Private | |
Industry | Apparel |
Founded | 2002[1] |
Founder | Andy Krafsur [1] |
Headquarters | El Paso, Texas, United States [2] |
Area served | Worldwide |
Products | Athletic footwear [1] |
Website | www |
Spira Footwear Inc., best known as simply Spira, is an American footwear manufacturer based in the El Paso, Texas, [2] United States of America. It was founded in 2001 and is best known for their running, walking, and casual shoes with springs embedded under the heel and toe. [2] [3]
Footwear refers to garments worn on the feet, which originally serves to purpose of protection against adversities of the environment, usually regarding ground textures and temperature. Footwear in the manner of shoes therefore primarily serves the purpose to ease the locomotion and prevent injuries. Secondly footwear can also be used for fashion and adornment as well as to indicate the status or rank of the person within a social structure. Socks and other hosiery are typically worn additionally between the feet and other footwear for further comfort and relief.
El Paso is a city in El Paso County. It is also the seat of the county situated in the far western corner of the U.S. state of Texas. The 2017 population estimate for the city from the U.S. Census was 683,577. Its metropolitan statistical area (MSA) covers all of El Paso and Hudspeth counties in Texas, and has a population of 844,818.
The United States of America (USA), commonly known as the United States or America, is a country composed of 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.
In the spring of 2013, Spira was selected to be featured as part of the A&E Networks Project Startup, and initiative with the crowdfunding site RocketHub to raise capital for a new lightweight running shoe. This initiative is part of A&E's "Real Life, Real Change" [4] social campaign that showcases innovative companies through TV vignettes on the network as well as a web presence for Spira on A&E's website and social media extensions.
A&E is an American cable television network. It is the flagship television property of A&E Networks, a joint venture between the Hearst Communications and Disney–ABC Television Group subsidiary of The Walt Disney Company. The network is headquartered in New York City and operates offices in Atlanta, Georgia; Chicago, Illinois; Detroit, Michigan; London, United Kingdom; Los Angeles, California and Stamford, Connecticut.
RocketHub is an online crowdfunding platform launched in 2010. Based in New York City, its users—including musicians, entrepreneurs, scientists, game developers, philanthropists, filmmakers, photographers, theatre producers/directors, writers, and fashion designers,—post fundraising campaigns to it to raise funds and awareness for projects and endeavors. Operating in over 190 different countries, RocketHub is considered one of America's largest crowdfunding platforms.
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
Spira raised more than $42,000 by pre-selling more than 800 pairs of the Stinger 2 shoes to supporter and enthusiasts through the RocketHub platform. The money was used to fund the purchase the initial run of inventory for the new shoe. [1]
In August 2013, Spira announced a line of officially licensed limited edition Duck Dynasty camouflage shoes. The company will introduce a running shoe that will feature the signature duck camouflage pattern sported by the Robertson family, who are the stars of the reality television series.
Duck Dynasty is an American reality television series on A&E that portrayed the lives of the Robertson family, who became successful from their family-operated business, Duck Commander. The West Monroe, Louisiana business makes products for duck hunters, primarily a duck call called Duck Commander. The Robertson men—brothers Phil and Si, and Phil's sons Jase, Willie, and Jep—are known for their long beards and their conservative Protestant Christian views. The family was previously featured on the series Benelli Presents Duck Commander and its spin-off, Buck Commander, on the Outdoor Channel; Outdoor Channel acquired rerun rights to Duck Dynasty in 2016.
The relationship between A&E, RocketHub, and Spira Footwear started in the summer of 2012 when Spira used Rockethub’s service to crowdfund its line of Stinger2 shoes. With a crowdfunding project under their belt, Spira was chosen by A&E to align with after the network brainstormed the idea to launch a shoe line for Duck Dynasty. Using the crowdfunding site gives Spira the opportunity to pre-sell the shoe allowing the company to anticipate demand and to determine proper inventory levels. This gives Spira increased visibility into the demand for the shoe so this smaller company can anticipate manufacturing needs with greater accuracy. [5]
In May 2013, Spira and HealthWagers announced a contest where a runner, who is wearing Spira shoes, completes a sanctioned chip-timed race, and the runner does not run faster than their personal record, Spira will pay them back for the price of their shoes. According to the rules of the contest, the race must be longer than 10 kilometres (6.2 mi) and must completed in the foreseeable future. [6]
In 2014, the Northern Alberta Institute of Technology conducted a research study on the impact of the Spira shoes and technology on running efficiency. The study used 17 runners to compare treadmill performance of two Spira models, one for training and the other for racing, to their own shoes. The study measured oxygen consumption and heart rate at a pace of 11 kilometres (6.8 mi) per hour to determine the energy output of each runner.
The study concluded the average person running a marathon could cut four minutes from their run time over the 26.2 miles (42.2 km) distance. [7]
Spira claimed that their shoes were banned from races because they purportedly did not conform to International Association of Athletics Federations and USA Track and Field standards. [3] The company has offered a million US Dollar bounty [3] to two Kenyans if they win the 2006 Boston marathon wearing Spira's product. In spite of this, USATF confirmed in 2007 that the shoes aren't banned: "Because of pending litigation, USATF cannot comment on Spira shoes beyond confirming that USATF has not examined or 'banned' the shoe, as we have publicly stated multiple times over the last year-plus." [8] [9]
At 2008 Summer Olympics in Beijing, China, at least three athletes used Spira shoes in competition. Axel Zeebroek used racing flats in the running portion of the triathlon and Franklin Tenorio of Ecuador and Joao N'Tyamba of Angola both ran the marathon using Spira shoes. [10]
Long-distance running, or endurance running, is a form of continuous running over distances of at least eight kilometres (5 miles). Physiologically, it is largely aerobic in nature and requires stamina as well as mental strength.
Trail running is a sport/activity which combines running, and, where there are steep gradients, hiking, that is run "on any unpaved surface". It is similar to both mountain and fell running. Mountain running may, however, include paved sections. Trail running normally takes place on good paths, or tracks which are relatively easy to follow, and does not necessarily involve the significant amounts of ascent, or need for navigating skills, normal in fell running, Unlike road running and track running it generally takes place on hiking trails, often in mountainous terrain, where there can be much larger ascents and descents. It is difficult to definitively distinguish trail running from cross country running. In general, however, cross country is an IAAF governed discipline that is typically raced over shorter distances.
Bernard Kipchirchir Lagat is a Kenyan-American middle and long-distance runner.
Mebrahtom "Meb" Keflezighi is a retired Eritrean-born American long distance runner. He is the 2004 Olympic silver medalist in the marathon and finished in fourth place in the 2012 Summer Olympics. He won the 2009 New York City Marathon on November 1, 2009, and the 2014 Boston Marathon on April 21, 2014, becoming the first American man to win each race since 1982 and 1983, respectively. Keflezighi is a graduate of UCLA where he won four NCAA championships competing for the UCLA Bruins track and field team. He came in fourth in the 2014 New York City Marathon on November 2, 2014, eighth in the 2015 Boston Marathon on April 20, 2015 and second in the 2016 U.S. Olympic Team Trials to qualify for the 2016 Summer Olympics.
Brooks Sports, Inc., also known as Brooks Running, is an American company that designs and markets high-performance men's and women's running shoes, clothing, and accessories. Headquartered in Seattle, Washington, Brooks products are available in 60 countries worldwide. It is a subsidiary of Berkshire Hathaway.
Alan Culpepper is an American distance runner and two time United States Olympian. Along with competing on four World Championship teams, his accomplishments include finishing fourth in the Boston Marathon in 2005, winning the 2004 U.S. Olympic Trials Marathon and finishing 12th at the 2004 Olympic marathon in Athens. His 2:09:41 at the 2002 Chicago Marathon tied him with Alberto Salazar for the fastest ever debut marathon by an American, and remains his fastest marathon. Culpepper has won three U.S. Cross Country titles and three track titles. His personal bests include 3:55.1 for the mile, 13:25 for 5k and 27:33 in the 10k.
New York Road Runners (NYRR) is a non-profit running organization based in New York City whose mission is to help and inspire people through running. It was founded in 1958 by Ted Corbitt with 47 members and has since grown to membership of more than 60,000. NYRR serves nearly 600,000 runners of all ages and abilities annually through hundreds of races, community open runs, walks, training sessions, and other running-related programming, with 267,000 youth participating in free fitness programs and events nationally, including 134,000 in New York City’s five boroughs.
Deena Michelle Kastor is an American long-distance runner. She holds American records in the marathon and numerous road distances. She won the bronze medal in the women's marathon at the 2004 Olympics in Athens, Greece. She is also an eight-time national champion in cross country.
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Ted Corbitt was an American long-distance runner and an official of running organizations. Corbitt is often called "the father of long distance running." He was an ultramarathon pioneer, helping to revive interest in the sport in the United States in the 1960s and 1970s. New York Times columnist Robert Lipsyte called Corbitt a "spiritual elder of the modern running clan". In a Runner's World feature honoring lifetime achievement, writer Gail Kislevitz called Corbitt a "symbol of durability and longevity".
Barefoot running, also called "natural running", is the act of running without footwear. With the advent of modern footwear, running barefoot has become less common in most parts of the world but is still practiced in parts of Africa and Latin America. In some Western countries, barefoot running has grown in popularity due to perceived health benefits.
Kara Goucher is an American long-distance runner. She was the 10,000 meters silver medalist at the 2007 World Championships in Athletics and represented her country at the 2008 Beijing Olympics and 2012 London Olympics. She made her marathon debut in 2008 and finished third the following year at the Boston Marathon.
Dr. Paul E. Spangler was a retired U.S. Navy surgeon, who took up the sport of running at the age of 67.
Samuel Chelanga is a Kenyan-born American track and field athlete who competed for Liberty University in Lynchburg, Virginia from 2008 to 2011. He holds the NCAA record for the 10,000 meters run with a time of 27:08.49 set at the Payton Jordan Cardinal Invitational at Palo Alto, California on May 1, 2010. His brother, Joshua Chelanga, is a professional marathon runner.
Marathon Sports, Inc. is an American chain of sporting goods retailers. It is headquartered in Waltham, Massachusetts, and operates 11 stores in Massachusetts under the Marathon Sports brand, 4 locations in Connecticut operating under the SoundRunner brand and three locations in New Hampshire operating under the Runner's Alley brand. The chain mainly sells running/walking footwear and athletic apparel.
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