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Secret Location was a content studio that won a Cannes Lion Award and multiple Emmy awards; spanned across web, mobile, tablet and other platforms such as Virtual and Augmented Reality; and, based in Toronto and LA.
Secret Location was launched in 2009 by founders James Milward, Ryan Andal and Pietro Gagliano. It has content studios in Canada and the US. [1]
Secret Location staff have worked with clients including Samsung, Red Bull Canada, TELUS, Toyota, Cadbury, Air Canada, Mitsubishi, National Film Board of Canada, Stanfield's, War Child, Focus Features, Fox Studios, NBC, Warner Bros., Disney XD, BET, PBS/Frontline, Nickelodeon/Teen Nick, Family Channel, CBC, MTV UK, YTV, CTV, TELETOON, City TV, Global TV, Showcase, OLN, MGM, Endemol, Sony Pictures / Television, eOne, Shaftesbury Films, and Temple Street.
In 2014, eOne made an equity investment in the studio. [2] , and in 2016, eOne fully acquired Secret Location. [3]
In 2019, eOne and Secret Location were acquired by Hasbro [4] and in 2022, Hasbro announced the close of Secret Location and its merging into the larger Hasbro organization, along with laying off all studio employees. [5]
Since then, they have partnered with VRSE [6] and LA talent agency UTA. [7]
The company is a two-time Emmy [8] winner. Secret Location won its first International Emmy for an interactive episode og the Canadian TV Series Endgame. [9] In 2015 they won a Primetime Creative Arts Emmy Award [10] in the User Experience and Visual Design category for a tie-in to the drama series Sleepy Hollow. It was the first time a virtual reality project had been awarded an Emmy. [11] [12] The company is a three-time Webby Award winner, 13-time Canadian Screen Award/Gemini winner, and has won awards from AToMiC, Creativity International, CASSIES, the Marketing Awards, and Banff World Media festival.
Hasbro, Inc. is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.
VR Troopers is a syndicated live-action superhero-adventure television series produced and distributed by Saban Entertainment from 1994 to 1996. The show tried to profit from the fascination with virtual reality in the mid-1990s as well as the success of Saban's other property, Power Rangers. VR Troopers was the first official "sister series" to Mighty Morphin Power Rangers. Much like it, this was an Americanization of a Japanese tokusatsu children's program series by Toei Company. The series is a co-production of Toei and Cyberprod.
Jake Zim is the Senior Vice President of Virtual Reality for Sony Pictures Entertainment. Zim oversees global virtual reality production and strategy for the motion picture group and he has produced a wide variety of interactive projects across the spectrum of distribution channels including location-based, mobile and in-home. Zim has been instrumental in the development of virtual reality experiences such as the Emmy® nominated Spider-Man: Homecoming VR, Ghostbusters: Dimensions, The Emoji Movie VR Experience, Can You Walk The Walk and Jumanji: The VR Adventure, and Hotel Transylvania Popstic VR. The L.A. Times called Zim's appointment "the first VR czar at a major studio." Jake Zim joined Sony Pictures Entertainment Worldwide Marketing and Distribution as Senior Vice President of Digital Marketing in 2011. Before joining Sony, he was vice president, Digital Marketing at Twentieth Century Fox.
Chris Milk is an American entrepreneur, filmmaker, music video director, and immersive artist. He is co-founder and CEO of Within, a virtual reality technology company, and co-founder of Here Be Dragons, a virtual reality production company. Milk began his career directing music videos and commercials for leading artists and brands, and in subsequent years became best known for bridging the gap between emerging technologies and new mediums for storytelling.
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Toon Boom Animation Inc., also known as Toon Boom, is a Canadian animation studio founded in 1994 and based in Ottawa, Ontario. It specializes in the development and production of animation and storyboarding software for film, television, the World Wide Web, video games, mobile devices, training and education.
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Allspark, formerly known as Hasbro Studios, LLC, was an American production and distribution company owned by toy and multimedia company Hasbro and based in Burbank, California that was in operation from 2009 to 2019. Originally just a television division, many of its shows were based on Hasbro properties and were broadcast on multiple media platforms, including Hasbro's joint venture Discovery Family.
Darren Throop is a Canadian businessman who is the founder and CEO of Entertainment One (eOne). Through corporate acquisitions and partnerships, Throop has expanded Entertainment One's global footprint and network which includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Pictures, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production companies Renegade 83, Paperny Entertainment and Force Four Entertainment; world-class music labels Dualtone Music Group and Last Gang Records; and award-winning digital agency Secret Location.
STX Entertainment is an American independent entertainment and media company. Founded in March 2014 by film producer Robert Simonds, the studio produces film, television, and digital media projects.
Dane Allan Smith is a film and television producer, and visual effects producer. Smith manages daily operations as founding partner of Daneiam Inc., a studio through which Smith has served as visual effects producer for films including Hellboy II: The Golden Army (2008), Sinister 2 (2015), Deadpool, Star Trek Beyond, and Star Wars: The Last Jedi (2017). He has also worked as a visualization executive producer, and founded Artificial Intelligence + ML Visual Effects resource Parts + Labor in 2023.
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