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SnackWell's was an American brand of foods that was introduced in 1992. Its products used to include fat-free cookies of a variety of flavors including creme, shortbread, and devil's food cake. Previously a Nabisco brand, it was later sold to Back to Nature Foods. In 2022, the SnackWell's brand was retired. [1]
SnackWell's products were marketed as fat-free and thus healthier snacks, as the U.S. dietary guidelines of the early 1990s advocated a reduction in the consumption of fats. In an ironic and unintended consequence, SnackWell's products were an example of foods that had a higher carbohydrate count and were later cited as a likely contributor to the obesity epidemic of the 1990s and beyond. [2]
The Snackwell Effect was named for the tendency to consume greater quantities of an item or service deemed morally superior, such as a putatively healthier cookie, or more energy-efficient lighting.
SnackWells were developed by Nabisco's principal food scientist, Sam Porcello. [3]
SnackWell's branded products were made by Back to Nature Foods in Naples, Florida. In Canada, SnackWell's potato chips and crackers were available.[ citation needed ]
In August 2017, it was reported that B&G Foods Inc. had agreed to buy SnackWells cookies and Back to Nature granola for $162.5 million. As of May 2019, SnackWells Devil's Food Cookie Cakes were no longer "fat free" as they contained 3 grams of fat per serving and they were advertised as having an improved formula. [4]
A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.
"Junk food" is a term used to describe food that is high in calories from macronutrients such as sugar and fat, and often also high in sodium, making it hyperpalatable, but with insufficient dietary fiber, protein, or micronutrients such as vitamins and minerals. It is also known as "high in fat, salt and sugar food". The term junk food is a pejorative dating back to the 1950s. Many variations of junk food can be easily found in most supermarkets and fast-food restaurants. Due to easy accessibility, commercially-oriented packaging, and often-low prices, people are likely to consume it.
Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1920. The original style crackers are disc-shaped, lightly salted, and approximately 46 millimetres (1.8 in) in diameter. Each cracker has seven perforations and a finely scalloped edge. Today, the Ritz cracker brand is owned by Mondelēz International.
Newtons are a Nabisco-trademarked version of a cookie filled with sweet fruit paste. "Fig Newtons" are the most popular variety. They are produced by an extrusion process. Their distinctive shape is a characteristic that has been adopted by competitors, including generic fig bars sold in many markets.
Lunchables is an American brand of food and snacks manufactured by Kraft Heinz in Chicago, Illinois, and marketed under the Oscar Mayer brand. They were initially introduced in Seattle in 1988 before being released nationally in 1989. Many Lunchables products are produced in a Garland, Texas, facility, and are then distributed across the United States.
McKee Foods Corporation is a privately held and family-owned American snack food and granola manufacturer headquartered in Collegedale, Tennessee. The corporation is the maker of Drake's Cakes, Fieldstone Bakery snacks and cereal, Little Debbie snacks, and Sunbelt Bakery granola and cereal. The company also formerly operated Heartland Brands.
Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located until 2001.
Entenmann's is an American company that manufactures baked goods and delivers them throughout the United States to supermarkets and other retailers for public sales. Often, they are known to have display cases at the end of store aisles. The company offers dessert, cup, loaf, and crumb cakes, and donuts, cookies, pies, cereal bars, muffins, Danish pastries, and among other baked goods, buns. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal.
Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.
Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old.
Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bear with arms up and legs closed, and bears with legs open and arms down. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. Since then, they have added chocolatey chip as one of the four main varieties. They also had vanilla, banana, birthday cake, mixed berry, strawberry banana, and apple flavors but they have been discontinued.
Archway Cookies is an American cookie manufacturer, founded in 1936 in Battle Creek, Michigan. Since December 2008, it has been a subsidiary of Lance Inc., a snack food company, which in turn merged with Snyder's of Hanover to form Snyder's-Lance. Archway is best known for its variations of oatmeal cookies.
The SnackWell effect is a phenomenon whereby dieters will eat more low-calorie cookies, such as SnackWells, than they otherwise would for normal cookies. Also known as moral license, it is also described as a term for the way people go overboard once they are given a free pass or the tendency of people to overconsume when eating more of low-fat food due to the belief that it is not fattening.
Samuel J. Porcello was an American food scientist who worked at Nabisco for 34 years. He is particularly noted for his work on the modern Oreo cookie. Porcello held five patents directly related to the Oreo. In particular, Porcello was the inventor of one version of the white Oreo cookie creme-filling. He was credited as the inventor of the current recipe in his obituary, but the recipe changed twice in 1997 and 2006 to become kosher and trans-fat-free, respectively. His work earned him the nickname, "Mr. Oreo."
Cookie Dough Bites is an American candy owned by Taste of Nature, Inc. With a cookie dough confectionery center, they are chocolate covered and most typically sold in theater-sized boxes. Although launched as a chocolate-chip cookie dough flavor, since their introduction, there have been a variety of flavors released. Originally launched in movie theaters in the US in 1997 they are now available in many areas of the world including Canada, the Caribbean, Mexico, UK, Europe/EU, several Middle Eastern countries, Australia and New Zealand