Shelf Awareness

Last updated

Huge, Inc.
Shelf Awareness
Company type Private
Industry publishing industry
Founded2005;19 years ago (2005)
Founders
  • Jenn Risko
  • John Mutter
[1]
Headquarters,
United States
Owners
  • Jenn Risko
  • John Mutter
Website www.shelf-awareness.com OOjs UI icon edit-ltr-progressive.svg

Shelf Awareness is an American publishing company that produces two e-zines focused on bookselling, books and book reviews.

Contents

Overview

Shelf Awareness: Daily Enlightenment for the Book Trade
EditorJohn Mutter [1]
Categories Book reviews, trade publications
FrequencyDaily
Publisher
  • Jenn Risko
  • Matt Baldacci
[1]
First issueJune 29, 2005;19 years ago (2005-06-29)
Website www.shelf-awareness.com/booktrade.html
Shelf Awareness for Readers
Editor
  • Bethanne Kelly Patrick
  • Jennifer M. Brown
Categories Book reviews, trade publications
FrequencyTwice weekly
Publisher
  • Jenn Risko
  • Matt Baldacci
[1]
First issueJune 17, 2011;13 years ago (2011-06-17)
Website www.shelf-awareness.com/sar-issue.html

With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-zine for the book industry and an e-zine for general readers.

Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000. [2] Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000. [3] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers. [4]

History

The company was founded by editor/journalist John Mutter (editor-in-chief) [5] and Jenn Risko (publisher) [6] in 2005 to produce a trade magazine for booksellers. [7]

The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000 [2] industry professionals. [8] [9] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features. [10]

In 2011, Shelf Awareness launched a consumer book review version called Shelf Awareness for Readers. [11] [12] The company hired Marilyn Dahl as the review editor [13] and Jennifer Brown as the children's literature editor. [14]

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References

  1. 1 2 3 4 Shelf Awareness (n.d.). "About Shelf Awareness". Seattle: Author. Retrieved October 10, 2024.
  2. 1 2 "Shelf Awareness Pro". shelf-awareness.com. Retrieved July 7, 2014.
  3. "Shelf Awareness for Readers". shelf-awareness.com. Retrieved July 7, 2014.
  4. "Shelf Awareness Bookstore Edition". shelf-awareness.com. Retrieved July 7, 2014.
  5. "BookTV Panel Discussion on Independent Bookselling". C-SPAN BookTV. May 18, 2013. Retrieved June 17, 2013.
  6. "BookTV 2010 Year in Books". C-SPAN BookTV. December 29, 2010. Retrieved July 18, 2013.
  7. Frank, Meagan (September 24, 2012). "Risko & Mutter Key to Shelf Awareness". Books Make A Difference. Retrieved June 17, 2013.
  8. Stein, Garth (May 1, 2009). "Fast Cities 2009". Fast Company. Retrieved June 17, 2013.
  9. Rose, M.J. (May 22, 2013). "11 Lessons Authors Should Learn". Huffington Post Books. Retrieved June 17, 2013.
  10. "BookTV 2010 Fall Book Preview". C-SPAN BookTV. July 29, 2010. Retrieved July 17, 2013.
  11. Higgins, Jim (June 20, 2011). "Shelf Awareness for Readers a welcome addition to email inboxes". Journal Sentinel. Retrieved June 17, 2013.
  12. Schinsky, Rebecca Joines (June 17, 2011). "Want Book news? Meet Shelf Awareness". The Book Lady's Blog. Retrieved June 17, 2013.
  13. Easton, Valerie (February 21, 2013). "Book City: Why reading for a living is like herding cats". Crosscut. Retrieved June 17, 2013.
  14. Kephart, Beth (February 22, 2012). "PP Appreciation: Jennifer Brown, Children's Book Crusader". Publishing Perspectives. Retrieved June 17, 2013.