A soundie is a three-minute American musical film displaying a performance. Soundies were produced between 1940 and 1946 and have been referred to as "precursors to music videos".[1] Soundies exhibited a variety of musical genres in an effort to draw a broad audience. The shorts were originally viewed in public places on "Panorams": coin-operated, 16mm rear projection machines. Panorams were typically located in businesses like nightclubs, bars, and restaurants. Due to World War II, Soundies also featured patriotic messages and advertisements for war bonds. Hollywood films were censored but Soundies weren't, so the films occasionally had daring content like burlesque acts; these were produced to appeal to soldiers on leave.[1]
Filmed professionally on black-and-white 35 mm stock, like theatrical motion pictures, they were printed on the more portable and economical 16 mm film.[citation needed]
The Panoram "movie jukebox" was manufactured by the Mills Novelty Company of Chicago. Each Panoram housed a 16 mm RCA film projector, with eight Soundies films threaded in an endless-loop arrangement. A system of mirrors flashed the image from the lower half of the cabinet onto a front-facing screen in the top half. Because of the mirror arrangement, the films had to be printed with the image "flipped" (with the titles appearing backwards on the screen). Each film cost 10 cents to play, with no choice of song; the patron saw whatever film was next in the queue. Panorams could be found in public amusement centers, nightclubs, taverns, restaurants, and factory lounges, and the films were changed weekly. The completed Soundies were generally made available within a few weeks of their filming, by the Soundies Distributing Corporation of America.[2]
Several production companies filmed the Soundies shorts in New York City, Hollywood, and Chicago: James Roosevelt's Globe Productions (1940–41), Cinemasters (1940–41), Minoco Productions (owned by Mills Novelty, 1941–43),[3][4] RCM Productions (1941–46), LOL Productions (1943), Glamourettes (1943), Filmcraft Productions (1943–46), and Alexander Productions (1946) led by William D. Alexander).[5] The performers recorded the music in advance, and mimed to the soundtrack during filming.
Competition
The movie-jukebox idea developed several imitations and variations of the technical design; the most successful of these imitators were the Techniprocess company (managed by Rudy Vallee) and the Featurettes company, which used original novelty songs and usually unknown talent (17-year-old Gwen Verdon appears in a couple of the Featurettes as "Gwen Verdun"). As Soundies quickly gained most of the market for jukebox films, the other companies disbanded, and some sold their films to the Soundies concern.[6]
Beginning in 1941, Soundies experimented with expanding its format, and filmed comedy Soundies with Our Gang actor Carl "Alfalfa" Switzer, Broadway comic Willie Howard, dialect comedians Smith and Dale, Harry Langdon, Snub Pollard, and The Keystone Cops. Most of these films were nonmusical, and were not as well received as the musical Soundies. Soundies abandoned the comedy-sketch idea, but continued to produce filmed versions of comic novelty songs.
Some bandleaders recognized the promotional value of Soundies. Will Bradley, Vincent Lopez, and Ray Kinney were the first, as has been mentioned, and Ozzie Nelson, Cab Calloway, Louis Armstrong, Lawrence Welk, and Louis Jordan[8][9] followed. The most prolific Soundies bandleaders were Johnny Long (18 titles) and Stan Kenton (17 titles);[10] cowboy entertainer Red River Dave was almost as prolific (14 titles).
More than 1,800 Soundies minimusicals were made, many of which have been released on home video.[11] The Soundies films were regularly described and reviewed in the entertainment and music trade publications, such as Billboard.
Wartime impact
During their first year, the Soundies made millions of dollars (in dimes).[12] However, in late 1941, the federal government restricted the use of rubber and precious metals, prioritizing these resources for military use during wartime. This meant that Mills Novelty could no longer build and sell Panoram machines, and had to confine its activities to keeping the existing projectors supplied with films.[13] Soundies became strictly a production company, dedicated to making its own musical shorts.
Eclipse
The Soundies Distributing Corporation of America remained active until 1947. With commercial television developing rapidly, the Soundies machines and films became obsolete. Almost all of the Panoram jukeboxes were either junked or modified into self-service "peepshow" machines. Most remaining Panorams are in the hands of collectors and are occasionally offered for sale.
The library of approximately 1,800 Soundies films was made available first to home-movie companies Castle Films and Official Films, then to television via Official's TV division, and ultimately to home video (via England's Charly Records, which acquired the Official prints and negatives). The trade publication Billboard reported in February 1951 that Official Films had spent $300,000 preparing the Soundies film library for television syndication, under the series title "Music Hall Varieties"; Official earned more than $700,000 from local TV stations.[14]
Documentaries
Three documentaries have been produced about Soundies. Don McGlynn produced and edited The Soundies in 1986, hosted by Cab Calloway; the film was broadcast nationally on PBS. Dewey Russell compiled an hourlong, direct-to-video history, "Soundies: Music Video from the '40s" in 1987, narrated by Michael Sollazzo. Chris Lamson produced "Soundies: A Musical History," hosted by Michael Feinstein, in 2007 for PBS.
The Soundies concept was revived in 1951 by producer Louis D. Snader. Radio stations relied on transcriptions—recorded musical performances. Snader brought the idea to television with films, which he called "Snader Telescriptions." Snader hired dozens of pop-music acts and vaudeville performers, many of whom had already appeared in Soundies, to star in his new films. Snader Telescriptions are often confused with Soundies because of their similarity in length and personnel.[15]
In 1958, the original Soundies "jukebox" concept was revived by French company Cameca as Scopitone. Similar to Soundies, Scopitones are short musical films designed to be played on a specially designed coin-operated jukebox, but with new technical improvements - color and high-fidelity sound. Scopitones were printed on color 16mm film with magnetic sound, instead of Soundies' black-and-white film with optical sound. By the mid-1960s, Scopitone jukeboxes had spread across England and the United States.
Related Research Articles
Thomas Wright "Fats" Waller was an American jazz pianist, organist, composer, and singer. His innovations in the Harlem stride style laid much of the basis for modern jazz piano. A widely popular star in the jazz and swing eras, he toured internationally, achieving critical and commercial success in the United States and Europe. His best-known compositions, "Ain't Misbehavin'" and "Honeysuckle Rose", were inducted into the Grammy Hall of Fame in 1984 and 1999.
Jam Session is a 1942 short film, directed by Josef Berne, which shows Duke Ellington and his orchestra performing "C Jam Blues".
Louis Thomas Jordan was an American saxophonist, multi-instrumentalist, songwriter and bandleader who was popular from the late 1930s to the early 1950s. Known as "the King of the Jukebox", he earned his highest profile towards the end of the swing era. He was inducted into the Rock and Roll Hall of Fame as an "early influence" in 1987.
Wilbur Schwichtenberg, known professionally as Will Bradley, was an American trombonist and bandleader during the 1930s and 1940s. He performed swing, dance music, and boogie-woogie songs, many of them written or co-written by Don Raye.
Scopitone is a type of jukebox featuring a 16 mm film component. Scopitone films were a forerunner of music videos. The 1959 Italian Cinebox/Colorama and Color-Sonics were competing, lesser-known technologies of the time one year before the Scopitone in France.
Whitey's Lindy Hoppers was a professional performing group of exceptional swing dancers that was first organized in the late 1920s by Herbert "Whitey" White in the Savoy Ballroom and disbanded in 1942 after its male members were drafted into World War II. The group took on many different forms and had several different names and sub-groups, including Whitey's Hopping Maniacs, Harlem Congeroo Dancers, and The Hot Chocolates. In addition to touring nationally and internationally, the group appeared in several films and Broadway theatre productions. Dorothy Dandridge and Sammy Davis Jr. were among the group's celebrity regulars.
Reg Kehoe and his Marimba Queens was a marimba-based musical group active from the late 1930s to the mid-1950s. They were based in Lancaster, Pennsylvania and toured extensively.
Official Films, Incorporated (Inc.) was founded by Leslie Winik in 1939 to produce educational shorts. Soon, after buying some negatives of public-domain Keystone Chaplin films, the company found itself in the 16mm/8mm home movie business.
Snader Telescriptions, produced for television from 1950 to 1952, were film versions of popular and classical music performances. Singers, dancers, orchestras, and novelty acts appeared in the Snader musicals. They were produced by Louis D. Snader, a Southern California theater owner who branched out into television and then real estate. Lionel Hampton was announced as the first "music world personality to face video film cameras."
Panoram was the trademark name of a visual jukebox that played short-filmed musicals popular within the United States during the 1940s. It was conceived and produced by the Mills Novelty Company under several patents, including 123,473 and 2,286,200, which involve the cabinet design and endless reel workings. Development took place in the late 1930s with production and sales beginning in 1940. A Grand Premiere took place on September 16-19, 1941, in Hollywood, California. The company wrote over $3 million in Panoram orders that week. The Panoram used RCA projectors, amplifiers, and speakers. The successful launch of the Panoram allowed for the largest single order of these RCA products up to that time.
Ralph Staub was a movie director, writer, and producer.
Martha Davis was an American singer whose musical comedy act "Martha Davis & Spouse" was popular in the late 1940s and 1950s.
"Zing! Went the Strings of My Heart" is a 1935 popular song with words and music by James F. Hanley. It was introduced by Hal Le Roy and Eunice Healey in the Broadway revue Thumbs Up!.
The musical short can be traced back to the earliest days of sound films.
Pot o' Gold is a 1941 American romantic musical comedy film starring James Stewart and Paulette Goddard, directed by George Marshall, and based on the radio series Pot o' Gold. The film was released April 3, 1941, eight months before the NBC radio series came to an end. Paulette Goddard's singing voice was dubbed by Vera Van. The film was known as The Golden Hour in the United Kingdom.
Gloria Parker was an American musician and bandleader who had a radio show during the big band era. The Gloria Parker Show was broadcast nightly from 1950 to 1957, coast to coast on WABC. She played the marimba, organ, and singing glasses. Dubbed Princess of the Marimba, she conducted the 21-piece Swingphony from the Kelly Lyceum Ballroom in Buffalo, New York. This was the largest big band led by a female bandleader. Edgar Battle and Walter Thomas were arrangers for the Swingphony.
The Cappy Barra Harmonica Band was an American harmonica ensemble — originally a trio, then a quartet, then two groups — that played big band arrangements. Cappy Barra flourished from 1935 to 1945.
William Forest Crouch was an American motion picture producer, director, writer, and film editor of the 1940s. He is best known for his Soundies musicals filmed for coin-operated movie jukeboxes, and for a few musical features with all-African-American casts, such as Reet, Petite, and Gone (1947).
Caldonia is a two reel American musical short film directed by William Forest Crouch and released by Astor Pictures in 1945. The film stars musician Louis Jordan and was produced by his manager Berle Adams. The film includes four songs performed by Jordan and his band: "Caldonia", "Honey Child", "Tillie" and "Buzz Me", which were also released individually by the Soundies Distributing Corporation of America.
The Eton Boys, or The Four Eton Boys, were an American all-male musical quartet from the St. Louis, Missouri area, whose members were Art Gentry, lead; Earl Smith, tenor; Charles Day, baritone; and Jack Day, bass. "Incidentally, The Eton Boys never went to Eton College," write authors Scott MacGillivray and Ted Okuda; "the group's name is simply a musical reference ."
References
1 2 ""Soundies"". UCLA Library Film & Television Archive. UCLA. Retrieved 11 October 2022.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
