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Stubbies is the brand name for fashion shorts in Australia and New Zealand. The shorts were first introduced in Australia in 1972 as short fashion shorts for men. Since then the range has expanded to include a range of workwear for both men and women.
Stubbies has entered Australasian slang vocabulary, referred to in the Australian Macquarie Dictionary as "Short shorts of tough material for informal wear".
The brand was established in 1972 by clothing manufacturer Edward Fletcher and Co. More than 750,000 pairs of Stubbies were sold across Australia in that first year. The company later changed its name to Stubbies because of the success of this line. The company was bought out by US-based Sara Lee Corporation in 1990 and moved offshore. Pacific Dunlop (now Pacific Brands) acquired Sara Lee Apparel Australasia in 2001 and brought the company back to Australia. Stubbies were introduced in the US in 1978 as beach shorts and were a popular brand as worn by skaters and surfers. They were a cost efficient alternative to the OP (Ocean Pacific) brand and gained some popularity.
Since 2014, the brand has been owned by Wesfarmers as a subsidiary of Hard Yakka. [1] [2]
Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they are a shortened version of trousers, which cover the entire leg, but not the foot. Shorts are typically worn in warm weather or in an environment where comfort and airflow are more important than the protection of the legs.
Overalls or bib-and-brace overalls, also called dungarees in British English, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers".
Williamson-Dickie Mfg. Co. is a British-American apparel manufacturing company primarily known for its largest brand, Dickies. Williamson-Dickie Europe, originally called Clares, was founded in 1900 in Wells, Somerset, U.K. to provide the agricultural industry with hardware and work clothing. The U.S. corporate division was founded in Fort Worth, Texas, in 1922 by C. N. Williamson and E. E. "Colonel" Dickie, who began a denim bib overall company selling workwear to farm and ranch hands around the Southwest. Today, Dickies is a global brand found in more than 100 countries designing, manufacturing and selling workwear to the automotive, hospitality, construction and medical industries.
Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by Kontoor Brands Inc., which also owns Lee. Its headquarters is in downtown Greensboro, North Carolina, in the United States, with production plants located throughout the world.
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.
Hotpants or hot pants are extremely short shorts. The term was first used by Women's Wear Daily in 1970 to describe shorts made in luxury fabrics such as velvet and satin for fashionable wear, rather than their more practical equivalents that had been worn for sports or leisure since the 1930s. Hotpants are worn above the knees around the thigh area. The term has since become a generic term for any pair of extremely short shorts. While hotpants were briefly a very popular element of mainstream fashion in the early 1970s, by the mid-1970s they had become associated with the sex industry, which contributed to their fall from fashion. However, hotpants continued to be popular as clubwear well into the 2010s and are often worn within the entertainment industry, particularly as part of cheerleader costumes or for dancers. Performers such as Britney Spears and Kylie Minogue have famously worn hotpants as part of their public performances and presentation.
Casual wear is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasising casual wear's comfort, it may be referred to as leisurewear or loungewear.
Target Australia Pty Ltd is a department store chain owned by Australian retail conglomerate Wesfarmers. Target stocks clothing, cosmetics, homewares, electronics, books, and toys selling both in-store and online. The company's head office is located in the Melbourne suburb of Williams Landing which the company moved to in 2018. Despite the identical logo, name and similar type of outlets, Target Australia carries no direct relation or affiliation to the American retailer Target Corporation.
Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, relocated from Merriam, Kansas. The company states that it is an international retailer and manufacturer of casual wear and work wear and that it has more than 400 employees in the United States. In Australasia, the brand has been owned by Pacific Brands since 2007, after it was acquired from Yakka.
Wesfarmers Limited is an Australian conglomerate, headquartered in Perth, Western Australia. It has interests predominantly in Australia and New Zealand, operating in retail, chemical, fertiliser, industrial and safety products. With revenue of A$43.5 billion in the 2023 financial year, it is one of Australia's largest companies by revenue. Wesfarmers is also one of the largest private employers in Australia, with approximately 107,000 employees.
Smart casual is an ambiguously defined Western dress code that is generally considered casual wear but with smart components of a proper lounge suit from traditional informal wear. For men, this interpretation typically includes dress shirt, necktie, trousers, and dress shoes, possibly worn with an odd-coloured blazer or a sports coat.
Hanes and Hanes Her Way is a brand of clothing.
Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety.
Briefs are a type of short, form-fitting underwear and swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric that runs along the pelvis to the crotch and buttocks, and are worn by both men and women. Swim briefs are a variation used as swimwear.
Hanes Australasia, formerly Pacific Brands, is an Australian consumer products company. It is a business unit of the American company Hanesbrands.
Southpole is an American wholesale clothing and fashion company, designer, distributor, licensor, and marketer based in Fort Lee, New Jersey, with operating headquarters in New York City. The company was founded in 1991 by two Korean American brothers, David Khym and Kenny Khym under their company name, Wicked Fashions Inc. The company's showroom is located on Fashion Avenue in Manhattan.
Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tights, sneakers, flats, Birkenstocks, uggs, leggings and shorts that look like athletic wear or pair well with it. Characterized as "fashionable, dressed-up sweats and exercise clothing," athleisure grew during the mid-2010s, from the popularity of yoga pants that emerged throughout the mid to late 2000s. The athleisure trend entails casual clothing options that give North American women the option to incorporate athletic clothing as part of their everyday attire, irrespective of their actual engagement in physical activities.
Sunspel is an English luxury clothing brand, founded in England in 1860. The brand is best known for boxer shorts, T-shirts and polo shirts. It is based in Long Eaton, near Nottingham, where it has its own factory.
KingGee is an Australian work wear brand. The name is said to have originated from the reigning monarch at the time, King George V, and was an expression that meant 'tops' or 'the best'. It was established in Sydney in 1926 by Robert Adcock. The brand initially produced overalls, but has since grown its products to supply a large range of work wear, footwear and accessories.
Hard Yakka is an Australian clothing company. It was founded in 1935 in Brunswick, Victoria as D. K. Laidlaw & Sons Pty Ltd but later adopted the brand name Hard Yakka, Yakka being Australian slang for work.