Sholavandan Vetrilai

Last updated
Sholavandan Vetrilai
Geographical indication
DescriptionBetel leaf variety cultivated in Tamil Nadu, India
TypeBetel leaf
AreaSholavandan block panchayath in Madurai district
Country India
Registered31 March 2023
Official website ipindia.gov.in

Sholavandan Vetrilai is an important traditional crop variety of Betel leaf cultivated in the Indian state of Tamil Nadu. It is mainly cultivated in Sholavandan block panchayath of Vadipatti taluk in Madurai district.

Contents

Under its Geographical Indication tag, it is referred to as "Sholavandan Vetrilai". [1]

Name

It is named after its place of origin, the Sholavandan block panchayath. [2] "Vetrilai" means "betel leaf" in the local state language of Tamil. [3]

Description

Sholavandan is situated on the left bank of the Vaigai River, 16 miles northwest of Madurai, in a fertile region with Sholavandan and Vadipatti blocks. [4] The color of the betel leaves determines their pungency, with darker leaves being more pungent. [5] An inscription at the Jeynagar Narayana Perumal temple in Sholavandan, built by Kulasekara Pandian in the 5th century AD, reveals that betel farmers were instructed to donate their income to the temple, promising a threefold return from the Pandya king of Madurai. [6]

Geographical indication

It was awarded the Geographical Indication (GI) status tag from the Geographical Indications Registry, under the Union Government of India, on 31 March 2023 which is valid up to 28 October 2031. [1]

Tamil Nadu State Agricultural Marketing Board from Guindy and Vetri Kodikaal Vivasayigal Sangam from Nagarisalai, proposed the GI registration of 'Sholavandan Vetrilai'. [7] After filing the application in October 2021, the Betel leaf was granted the GI tag in 2023 by the Geographical Indication Registry in Chennai, making the name "Sholavandan Vetrilai" exclusive to the Betel leaf cultivated in the region. It thus became the second Betel leaf variety from Tamil Nadu after Authoor Vetrilai and the 56th type of goods from Tamil Nadu to earn the GI tag. [8]

The prestigious GI tag, awarded by the GI registry, certifies that a product possesses distinct qualities, adheres to traditional production methods, and has earned a reputation rooted in its geographical origin.

See also

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References

  1. 1 2 "Sholavandan Betel Leaf". Intellectual Property India. Retrieved 26 January 2025.
  2. ↑ "சோழவந்தான் வெற்றிலைக்கு புவிசார் குறியீடு கோரி விண்ணப்பம்". The Times of India. 31 October 2021. Retrieved 26 January 2025.
  3. ↑ "Betel leaf — much maligned, yet valuable". The Hindu. 4 November 2010. Retrieved 25 January 2025.
  4. ↑ "GI tag sought for Sholavandan betel leaf". The Times of India. 31 October 2021. Retrieved 26 January 2025.
  5. ↑ "A toast to Tags". The New Indian Express. 29 March 2024. Retrieved 26 January 2025.
  6. ↑ Kandavel, Sangeetha (29 October 2021). "GI sought for famous Sholavandan betel leaf". The Hindu. Retrieved 26 January 2025.
  7. ↑ Kandavel, Sangeetha (26 December 2023). "The three betel leaf varieties of Tamil Nadu that stand out for their taste and aroma". The Hindu. Retrieved 26 January 2025.
  8. ↑ "11 more TN products to get geographical indication honour soon". The New Indian Express. 1 April 2023. Retrieved 26 January 2025.
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