Strategic initiative

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A strategic initiative in business is an endeavor intended to achieve three interrelated outcomes: [1]

A strategic initiative is not the same thing as a strategic goal, strategic objective, or a strategic vision. [1]

Alternate definitions

Strategic initiatives are the means through which a vision is translated into practice [2] Strategic initiatives are collections of finite-duration discretionary projects and programs, outside of the organization's day-to-day operational activities, that are designed to help the organization achieve its targeted performance. [3]

Importance

A number of firms have established senior management positions as Vice President, Strategic Initiatives; Director of Strategic Initiatives; and Manager of Strategic Initiatives. [4]

See also

Related Research Articles

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References

  1. 1 2 Githens, Gregory D (2010-07-14). "Vision into Results….Introducing Leading Strategic Initiatives" . Retrieved 7 June 2011.
  2. Brache, Alan (2006). Implementation. New York: McGraw-Hill. p. 195. ISBN   0-07-146155-8.
  3. Kaplan, Robert (2008). The Execution Premium: Linking Strategy to Operations for Competitive Advantage . 103: Harvard Business School Press. ISBN   978-1-4221-2116-0.CS1 maint: location (link)
  4. Githens, Gregory (June 2011). "Vice President, Director, Manager of Strategic Initiatives: Position Description Best".