Shoshana Zuboff | |
---|---|
Born | November 18, 1951 |
Title | Charles Edward Wilson Professor Emerita Harvard Business School |
Academic background | |
Education | University of Chicago (BA) Harvard University (PhD) |
Thesis | The Ego at Work (1980) |
Doctoral advisor | Herbert Kelman |
Influences | |
Academic work | |
Discipline | Social Psychology,Information Systems |
Sub-discipline |
|
Institutions | Harvard Business School |
Notable ideas | Surveillance capitalism |
Website | shoshanazuboff |
Shoshana Zuboff (born November 18,1951) [2] is an American author,professor,social psychologist,philosopher,and scholar.
Zuboff is the author of the books In the Age of the Smart Machine:The Future of Work and Power and The Support Economy:Why Corporations Are Failing Individuals and the Next Episode of Capitalism,co-authored with James Maxmin. The Age of Surveillance Capitalism:The Fight for a Human Future at the New Frontier of Power,integrates core themes of her research:the Digital Revolution,the evolution of capitalism,the historical emergence of psychological individuality,and the conditions for human development. [2]
Zuboff's work is the source of many original concepts including "surveillance capitalism","instrumentarian power",the "division of learning in society","economies of action",the "means of behavior modification","information civilization","computer-mediated work",the "automate/informate" dialectic,"abstraction of work","individualization of consumption" and the "coup from above".
Zuboff was born in New England but spent much of her childhood in Argentina. [2] She received her B.A. in philosophy from the University of Chicago,and her PhD in social psychology from Harvard University. [3] Zuboff is Jewish. [4] [5] [6]
Zuboff joined Harvard Business School in 1981 where she became the Charles Edward Wilson Professor of Business Administration and one of the first tenured women on the HBS faculty. In 2014 and 2015 she was a Faculty Associate at the Berkman Klein Center for Internet and Society at the Harvard Law School. [3]
Zuboff's 1988 book,In the Age of the Smart Machine:The Future of Work and Power,is a study of information technology in the workplace. [7] [8] [9] [10]
Major concepts introduced in this book relate to knowledge,authority,and power in the information workplace. These include the duality of information technology as an informating and an automating technology;the abstraction of work associated with information technology and its related intellectual skill demands;computer-mediated work;the "information panopticon";information technology as a challenge to managerial authority and command/control;the social construction of technology;the shift from a division of labor to a division of learning;and the inherently collaborative patterns of information work,among others.
The Support Economy:Why Corporations Are Failing Individuals and the Next Episode of Capitalism (2002),co-authored with James Maxmin,is the product of multi-disciplinary research integrating history,sociology,management,and economics. It argues that the new structure of demand associated with the "individuation of consumption" had produced widespread institutional failures in every domain,including a growing divide between the individuals and the commercial organizations upon which they depend.
Writing before the advent of smartphones and widespread Internet access,Zuboff and Maxmin argue that wealth creation in an individualized society would require leveraging new digital capabilities to enable a "distributed capitalism". This would entail a shift away from a primary focus on economies of scale,asset intensification,concentration,central control,and anonymous transactions in "organization-space" towards support-oriented relationships in "individual-space" with products and services configured and distributed to meet individualized wants and needs. [11]
Zuboff's work explores a novel market form and a specific logic of capitalist accumulation that she termed "surveillance capitalism". She first presented her concept in a 2014 essay,"A Digital Declaration",published in German and English in the Frankfurter Allgemeine Zeitung. [12] Her followup 2015 scholarly article in the Journal of Information Technology titled "Big Other:Surveillance Capitalism and the Prospects of an Information Civilization" [13] received the International Conference on Information Systems Scholars' 2016 Best Paper Award. [14]
Surveillance capitalism and its consequences for twenty-first century society are most fully theorized in her book The Age of Surveillance Capitalism:The Fight for a Human Future at the New Frontier of Power. She summarizes it thus:"Surveillance capitalism is best described as a coup from above,not an overthrow of the state but rather an overthrow of the people's sovereignty and a prominent force in the perilous drift towards democratic de-consolidation that now threatens Western liberal democracies." [15]
The "epistemic coup" (i.e. the coup enacted by tech corporations to claim ownership of knowledge in society) is summarized as follows:"In an information civilization,societies are defined by questions of knowledge—how it is distributed,the authority that governs its distribution and the power that protects that authority. Who knows? Who decides who knows? Who decides who decides who knows? Surveillance capitalists now hold the answers to each question,though we never elected them to govern. This is the essence of the epistemic coup. They claim the authority to decide who knows by asserting ownership rights over our personal information and defend that authority with the power to control critical information systems and infrastructures." [16]
Zuboff's scholarship on surveillance capitalism as a "rogue mutation of capitalism" has become a primary framework for understanding big data and the larger field of commercial surveillance that she describes as a "surveillance-based economic order". She argues that neither privacy nor antitrust laws provide adequate protection from the unprecedented practices of surveillance capitalism. Zuboff describes surveillance capitalism as an economic and social logic. Her book originated the concept of "instrumentarian power",in comparison to traditional totalitarian power. Instrumentarian power is a consequence of surveillance capitalist operations which threaten individual autonomy and democracy. As the driving force behind it,she identifies capital accumulation,without being confined to market capitalism. [15]
Many issues that plague contemporary society including the assault on privacy and the so-called "privacy paradox",behavioral targeting,fake news,ubiquitous tracking,legislative and regulatory failure,algorithmic governance,social media addiction,abrogation of human rights,democratic destabilization,and more are reinterpreted and explained through the lens of surveillance capitalism's economic and social imperatives. Her work is an influential source for the Human-Centered Artificial Intelligence community.
In 1993,Zuboff founded the executive education program "Odyssey:School for the Second Half of Life" at the Harvard Business School. The program addressed the issues of transformation and career renewal at midlife. During twelve years of her teaching and leadership,Odyssey became known as the premier program of its kind in the world. [17] [18]
In addition to her academic work,Zuboff brought her ideas to many commercial and public/private ventures through her public speaking as well as her direct involvement in key projects,particularly in social housing,health care,education,and elder care.
Zuboff also became a business columnist,developing and disseminating new concepts from The Support Economy. From 2003 to 2005,Zuboff published her ideas in her monthly column "Evolving",published in the magazine Fast Company . [19] From 2007 through 2009,she was a featured columnist for Business Week . [20]
From 2013 to 2016,Zuboff was a frequent contributor to the Frankfurter Allgemeine Zeitung (FAZ),where essays drawn from her emerging work on surveillance capitalism were published in German and English. [21] [22] [23] In 2019,Zuboff further developed her critique of the social,political and economic impacts of digital technologies in The Age of Surveillance Capitalism . [24]
On September 25,2020,Zuboff was named as one of the 25 members of the Real Facebook Oversight Board,an independent monitoring group over Facebook. [25]
An information society is a society or subculture where the usage,creation,distribution,manipulation and integration of information is a significant activity. Its main drivers are information and communication technologies,which have resulted in rapid growth of a variety of forms of information. Proponents of this theory posit that these technologies are impacting most important forms of social organization,including education,economy,health,government,warfare,and levels of democracy. The people who are able to partake in this form of society are sometimes called either computer users or even digital citizens,defined by K. Mossberger as “Those who use the Internet regularly and effectively”. This is one of many dozen internet terms that have been identified to suggest that humans are entering a new and different phase of society.
The panopticon is a design of institutional building with an inbuilt system of control,originated by the English philosopher and social theorist Jeremy Bentham in the 18th century. The concept is to allow all prisoners of an institution to be observed by a single corrections officer,without the inmates knowing whether or not they are being watched.
Technocapitalism or tech-capitalism refers to changes in capitalism associated with the emergence of new technology sectors,the power of corporations,and new forms of organization. Technocapitalism is characterised by constant innovation,global competition,the digitisation of information and communication,and the growing importance of digital networks and platforms.
Social peer-to-peer processes are interactions among humans with a peer-to-peer dynamic. Peer-to-peer (P2P) is a term that originated from the popular concept of the P2P distributed computer application architecture which partitions tasks or workloads between peers. This application structure was popularized by file sharing systems like Napster,the first of its kind in the late 1990s.
Hal Ronald Varian is Chief Economist at Google and holds the title of emeritus professor at the University of California,Berkeley where he was founding dean of the School of Information. Varian is an economist specializing in microeconomics and information economics.
Criticism of capitalism is a critique of political economy that involves the rejection of,or dissatisfaction with the economic system of capitalism and its outcomes. Criticisms typically range from expressing disagreement with particular aspects or outcomes of capitalism to rejecting the principles of the capitalist system in its entirety.
The Social Study of Information Systems (SSIS) is interested in people developing and using technology and the "culture" of those people.
Informating is a term coined by Shoshana Zuboff in her book In the Age of the Smart Machine (1988). It is the process that translates descriptions and measurements of activities,events and objects into information. By doing so,these activities become visible to the organization.
PublicAffairs is a book publishing company located in New York City and has been a part of the Hachette Book Group since 2016.
Jillian C. York is an American free-expression activist and author. She serves as Director of International Freedom of Expression at the Electronic Frontier Foundation (EFF),and a founding member of Deep Lab. She is the author of Silicon Values:The Future of Free Speech Under Surveillance Capitalism and Morocco - Culture Smart!:the essential guide to customs &culture.
Cross-device tracking is technology that enables the tracking of users across multiple devices such as smartphones,television sets,smart TVs,and personal computers.
Surveillance capitalism is a concept in political economics which denotes the widespread collection and commodification of personal data by corporations. This phenomenon is distinct from government surveillance,although the two can be mutually reinforming. The concept of surveillance capitalism,as described by Shoshana Zuboff,is driven by a profit-making incentive,and arose as advertising companies,led by Google's AdWords,saw the possibilities of using personal data to target consumers more precisely.
Data politics encompasses the political aspects of data including topics ranging from data activism,open data and open government. The ways in which data is collected,accessed,and what we do with that data has changed in contemporary society due to a number of factors surrounding issues of politics. An issue that arises from political data is often how disconnected people are from their own data,rarely gaining access to the data they produce. Large platforms like Google have a "better to ask forgiveness than permission" stance on data collection to which the greater population is largely ignorant,leading to movements within data activism.
The Age of Surveillance Capitalism:The Fight for a Human Future at the New Frontier of Power is a 2018 non-fiction book by Shoshana Zuboff which looks at the development of digital companies like Google and Amazon,and suggests that their business models represent a new form of capitalist accumulation that she calls "surveillance capitalism".
Payal Arora is a digital anthropologist,author,and Professor and holds the Chair in Inclusive AI Cultures at Utrecht University. She is the co-founder of FemLab,a feminist future of work initiative. Her work focuses on internet usage in the Global South,specifically on global digital cultures,inequality and data governance. She is Indian,American,and Irish and currently lives in Amsterdam.
Platform capitalism refers to the activities of companies such as Google,Facebook,Apple,Microsoft,Uber,Airbnb,Amazon and others to operate as platforms. In this business model both hardware and software are used as a foundation (platform) for other actors to conduct their own business.
Ethics of quantification is the study of the ethical issues associated to different forms of visible or invisible forms of quantification. These could include algorithms,metrics/indicators,statistical and mathematical modelling,as noted in a review of various aspects of sociology of quantification.
A digital platform is a software-based online infrastructure that facilitates user interactions and transactions.
The Real Facebook Oversight Board is an entity founded in 2020 by British journalist Carole Cadwalladr,in response to Facebook's announcement of the creation of its Oversight Board to address contentious content decisions made by the company through an independent appellate process.
Benedetta Brevini is an Italian academic,author,journalist,and media and technology reformer. Brevini is currently an Associate professor of political economy of communication at The University of Sydney and a Senior Visiting Fellow at the London School of Economics and Political Science.