally's Apizza, and Modern Apizza, as well as other beloved pizza restaurants throughout the New Haven area. Co-curated by Gorman Bechard, Jason Bischoff-Wurstle, Dean Falcone, and Colin M. Caplan, the idea grew out of Bechard's documentary Pizza: A Love Story and his visiting the now-shuttered Pizza Museum in Chicago. He felt a pizza museum belonged in New Haven. It was made possible by the connections the filmmaker and his producing team of Falcone and Caplan had made with the families of local pizza restaurants during the making of the documentary. Numerous holy grails of pizza history are on display, including the oldest known pizza box from 1936, Frank Pepe's original baking hat, and pizza boxes signed by Yogi Berra and Gwyneth Paltrow. [15] [16] [17] [18]

See also

References

  1. ↑ O’Leary, Mary E. (December 11, 2017). "Iconic Sally's Apizza in New Haven sold to unnamed buyer;". The New Haven Register. Hearst Media Services Connecticut, LLC. Retrieved February 12, 2018.
  2. ↑ Shelton, Jim (July 21, 2002). "You say Sally's, I say Pepe's Wooster street legends deliver to die-hard crowds". New Haven Register. Archived from the original on August 19, 2012. Retrieved September 26, 2012.
  3. ↑ Ravo, Nick (May 12, 1989). "Our Towns; Near Yale, Grief Over a Big Man Off Campus". New York Times. Retrieved September 26, 2012.
  4. ↑ Kaempffer, William (September 25, 2012). "New Haven's Sally's Apizza matriarch, 'Flo' Consiglio, dies". New Haven Register. Retrieved September 26, 2012.
  5. ↑ Levine, Ed (March 9, 2005). "The Sacred Art of Pizza Making, and Secrets to Perfect Pies". New York Times. Retrieved September 26, 2012.
  6. ↑ Griffin, Leeanne (December 7, 2017). "Sally's Apizza Sold In New Haven". The Hartford Courant. Archived from the original on February 12, 2018. Retrieved February 12, 2018.
  7. ↑ Del Valle, Verónica. "New Haven favorite Sally's Apizza bursts onto Stamford's food scene 'like something out of a movie'". Stamford Advocate. Retrieved October 5, 2022.
  8. ↑ "Sally's Apizza celebrates grand opening in Fairfield". News 12 - New Jersey. December 2, 2022. Retrieved December 5, 2022.
  9. ↑ Egan, Gwen (December 17, 2023). "Sally's Apizza draws huge crowd at opening in Woburn". The Boston Globe. Retrieved January 6, 2024.
  10. ↑ Beach, Randall (February 12, 2018). "Randall Beach: An upcoming film celebrates New Haven's holy trio of pizza". The New Haven Register. Retrieved March 18, 2023.
  11. ↑ Hussey, Kristin (January 14, 2016). "Uncertain Future for Pizzeria That Gave New Haven a Special Flavor". The New York Times. Retrieved March 18, 2023.
  12. ↑ "Pizza, A Love Story". IFFBoston. Retrieved October 7, 2020.
  13. ↑ ""Pizza" Party Planned For Parking Lot | New Haven Independent". www.newhavenindependent.org. September 24, 2020. Retrieved October 7, 2020.
  14. ↑ "Beyond Wellesley: the Woods Hole Film Festival on Cape Cod, Massachusetts". The Swellesley Report. July 30, 2019. Retrieved October 7, 2020.
  15. ↑ ""Pronounced Ah-Beetz" Exhibit to Open at New Haven Museum October 9". CT Bites. September 17, 2025. Retrieved October 11, 2025.
  16. ↑ "New Exhibit Serves Up New Haven's Pizza Legacy, "Ah-Beetz" Style". zip06.com. Retrieved October 11, 2025.
  17. ↑ FOX 61 (October 6, 2025). 'Pronounced Ah-Beetz' exhibit celebrates 150 years of New Haven pizza culture . Retrieved October 11, 2025– via YouTube.{{cite AV media}}: CS1 maint: numeric names: authors list (link)
  18. ↑ Selvam, Ashok (August 10, 2018). "The U.S. Pizza Museum Gives Chicago a Pizza Party Sans Divisiveness". Eater Chicago. Retrieved October 11, 2025.
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