Founded | 1923 |
---|---|
Founder | Hulman & Company |
Products | Clabber Girl Baking Powder |
Website | http://www.clabbergirl.com |
Clabber Girl is an American brand of baking powder, baking soda, and corn starch popular in the United States. Originally owned and manufactured by Hulman & Company, which also owned and operated the Indianapolis Motor Speedway and INDYCAR, it was sold in 2019 to B&G Foods. [1] [2] [3] The brand also owns the Rumford, Davis, Hearth Club and Royal brands of retail baking powder, baking soda and corn starch, and the Royal brand of dessert mixes. [2] The Clabber Girl name brand comes from the word "clabber", a type of sour milk. In the early 1800s, people mixed clabber with pearl ash, soda, cream of tartar, and a few other ingredients to make what we know today as baking powder. The first baking powder brand by Hulman and company was the "Milk Brand". In 1899, it was changed to the "Clabber Brand". In 1923, the company changed the name to "Clabber Girl".
According to the official website, the girl on the front of the can dates back to its 1899 debut, at a time when the product was called Clabber Baking Powder. "An artist was commissioned to provide a sketch of the girl, which is on display in the Clabber Girl Museum. The truth is, no one knows if the artist used a model or just came up with the Clabber Girl. The Clabber Girl has had a few different looks over the years, but her appearance has remained the same since 1940 when highlights were added to her hair." [4]
Clabber Girl sponsored driver Stevie Reeves in the NASCAR Busch Series from 1994 to 1996, where he picked up two top tens and a pole. [5] [6] [7]
The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly shortened to Indy 500, is an annual automobile race held at the Indianapolis Motor Speedway in Speedway, Indiana, United States, an enclave suburb of Indianapolis. The event is traditionally held over Memorial Day weekend, usually the last weekend of May. It is contested as part of the IndyCar Series, the top level of American open-wheel car racing, a formula colloquially known as "Indy car racing". The track itself is nicknamed the "Brickyard", as the racing surface was first paved in brick in the fall of 1909. One yard of brick remains exposed at the start/finish line. The event, billed as The Greatest Spectacle in Racing, is considered part of the Triple Crown of Motorsport along with the 24 Hours of Le Mans and the Monaco Grand Prix, with which it typically shares a date.
Baking powder is a dry chemical leavening agent, a mixture of a carbonate or bicarbonate and a weak acid. The base and acid are prevented from reacting prematurely by the inclusion of a buffer such as cornstarch. Baking powder is used to increase the volume and lighten the texture of baked goods. It works by releasing carbon dioxide gas into a batter or dough through an acid–base reaction, causing bubbles in the wet mixture to expand and thus leavening the mixture. The first single-acting baking powder was developed by food manufacturer Alfred Bird in England in 1843. The first double-acting baking powder, which releases some carbon dioxide when dampened and later releases more of the gas when heated by baking, was developed by Eben Norton Horsford in the U.S. in the 1860s.
The Indianapolis Motor Speedway is a motor racing circuit located in Speedway, Indiana, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Brickyard 400 and formerly the home of the United States Grand Prix and Indianapolis motorcycle Grand Prix. It is located six miles (9.7 km) west of Downtown Indianapolis.
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Anton Hulman "Tony" George is the former Chairman, President, and CEO of the Indianapolis Motor Speedway and Hulman & Company, serving from 1989 to 2009. He was also formerly on the Board of Directors of both entities. He founded the Indy Racing League and co-owned Vision Racing.
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Warren Wilbur Shaw was an American racing driver. The second three-time winner of the Indianapolis 500, he is also remembered for serving as president of the Indianapolis Motor Speedway from 1945 until his death in 1954.
Anton "Tony" Hulman Jr. was an American businessman from Terre Haute, Indiana, who bought the Indianapolis Motor Speedway in 1945 and brought racing back to the famous race course after a four-year hiatus following World War II.
Stevie Reeves is an American professional stock car racing driver and spotter.
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Kyle Krisiloff is an American professional racing driver. He is the son of former Champ Car racer, Steve Krisiloff, the nephew of Tony George, and the grandson of Mari Hulman George. He became the youngest BMX rider in the United States, when he began racing BMX bicycles at just three years old. He raced quarter midgets from 1995 to 1999, winning over 320 features and nine Grand National Championships.
The Hulman family is a family of Indiana businesspeople and philanthropists best known as the former owners of the Indianapolis Motor Speedway, the Indy Racing League and Hulman & Co., which produces Clabber Girl Baking Powder.
Steve Krisiloff, is a former driver in the USAC and CART Championship Car series. He raced in the 1969–1979, 1981 and 1983 seasons, with 111 combined career starts, and started in the Indianapolis 500 all but 1969–1970. He finished in the top ten 46 times, with his best finish in 2nd position in 1978 at Phoenix.
Hulman & Company is an American private, family-owned, company founded in 1850 by Francis T. Hulman as a wholesale foods supplier of groceries, tobacco, and liquor, headquartered in Terre Haute, Indiana. Throughout the early half of the 20th century, Hulman & Co. became nationally known for its Clabber Girl baking powder which it began producing in 1899. In 1945, the company purchased the Indianapolis Motor Speedway, in what many thought was an unusual investment for a company with a rich history in the food and beverage industry and owned the speedway until its sale to Roger Penske in 2019.
Clabber may refer to:
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