Shobu Yarlagadda and Prasad Devineni | |
|---|---|
| Born | Shobu Yarlagadda March 19, 1971 Gudivada, Andhra Pradesh, India Prasad Devineni June 14, 1975 Vijayawada, Andhra Pradesh, India |
| Occupation | Film producers |
| Years active | 2010–present |
| Relatives | Kovelamudi Raghavendra Rao (Shobu's father-in-law) |
Shobu Yarlagadda and Prasad Devineni are an Indian film producer duo. They founded Arka Media Works, a film production company known for its works in Telugu cinema and Telugu Television Programs and Shows. Their notable productions include Vedam (2010), Maryada Ramanna (2010), the Baahubali film series (2015–2017) and Uma Maheswara Ugra Roopasya (2020). Yarlagadda and Devineni have together garnered two National Film Awards, two state Nandi Awards, three Filmfare South Awards, two SIIMA awards, one Zee Cine Awards Telugu and a Saturn Award.
Shobu Yarlagadda was born in Gudivada in Krishna District, Andhra Pradesh. [1] He graduated in Civil and Environmental Engineering from Andhra University in 1992. He graduated in Agricultural Engineering from Texas A&M University in 1995. For over a year and a half, he worked as an Air Resources Engineer in Greater Los Angeles Area for California Air Resources Board. In 2001, he established Arka Media Works with Prasad Devineni. [1]
Shobu Yarlagadda is the son-in-law of veteran director K. Raghavendra Rao. [2] [3]
In 2001, Yarlagadda established Arka Media Works; Arka means sun rays in Sanskrit. It produces television content in six languages (Telugu, Tamil, Kannada, Oriya, Bangla and Marathi). [1] He has worked as line producer for films such as Morning Raga , and Anaganaga O Dheerudu . He was Executive Producer for films such as Bobby and Pandurangadu. [4] Prasad Devineni produced Pallakilo Pellikoothuru . [5]
Yarlagadda and Devineni serve as the board members of Arka Media Works. They produced the two part Baahubali: The Beginning (2015) which premiered at the Brussels International Fantastic Film Festival, and Baahubali 2: The Conclusion (2017) which premiered at the British Film Institute, [6] [7] while becoming the highest grossing Indian multilingual film franchise of all time globally with a cumulative box office earnings of approximately ₹1,800 crore (US$210 million). [8] [9] [10] [11] The first part of the Telugu film, The Beginning has received the National Film Award for Best Feature Film, and got nominated for Saturn Award for Best Fantasy Film by the American Academy of Science Fiction, Fantasy and Horror Films. [12] The second part has garnered the Telstra People's Choice Award at the 2017 Indian Film Festival of Melbourne. [13] The second part of the Telugu film, The Conclusion (2017) received the American Saturn Award for Best International Film, and the Australian Telstra People's Choice Award. [14] [15]
| Year | Title | Role | Producer(s) | Notes |
|---|---|---|---|---|
| 2004 | Pallakilo Pellikoothuru | Producer | Shobu Yarlagadda | Produced under Sri Vara Siddhi Vinayaka Films |
| 2010 | Vedam | Producer | Shobu Yarlagadda | Directed by Krish Jagarlamudi |
| 2010 | Maryada Ramanna | Producer | Shobu Yarlagadda, Prasad Devineni | Directed by S. S. Rajamouli |
| 2011 | Anaganaga O Dheerudu | Co-Producer | Shobu Yarlagadda | Co-produced with Disney India and A Bellyful of Dreams Entertainment |
| 2011 | Panjaa | Co-Producer | Shobu Yarlagadda, Prasad Devineni | Co-produced with Sanghamitra Art Productions |
| 2015 | Baahubali: The Beginning | Producer | Shobu Yarlagadda, Prasad Devineni | Directed by S. S. Rajamouli |
| 2017 | Baahubali 2: The Conclusion | Producer | Shobu Yarlagadda, Prasad Devineni | Directed by S. S. Rajamouli |
| 2020 | Uma Maheswara Ugra Roopasya | Co-Producer | Shobu Yarlagadda, Prasad Devineni | Co-produced with Mahayana Motion Pictures |
| 2021 | Pelli SandaD | Co-Producer | Shobu Yarlagadda, Prasad Devineni | Co-produced with RK Film Associates |
| 2024 | Yakshini | Producer | Shobu Yarlagadda, Prasad Devineni | Web series on Disney+ Hotstar |
| Year | Award | Category | Work | Recipient(s) | Result |
|---|---|---|---|---|---|
| 2011 | Nandi Awards | Best Feature Film | Vedam | Shobu Yarlagadda | Won |
| 2011 | Nandi Awards | Best Popular Feature Film | Maryada Ramanna | Shobu Yarlagadda, Prasad Devineni | Won |
| 2015 | National Film Awards | Best Feature Film | Baahubali: The Beginning | Shobu Yarlagadda, Prasad Devineni | Won |
| 2015 | Filmfare Awards South | Best Film – Telugu | Baahubali: The Beginning | Shobu Yarlagadda, Prasad Devineni | Won |
| 2015 | SIIMA Awards | Best Film – Telugu | Baahubali: The Beginning | Shobu Yarlagadda, Prasad Devineni | Won |
| 2015 | Producers Guild Film Awards | President's Honour | Baahubali: The Beginning | Shobu Yarlagadda, Prasad Devineni | Won |
| 2016 | Nandi Awards | Best Feature Film | Baahubali: The Beginning | Shobu Yarlagadda, Prasad Devineni | Won |
| 2016 | Saturn Awards | Best Fantasy Film | Baahubali: The Beginning | Shobu Yarlagadda, Prasad Devineni | Nominated |
| 2017 | Zee Cine Awards Telugu | Best Film | Baahubali 2: The Conclusion | Shobu Yarlagadda, Prasad Devineni | Won |
| 2018 | National Film Awards | Best Popular Film Providing Wholesome Entertainment | Baahubali 2: The Conclusion | Shobu Yarlagadda, Prasad Devineni | Won |
| 2018 | Saturn Awards | Best International Film | Baahubali 2: The Conclusion | Shobu Yarlagadda, Prasad Devineni | Won |
| 2018 | SIIMA Awards | Best Film – Telugu | Baahubali 2: The Conclusion | Shobu Yarlagadda, Prasad Devineni | Won |
| 2018 | Filmfare Awards South | Best Film – Telugu | Baahubali 2: The Conclusion | Shobu Yarlagadda, Prasad Devineni | Won |