SoundOn

Last updated
SoundOn
Soundon.jpg
Type of site
Subsidiary
Founded2021
Area servedWorldwide
OwnerTikTok
IndustryMusic
Products Online music distribution
Services Open platform music distribution and publishing administration.
Parent ByteDance
URL www.soundon.global

SoundOn is a music marketing and distribution platform founded in 2021 by TikTok. [1] [2] [3] [4] [5] It mainly provides song distribution and artist services. [6] [7] The tool lets users upload music directly to TikTok to earn royalties, [8] while allowing them to retain their copyright on the music. [9] The service also distributes artists' music to other platforms. [10] [11] [12] The platform provides support including audience insights and development advice. [13] [14]

Contents

Powered by TikTok, SoundOn was designed to serve as a platform for new musicians. [10] [15] On the platform, artists receive all of their royalties in the first year, and 90% after that. [16] As of July 2023, it is available in the US, [17] the UK, Australia, [18] Brazil, [19] Indonesia, [14] [3] and New Zealand, among others. [20]

History

The platform began beta testing in the fall of 2021. [11] [21] Since its launch in 2022, singers Muni Long, [22] Games We Play, [6] Abby Roberts, and Chloe Adams have published their songs on SoundOn. [14]

In March 2022, the service was officially rolled out. [23] SoundOn was initially introduced in Brazil and Indonesia. [24] In July 2022, it launched a pre-release feature. [25] In December 2022, Dolly Parton formally released her song "Berry Pie" via the platform. [26] [27]

In February 2023, SoundOn became available in Australia. [28] [29] In March, it made an appearance at SXSW in Austin, Texas and organized activities related to interaction with artists. [30]

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References

  1. ↑ Woo, Erin; Huang, Kalley. "TikTok Tests Exclusive Deals With Music Artists, Edging Into Labels' Turf". The Information. Retrieved 2023-08-02.
  2. ↑ Newstead, Al (2023-02-15). ""Australians deserve better": ARIA sounds off on TikTok limiting and removing music". Double J. Retrieved 2023-08-02.
  3. 1 2 "TikTok推出音樂分享平台 提供免費宣傳". Yahoo News (in Chinese). 2022-03-11. Retrieved 2023-08-31.
  4. ↑ Matsakis, Louise (2023-08-18). "TikTok's plan to take on Spotify and Apple Music". Yahoo News. Retrieved 2023-08-31.
  5. ↑ "How much does Spotify pay per stream? Behind the 'streamshare' policy". USA TODAY. 2022-10-22. Retrieved 2023-08-31.
  6. 1 2 "'Without TikTok, I'd still be a wedding singer'". BBC News. 2022-03-13. Retrieved 2023-08-02.
  7. ↑ "TikTok launches music distribution platform, Sound On, with most royalties going to artists". DJMag.com. 2022-03-10. Retrieved 2023-08-03.
  8. ↑ Wilkes, Mikaela (2022-03-20). "SoundOn: TikTok challenges Spotify with its own music streaming platform". Stuff. Retrieved 2023-08-02.
  9. ↑ "TikTok's SoundOn platform lets musicians directly share their own tracks". Engadget. 10 March 2022. Retrieved 2023-08-02.
  10. 1 2 Varvaris, Mary. "TikTok Introduces SoundOn: A Music Distribution & Artist Promotion Platform". themusic.com.au. Retrieved 2023-08-03.
  11. 1 2 Kennelty, Greg (2022-03-10). "TikTok Launches Their Own Music Distribution Platform, SoundOn". Metal Injection. Retrieved 2023-08-03.
  12. ↑ Khushboo, Kumari (2022-03-11). "What is SoundOn? All you need to know about TikTok's new music distribution platform". www.sportskeeda.com. Retrieved 2023-08-02.
  13. ↑ Farthing, Lydia (2022-03-09). "TikTok Launches Its Own Music Marketing & Distribution Service". MusicRow.com. Retrieved 2023-08-03.
  14. 1 2 3 Shutler, Ali (2022-03-10). "TikTok launches streaming distribution service SoundOn". NME. Retrieved 2023-08-03.
  15. ↑ Cohen, David (9 March 2022). "TikTok Debuts SoundOn Promotion and Music Distribution Platform". www.adweek.com. Retrieved 2023-08-02.
  16. ↑ "TikTok just launched its own music distribution platform, SoundOn". Music Business Worldwide. 2022-03-09. Retrieved 2023-08-02.
  17. ↑ Shutler, Ali (2022-03-10). "TikTok launches streaming distribution service SoundOn". NME. Retrieved 2023-08-02.
  18. ↑ Mediaweek (2023-02-06). "TikTok announces Australian launch of SoundOn at Sydney's Laneway Festival". Mediaweek. Retrieved 2023-08-02.
  19. ↑ "TikTok's unsigned musician incubator gets mixed reviews from artists". Rest of World. 2022-04-13. Retrieved 2023-08-02.
  20. ↑ Bennet, Sharron (2022-03-10). "SoundOn: What To Know About TikTok's New Music Distribution Platform". mspoweruser.com. Retrieved 2023-08-03.
  21. ↑ "TikTok's SoundOn distribution service is now powered by FUGA". Music Business Worldwide. 2023-02-16. Retrieved 2023-08-03.
  22. ↑ Leight, Elias (2022-03-09). "TikTok Already Helps Artists Go Viral. Now It's Helping Them Build Careers". Rolling Stone. Retrieved 2023-08-02.
  23. ↑ Perez, Sarah (2022-03-09). "TikTok launches a music distribution platform, SoundOn". TechCrunch. Retrieved 2023-08-02.
  24. ↑ Toscher, Benjamin (2021-04-01). "Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform". International Journal of Music Business Research. 10 (1): 33–50. doi: 10.2478/ijmbr-2021-0002 . hdl: 11250/2824517 . ISSN   2227-5789. S2CID   233873094.
  25. ↑ Smith, Dylan (2022-07-29). "TikTok Adds 'Pre-Release' Option to Its Distribution Service". Digital Music News. Retrieved 2023-08-02.
  26. ↑ O'Connell, Madeleine (2022-12-05). "Dolly Parton Is Officially On TikTok: 'Better Late Than Never'". Country Now. Retrieved 2023-08-02.
  27. ↑ "Dolly Parton Joins TikTok and Drops New Song 'Berry Pie' on the Platform: 'Better Late Than Never'". Yahoo Entertainment. 2022-12-05. Retrieved 2023-08-03.
  28. ↑ Brandle, Lars (2023-02-08). "TikTok's SoundOn Launches In Australia". Billboard. Retrieved 2023-08-31.
  29. ↑ "TikTok launches DIY distro service SoundOn in Australia, the same week it started limiting access to major label music in the market". Music Business Worldwide. 2023-02-07. Retrieved 2023-08-02.
  30. ↑ Lange, Alexandra (2023-03-16). "SXSW Photo Recap: SoundOn/TikTok Showcase ft. Justine Skye & More". Audible Treats. Retrieved 2023-08-02.
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