Santos Bravos is a Latin American reality series produced by HYBE Latin America to form a new boy band. The program features 16 later 17 contestants from across Latin America, the United States, and Spain, and follows their training and performances in pursuit of a debut lineup. It premiered in August 2025 across several platforms, including YouTube, Spotify, Vix, and Exa TV, and incorporates interactive fan participation through online voting, social media, and live events.
Santos Bravos combines Hybe's structured artist training system with Latin America's cultural and artistic influences. The series follows contestants' growth within the company's global production model. Hybe Latin America CEO Isaac Lee stated that the project reflects Bang Si-hyuk's vision, balancing between local culture and a global perspective while positioning Latin music for future growth.[1] It has been described as both entertainment and "a new movement that unites music, culture and communities, breaking down borders".[2] The project is part of Hybe's "multi-home, multi-genre" strategy to expand into regional markets. It is the company's second initiative in the region, following Pase a la Fama, an audition program launched with Telemundo in June 2025. That show debuted at the top of U.S. Spanish-language TV ratings in its timeslot, attracting more than 688,000 viewers for its first episode.[2][3]
Production
Format
Santos Bravos combines documentary storytelling with a competitive structure. It features 16 contestants from countries such as Mexico, Venezuela, Colombia, Brazil, Argentina, Peru, Spain, and the United States. The participants, aged 15 to 25, were selected from more than 400 auditions. They compete in challenges and training sessions for a place in the final five-member lineup.[2][4] Mentorship is provided by director and choreographer Kenny Ortega, producer Johnny Goldstein, and vocal coach Raab Stevenson. The production team also includes showrunner Jaime Escallón, producer Lucas Jaramillo, director Alejandro Bernal, and Hybe Latin America's head of training and development, Jessica Kwon.[4][5] The series is presented through both interactive content and long-form episodes that provide a behind-the-scenes view of the process.[6]
Promotion
Ahead of its premiere, Santos Bravos was promoted through fan and industry events. Hybe Latin America launched the "Hybe Experience" at its headquarters in Bicentenario Park, Mexico City, on July 17, 2025. Running through October 31, the exhibition served as a preview of the series and a hub for fan engagement,[6] with tickets for the opening day selling out in advance.[2] Additional promotional activities included live music sections with contestants and guest celebrities, behind-the-scenes podcasts, and interactive features allowing fans to participate in lineup decisions.[7] Around the same period, Hybe organized "The Drop," a industry showcase of its Latin American operations that highlighted the show along with its artists and production capabilities. The event attracted more than 150 brand representatives and 100 media outlets.[2]
Broadcast
Santos Bravos premiered on August 14, 2025, on YouTube, followed by a release on Spotify on August 15, and on Vix and Exa TV across Latin America and the United States on August 16. Live performances are scheduled to stream on YouTube starting August 22.[8] Interactive previews for fans were launched on July 17, 2025, in Mexico City, ahead of the televised debut.[6]
↑ Seon, Mi-kyeong (13 August 2025). 하이브, 라틴 밴드 오디션도 통했다... '파세 아 라 파마' 열기 최고조[Hybe also succeeds with Latin band audition... 'Pase a la Fama' fever at its peak] (in Korean). OSEN. Archived from the original on 16 August 2025. Retrieved 16 August 2025– via Naver News.
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USA 
Mexico 
Colombia 
Venezuela 
Brazil 
Peru 
Argentina 
Spain 
Puerto Rico /