Steve Lewis (racing)

Last updated
Steve Lewis
Steven Lewis (auto racing).jpg
Lewis in 2014
Born
Education Colton High School
Alma mater San Jose State University
Occupation(s)Owner, Nine Racing, Inc., magazine publisher, trade show producer
Children Michael James Lewis
Website Stevelewis.info

Steve Lewis, born in Colton, California, is an owner of Nine Racing, founder of Performance Racing Industry, magazine publisher and trade show producer.

Contents

Early life and education

Steve Lewis grew up in Colton, California, where he followed auto racing from an early age. While in high school, his weekly ritual consisted of attending events at Southern California race tracks, including midget races at Orange Show Speedway; drag races at Fontana, Riverside Raceway, and Colton Drag Strip; and occasionally visiting Ascot Park.

After graduation from Colton High School, he enrolled at San Bernardino Valley College, and then went on to San Jose State University to complete a bachelor's degree and an MBA with an emphasis in marketing.

Career

Lewis began his business career at United Airlines, and then spent 10 years in sales at the William Lawrence Corporation, which produced the Motorcycle and Accessory Trade Show, and published Motorcycle Dealer News Magazine.

In the fall of 1978, Lewis and business partner Jeff Wetmore developed the concepts for trade shows and trade magazines for the surf lifestyle with Action Sports Retailer and the backpacking and camping industries with Outdoor Retailer. [1] He then launched Performance Racing Industry Magazine and Trade Show in 1986, [2] which are devoted to the hardcore auto racing industry. [3] The trade show currently takes place annually in Indianapolis, Indiana, every December.

2009 Performance Racing Industry Trade Show PRIShow2009-5x7.jpg
2009 Performance Racing Industry Trade Show

Race promotion is another aspect of Lewis's experience as he created and promoted the Twin 25 midget race events at Lucas Oil Raceway at Indianapolis [4] and Irwindale Speedway. [5] These events featured two 25-lap A-main races. A $50,000 bonus was available to the driver who could win both feature races, especially challenging since the winner of the first race had to start in last position in the second race. [6] Lewis also produced the Sprint & Midget Classic events in Orlando, Florida, featuring sprint cars and Midget cars. He produced and promoted eight midget race events, all of which were shown on national television. [7]

In 2012, Lewis sold Performance Racing Industry to the automotive aftermarket trade association SEMA (Specialty Equipment Market Association). [8] [9]

Nine Racing

Lewis began his Nine Racing team in 1978 with driver Stan Fox behind the wheel of the No. 9 midget race car. [10] Nine Racing earned over 130 feature race wins and claimed 10 USAC National Midget Series Championships with drivers Stevie Reeves, Tony Stewart, Kenny Irwin Jr., Jason Leffler, Kasey Kahne, Dave Darland, J. J. Yeley, and Bobby East. [11] [12]

Personal life

Steve Lewis is the father of Michael James Lewis, a professional race car driver, who has competed in Pirelli World Challenge (2015-2016) driving a Porsche, IMSA Porsche GT3 Cup Challenge USA by Yokohama, Formula 3 Euro, Formula 3 Italia, and Formula BMW Americas and Europe. [13]

Honours

Related Research Articles

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<span class="mw-page-title-main">Performance Racing Industry</span>

Performance Racing Industry was started in 1986 by Steve Lewis, owner of Laguna Coast Publishing, based in Laguna Beach, California. Now based in Aliso Viejo, California, the company operates PRI magazine, a monthly business publication for entrepreneurs in the auto racing industry; the Performance Racing Industry Trade Show, which launched in 1988 and showcases thousands of new racing products along with dozens of networking events and educational programs for motorsports professionals; and online properties including performanceracing.com.

<span class="mw-page-title-main">Michael James Lewis</span> American racing driver

Michael James Lewis is an American race car driver born on December 24, 1990, in Laguna Beach, California to parents Steve Lewis and Loretta Lewis. As a young, up-and-coming Race Car Driver, Michael has competed in a diverse number of racing vehicles including Formula 3, Formula BMW, Ford Focus Midgets, Touring Cars, Late Model Stock Cars, Quarter Midgets, & Go-Karts. Michael also officially tested a Formula One car for Scuderia Ferrari F1 in the F60 chassis on November 15, 2011. Michael's passion for racing is paramount and he enjoys every aspect of his racing career. The Laguna Beach, California native is known for his professionalism, work ethic, and he lives every day for motorsport.

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