Author | Jean Baudrillard |
---|---|
Original title | Simulacres et Simulation |
Translators | Paul Foss, Paul Batton & Philip Beitchman |
Language | French |
Subject | Simulacra, Semiotics |
Publisher | Éditions Galilée (French) & Semiotext(e) (English) |
Publication date | 1981 |
Publication place | France |
Published in English | 1983 |
Media type | Print (Paperback) |
Pages | 164 pp |
ISBN | 2-7186-0210-4 (French) & ISBN 0-472-06521-1 (English) |
OCLC | 7773126 |
194 19 | |
LC Class | BD236 .B38 |
Simulacra and Simulation (French : Simulacres et Simulation) is a 1981 philosophical treatise by the philosopher and cultural theorist Jean Baudrillard, in which he seeks to examine the relationships between reality, symbols, and society, in particular the significations and symbolism of culture and media involved in constructing an understanding of shared existence.
Simulacra are copies that depict things that either had no original, or that no longer have an original. [1] Simulation is the imitation of the operation of a real-world process or system over time. [2]
...The simulacrum is never that which conceals the truth—it is the truth which conceals that there is none. The simulacrum is true. [3]
Simulacra and Simulation is most known for its discussion of symbols, signs, and how they relate to contemporaneity (simultaneous existences). [4] Baudrillard claims that current society has replaced all reality and meaning with symbols and signs, and that human experience is a simulation of reality. [5] Moreover, these simulacra are not merely mediations of reality, nor even deceptive mediations of reality; they are not based in a reality nor do they hide a reality, they simply hide that nothing like reality is relevant to people's current understanding of their lives.[ citation needed ] The simulacra that Baudrillard refers to are the significations and symbolism of culture and media that construct perceived reality, the acquired understanding by which human life and shared existence are rendered legible. (These ideas had appeared earlier in Guy Debord's 1967 The Society of the Spectacle . [6] ) Baudrillard believed that society had become so saturated with these simulacra and human life so saturated with the constructs of society that all meaning was becoming meaningless by being infinitely mutable; he called this phenomenon the "precession of simulacra". [7]
Simulacra and Simulation delineates the sign-order into four stages: [8]
Part of the three order simulacra, the second-order simulacra, a term coined by Jean Baudrillard, are symbols of a non faithful representation to the original. Here, signs and images do not faithfully show reality, but might hint at the existence of something real which the sign itself is incapable of encapsulating. [9]
The first-order simulacra is a faithful copy to the original and the third order are symbols that have become without referents, that is, symbols with no real object to represent but that pretend to be a faithful copy of an original. Third-order simulacra are symbols in themselves, taken for reality, and a further layer of symbolism is added. This occurs when the symbol is taken to be more important or authoritative of the original entity, authenticity has been replaced by copy (thus reality is replaced by a substitute).
The consequence of the propagation of second-order simulacra is that, within the affected context, nothing is "real", though those engaged in the illusion are incapable of seeing it. Instead of having experiences, people observe spectacles, via real or metaphorical control screens. Instead of the real, there is simulation and simulacra, the hyperreal.
In his essay The Precession of the Simulacra, Baudrillard recalls a tale from a short story by Borges in which a king requests a map (i.e. a symbol) to be produced so detailed that it ends up coming into one-to-one correspondence with the territory (i.e. the real area the map is to represent); this references the philosophical concept of map–territory relation. Baudrillard argues that in the postmodern epoch, the territory ceases to exist, and there is nothing left but the map; or indeed, the very concepts of the map and the territory have become indistinguishable, the distinction which once existed between them having been erased.
Among the many issues associated with the propagation of second-order simulacra to the third-order is what Baudrillard considers the termination of history. The method of this termination comes through the lack of oppositional elements in society, with the mass having become "the silent majority", an imploded concept which absorbs images passively, becoming itself a media overwritten by those who speak for it (i.e. the people are symbolically represented by governing agents and market statistic, marginalizing the people themselves). For Baudrillard this is the natural result of an ethic of unity in which actually agonistic opposites are taken to be essentially the same. For example, Baudrillard contends that moral universalism (human rights, equality) is equated with globalization, which is not concerned with immutable values but with mediums of exchange and equalisation such as the global market and mass media.
Simulacra and Simulation identifies three types of simulacra and identifies each with a historical period:
Baudrillard theorizes that the lack of distinctions between reality and simulacra originates in several phenomena: [11]
A specific analogy that Baudrillard uses is a fable derived from On Exactitude in Science by Jorge Luis Borges. In it, a great Empire created a map that was so detailed it was as large as the Empire itself. The actual map was expanded and destroyed as the Empire itself conquered or lost territory. When the Empire crumbled, all that was left was the map. In Baudrillard's rendition, it is conversely the map that people live in, the simulation of reality where the people of the Empire spend their lives ensuring their place in the representation is properly circumscribed and detailed by the map-makers; conversely, it is reality that is crumbling away from disuse.
The transition from signs which dissimulate something to signs which dissimulate that there is nothing, marks the decisive turning point. The first implies a theology of truth and secrecy (to which the notion of ideology still belongs). The second inaugurates an age of simulacra and simulation, in which there is no longer any God to recognize his own, nor any last judgment to separate truth from false, the real from its artificial resurrection, since everything is already dead and risen in advance. [10]
When Baudrillard refers to the "precession of simulacra" in Simulacra and Simulation, he is referring to the way simulacra have come to precede the real in the sense mentioned above, rather than to any succession of historical phases of the image. Referring to "On Exactitude in Science", he argued that just as for contemporary society the simulated copy had superseded the original object, so, too, the map had come to precede the geographic territory (c.f. Map–territory relation), e.g. the first Gulf War (which Baudrillard later used as an object demonstration in The Gulf War Did Not Take Place ): the image of war preceded real war. War comes not when it is made by sovereign against sovereign, not when killing for attritive and strategic neutralisation purposes is authorised; nor even, properly spoken, when shots are fired; rather, war comes when society is generally convinced that it is coming.
Henceforth, it is the map that precedes the territory—precession of simulacra—it is the map that engenders the territory and if we were to revive the fable today, it would be the territory whose shreds are slowly rotting across the map. [10]
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Baudrillard himself noted that many read his writing on the 'three orders' of the image with excessive seriousness. In the postface of his Forget Foucault (Original: Oublier Foucault), Baudrillard's interviewer Sylvère Lotringer suggested that Baudrillard's approach to "The Order of the simulacra" was "pretty close" to that of Michel Foucault who "wrote the archaeology of things", to which Baudrillard replied:
You're talking about the three orders? I could have made a book out of it, others rushed in to find examples. As for myself, without denying it, I don't believe it holds up. For a time I believed in Foucauldian genealogy, but the order of simulation is antinomical to genealogy. [12]
Postmodern philosophy is a philosophical movement that arose in the second half of the 20th century as a critical response to assumptions allegedly present in modernist philosophical ideas regarding culture, identity, history, or language that were developed during the 18th-century Age of Enlightenment. Postmodernist thinkers developed concepts like différance, repetition, trace, and hyperreality to subvert "grand narratives", univocity of being, and epistemic certainty. Postmodern philosophy questions the importance of power relationships, personalization, and discourse in the "construction" of truth and world views. Many postmodernists appear to deny that an objective reality exists, and appear to deny that there are objective moral values.
Truth or verity is the property of being in accord with fact or reality. In everyday language, it is typically ascribed to things that aim to represent reality or otherwise correspond to it, such as beliefs, propositions, and declarative sentences.
Jean Baudrillard was a French sociologist and philosopher with an interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as hyperreality. Baudrillard wrote about diverse subjects, including consumerism, critique of economy, social history, aesthetics, Western foreign policy, and popular culture. Among his most well-known works are Seduction (1978), Simulacra and Simulation (1981), America (1986), and The Gulf War Did Not Take Place (1991). His work is frequently associated with postmodernism and specifically post-structuralism. Nevertheless, Baudrillard had also opposed post-structuralism, and had distanced himself from postmodernism.
Hyperreality is a concept in post-structuralism that refers to the process of the evolution of notions of reality, leading to a cultural state of confusion between signs and symbols invented to stand in for reality, and direct perceptions of consensus reality. Hyperreality is seen as a condition in which, because of the compression of perceptions of reality in culture and media, what is generally regarded as real and what is understood as fiction are seamlessly blended together in experiences so that there is no longer any clear distinction between where one ends and the other begins.
The map–territory relation is the relationship between an object and a representation of that object, as in the relation between a geographical territory and a map of it. Mistaking the map for the territory is a logical fallacy that occurs when someone confuses the semantics of a term with what it represents. Polish-American scientist and philosopher Alfred Korzybski remarked that "the map is not the territory" and that "the word is not the thing", encapsulating his view that an abstraction derived from something, or a reaction to it, is not the thing itself. Korzybski held that many people do confuse maps with territories, that is, confuse conceptual models of reality with reality itself. These ideas are crucial to general semantics, a system Korzybski originated.
"On Exactitude in Science", or "On Rigor in Science" is a one-paragraph short story by Argentine writer Jorge Luis Borges.
The Gulf War Did Not Take Place is a collection of three short essays by Jean Baudrillard published in the French newspaper Libération and British paper The Guardian between January and March 1991.
The Treachery of Images is a 1929 painting by Belgian surrealist painter René Magritte. It is also known as This Is Not a Pipe, Ceci n'est pas une pipe and The Wind and the Song. It is on display at the Los Angeles County Museum of Art.
White Noise is the eighth novel by Don DeLillo, published by Viking Press in 1985. It won the U.S. National Book Award for Fiction.
French philosophy, here taken to mean philosophy in the French language, has been extremely diverse and has influenced Western philosophy as a whole for centuries, from the medieval scholasticism of Peter Abelard, through the founding of modern philosophy by René Descartes, to 20th century philosophy of science, existentialism, phenomenology, structuralism, and postmodernism.
Hyperrealism is a genre of painting and sculpture resembling a high-resolution photograph. Hyperrealism is considered an advancement of photorealism by the methods used to create the resulting paintings or sculptures. The term is primarily applied to an independent art movement and art style in the United States and Europe that has developed since the early 1970s. Carole Feuerman is the forerunner in the hyperrealism movement along with Duane Hanson and John De Andrea.
Semiotext(e) is an independent publisher of critical theory, fiction, philosophy, art criticism, activist texts and non-fiction.
A simulacrum is a representation or imitation of a person or thing. The word was first recorded in the English language in the late 16th century, used to describe a representation, such as a statue or a painting, especially of a god. By the late 19th century, it had gathered a secondary association of inferiority: an image without the substance or qualities of the original. Literary critic Fredric Jameson offers photorealism as an example of artistic simulacrum, in which a painting is created by copying a photograph that is itself a copy of the real thing. Other art forms that play with simulacra include trompe-l'œil, pop art, Italian neorealism, and French New Wave.
Sylvère Lotringer was a French-born literary critic and cultural theorist. Initially based in New York City, he later lived in Los Angeles and Baja California, Mexico. He is best known for synthesizing French theory with American literary, cultural and architectural avant-garde movements as founder of the journal Semiotext(e) and for his interpretations of theory in a 21st-century context. He is regarded as an influential interpreter of Jean Baudrillard's theories, among others.
In philosophy, genealogy is a historical technique in which one questions the commonly understood emergence of various philosophical and social beliefs by attempting to account for the scope, breadth, or totality of discourse, thus extending the possibility of analysis. Moreover, a genealogy often attempts to look beyond the discourse in question toward the conditions of their possibility. It has been developed as a continuation of the works of Friedrich Nietzsche. Genealogy is opposed to the Marxist use of ideology to explain the totality of historical discourse within the time period in question by focusing on a singular or dominant discourse (ideology).
Welcome to the Desert of the Real is a 2002 book by Slavoj Žižek. A Marxist and Lacanian analysis of the ideological and political responses to the terrorist attacks on September 11, 2001, Zizek's study incorporates various psychoanalytic, postmodernist, biopolitical, and (Christian) universalist influences into a Marxist dialectical framework.
Alan N. Shapiro is an American science fiction and media theorist. He is a lecturer and essayist in the fields of science fiction studies, media theory, posthumanism, French philosophy, creative coding, technological art, sociology of culture, software theory, robotics, artificial intelligence, and futuristic and transdisciplinary design. Shapiro's book and other published writings on Star Trek have contributed to a change in public perception about the importance of Star Trek for contemporary culture. His published essays on Jean Baudrillard - especially in the International Journal of Baudrillard Studies - have contributed to a change in public perception about the importance of Baudrillard's work for culture, philosophy, sociology, and design.
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Fuoco B. Fann, is a post-structuralist and cultural theorist. He is noted for synthesizing Post-structuralism with American Literary Criticism, Intercultural Philosophy, and Material Culture Studies. He taught at Lanzhou Jiaotong University, China before moving in 1989 to the United States, where he guest-lectured at California State University, East Bay and UC Davis, and has since resided in California. Fann currently guest lectures at UC Berkeley. Fann’s monograph on post-structuralism and intercultural philosophy, This Self We Deserve: A Quest after Modernity, was published in 2020.
Lotringer: Your position with respect to Foucault is of the same order. Foucault wrote the archeology of things; you take them to the point of their cryogenicization. In The Order of the simulacra, though your approach was pretty close to his ...
Baudrillard: You're talking about the three orders? I could have made a book out of it, others rushed in to find examples. As for myself, without denying it, I don't believe it holds up. For a time I believed in Foucauldian genealogy, but the order of simulation is antinomical to genealogy.
Lotringer: An anti-genealogy then?
Baudrillard: No. If you take this logic to the extreme, what you get is the reabsorption of all genealogy. [...]